Side-by-side distribution
Demand Generation
$140,208
median · per year, annualized USD
- Disclosing
- 57%
- Live roles
- 93
SEO
$95,000
median · per year, annualized USD
- Disclosing
- 28.6%
- Live roles
- 206
Highest-paying jobs
B2B Demand Generation Marketing Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
General Manager, Lead Generation
Principal Demand Generation Manager
Demand Gen Manager
Demand Generation Manager
Founding Demand Generation Manager
Senior Manager, Digital Demand Generation
Demand Gen, Senior Manager
Highest-paying jobs
Paid Search/SEO Manager
Manager, SEO AEO
Senior/Principal Product Manager, SEO & AEO
Software Engineering Manager, SEO & Content
Staff Product Manager - SEO
Staff Product Manager - SEO
Staff Product Manager - SEO
Sr. SEO & AEO Manager (Search Engine Optimization)
Off-Page SEO Specialist
SEO Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Jacuzzi Group
|
$75,000 | 3 |
|
Afresh
|
$198,000 | 2 |
| AD Adyen | $170,000 | 2 |
| CR Cresta | $142,500 | 2 |
Grafana Labs
|
$120,240 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Air Apps
|
$47,142 | 9 |
|
Compass
|
$221,150 | 3 |
Omnicom Media
|
$72,500 | 2 |
JobRack
|
$46,436 | 2 |
Hire Hangar
|
$21,600 | 2 |
Remotely
|
$16,282 | 2 |
|
Pair Eyewear, Inc.
|
$3,000,000 | 1 |
|
Veeam Software
|
$252,850 | 1 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $172,500 | 10 |
| New York | $147,600 | 10 |
| Chicago | $82,500 | 3 |
SEO salary by location
| Location | Median | Roles |
|---|---|---|
| Boston | $209,500 | 3 |
| New York | $151,000 | 7 |
| San Francisco | $150,500 | 6 |
Demand Generation vs SEO: which pays more?
The median for Demand Generation is $140,208 per year (typically $100,049–$173,613), versus $95,000 for SEO ($72,500–$142,500). That puts Demand Generation about 48% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and SEO are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.