Side-by-side distribution
Content Marketing
$115,000
median · per year, annualized USD
- Disclosing
- 41.4%
- Live roles
- 181
Demand Generation
$140,208
median · per year, annualized USD
- Disclosing
- 57%
- Live roles
- 93
Highest-paying jobs
Senior Content Marketing Manager, Storytelling
Founding Content Marketing Manager
Content Marketing Manager
Temporary Senior Strategist long form content / YouTube | 20 hrs / week
Senior Content Strategist - Freelance
Senior Manager, Technical Content Marketing
Marketing Content Manager
Product Marketer (Content)
Sr. Content Marketing Manager
Senior Content Marketing Strategist, WordPress VIP
Highest-paying jobs
B2B Demand Generation Marketing Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
General Manager, Lead Generation
Principal Demand Generation Manager
Demand Gen Manager
Demand Generation Manager
Founding Demand Generation Manager
Senior Manager, Digital Demand Generation
Demand Gen, Senior Manager
Esri
Formlabs
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Jacuzzi Group
|
$75,000 | 3 |
|
Afresh
|
$198,000 | 2 |
| AD Adyen | $170,000 | 2 |
| CR Cresta | $142,500 | 2 |
Grafana Labs
|
$120,240 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
Content Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $141,250 | 9 |
| New York | $132,500 | 8 |
| Austin | $117,500 | 3 |
| London | $98,573 | 4 |
| Los Angeles | $97,500 | 4 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $172,500 | 10 |
| New York | $147,600 | 10 |
| Chicago | $82,500 | 3 |
Content Marketing vs Demand Generation: which pays more?
The median for Content Marketing is $115,000 per year (typically $85,000–$141,250), versus $140,208 for Demand Generation ($100,049–$173,613). That puts Demand Generation about 22% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Demand Generation are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.