Side-by-side distribution
Demand Generation
$140,208
median · per year, annualized USD
- Disclosing
- 57%
- Live roles
- 93
Performance Marketing
$118,191
median · per year, annualized USD
- Disclosing
- 50%
- Live roles
- 218
Highest-paying jobs
B2B Demand Generation Marketing Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
General Manager, Lead Generation
Principal Demand Generation Manager
Demand Gen Manager
Demand Generation Manager
Founding Demand Generation Manager
Senior Manager, Digital Demand Generation
Demand Gen, Senior Manager
Highest-paying jobs
Performance Marketing Manager
Paid Media Manager
Senior Performance Marketing Manager - SEA
Senior Performance Marketing Manager - Australia
Senior Performance Marketing Manager - Latin America
Senior Performance Marketing Manager - Taiwan
Senior Performance Marketing Manager
Performance Marketing Manager
Performance Marketing Manager (Paid)
Senior Paid Media Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Jacuzzi Group
|
$75,000 | 3 |
|
Afresh
|
$198,000 | 2 |
| AD Adyen | $170,000 | 2 |
| CR Cresta | $142,500 | 2 |
Grafana Labs
|
$120,240 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
EverAI
|
$47,846 | 25 |
Airwallex
|
$142,500 | 6 |
|
Jobscan
|
$1,200,000 | 5 |
Harvey
|
$170,000 | 4 |
GoCardless
|
$270,400 | 2 |
Later
|
$135,000 | 2 |
Samsara
|
$126,604 | 2 |
NerdWallet
|
$124,250 | 2 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $172,500 | 10 |
| New York | $147,600 | 10 |
| Chicago | $82,500 | 3 |
Performance Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| London | $270,400 | 4 |
| San Francisco | $152,956 | 14 |
| New York | $150,000 | 15 |
| Boston | $127,500 | 4 |
| Toronto | $84,311 | 3 |
Demand Generation vs Performance Marketing: which pays more?
The median for Demand Generation is $140,208 per year (typically $100,049–$173,613), versus $118,191 for Performance Marketing ($77,500–$160,000). That puts Demand Generation about 19% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.