Side-by-side distribution
Content Marketing
$115,000
median · per year, annualized USD
- Disclosing
- 41.4%
- Live roles
- 181
Performance Marketing
$118,191
median · per year, annualized USD
- Disclosing
- 50%
- Live roles
- 218
Highest-paying jobs
Senior Content Marketing Manager, Storytelling
Founding Content Marketing Manager
Content Marketing Manager
Temporary Senior Strategist long form content / YouTube | 20 hrs / week
Senior Content Strategist - Freelance
Senior Manager, Technical Content Marketing
Marketing Content Manager
Product Marketer (Content)
Sr. Content Marketing Manager
Senior Content Marketing Strategist, WordPress VIP
Highest-paying jobs
Performance Marketing Manager
Paid Media Manager
Senior Performance Marketing Manager - SEA
Senior Performance Marketing Manager - Australia
Senior Performance Marketing Manager - Latin America
Senior Performance Marketing Manager - Taiwan
Senior Performance Marketing Manager
Performance Marketing Manager
Performance Marketing Manager (Paid)
Senior Paid Media Manager
Esri
Formlabs
Top companies hiring
| Company | Median | Roles |
|---|---|---|
EverAI
|
$47,846 | 25 |
|
Airwallex
|
$142,500 | 6 |
|
Jobscan
|
$1,200,000 | 5 |
Harvey
|
$170,000 | 4 |
GoCardless
|
$270,400 | 2 |
Later
|
$135,000 | 2 |
Samsara
|
$126,604 | 2 |
NerdWallet
|
$124,250 | 2 |
Content Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $141,250 | 9 |
| New York | $132,500 | 8 |
| Austin | $117,500 | 3 |
| London | $98,573 | 4 |
| Los Angeles | $97,500 | 4 |
Performance Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| London | $270,400 | 4 |
| San Francisco | $152,956 | 14 |
| New York | $150,000 | 15 |
| Boston | $127,500 | 4 |
| Toronto | $84,311 | 3 |
Content Marketing vs Performance Marketing: which pays more?
The median for Content Marketing is $115,000 per year (typically $85,000–$141,250), versus $118,191 for Performance Marketing ($77,500–$160,000). That puts Performance Marketing about 3% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.