Side-by-side distribution
Demand Generation
$140,208
median · per year, annualized USD
- Disclosing
- 57%
- Live roles
- 93
Growth
$155,000
median · per year, annualized USD
- Disclosing
- 39.2%
- Live roles
- 1,258
Highest-paying jobs
B2B Demand Generation Marketing Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
General Manager, Lead Generation
Principal Demand Generation Manager
Demand Gen Manager
Demand Generation Manager
Founding Demand Generation Manager
Senior Manager, Digital Demand Generation
Demand Gen, Senior Manager
Highest-paying jobs
Growth Lead (Performance Marketing)
Senior Manager, Growth Marketing
Project Manager - Store Growth & Acquisitions
Product Manager, Multi-Cloud Growth - Google
Manager– Growth Sales (AI-Native)
Fractional Growth Product Manager (Part-Time 1099 Contract)
Manager, Software Engineering - Growth Platform
Principal Product Manager, Growth
Product Lead, Growth Marketing
Head of Commercial Growth, Canada
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Jacuzzi Group
|
$75,000 | 3 |
|
Afresh
|
$198,000 | 2 |
| AD Adyen | $170,000 | 2 |
| CR Cresta | $142,500 | 2 |
Grafana Labs
|
$120,240 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
|
Airwallex
|
$195,000 | 15 |
Compass
|
$105,000 | 13 |
Almedia
|
$96,656 | 10 |
Brex
|
$270,000 | 7 |
Lyft
|
$144,000 | 7 |
DoorDash USA
|
$115,920 | 7 |
Launch Potato
|
$160,000 | 6 |
Oscar Health
|
$155,095 | 6 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $172,500 | 10 |
| New York | $147,600 | 10 |
| Chicago | $82,500 | 3 |
Demand Generation vs Growth: which pays more?
The median for Demand Generation is $140,208 per year (typically $100,049–$173,613), versus $155,000 for Growth ($116,625–$195,000). That puts Growth about 11% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Growth are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.