Side-by-side distribution
Demand Generation
$140,208
median · per year, annualized USD
- Disclosing
- 57%
- Live roles
- 93
SEM
$120,250
median · per year, annualized USD
- Disclosing
- 32.8%
- Live roles
- 116
Highest-paying jobs
B2B Demand Generation Marketing Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
General Manager, Lead Generation
Principal Demand Generation Manager
Demand Gen Manager
Demand Generation Manager
Founding Demand Generation Manager
Senior Manager, Digital Demand Generation
Demand Gen, Senior Manager
Highest-paying jobs
Senior Manager, Search Marketing
Paid Search/SEO Manager
PPC Specialist | Remote | LATAM Only | 83166
Search Engine Marketing Account Manager
Senior Paid Search Manager
Senior Manager, Paid Search
Senior Manager, Performance Marketing, SEM
Senior Performance Marketing Manager, Paid Search
Senior Performance Marketing Manager, Paid Search
Sr. Manager, Paid Search (Remote)
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Jacuzzi Group
|
$75,000 | 3 |
|
Afresh
|
$198,000 | 2 |
| AD Adyen | $170,000 | 2 |
| CR Cresta | $142,500 | 2 |
Grafana Labs
|
$120,240 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
|
Airwallex
|
$145,000 | 3 |
Wpromote
|
$90,000 | 3 |
|
Harvey
|
$170,000 | 2 |
Omnicom Media
|
$92,500 | 2 |
| DE DEPT® | $76,250 | 2 |
|
Hometap
|
$5,000,000 | 1 |
|
Pair Eyewear, Inc.
|
$3,000,000 | 1 |
|
Remote Talent LATAM
|
$2,400,000 | 1 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $172,500 | 10 |
| New York | $147,600 | 10 |
| Chicago | $82,500 | 3 |
SEM salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $150,500 | 6 |
| New York | $129,100 | 11 |
| Denver | $114,500 | 3 |
Demand Generation vs SEM: which pays more?
The median for Demand Generation is $140,208 per year (typically $100,049–$173,613), versus $120,250 for SEM ($92,375–$153,953). That puts Demand Generation about 17% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and SEM are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.