Side-by-side distribution
Demand Generation
$140,208
median · per year, annualized USD
- Disclosing
- 57%
- Live roles
- 93
Marketing Manager
$145,000
median · per year, annualized USD
- Disclosing
- 42.6%
- Live roles
- 3,606
Highest-paying jobs
B2B Demand Generation Marketing Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
General Manager, Lead Generation
Principal Demand Generation Manager
Demand Gen Manager
Demand Generation Manager
Founding Demand Generation Manager
Senior Manager, Digital Demand Generation
Demand Gen, Senior Manager
Highest-paying jobs
Performance Marketing Manager
Senior Manager, Search Marketing
Sr. Marketing Manager
Senior Performance Marketing Manager - Taiwan
Senior Performance Marketing Manager - Latin America
Senior Performance Marketing Manager - SEA
Senior Performance Marketing Manager
Senior Performance Marketing Manager - Australia
B2B Demand Generation Marketing Manager
Search Engine Marketing Account Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Jacuzzi Group
|
$75,000 | 3 |
|
Afresh
|
$198,000 | 2 |
| AD Adyen | $170,000 | 2 |
| CR Cresta | $142,500 | 2 |
Grafana Labs
|
$120,240 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Launch Potato
|
$135,000 | 18 |
Airwallex
|
$174,000 | 17 |
Brex
|
$151,533 | 15 |
OpenAI
|
$252,250 | 14 |
Socure
|
$192,500 | 14 |
DoorDash USA
|
$176,400 | 14 |
Verkada
|
$158,750 | 14 |
Asana
|
$175,000 | 12 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $172,500 | 10 |
| New York | $147,600 | 10 |
| Chicago | $82,500 | 3 |
Marketing Manager salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $175,000 | 329 |
| New York | $153,000 | 377 |
| Seattle | $151,533 | 55 |
| Boston | $146,250 | 57 |
| Austin | $140,000 | 51 |
| Chicago | $140,000 | 61 |
| Denver | $139,650 | 29 |
| Los Angeles | $135,000 | 60 |
| Atlanta | $135,000 | 31 |
| Singapore | $128,659 | 4 |
Demand Generation vs Marketing Manager: which pays more?
The median for Demand Generation is $140,208 per year (typically $100,049–$173,613), versus $145,000 for Marketing Manager ($114,300–$175,000). That puts Marketing Manager about 3% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Marketing Manager are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.