Side-by-side distribution
Demand Generation
$140,208
median · per year, annualized USD
- Disclosing
- 57%
- Live roles
- 93
Product Marketing
$164,900
median · per year, annualized USD
- Disclosing
- 53.5%
- Live roles
- 770
Highest-paying jobs
B2B Demand Generation Marketing Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
General Manager, Lead Generation
Principal Demand Generation Manager
Demand Gen Manager
Demand Generation Manager
Founding Demand Generation Manager
Senior Manager, Digital Demand Generation
Demand Gen, Senior Manager
Highest-paying jobs
Principal Product Marketing Manager, Agents
Product Marketing Lead
Product Lead, Growth Marketing
Product Marketing Lead, Claude Platform - Cloud
Product Marketing Manager, Monetization
Product Marketing Manager, Audience and Messaging
Product Marketing Manager, Marketing Finance
Product Marketing Lead, Advertising
Senior Product Marketing Manager - US
Technical Product Marketing Manager (TPMM)
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Jacuzzi Group
|
$75,000 | 3 |
|
Afresh
|
$198,000 | 2 |
| AD Adyen | $170,000 | 2 |
| CR Cresta | $142,500 | 2 |
Grafana Labs
|
$120,240 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
Asana
BitGo
Zscaler
Oscar Health
Glean
Everpure
Socure
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $172,500 | 10 |
| New York | $147,600 | 10 |
| Chicago | $82,500 | 3 |
Product Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $176,400 | 115 |
| Austin | $176,400 | 7 |
| Chicago | $176,400 | 9 |
| Denver | $173,568 | 7 |
| New York | $170,000 | 120 |
| Seattle | $163,750 | 16 |
| Boston | $155,000 | 14 |
| Los Angeles | $142,325 | 8 |
| Atlanta | $139,650 | 3 |
| Toronto | $127,500 | 11 |
Demand Generation vs Product Marketing: which pays more?
The median for Demand Generation is $140,208 per year (typically $100,049–$173,613), versus $164,900 for Product Marketing ($140,000–$190,000). That puts Product Marketing about 18% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Product Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.