Role

Senior Technical Marketing Engineer – Zscaler Private Access (ZPA).We are seeking a highly qualified Senior Technical Marketing Engineer to join our team. This is a hybrid position based in Bengaluru, reporting directly to the Director of Product Management within the Product Management organization.

As a Technical Marketing Engineer operating within the Product Management function, you will serve as the essential technical liaison between engineering innovation and market execution. Your responsibilities will include translating complex product capabilities into compelling technical content—including comprehensive whitepapers, detailed architectural guides, and high-impact demonstrations—while ensuring our field teams possess the necessary technical proof points to secure competitive victories.

Key Responsibilities

• Serve as the ZPA product specialist across connectors, segmentation, user-to-app policy architecture, and Zero Trust Exchange integration.
• Handle field Product Engagement Requests and represent ZPA in deep-dives, architecture reviews, and proof-of-value engagements.
• Enable the field via training, deal-specific technical consultation, and scalable sessions to build Sales Engineer competency.
• Support critical deal closures with technical proof points, competitive positioning, and hands-on help during evaluation cycles.
• Improve deployment and adoption by finding gaps, driving fixes, and translating field feedback into action with cross-functional teams.
• Own ZPA collateral and demos: maintain the library, build high-impact demos, create Day 2 operations content, and deliver competitive analysis.

Who You Are (Success Profile)

• Deeply committed to the mission, acts with integrity, and drives outcomes with a bias for action.
• Seeks challenges, enjoys finding solutions, and tackles complex issues for maximum impact.
• Prioritizes team success and builds trust through constructive challenge, directness, and clarity.
• Brings a growth mindset, invests in self-development, and actively seeks feedback to improve.
• Balances speed and quality in a high-growth environment with a strong focus on execution.

What We’re Looking for (Minimum Qualifications)

• 5–7 years in technical roles such as Systems Engineering, Technical Marketing, Solutions Architecture, Technical Account Management, or Product Management.
• Deep understanding of ZTNA architectures, including application connectors, identity-aware proxying, micro-segmentation, and least-privilege access.
• Hands-on experience with SASE/SSE platforms, VPNs, SD-WAN, and network security products, and the ability to explain how ZPA replaces legacy approaches.
• Proven success creating technical collateral (whitepapers, deployment guides, competitive analyses, technical blog posts) used by field teams, and translating complex architectures into clear content.
• Experience delivering live product demos and technical training for internal sales teams, channel partners, and customers.

What Will Make You Stand Out (Preferred Qualifications)

• Hands-on experience with Zscaler Private Access or comparable ZTNA platforms.
• Experience with AWS/Azure/GCP, VPC/VNet, Okta/Azure AD (Entra ID), endpoint management, and Docker/Kubernetes with modern app architectures.
• Knowledge Python/Bash/JavaScript skills for prototypes/PoCs/tooling, plus GenAI + prompt engineering for content, research, and testing.

As a SysOps engineer within .Monks, you will be responsible for the maintenance, configuration, and ongoing operation of computer systems and cloud platforms. Working as part of the SysOps IT team, your observations and input will help drive the evolution of tech administration within our company as we look to establish stronger policies, more security, better organization, and enhanced efficiency. As the IT, and especially AI needs of the company continue to grow, you will have the opportunity to learn new technologies and propose projects. Automating IT tasks will be a focus. 

This role is well-suited for those who are self-sufficient, dependable, looking for new challenges, and are interested in expanding their skillset.

Responsibilities will include:

• Monitoring & Optimization: Use system-agnostic monitoring tools to monitor system health and performance metrics, proactively identifying and resolving issues to prevent downtime.
• Automation: Use scripting languages (e.g., Python, Bash) and Infrastructure as Code (IaC) tools to automate operational tasks and deployment processes.
• Security & Compliance: Implement security measures and best practices to protect data and systems, ensuring compliance with federal or industry standards.
• Maintenance & Support: Handle routine system maintenance, software upgrades, kernel patching, and incident management.
• Disaster Recovery: Manage backups, recovery tests, and business continuity plans to maintain high availability.
• Collaboration: Work closely with InfoSec, Networking and general IT support teams.

Qualifications/Background Sought: 

• Typically 4-6+ years in systems administration or a similar operational role.
• Experience running audits/reports and presenting findings.
• Familiarity with at least one scripting language
• Experience in admin consoles of modern platforms; ideal technical knowledge includes administration experience with some of the following:
• Cloud-Based Business Platforms: Atlassian, Google Workspace, Slack Enterprise Grid, Microsoft365/Azure.
• OS: Windows server, Linux
• Networking Hardware: Fortinet, Ubiquiti
• Identity & Endpoint Management with OneLogin, Jamf, Intune, and A1.
• Bonus points for experience with automation or APIs
• Flexibility in working hours
• Exhibits patience and resilience under pressure
• Detail-oriented and strong organizational skills
• Strong verbal & written communication skills
• Self-sufficient, proactive, and ready for a challenge
• Strong problem-solving and critical thinking abilities.
• Ability to work under pressure and adapt quickly to new technologies.

#LI-PP1

This position is with Explore, one of the brands under Manifest Global, which also includes Cialfo, BridgeU and Kaaiser. 

What This Role Is

Every year, universities across the world spend significant budget trying to reach the right international students. They run fairs, buy lists, work with agents, invest in digital campaigns. Most of them have a reasonable sense of where their international students come from. Very few have a clear picture of why. Which counsellors recommended them. Which platforms surfaced their programmes. Which moments in a student's journey actually shaped the decision to apply.

Explore was built to change that. Launched in 2025 as Manifest Global's university-facing platform, Explore gives institutions direct access to the largest global network of high school counsellors and students in the world, built on the combined reach of Cialfo and BridgeU across 1,750+ K12 schools in Asia-Pacific, the UK, Europe, the Middle East, and beyond. Universities use Explore to run targeted outreach campaigns, engage students earlier in their decision journey, and understand what's actually driving their international recruitment pipeline.

The platform is live. The university partner base is growing. The commercial model is being actively built. And the marketing function that drives Explore's growth, shapes how universities understand the product, and delivers the student engagement campaigns that make the platform valuable, doesn't yet exist at the scale or quality it needs to.

That's what this role builds.

The Head of Marketing, Explore owns two things simultaneously: growing Explore's university partner base through B2B marketing, and delivering high-quality student marketing campaigns to universities through the Cialfo and BridgeU network. Both matter commercially. Both require someone who can think strategically, build systems, and connect marketing activity directly to revenue outcomes. You'll report to the COO and operate with significant autonomy across a genuinely new product at a consequential stage of its growth.

What Makes This Role Different

Most marketing leadership roles in the university sector sit inside a single institution or a single channel. This one sits at the centre of a platform that connects hundreds of university partners to the largest K12 counsellor and student network in the world. The scale of what's possible from this seat is unusual.

Explore also has something most university marketing platforms don't: a genuine data and intelligence layer. The counsellor relationships, the student engagement data, and the platform infrastructure built across Cialfo and BridgeU give Explore the ability to offer universities insight into their international recruitment pipeline that no agent, fair, or outreach platform can match. The marketing function that communicates that clearly, to the right university buyers, in language that makes them act, is one of the most important things Explore can build right now.

The broader international education market is contracting. Explore is growing. Universities that are serious about their international recruitment strategy are looking for partners that offer more than volume. This is the right moment to be building the marketing function that makes Explore that partner, at scale.

What You Own

University growth and market expansion

• Own Explore's B2B marketing strategy globally, with clear accountability for university acquisition pipeline, conversion, and marketing's contribution to revenue
• Build positioning, narratives, and go-to-market approaches that make the Explore value proposition land with university international offices, recruitment teams, and senior leadership
• Lead integrated campaigns across content, events, partnerships, thought leadership, and digital channels, with a clear view of what each channel is for and what it needs to produce
• Partner closely with the commercial team to ensure marketing is generating the right pipeline and that the conversation between marketing and sales is tight enough to actually improve conversion
• Use AI to accelerate campaign production, improve targeting, and scale what the team can do without proportionally scaling headcount. Build the team's fluency with these tools as a core capability, not an afterthought

Student marketing campaign delivery

• Lead the planning, execution, and optimisation of university marketing campaigns delivered to students across Cialfo and BridgeU's network of 1,750+ schools
• Build scalable systems for campaign planning, delivery, reporting, and optimisation that can handle a growing university partner base without degrading quality
• Ensure every campaign delivered to students is genuinely engaging, operationally clean, and producing measurable outcomes for university partners
• Act as a strategic partner to universities on their student engagement strategy, not just a delivery function. The universities that trust Explore most are the ones who see the marketing team as an extension of their own recruitment capability

Brand and thought leadership

• Build Explore's brand reputation in the higher education market, establishing it as the platform that serious institutions choose when they want to understand and improve their international recruitment strategy
• Develop thought leadership content and institutional storytelling that speaks to the structural shifts happening in international student recruitment and positions Explore as the platform built for where the market is going
• Drive Explore's visibility at major higher education conferences, associations, and industry events across the UK, Europe, Asia-Pacific, and beyond

Team leadership and operations

• Build and lead a marketing team across growth, campaign delivery, content, and operations, with a culture of ownership and high standards
• Hire well, develop second-line leaders, and build a function that operates with enough infrastructure and accountability that it doesn't depend on you being in every decision
• Align the marketing function closely with revenue, product, and operations so that the team is working on the things that actually move the business forward

What Success Looks Like

The markers below reflect where Explore's marketing function is today. The product is new, the partner base is growing, and the commercial model is still being shaped. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.

You'll start by building a thorough picture of the current state: what the university acquisition pipeline looks like, how campaign delivery is working, where the brand is strong and where it isn't, and what the highest-leverage marketing investments are. You'll have a clear view on where to move first.

From there, the marketing function will be measurably more connected to revenue. University acquisition campaigns will be generating better pipeline. Campaign delivery for university partners will be more scalable and more consistently excellent. The Explore brand will be better known among the university buyers that matter.

Over time, Explore will be recognised as the platform that understands international student recruitment better than anyone else in the market, and the marketing function will have played a material role in making that true. Universities that came in uncertain about the product will be renewing and expanding because the value is visible and the marketing function helped them see it.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have significant experience in marketing leadership, with a track record that spans B2B growth marketing, campaign operations, or integrated marketing in a platform, SaaS, EdTech, or higher education context. You've built marketing functions before, not just contributed to them. You know what it takes to design the systems, hire the team, and hold the commercial accountability simultaneously.

You're genuinely commercially driven. You've been accountable for pipeline and revenue contribution, not just brand metrics and engagement rates. You can sit in a commercial review and speak about marketing's role in revenue in terms that a sales leader finds credible and that a CFO finds useful.

You understand the higher education sector well enough to speak its language and challenge its assumptions. You know how university international offices make decisions, what they value in a platform partner, and what it takes to move from a trial to a long-term relationship. You've worked with institutional buyers before and you know the difference between a conversation that's going somewhere and one that isn't.

You're genuinely open about AI as a marketing tool. You've used it seriously, you have a view on where it creates real leverage and where it produces mediocre output at speed, and you advocate for adoption because you've seen what it enables. You can build a team that uses AI with judgment.

You're comfortable with the ambiguity that comes with a new product at a growth stage. Explore is being built now. The playbook isn't finished. The person who thrives in this role finds that energising rather than unsettling.

Most importantly, you read about what Explore is building and thought: I understand exactly what universities need from this and I know how to build the marketing function that delivers it. That's who this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility, connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counselling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counselling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach platform). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that. $80M raised. Still early.

For this role specifically, Explore sits at the point where the Manifest ecosystem meets the university market. The counsellor network, the student data, the K12 platform reach: all of it becomes commercially valuable to universities through Explore. The marketing function that makes that value visible, credible, and compelling is one of the most important things Explore can build right now. The person who builds it from this seat will have shaped how one of the most significant new products in international education marketing goes to market.

Explore is part of Manifest Global, a multi-brand group building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.

What This Role Is

Manifest Global operates four brands across 50+ countries, each serving a different part of the international education ecosystem. Cialfo works with 2,000+ schools and the counsellors inside them. BridgeU serves international schools across the UK, Europe, and the Middle East. Explore works with university partners on their international recruitment strategy. Kaaiser has been placing students from India and Southeast Asia into universities across Australia, the UK, Canada, and beyond since 1997.

Each of these businesses has a distinct audience, a distinct stage of market maturity, and a distinct story to tell. Right now, the content function that serves them is fragmented. There's no central engine, no shared infrastructure, no consistent standard for how Manifest's brands show up in writing across any channel. That gap is real and it costs us.

This role builds the engine that closes it.

The Head of Content, B2B will design and run a centralised content function that serves all four brands the way a high-performance internal agency would. You'll own the strategy, the team, the systems, the quality standard, and the connection between content output and commercial outcome. This is not a writing role or a channel management role. It's an operational leadership role for someone who thinks in systems, builds for scale, and understands that content without commercial consequence is just production.

What Makes This Role Different

Most senior content roles sit inside a single brand with a single ICP and a reasonably stable strategy. This one sits across four brands with different buyer types, different competitive landscapes, and different levels of market awareness.

That's genuinely complex. The person who does it well has to context-switch between the counsellor audience at Cialfo, the university admissions audience at Explore, the international school leadership audience at BridgeU, and the student-facing and agent-facing audiences at Kaaiser, without losing the thread of what makes each brand distinct. They also have to hold the group-level narrative together, making sure Manifest's overall positioning is coherent even when the brand-level stories are pointing in different directions.

The content landscape itself is also shifting fast. The channels, formats, and tools that defined B2B content marketing three years ago are not the ones that will define it three years from now. The person in this seat needs to be genuinely ahead of that shift, not catching up to it. That means going well beyond LinkedIn and traditional content playbooks, and it means using AI as a real capability multiplier rather than a productivity shortcut.

The Manifest group is growing while the broader overseas education sector is contracting. The content function that tells that story well, across the right channels, to the right audiences, at the right moment in their decision journey, is a genuine commercial lever. Building that function from this seat is the opportunity.

What You Own

Content strategy across all four brands

• Define distinct content strategies for Cialfo, BridgeU, Explore, and Kaaiser, grounded in the specific ICP, market maturity, and commercial goals of each business
• Translate those strategies into content-led growth plans that connect directly to pipeline, sales enablement, and customer education, not just traffic and engagement metrics
• Build and maintain the founder and authority-driven narratives that shape how each brand is perceived in its market, working closely with leadership to develop thought leadership platforms that earn attention rather than just occupy space
• Go beyond what B2B content has traditionally looked like: video, audio, community, interactive formats, channel partnerships, and distribution models that most content teams in this space haven't tried yet

The central content engine

• Design and operate a centralised content team structured as an internal agency, with clear pods, resource allocation across brands, and defined workflows that can scale without constant intervention
• Own the infrastructure: editorial calendar systems, production workflows, quality control frameworks, briefing standards, and the feedback loops that keep output improving over time
• Build AI into the team's operating model from the ground up, not as an experiment but as a core capability. Identify where AI accelerates ideation, research, production, and distribution, implement it, and build the team's fluency so that the function gets faster and better as the tooling improves
• Set the quality standard and hold it across every piece of content that goes out under any Manifest brand

Team leadership

• Lead a team of writers, strategists, freelancers, and agencies, and build second-line leaders who can run significant parts of the function independently
• Hire well and structure the team for the work it actually needs to do, not the work a generic content team does
• Actively develop the team's AI literacy, advocate for AI adoption across the broader marketing function, and model what it looks like to use these tools with judgment rather than just enthusiasm
• Move the function from execution support to strategic growth partner, which means changing both the team's capability and how the rest of the business thinks about what content is for

Content to revenue alignment

• Partner with Marketing, Sales, and Leadership across all four brands to ensure content is driving pipeline, supporting sales conversations, and educating customers in ways that move them forward
• Build systems to track content ROI and conversion impact, not vanity metrics. Know what is working, why it is working, and where to invest next
• Be the person who can sit in a commercial review and speak about content's contribution to the business in terms that the commercial team finds credible

Distribution and performance

• Own not just creation but distribution strategy, with a clear view of what each channel requires and how they work together. LinkedIn is part of that picture, not the whole picture
• Bring genuine curiosity to distribution channels and formats that most B2B content teams in this sector haven't fully explored: community-led content, podcast and audio formats, co-created content with university and school partners, event-based content systems, and whatever else the evidence suggests is worth building
• Build AI-assisted distribution and optimisation into the team's workflow, using it to personalise at scale, test faster, and improve performance without proportionally increasing headcount
• Continuously optimise based on performance data, and build the team's capability to do the same without needing direction on every decision

What Success Looks Like

The markers below reflect where the content function is today. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.

You'll start by building a clear picture of what exists across the four brands, what's working, what's missing, where the quality gaps are, and where the highest-leverage places to invest are. You'll have a point of view on where to build first and which channels and formats are most underexploited.

From there, the content engine will be taking shape. Editorial systems will be running. The team will have clear structure and clear ownership. AI will be embedded in how the team works, not bolted on. At least some of the brand narratives will be sharper than they were before you arrived, and there will be early evidence of content contributing to pipeline rather than just producing output.

Over time, Manifest will have a content function that the commercial teams across all four brands actively rely on, that builds genuine market authority for each brand, and that runs with enough infrastructure and second-line leadership that it doesn't depend on you being in every decision. That's what a well-built content engine looks like.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have twelve to fifteen years in B2B content, content marketing, or brand strategy, and a meaningful part of that has been building and running functions rather than contributing to them. You've managed multi-brand or multi-product content before. You've led teams of five to twenty or more people. You know what it takes to build the systems that make a content team consistent and scalable, and you've done it in environments where the commercial expectations were real.

You think in workflows and resource allocation, not just editorial calendars. You've built briefing systems, quality control frameworks, and production infrastructure. You understand that the operational side of a content function is what makes the creative side sustainable.

You're commercially literate. You can connect a content decision to a business outcome and have that conversation with a sales leader or a CFO without needing to translate. You've built attribution and reporting systems that tracked something more meaningful than page views, and you know what good content ROI measurement actually looks like in practice.

You have a genuinely expansive view of what B2B content can be. You've built beyond LinkedIn and the standard playbook, and you have real examples of formats, channels, or distribution models that most teams in your space weren't doing. You're not done exploring.

You're openly enthusiastic about AI as a creative and operational tool. You've used it seriously, not just dabbled. You have a clear view of where it accelerates good work and where it produces mediocre output at speed, and you know how to build a team that uses it with that kind of judgment. You advocate for AI adoption because you've seen what it enables, not because it's the current thing to be seen adopting.

You can context-switch across different brand voices, buyer types, and market stages without losing clarity on what each brand needs. You've done this before, either in a multi-brand role or in an agency environment where the client roster demanded it.

Most importantly, you read the description of what Manifest is building across four brands and thought: I know exactly how to build the content function this needs. That's who this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility, connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counselling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counselling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that.

For this role specifically, content is one of the primary ways Manifest's brands build authority and generate pipeline in markets where trust is the deciding factor. The counsellors, school leaders, university admissions officers, and agents that our brands serve are all operating in a world with a lot of noise. The content function that cuts through that noise, consistently, across four brands and multiple markets, is doing genuinely high-leverage work. Building that function from this seat is the opportunity.

Manifest Global is building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.

ABOUT THE TEAM 

Funding Options joined the Tide family in early 2023 to lead their Partner Credit Services offering. Through their panel of 100 leading lender partners, Funding Options supports UK SMEs to get the right finance in place so they can trade, plan and grow with confidence. Through their multi award-winning platform, Funding Cloud, they can effectively match customers to the right lender and finance product that best suits their needs in minutes with funding decisions in as little as 20 seconds, giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and outstanding standard of customer service.

We’re looking for

 A Lead Generation Specialist to support our Sales Team by identifying, qualifying, and nurturing potential SME customers who could benefit from commercial finance solutions. You will be the first point of contact for many of our customers, playing a crucial role in understanding their business needs and setting them up for success with our Business Finance Specialists.

Some of the things you’ll be doing:

• Identifying and qualifying high-potential SME leads across inbound and outbound channels
• Engaging prospective customers via calls, emails, and digital platforms to understand their finance needs
• Conducting initial discovery conversations to assess eligibility and fit for funding products
• Maintaining accurate and detailed records of customer interactions in Salesforce
• Working closely with Sr Business Finance Specialists to hand off qualified leads
  Contributing to improving outreach strategies and conversion processes
• Keeping up to date with market trends, products, and lending partners
• Sharing insights, lead quality feedback, and trends with sales and marketing teams

What makes you a great fit:

• 1–3 years of experience in a lead generation, telemarketing, inside sales, or B2B sales support 
• Exposure to financial services, fintech, or SME lending is a strong plus
• Strong communication and interpersonal skills
• Ability to manage multiple priorities and meet lead qualification targets
• A proactive and self-starting attitude, with a focus on delivering value
• Experience with CRM systems like Salesforce is desirable
• Passion for helping small businesses grow
  
  

WHAT YOU WILL GET IN RETURN 

• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

ABOUT THE TEAM 

Funding Options joined the Tide family in early 2023 to lead their Partner Credit Services offering. Through their panel of 100 leading lender partners, Funding Options supports UK SMEs to get the right finance in place so they can trade, plan and grow with confidence. Through their multi award-winning platform, Funding Cloud, they can effectively match customers to the right lender and finance product that best suits their needs in minutes with funding decisions in as little as 20 seconds, giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and outstanding standard of customer service.

We’re looking for

 A Business Development Specialist to support our Sales Team by identifying, qualifying, and nurturing potential SME customers who could benefit from commercial finance solutions. You will be the first point of contact for many of our customers, playing a crucial role in understanding their business needs and setting them up for success with our Business Finance Specialists.

Some of the things you’ll be doing:

• Identifying and qualifying high-potential SME leads across inbound and outbound channels
• Engaging prospective customers via calls, emails, and digital platforms to understand their finance needs
• Conducting initial discovery conversations to assess eligibility and fit for funding products
• Maintaining accurate and detailed records of customer interactions in Salesforce
• Working closely with Sr Business Finance Specialists to hand off qualified leads
  Contributing to improving outreach strategies and conversion processes
• Keeping up to date with market trends, products, and lending partners
• Sharing insights, lead quality feedback, and trends with sales and marketing teams

What makes you a great fit:

• 1–3 years of experience in a lead generation, inside sales, or B2B sales support 
• Exposure to financial services, fintech, or SME lending is a strong plus
• Strong communication and interpersonal skills
• Ability to manage multiple priorities and meet lead qualification targets
• A proactive and self-starting attitude, with a focus on delivering value
• Experience with CRM systems like Salesforce is desirable
• Passion for helping small businesses grow
  
  

WHAT YOU WILL GET IN RETURN 

• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo and BridgeU, one of the brands under Manifest Global, which also includes Explore and Kaaiser. 

About This Role

We are looking for a Senior Marketing Manager to own both go-to-market strategy and pipeline generation for the Cialfo and BridgeU K12 platform. This is a high-ownership, hands-on role that combines the strategic depth of a Product Marketing Lead with the execution rigour of a Demand Generation Lead.

You will own product positioning, messaging, competitive intelligence, and voice of the customer — while simultaneously driving pipeline across web, digital, lifecycle, events, social, and ABM. You will be the strategic link between what we build and how the market receives it, and you will own the campaign engine that converts that positioning into revenue.

You will use AI tools natively across the entire marketing lifecycle — from audience research and brief generation through to creative production, performance analysis, and reporting — and you will operate as a true partner to the K12 Sales team, owning MQL quality, the handoff process, and pipeline SLAs.

This role is based in Delhi, India and reports into the Head of Marketing, K12. This is an Individual Contributor role to begin with, with an opportunity to build and scale a team as the business grows.

What You Will Be Doing

Product Positioning & Messaging

• Build and own positioning, naming, and messaging frameworks for K12 product launches.
• Develop and maintain ICP definitions and buyer personas across K12 audience segments — schools, counselors, students, and parents — across different markets.
• Ensure messaging is regionally calibrated and relevant; what lands in LATAM needs a different frame in India or the Middle East.
• Partner with UX to align in-product messaging and onboarding flows.

Go-to-Market Execution

• Lead end-to-end GTM planning — from positioning through channel execution to adoption measurement.
• Drive feature adoption through in-product channels (email, push, in-app) coordinated with lifecycle triggers.
• Train internal stakeholders on every launch — Sales, CX, and leadership as a core GTM deliverable.
• Use AI tools to accelerate GTM output: content production, personalisation, testing, and reporting.

Pipeline Ownership & Demand Generation

• Own pipeline generation across all channels — digital, email, lifecycle, social, events, and ABM — fully attributed to revenue.
• Drive MQL volume and conversion rates across the K12 websites (Cialfo and BridgeU) and campaign channels.
• Manage pipeline efficiency from first touch to SQL handoff with clear SLA accountability to the Sales team.
• Set and track demand gen KPIs: MQL volume, cost per MQL, MQL-to-SQL conversion rate, pipeline contribution, and channel ROI.

Full-Funnel Campaign Execution

• Design and execute integrated campaigns across web, lifecycle email, social, events, content, and ABM.
• Own the campaign calendar, prioritising by pipeline impact and coordinating across channels for consistent messaging and timing.
• Manage external vendors and hold them accountable to performance targets, briefs, and delivery timelines.
• Build scalable campaign processes that enable faster execution and consistent cross-channel measurement.
• Run hypothesis-driven A/B tests across every channel — landing pages, email subject lines, ad creative, CTAs — and act on results fast.

Sales & CX Enablement

• Build and own the K12 enablement library: pitch decks, one-pagers, objection handling guides, battlecards, and demo talk tracks.
• Run regular enablement sessions with global Sales and CX teams.
• Partner with CX on customer success stories and reference content tied to specific product use cases.

Lifecycle & Email Marketing

• Own the full lifecycle marketing programme from first touch nurture through to re-engagement across the K12 audience of school leaders, administrators, and counselors.
• Design and manage automated workflows in HubSpot that move leads through the funnel and surface high-intent signals for Sales.
• Segment audiences by persona, behaviour, and funnel stage to deliver relevant messaging at the right moment.
• Monitor and improve lifecycle metrics: open rates, click-through rates, nurture-to-MQL conversion, and unsubscribe rates.

Voice of the Customer (VoC)

• Own Cialfo's structured VoC program for K12 — regular interviews and feedback loops with schools, counselors, and students across key markets.
• Synthesise qualitative and quantitative signals into actionable insights for Product, UX, and leadership.
• Build and maintain a VoC repository so customer language, pain points, and unmet needs are systematically captured and accessible.
• Run advisory panels or user research sprints in partnership with Product to inform the roadmap.

Win/Loss & Competitive Intelligence

• Own the win/loss program — conduct regular interviews with won and lost opportunities, synthesise findings, and present to Product, Sales, and leadership quarterly.
• Build and maintain competitive intelligence: monitor the landscape, develop battlecards, and keep Sales and CX equipped to win.
• Feed competitive and customer insights back into positioning and product feedback loops.

Social Demand Generation

• Run social as a demand gen channel — not just brand awareness — with a focus on generating engagement, traffic, and leads from LinkedIn and other relevant platforms.
• Build and manage social campaigns targeting school decision-makers across global markets.
• Collaborate with content and brand to ensure social creative is optimised for conversion, not just reach.

Website & Conversion Optimisation

• Own the Cialfo K12 website end to end — performance, conversion optimisation, lead capture, and user experience.
• Implement and monitor UTM tracking, campaign attribution, and accurate data capture across all entry points.
• Run continuous experiments on landing pages, forms, and conversion flows to improve MQL volume.

Sales Partnership & ABM

• Operate as a genuine partner to the K12 Sales org — attend pipeline reviews, understand deal velocity, and align demand gen programmes to Sales priorities.
• Own the MQL-to-SQL handoff process: lead scoring, SLA compliance, follow-up timelines, and lead quality feedback loops.
• Build and execute Account-Based Marketing programmes targeting priority school accounts across key markets.

AI-Powered Marketing Operations

• Use AI tools natively across the entire marketing lifecycle — from audience research, brief generation, and GTM planning through to creative production, performance analysis, and reporting.
• Use AI-assisted tools to design ad creative, write and test email copy, build landing page variants, and produce campaign reports faster than traditional workflows allow.
• Proactively evaluate and adopt new AI tools that improve campaign velocity, personalisation, or measurement accuracy.

Reporting & Optimisation

• Build and maintain dashboards tracking pipeline contribution, channel performance, funnel metrics, and campaign ROI.
• Report to the Head of Marketing, K12 on a regular cadence — with clear, data-driven recommendations.
• Translate campaign performance into budget reallocation decisions and channel prioritisation recommendations.

Cross-functional Collaboration

• Embed with Product Management throughout the development cycle — from discovery through launch.
• Be the voice of the customer for product and engineering teams.
• Engage global CX and Sales teams across multiple countries to gather insights and drive regional relevance.

About You

• Qualifications
  • Bachelor's or Postgraduate degree in Marketing, Business, Communications, or a related field.
• Experience & Skills
  • 6-8 years of marketing experience in a B2B or B2B2C organisation, with meaningful depth across both demand generation and product marketing.
  • Proven ownership of pipeline from web, digital, lifecycle, events, and other channels — with clear revenue attribution and a track record of improving funnel metrics over time.
  • Demonstrated track record of owning product positioning, messaging, and launches across B2B products.
  • Strong understanding of the B2B funnel: MQLs, SQLs, pipeline stages, SLA management, and what it means to be a genuine partner to a Sales org.
  • Experience with ABM strategy and execution targeting institutional or enterprise buyers.
  • Experience running VoC programmes — structured customer research, interviews, or advisory panels that influenced product or positioning decisions.
  • Hands-on experience with a win/loss analysis programme — not just contributing to one, but shaping how it works.
  • Experience building Sales enablement programmes — training and structured rhythms, not just collateral.
  • Hands-on experience running campaigns across web, paid digital, lifecycle/email, and social. Comfortable owning multiple channels simultaneously.
  • Strong analytical skills — comfortable with attribution modelling, CRM data, dashboard building, and translating funnel insights into clear campaign and budget decisions.
  • Experience owning a B2B website — CMS management, lead capture optimisation, and working with UTMs and tracking logic to ensure all traffic is measurable.
  • Deep proficiency in HubSpot workflows, lifecycle stages, lead scoring, automation, attribution, and reporting.
  • Demonstrated use of AI tools in day-to-day marketing work — for planning, creative, copy, performance analysis, or reporting.
  • Experience launching products in India, South East Asia, China, Australia, or similar markets.
  • Proven ability to lead cross-functional work — aligning with Sales, Content, Product, and external agencies to execute campaigns and drive shared pipeline goals.
• Qualities
  • You are a hands-on operator. You don't just strategise — you build and execute across every channel.
  • You think in customer language — you can take a complex feature and turn it into a message a buyer or school counselor could resonate with.
  • You are a genuine Sales partner — you understand pipeline, speak in revenue terms, and take MQL quality personally.
  • You are the connective tissue between Product, Sales, CX, and UX — aligning people across functions and time zones without needing a title to do it.
  • You are AI-native. You reach for AI tools first and use them to move faster, not as a novelty.
  • You are a natural experimenter — you A/B test instinctively and always run campaigns with a clear hypothesis.
  • You are a strong lifecycle thinker — you understand how to move an audience through a funnel, not just generate top-of-funnel noise.
  • You are data-driven: product adoption metrics, VoC findings, win/loss patterns, and campaign performance all inform how you work.
  • You are equally comfortable at strategic and executional levels — you write the strategy and then go execute it yourself.
  • You are organised and detail-oriented across tracking, attribution, tagging, and reporting.
  • You thrive in fast-paced, high-ownership environments and can manage multiple campaigns simultaneously.
  • You have genuine curiosity about the K12 education space — the counselor workflow, the student journey, and the institutional buying process.

The Position

The Regional Sales Manager will own and drive the business in North & East Enterprise accounts with full accountability for revenue growth, strategic expansion, and ecosystem development.

The position reports to the Sales Leader for India and requires close collaboration with Channel, SDR, and Marketing teams to drive aligned go-to-market execution, build pipeline, and accelerate revenue growth across the region.

This role goes beyond individual contribution—you will act as a regional business leader, responsible for defining and executing a go-to-market strategy aligned with OPSWAT’s global vision around critical infrastructure protection, zero trust, and file-based threat prevention.

Responsibilities include learning OPSWAT technologies, developing and executing strategic account and territory plans, building executive relationships, scaling partner-led growth, and orchestrating complex enterprise deals.

What You Will Be Doing

Revenue Ownership & Business Leadership

• Own and deliver regional revenue targets with strong forecasting discipline and quarterly accountability
• Build and maintain a predictable pipeline (3–5x coverage) across enterprise and government sectors
• Lead large, complex deal cycles, especially in industries (Private BFSI, Energy, Manufacturing, Pharma, Technology)

Strategic GTM & Market Expansion

• Define and execute a North & East India GTM strategy aligned to OPSWAT’s focus on critical infrastructure and compliance-driven security
• Identify and drive high-value use cases such as secure file transfer, data sanitization (CDR), vulnerability detection, and OT security
• Expand footprint within key accounts through cross-sell and platform adoption

Customer & Executive Engagement

• Build trusted advisor relationships with CIOs, CISOs, and CXOs
• Communicate differentiated value propositions aligned to risk reduction, compliance, and operational resilience
• Articulate ROI/TCO and business outcomes throughout the sales lifecycle

Channel & Ecosystem Development

• Develop and scale a high-performing partner ecosystem (VARs, SIs, Distributors)
• Drive partner enablement, joint account planning, and co-selling motions
• Strengthen alliances to penetrate government and large enterprise segments

Execution Excellence

• Apply solution-oriented, consultative selling with a strong hunter mindset
• Maintain accurate pipeline, account plans, and opportunity tracking in Salesforce
• Forecast revenue with high accuracy and provide visibility to leadership
• Leverage internal resources (Presales, Marketing, Product) effectively to win deals

Cross-Functional Leadership

• Act as the regional leader for OPSWAT, collaborating across presales, marketing, and channel teams
• Provide market intelligence and customer feedback to influence product and GTM strategy
• Mentor and guide extended team members to build a high-performance culture

What We Need From You

• 12+ years of experience in enterprise technology sales, with consistent quota overachievement
• Strong track record selling cybersecurity solutions, ideally in critical infrastructure, compliance, or network/file security domains
• Proven success in driving regional business ownership, not just individual deals
• Experience working with and scaling Channel/SI ecosystems
• Ability to engage and influence C-level executives, articulating both technical and business value
• Demonstrated expertise in complex deal orchestration and multi-stakeholder selling
• Strong understanding of security threats, zero trust principles, and enterprise security architectures
• Highly disciplined in pipeline management and forecasting accuracy
• Self-driven, strategic, and comfortable operating in a fast-paced, evolving environment
• Excellent communication, negotiation, and presentation skills
• Willingness to travel across the region as required
• High integrity and professional conduct.
• Job placement is based in New Delhi.

ABOUT THE TEAM

As part of our Member Engagement Marketing (MEM) department, the Inside Sales team builds strong relationships with existing members and introduces them to new Tide products that can fuel their success. We work closely with Product, Marketing and Support to stay ahead of new launches and ensure our members get the best solutions at the right time.

ABOUT THE ROLE

As a Product Sales Executive (Banking & Payments) you’ll be at the frontline of Tide’s growth. You’ll engage directly with our members, understand their business needs, and recommend tailored fintech solutions that help them thrive.

👉 You don’t need to find your own leads. Tide provides you with pre-qualified member data, carefully selected using insights and behaviour signals to ensure you’re speaking with members who have the highest potential for the products you’re selling. This means you can focus on what you do best: building relationships, closing sales, and hitting targets.

In this role, you will:

• Call and engage existing Tide members, building rapport and trust to uncover opportunities
• Pitch, upsell and cross-sell relevant Tide products and services to maximise member success and revenue growth
• Stay ahead of upcoming product launches and help shape how we bring them to market
• Consistently achieve individual and team KPIs in a data-driven, performance-focused environment
• Provide feedback on leads, scripts, and campaigns to continuously improve sales effectiveness
• Accurately log all interactions, feedback and sales outcomes in CRM tools
• Take ownership of ad-hoc projects that support Tide’s wider commercial growth

WHAT MAKES YOU A GREAT FIT

We’re looking for someone with the drive to succeed in a fintech scale-up and the ability to thrive in a fast-paced sales environment. You’ll be:

• Experienced in outbound telesales (minimum 2 years), ideally with UK or international clients
• Proven in hitting and exceeding revenue-based targets
• Skilled in consultative sales, with excellent negotiation, persuasion, and objection-handling abilities
• Confident, energetic and target-oriented, with a passion for helping businesses succeed
• A strong communicator in English (C1 level preferred), with a professional telephone manner
• Adaptable and open to working UK-aligned hours from international locations
• Comfortable using CRM tools (Kustomer or similar) and working in a data-driven setup
• Collaborative by nature, but equally able to own and deliver on personal KPIs
• Curious about fintech, SME banking, and the future of financial services

Bonus points for:

• Previous financial services sales experience
• Understanding of UK business culture and SME customer behaviour

WHAT YOU'LL GET IN RETURN

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform 
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Sabbatical Leave

ABOUT THE TEAM

As part of our Member Engagement Marketing (MEM) department, the Inside Sales team builds strong relationships with existing members and introduces them to new Tide products that can fuel their success. We work closely with Product, Marketing and Support to stay ahead of new launches and ensure our members get the best solutions at the right time.

ABOUT THE ROLE

As a Senior Sales Executive (Fintech / SME Growth) you’ll be at the frontline of Tide’s growth. You’ll engage directly with our members, understand their business needs, and recommend tailored fintech solutions that help them thrive.

👉 You don’t need to find your own leads. Tide provides you with pre-qualified member data, carefully selected using insights and behaviour signals to ensure you’re speaking with members who have the highest potential for the products you’re selling. This means you can focus on what you do best: building relationships, closing sales, and hitting targets.

In this role, you will:

• Call and engage existing Tide members, building rapport and trust to uncover opportunities
• Pitch, upsell and cross-sell relevant Tide products and services to maximise member success and revenue growth
• Stay ahead of upcoming product launches and help shape how we bring them to market
• Consistently achieve individual and team KPIs in a data-driven, performance-focused environment
• Provide feedback on leads, scripts, and campaigns to continuously improve sales effectiveness
• Accurately log all interactions, feedback and sales outcomes in CRM tools
• Take ownership of ad-hoc projects that support Tide’s wider commercial growth

WHAT MAKES YOU A GREAT FIT

We’re looking for someone with the drive to succeed in a fintech scale-up and the ability to thrive in a fast-paced sales environment. You’ll be:

• Experienced in outbound telesales (minimum 2 years), ideally with UK or international clients
• Proven in hitting and exceeding revenue-based targets
• Skilled in consultative sales, with excellent negotiation, persuasion, and objection-handling abilities
• Confident, energetic and target-oriented, with a passion for helping businesses succeed
• A strong communicator in English (C1 level preferred), with a professional telephone manner
• Adaptable and open to working UK-aligned hours from international locations
• Comfortable using CRM tools (Kustomer or similar) and working in a data-driven setup
• Collaborative by nature, but equally able to own and deliver on personal KPIs
• Curious about fintech, SME banking, and the future of financial services

Bonus points for:

• Previous financial services sales experience
• Understanding of UK business culture and SME customer behaviour

WHAT YOU'LL GET IN RETURN

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform 
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Sabbatical Leave

ABOUT THE TEAM

As part of our Member Engagement Marketing (MEM) department, the Inside Sales team builds strong relationships with existing members and introduces them to new Tide products that can fuel their success. We work closely with Product, Marketing and Support to stay ahead of new launches and ensure our members get the best solutions at the right time.

ABOUT THE ROLE

As a Senior Inside Sales Executive (International Market) you’ll be at the frontline of Tide’s growth. You’ll engage directly with our members, understand their business needs, and recommend tailored fintech solutions that help them thrive.

👉 You don’t need to find your own leads. Tide provides you with pre-qualified member data, carefully selected using insights and behaviour signals to ensure you’re speaking with members who have the highest potential for the products you’re selling. This means you can focus on what you do best: building relationships, closing sales, and hitting targets.

In this role, you will:

• Call and engage existing Tide members, building rapport and trust to uncover opportunities
• Pitch, upsell and cross-sell relevant Tide products and services to maximise member success and revenue growth
• Stay ahead of upcoming product launches and help shape how we bring them to market
• Consistently achieve individual and team KPIs in a data-driven, performance-focused environment
• Provide feedback on leads, scripts, and campaigns to continuously improve sales effectiveness
• Accurately log all interactions, feedback and sales outcomes in CRM tools
• Take ownership of ad-hoc projects that support Tide’s wider commercial growth

WHAT MAKES YOU A GREAT FIT

We’re looking for someone with the drive to succeed in a fintech scale-up and the ability to thrive in a fast-paced sales environment. You’ll be:

• Experienced in outbound telesales (minimum 2 years), ideally with UK or international clients
• Proven in hitting and exceeding revenue-based targets
• Skilled in consultative sales, with excellent negotiation, persuasion, and objection-handling abilities
• Confident, energetic and target-oriented, with a passion for helping businesses succeed
• A strong communicator in English (C1 level preferred), with a professional telephone manner
• Adaptable and open to working UK-aligned hours from international locations
• Comfortable using CRM tools (Kustomer or similar) and working in a data-driven setup
• Collaborative by nature, but equally able to own and deliver on personal KPIs
• Curious about fintech, SME banking, and the future of financial services

Bonus points for:

• Previous financial services sales experience
• Understanding of UK business culture and SME customer behaviour

WHAT YOU'LL GET IN RETURN

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform 
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Sabbatical Leave

ABOUT THE TEAM:

The Member Accession Marketing Team (India) plays a crucial role in driving Tide’s growth in the Indian market by acquiring and onboarding new members from small and medium-sized enterprises (SMEs). The team tailors marketing strategies to engage potential members, guide them through seamless onboarding, and ensure they are well-equipped to leverage Tide’s suite of financial and administrative tools. By creating localized campaigns, building strong relationships, and leveraging data for continuous improvement, the team fosters long-term member engagement—ensuring Tide becomes the go-to platform for Indian SMEs.

ABOUT THE ROLE:

As an Inside Sales Team Lead (UK Market), you’ll be responsible for leading, coaching, and inspiring a team of Inside Sales Executives who engage directly with Tide’s UK business members. Your mission is to drive performance, uphold quality standards, and deliver consistent commercial results across a portfolio of UK SMEs, ensuring every member conversation is high-impact and aligned with Tide’s growth strategy.

You’ll work closely with other Team Leads and Managers to support cross-functional projects, provide structured feedback to Product and Marketing, and help scale new initiatives across our sales teams.

IN THIS ROLE YOU WILL:

• Lead and motivate a team of Inside Sales Executives to achieve and exceed sales and quality KPIs across our UK SME members
• Coach and develop team members through regular 1:1s, QA reviews, and performance sessions
• Analyse sales data and performance metrics to identify trends, opportunities, and training needs specific to the UK market
• Partner with Sales Managers and cross-functional teams (Product, CRM, BI, Marketing) to refine lead strategies and campaign execution for UK audiences
• Ensure accurate CRM usage and data hygiene across your team
• Maintain a strong understanding of current and upcoming Tide products, ensuring your team is equipped to pitch effectively to UK small business owners
• Handle escalations or complex member interactions as a point of expertise
• Support recruitment, onboarding, and continuous improvement initiatives across the Inside Sales function
• Take ownership of team morale, engagement, and a culture of accountability and excellence

WHAT MAKES YOU A GREAT FIT:

We’re looking for a sales-driven leader who combines commercial acumen with a people-first mindset. You’ll be:

• Experienced in outbound telesales or inside sales (minimum 3 years), with at least 1 year in a leadership or coaching role
• Proven in delivering and exceeding sales targets within the UK market
• Skilled in consultative and value-based sales with small business customers, focused on a phone based selling approachn
• Confident in analysing performance data and using insights to improve outcomes
• Comfortable in a high-growth, fast-paced fintech environment with evolving priorities
• A strong communicator with a professional command of English (C1 level preferred)
• Highly organised, detail-oriented, and proactive in identifying blockers and solutions
• Proficient with CRM tools (e.g., Kustomer or Salesforce) and experienced in data-driven environments
• Passionate about empowering small businesses and excited by Tide’s mission

Bonus Points For:

• Previous experience in UK financial services or fintech sales
• Understanding of UK SME customer behaviour, regulations, and business culture
• Experience leading international or remote sales teams aligned to UK time zones

WHAT YOU WILL GET IN RETURN:

• 25 days of holiday
• Additional health and dental insurance
• Annual professional development budget and up to three paid L&D days off
• Snacks, light food, and drinks available in the office
• Enhanced family-friendly leave policies
• WFH equipment allowance
• Sabbatical leave opportunities

ABOUT THE TEAM:

The Member Accession Marketing Team (India) plays a crucial role in driving Tide’s growth in the Indian market by acquiring and onboarding new members from small and medium-sized enterprises (SMEs). The team tailors marketing strategies to engage potential members, guide them through seamless onboarding, and ensure they are well-equipped to leverage Tide’s suite of financial and administrative tools. By creating localized campaigns, building strong relationships, and leveraging data for continuous improvement, the team fosters long-term member engagement—ensuring Tide becomes the go-to platform for Indian SMEs.

ABOUT THE ROLE:

As an Sales Team Lead (UK Market), you’ll be responsible for leading, coaching, and inspiring a team of Inside Sales Executives who engage directly with Tide’s UK business members. Your mission is to drive performance, uphold quality standards, and deliver consistent commercial results across a portfolio of UK SMEs, ensuring every member conversation is high-impact and aligned with Tide’s growth strategy.

You’ll work closely with other Team Leads and Managers to support cross-functional projects, provide structured feedback to Product and Marketing, and help scale new initiatives across our sales teams.

IN THIS ROLE YOU WILL:

• Lead and motivate a team of Inside Sales Executives to achieve and exceed sales and quality KPIs across our UK SME members
• Coach and develop team members through regular 1:1s, QA reviews, and performance sessions
• Analyse sales data and performance metrics to identify trends, opportunities, and training needs specific to the UK market
• Partner with Sales Managers and cross-functional teams (Product, CRM, BI, Marketing) to refine lead strategies and campaign execution for UK audiences
• Ensure accurate CRM usage and data hygiene across your team
• Maintain a strong understanding of current and upcoming Tide products, ensuring your team is equipped to pitch effectively to UK small business owners
• Handle escalations or complex member interactions as a point of expertise
• Support recruitment, onboarding, and continuous improvement initiatives across the Inside Sales function
• Take ownership of team morale, engagement, and a culture of accountability and excellence

WHAT MAKES YOU A GREAT FIT:

We’re looking for a sales-driven leader who combines commercial acumen with a people-first mindset. You’ll be:

• Experienced in outbound telesales or inside sales (minimum 3 years), with at least 1 year in a leadership or coaching role
• Proven in delivering and exceeding sales targets within the UK market
• Skilled in consultative and value-based sales with small business customers, focused on a phone based selling approachn
• Confident in analysing performance data and using insights to improve outcomes
• Comfortable in a high-growth, fast-paced fintech environment with evolving priorities
• A strong communicator with a professional command of English (C1 level preferred)
• Highly organised, detail-oriented, and proactive in identifying blockers and solutions
• Proficient with CRM tools (e.g., Kustomer or Salesforce) and experienced in data-driven environments
• Passionate about empowering small businesses and excited by Tide’s mission

Bonus Points For:

• Previous experience in UK financial services or fintech sales
• Understanding of UK SME customer behaviour, regulations, and business culture
• Experience leading international or remote sales teams aligned to UK time zones

WHAT YOU WILL GET IN RETURN:

• 25 days of holiday
• Additional health and dental insurance
• Annual professional development budget and up to three paid L&D days off
• Snacks, light food, and drinks available in the office
• Enhanced family-friendly leave policies
• WFH equipment allowance
• Sabbatical leave opportunities

ABOUT THE ROLE

• Hire and closely manage the DST/FOS team in the assigned market, including training, performance tracking, and providing on-ground support to ensure effective execution.
• Identify and engage with SMEs, corporates, restaurants, salons, hotels, and other relevant retail outlets in the Delhi NCR region to pitch and close partnerships for Tide Card distribution.
• Take full ownership of the acquisition pipeline by managing both active and prospective leads, ensuring timely follow-ups and conversions.
• Collaborate with internal stakeholders to ensure smooth onboarding of new partners across restaurant, salon, retail, and hospitality segments.
• Provide ongoing support and training to onboarded partners, equipping them with product knowledge and relevant business opportunities for success.
• Coordinate the monthly rollout of partner activation campaigns and app-based marketing initiatives in collaboration with internal teams.
• Act as the primary point of contact for partners, handling operational and technical queries and escalating to internal teams for timely resolution.
• Explore and implement new growth opportunities by deepening engagement with existing and potential partners.
• Monitor the competitive landscape and evolving partner trends to refine strategies and maintain strong market positioning.

WHAT WE ARE LOOKING FOR

• 5–7 years of total work experience with at least 3+ years managing FOS/Card sales teams, preferably in fintech or prepaid card sales.
• Skilled in hiring, training, and scaling field sales teams from scratch with a deep understanding of on-ground execution.
• Comfortable working in a fast-paced startup environment and capable of identifying innovative use cases for Tide Card adoption.
• Strong ownership mindset with a creative and solutions-driven approach to solving business challenges.
• Excellent communication and interpersonal skills for building effective relationships across internal and external stakeholders.
• Willingness to engage in fieldwork and use grassroots-level insights to shape regional strategy.
• Self-starter with a detail-oriented work ethic who can work independently and takes initiative without constant supervision.

WHAT YOU’LL GET IN RETURN

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities

ABOUT THE ROLE

WHAT WE ARE LOOKING FOR

• 8+ years of total work experience with at least 4+ years managing FOS/Card Sales teams, preferably in fintech or prepaid card sales.
• Skilled in hiring, training, and scaling field sales teams from scratch with a deep understanding of on-ground execution.
• Comfortable working in a fast-paced startup environment and capable of identifying innovative use cases for Tide Card adoption.
• Strong ownership mindset with a creative and solutions-driven approach to solving business challenges.
• Excellent communication and interpersonal skills for building effective relationships across internal and external stakeholders.
• Willingness to engage in fieldwork and use grassroots-level insights to shape regional strategy.
• Self-starter with a detail-oriented work ethic who can work independently and takes initiative without constant supervision.

WHAT YOU’LL GET IN RETURN

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

ABOUT THE ROLE 

As a Wealth Management Manager, you'll be responsible for defining and executing Tides wealth management roadmap for small businesses. You'll bring together investment, advisory, and partnership strategies to help members maximize returns and financial security.

You will:

• Develop and execute the Wealth Management strategy focused on SME and MSME members - addressing business liquidity, surplus management, and long-term investment goals.
• Partner with financial institutions, AMCs, and digital investment platforms to offer curated solutions such as liquid funds, fixed income, and structured business investment products.
• Work with product and digital teams to embed investment journeys seamlessly within the Tide platform.
• Identify and build cross-sell opportunities by leveraging transaction data, behavioral analytics, and lifecycle triggers.
• Collaborate with marketing and growth teams to drive awareness and adoption of wealth solutions among business owners.
• Track and report key KPIs AUM growth, activation rates, customer engagement, and revenue contribution.
• Ensure regulatory compliance, risk management, and transparent communication across all wealth initiatives.
• Represent the voice of SMEs in discussions on product innovation and partnership design, ensuring solutions align with real business needs.

WHAT WE ARE LOOKING FOR

• You have an MBA/PGDM in Finance, Economics, or a related field; certifications such as NISM, CFA, or CFP are preferred.
• You have 6 to 10 years of experience in Wealth Management, Business Banking, or SME-focused Financial Services.
• You have a deep understanding of investment products relevant to small businesses e.g., short-term funds, treasury management, and business owner wealth planning.
• You're passionate about financial inclusion and fintech innovation, especially in serving the MSME ecosystem.
• You're data-driven, with strong analytical skills using tools such as Excel, Power BI, or similar.
• You have proven experience in building and managing partnerships with AMCs, fintechs, or financial institutions.
• You're an excellent communicator and influencer, capable of managing senior stakeholders and cross-functional teams.
• You thrive in fast-paced, high-growth environments, balancing strategic thinking with on-ground execution.

WHAT YOU WILL GET IN RETURN

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

Senior Industry Solution Consultant (FP&A)

We are looking for a self-motivated SENIOR INDUSTRY SOLUTION CONSULTANT to join our India Presales team! Location - Delhi, India.

A position with Anaplan’s presales team means being part of one of the fastest growing cloud vendors and making your mark on a changing industry. You get to meld your love of numbers with your love of sales and be rewarded for success with an outstanding commission structure in a fast moving, stimulating environment. As a Solution Consultant, you enjoy helping people solve hard problems. You are a bit savvy about cool products and you love  showing people how those products can help their businesses. You will join a team of individuals who embrace and respect diverse perspectives, aren’t afraid to push boundaries and try new insights, and are passionate about helping our customers and each other succeed. We work hard, but we also don’t wait for an excuse to have fun.

In fact, we’re so serious about it that it’s one of our core values.

The Industry Senior Solution Consultant is a critical member of our Presales team, responsible for partnering with Account Executives to drive the technical and business value of our solutions for prospective clients within a specific industry vertical (e.g., Financial Services, Healthcare, Manufacturing, Retail). This role requires deep industry expertise, exceptional communication skills, and a strong understanding of our product suite to articulate how our offerings solve complex business challenges and deliver measurable ROI. 

The role required expertise in the planning space – specifically in financial planning & analysis (FP&A) with background in hands-on working on EPM / Planning tools such as Anaplan, SAP SAC/BPC, Oracle EPM, OneStream, TM1 etc. 

Travel within India is required for pre-sales engagements (25-40%).

What you will be doing:

Key responsibilities for an Industry Senior Solution Consultant, highlighting their primary role in driving large strategic deals within the Enterprise segment:

• Drive Enterprise Strategic Deals with Account Executives: Your primary function is to partner directly with Account Executives to identify, qualify, and drive larger, strategic deals into the Enterprise segment. You'll achieve this by deeply understanding complex client business challenges and positioning our EPM solutions as critical enablers for their strategic objectives and measurable ROI.
• AI-Powered EPM Solution Storytelling: Design and deliver compelling demonstrations of our EPM solutions, showcasing how integrated AI capabilities (e.g., predictive analytics, machine learning for forecasting, generative AI for insights) enhance accuracy, automate processes, and enable more intelligent decision-making across finance, supply chain, sales, and HR.
• Deep Industry & EPM Expertise: Leverage in-depth knowledge of EPM best practices, relevant industry trends, and how AI is transforming performance management. You'll articulate complex concepts into clear business benefits for diverse audiences and serve as a key advisor to Marketing, providing insights to drive targeted business development.
• Enterprise Architecture Understanding & Integration: Possess a critical understanding of broad enterprise IT landscapes, including ERP, CRM, and other key systems, to effectively design and articulate how our EPM solutions (specifically Anaplan) seamlessly integrate into and enhance existing technology environments.
• Technical & Value Translation: Translate intricate EPM functionalities and AI-driven insights into tangible business value, adeptly addressing client queries, managing technical validations, and supporting the development of proofs of concept.
• Cross-Functional Collaboration: Serve as a pivotal EPM and AI subject matter expert, partnering effectively with sales, product, delivery, and marketing teams to ensure seamless client engagements, successful solution adoption, and targeted market penetration.

Developing planning function-specific solutions, demos, and messaging. Building Proof of Concept models that are tailored to solve prospects’ problems..

More about you:

• MBA / PG Diploma /  B. Eng/ BSc / Bcom / BA / CA or equivalent. (Post Grad and Professional Qualifications a plus)
• 10+ years of experience in Software or System Integration Companies or IT Departments  either in industry, consulting or presales.
• Prior hands-on experience in Enterprise Planning Management and working on tools such as Anaplan, SAP SAC/BPC, Oracle EPM, OneStream, TM1 etc is required.
• Aptitude for quickly ramping up on new technology
• Excellent presentation, client relationship, and interpersonal skills- both internally and externally

Preferred skills and technical familiarity:

• Growth mentality
• You’re comfortable challenging old ways of doing things
• Ability to take a consultative selling approach by listening to customer needs and  shaping a shared vision for a solution
• 10+ years of presales/consulting/implementation or like experience

SUMMARY 

Dynamic in a fast-paced environment  

In this role, you will report to the Regional Sales Director - North & West India. You will work alongside a team of Wizards that focus on our customers' business needs. Our priority is building a secure infrastructure for their cloud environments. We do that by learning their business. We ask questions. We listen. We help educate. 

WHAT YOU’LL DO 

•  Lead with curiosity to understand our customer’s complex business problems  

• Demonstrate an intimate understanding of Wiz Cloud Security Solutions and their value to our customers for our cloud segment 

• Demonstrate ability to position and advise to CISO level executives with industry Point-of-View business insights; Continue to listen, build and grow executive relationships with customers  

• Develop and close business to consistently meet or exceed quarterly sales quotas, in a way that reflects Wiz values  

• Align with Wiz partner ecosystem to optimize market opportunity  

• Maintain accurate pipeline management with expert-level forecasting  

• Build effective working relationships with Solutions Engineering, Customer Success, Product, Marketing, Delivery, and Executive teams to ensure strategy alignment and achieve company objectives  

 WHAT YOU’LL BRING 

• Minimum 5 years closing experience in the cloud/security space in North India, ideally in a majority hunting role  

• Proven track record of selling in a competitive market 

• Experience in a hypergrowth/start-up organization 

• Ability to build great internal partnerships with key business units and their stakeholders  

• A consultative and professional approach to engaging with customers  

• Ability to manage multiple opportunities in various stages  

• A proven track record managing accounts in cloud or cybersecurity ecosystem to elevate the business  

• Resilience, adaptability, flexibility, ability to be a team player  

About the Role:

We are seeking an experienced Senior Business Applications Security Engineer to join our growing Corporate Technology team. This is not a maintenance role—this is an opportunity to build something from the ground up. You will take ownership of the security posture for our entire business application ecosystem, from Salesforce and Workday to niche departmental tools, transforming a fragmented, reactive approach into a centralized, proactive, and hardened security program. Your focus will be on bridging business needs with cloud-based software solutions through implementation, optimization, and vendor management.

Transform business application security from an afterthought to a core competency. You will:

• Build from scratch: Design and implement a comprehensive business application security program where none exists
• Own the ecosystem: Take full ownership of security posture across 200+ business applications (SaaS, cloud, and on-premise)
• Establish the standard: Define what "secure" means for business applications and ensure every tool meets that bar
• Shift left: Embed security into procurement, integration, and lifecycle management processes
• Drive change: Partner with stakeholders across IT, Engineering, Finance, HR, Sales, and Marketing to fundamentally change how the organization thinks about application security

Responsibilities

• System Administration: Design and scale user access with role-based access controls (RBAC), where possible
• Technical Support & Troubleshooting: Provide escalation support in debugging app access/role issues
• Application Onboarding: Conduct requirements discovery and analysis with key stakeholders for new applications, particularly pertaining to login and role access protocols
• Identity Lifecycle Management: Designing and implementing automations ensuring automatically granted or revoked access
• Integration Management: Manage API connections and integrations between business applications in our tech stack
• Process Improvements: Identify and implement automation opportunities to streamline workflows
• Data & Compliance: Ensure data accuracy, integrity and compliance with security standards
• Mentorship to guide junior teammates on best practices within the role

Qualifications

• 8+ years of experience in Application Security or related role
• Professional Certifications: CISSP are a plus
• Expertise in Okta, Google Workspace, Microsoft 365
• Experience with SAML and OAuth protocols, as well as SCIM
• Proficiency with Okta Workflow or similar automation platforms
• Excellent ability to bridge conversations between technical teams and non-technical business stakeholders
• Soft skills: Change management, process improvement, stakeholder management, collaborative mindset with excellent written and verbal communication.

What We Offer:

• Competitive compensation package
• Equity opportunities
• Comprehensive health, dental, and vision coverage
• Flexible PTO and remote work options
• Learning & development resources
• A high-impact role in a fast-growing, mission-driven company.

About the Role:

We are seeking an experienced Senior Business Applications Security Engineer to join our growing Corporate Technology team. This is not a maintenance role—this is an opportunity to build something from the ground up. You will take ownership of the security posture for our entire business application ecosystem, from Salesforce and Workday to niche departmental tools, transforming a fragmented, reactive approach into a centralized, proactive, and hardened security program. Your focus will be on bridging business needs with cloud-based software solutions through implementation, optimization, and vendor management.

Transform business application security from an afterthought to a core competency. You will:

• Build from scratch: Design and implement a comprehensive business application security program where none exists
• Own the ecosystem: Take full ownership of security posture across 200+ business applications (SaaS, cloud, and on-premise)
• Establish the standard: Define what "secure" means for business applications and ensure every tool meets that bar
• Shift left: Embed security into procurement, integration, and lifecycle management processes
• Drive change: Partner with stakeholders across IT, Engineering, Finance, HR, Sales, and Marketing to fundamentally change how the organization thinks about application security

Responsibilities

• System Administration: Design and scale user access with role-based access controls (RBAC), where possible
• Technical Support & Troubleshooting: Provide escalation support in debugging app access/role issues
• Application Onboarding: Conduct requirements discovery and analysis with key stakeholders for new applications, particularly pertaining to login and role access protocols
• Identity Lifecycle Management: Designing and implementing automations ensuring automatically granted or revoked access
• Integration Management: Manage API connections and integrations between business applications in our tech stack
• Process Improvements: Identify and implement automation opportunities to streamline workflows
• Data & Compliance: Ensure data accuracy, integrity and compliance with security standards
• Mentorship to guide junior teammates on best practices within the role

Qualifications

• 8+ years of experience in Application Security or related role
• Professional Certifications: CISSP are a plus
• Expertise in Okta, Google Workspace, Microsoft 365
• Experience with SAML and OAuth protocols, as well as SCIM
• Proficiency with Okta Workflow or similar automation platforms
• Excellent ability to bridge conversations between technical teams and non-technical business stakeholders
• Soft skills: Change management, process improvement, stakeholder management, collaborative mindset with excellent written and verbal communication.

What We Offer:

• Competitive compensation package
• Equity opportunities
• Comprehensive health, dental, and vision coverage
• Flexible PTO and remote work options
• Learning & development resources
• A high-impact role in a fast-growing, mission-driven company.

ABOUT THE ROLE:

As an Engineering Manager at Tide,

• You’re an experienced Engineering Manager with strong technical and people-leadership skills, comfortable operating at scale and driving impact through well-designed platforms.
• You’ll lead the engineering delivery of our subscriptions platform across multiple markets, owning the technical direction and execution of systems that power subscription creation, pricing, lifecycle managements. You’ll focus on building scalable, resilient, and extensible platform capabilities that support growth and evolving business needs.
• You’ll manage and develop a team of engineers, setting clear technical standards and fostering a culture of ownership and continuous improvement. Partnering closely with Product and stakeholders across the business, you’ll turn product strategy into reliable platform solutions and ensure high-quality delivery across the full subscription lifecycle.
• You’ll be part of the Member Engagement Marketing (MEM) engineering group, working closely with Billing, Payments, Marketing, Data, and Finance teams. Together, you’ll deliver a robust and transparent subscriptions platform that enables seamless member experiences and long-term value.

WHAT WE ARE LOOKING FOR:

• Extensive experience (10+ years) building server-side applications and detailed knowledge of Java. 
• Sound knowledge of a backend framework (e.g. Spring/Spring Boot) 
• Experience with running microservices and implementing and consuming RESTful APIs
• Experience engineering scalable and reliable solutions in a cloud-native environment 
• A mindset of delivering secure, well-tested and well-documented software 
• Full ownership of your code and technical solutions across their entire lifecycle, from development to production.
• Experience integrating with various third party providers and partners 
• Sound knowledge and experience working with relational databases. 
• Work effectively in an agile environment, using its practices to deliver value consistently and adapt quickly.
• Ability to communicate technical concepts to a non-technical audience 
• Apply continuous integration, delivery, and deployment practices in day-to-day development to deliver software reliably to production.
• A technical hands on leader who is in the details of what the team is working on day to day.
• Experience leading teams
• Experience directly managing people.

OUR TECH STACK:

• Java, Spring Boot and JOOQ to build the RESTful APIs of our microservices (but we welcome people who are used to any strongly typed general purpose programming language!) 
• Event-driven architecture with messages over SNS+SQS and Kafka to make them reliable 
• Primary datastores are PostgreSQL via RDS or Aurora (we are heavy AWS users) 
• Docker, Terraform, ArgoCD and, EKS provided by the Cloud team to run the platform 
• DataDog for monitoring, observability and automated SLOs
• GitHub, Semgrep and solid testing to power the CI/CD pipelines - new joiners are encouraged to have something deployed to production in their first week 
• Angular on Web, Flutter for our mobile app, but from time to time we use Swift and Kotlin
• Fivetran/BigQuery/Looker for the BI insights and Python/FastAPI/Faust + some ML libs for the automated decisioning and risk management 

WHAT YOU’LL GET IN RETURN:

• Competitive Compensation -  competitive salary and share options
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

Tidean Ways of Working 

At Tide, we’re Member First and Data Driven, but above all, we’re One Team. Our Working Out of Office (WOO) policy allows you to work from anywhere in the world for up to 90 days a year. We are remote first, but when you do want to meet new people, collaborate with your team or simply hang out with your colleagues, our offices are always available and equipped to the highest standard. We offer flexible working hours and trust our employees to do their work well, at times that suit them and their team.

ABOUT THE ROLE:

As an Engineering Manager at Tide,

• You’re an experienced Engineering Manager with strong technical and people-leadership skills, comfortable operating at scale and driving impact through well-designed platforms.
• You’ll lead the engineering delivery of our subscriptions platform across multiple markets, owning the technical direction and execution of systems that power subscription creation, pricing, lifecycle managements. You’ll focus on building scalable, resilient, and extensible platform capabilities that support growth and evolving business needs.
• You’ll manage and develop a team of engineers, setting clear technical standards and fostering a culture of ownership and continuous improvement. Partnering closely with Product and stakeholders across the business, you’ll turn product strategy into reliable platform solutions and ensure high-quality delivery across the full subscription lifecycle.
• You’ll be part of the Member Engagement Marketing (MEM) engineering group, working closely with Billing, Payments, Marketing, Data, and Finance teams. Together, you’ll deliver a robust and transparent subscriptions platform that enables seamless member experiences and long-term value.

WHAT WE ARE LOOKING FOR:

• Extensive experience (10+ years) building server-side applications and detailed knowledge of Java. 
• Sound knowledge of a backend framework (e.g. Spring/Spring Boot) 
• Experience with running microservices and implementing and consuming RESTful APIs
• Experience engineering scalable and reliable solutions in a cloud-native environment 
• A mindset of delivering secure, well-tested and well-documented software 
• Full ownership of your code and technical solutions across their entire lifecycle, from development to production.
• Experience integrating with various third party providers and partners 
• Sound knowledge and experience working with relational databases. 
• Work effectively in an agile environment, using its practices to deliver value consistently and adapt quickly.
• Ability to communicate technical concepts to a non-technical audience 
• Apply continuous integration, delivery, and deployment practices in day-to-day development to deliver software reliably to production.
• A technical hands on leader who is in the details of what the team is working on day to day.
• Experience leading teams
• Experience directly managing people.

OUR TECH STACK:

• Java, Spring Boot and JOOQ to build the RESTful APIs of our microservices (but we welcome people who are used to any strongly typed general purpose programming language!) 
• Event-driven architecture with messages over SNS+SQS and Kafka to make them reliable 
• Primary datastores are PostgreSQL via RDS or Aurora (we are heavy AWS users) 
• Docker, Terraform, ArgoCD and, EKS provided by the Cloud team to run the platform 
• DataDog for monitoring, observability and automated SLOs
• GitHub, Semgrep and solid testing to power the CI/CD pipelines - new joiners are encouraged to have something deployed to production in their first week 
• Angular on Web, Flutter for our mobile app, but from time to time we use Swift and Kotlin
• Fivetran/BigQuery/Looker for the BI insights and Python/FastAPI/Faust + some ML libs for the automated decisioning and risk management 

WHAT YOU’LL GET IN RETURN:

• Competitive Compensation -  competitive salary and share options
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

Tidean Ways of Working 

At Tide, we’re Member First and Data Driven, but above all, we’re One Team. Our Working Out of Office (WOO) policy allows you to work from anywhere in the world for up to 90 days a year. We are remote first, but when you do want to meet new people, collaborate with your team or simply hang out with your colleagues, our offices are always available and equipped to the highest standard. We offer flexible working hours and trust our employees to do their work well, at times that suit them and their team.

ABOUT THE ROLE:

As an Engineering Manager at Tide,

• You’re an experienced Engineering Manager with strong technical and people-leadership skills, comfortable operating at scale and driving impact through well-designed platforms.
• You’ll lead the engineering delivery of our subscriptions platform across multiple markets, owning the technical direction and execution of systems that power subscription creation, pricing, lifecycle managements. You’ll focus on building scalable, resilient, and extensible platform capabilities that support growth and evolving business needs.
• You’ll manage and develop a team of engineers, setting clear technical standards and fostering a culture of ownership and continuous improvement. Partnering closely with Product and stakeholders across the business, you’ll turn product strategy into reliable platform solutions and ensure high-quality delivery across the full subscription lifecycle.
• You’ll be part of the Member Engagement Marketing (MEM) engineering group, working closely with Billing, Payments, Marketing, Data, and Finance teams. Together, you’ll deliver a robust and transparent subscriptions platform that enables seamless member experiences and long-term value.

WHAT WE ARE LOOKING FOR:

• Extensive experience (10+ years) building server-side applications and detailed knowledge of Java. 
• Sound knowledge of a backend framework (e.g. Spring/Spring Boot) 
• Experience with running microservices and implementing and consuming RESTful APIs
• Experience engineering scalable and reliable solutions in a cloud-native environment 
• A mindset of delivering secure, well-tested and well-documented software 
• Full ownership of your code and technical solutions across their entire lifecycle, from development to production.
• Experience integrating with various third party providers and partners 
• Sound knowledge and experience working with relational databases. 
• Work effectively in an agile environment, using its practices to deliver value consistently and adapt quickly.
• Ability to communicate technical concepts to a non-technical audience 
• Apply continuous integration, delivery, and deployment practices in day-to-day development to deliver software reliably to production.
• A technical hands on leader who is in the details of what the team is working on day to day.
• Experience leading teams
• Experience directly managing people.

OUR TECH STACK:

• Java, Spring Boot and JOOQ to build the RESTful APIs of our microservices (but we welcome people who are used to any strongly typed general purpose programming language!) 
• Event-driven architecture with messages over SNS+SQS and Kafka to make them reliable 
• Primary datastores are PostgreSQL via RDS or Aurora (we are heavy AWS users) 
• Docker, Terraform, ArgoCD and, EKS provided by the Cloud team to run the platform 
• DataDog for monitoring, observability and automated SLOs
• GitHub, Semgrep and solid testing to power the CI/CD pipelines - new joiners are encouraged to have something deployed to production in their first week 
• Angular on Web, Flutter for our mobile app, but from time to time we use Swift and Kotlin
• Fivetran/BigQuery/Looker for the BI insights and Python/FastAPI/Faust + some ML libs for the automated decisioning and risk management 

WHAT YOU’LL GET IN RETURN:

• Competitive Compensation -  competitive salary and share options
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

Tidean Ways of Working 

At Tide, we’re Member First and Data Driven, but above all, we’re One Team. Our Working Out of Office (WOO) policy allows you to work from anywhere in the world for up to 90 days a year. We are remote first, but when you do want to meet new people, collaborate with your team or simply hang out with your colleagues, our offices are always available and equipped to the highest standard. We offer flexible working hours and trust our employees to do their work well, at times that suit them and their team.

ABOUT THE ROLE

We’re looking for a seasoned insurance leader to head our Insurance vertical at Tide. As the National Head – Insurance, you’ll be responsible for building and scaling our insurance distribution across Health, Life, and Affinity products.

You’ll lead the strategic development of the business, forge strong partnerships with insurers and brokers, and build a high-performing team across field sales, tele-sales, and agency networks. This is a leadership role that combines deep market knowledge, relationship management, and team-building capabilities.

What you’ll be doing

• Strategic Leadership: Define and execute Tide’s insurance distribution strategy across Health, Life, and Affinity categories.
• Partnership Development: Build and nurture relationships with insurance providers and brokers to co-create innovative, SME-focused products.
• Network Expansion: Establish and grow a national agency and partner network to drive insurance distribution across geographies.
• Sales Team Building: Recruit, train, and manage high-performing field and tele-sales teams to deliver consistent growth.
• Product Development: Collaborate with partners and internal teams to design and launch differentiated insurance offerings for Tide members.
• Operational Excellence: Develop scalable processes, compliance frameworks, and performance tracking systems to ensure quality and efficiency.
• Cross-Functional Collaboration: Work closely with Product, Marketing, and Member Engagement teams to ensure seamless integration of insurance offerings into the Tide ecosystem.
• Market Insights: Monitor industry trends, competitor movements, and regulatory changes to keep Tide’s insurance strategy agile and compliant.

WHAT WE ARE LOOKING FOR

• 15+ years of experience in the insurance or financial services industry, with a focus on distribution, partnerships, or bancassurance.
• Proven success in building and scaling sales networks (field, tele, and agency).Strong relationships with leading insurers and brokers in India.
• Deep understanding of insurance products, pricing structures, and regulatory frameworks.
• Demonstrated ability to lead diverse teams across geographies with strategic clarity and operational discipline.
• Excellent communication, negotiation, and stakeholder management skills.
• Entrepreneurial mindset with the ability to thrive in a fast-growing fintech environment.
• Preferably based out of NCR region or willing to relocate

WHAT YOU’LL GET IN RETURN

• Competitive Salary
• Self & Family Health Insurance
• Term & Life Insurance
•  OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities

ABOUT THE ROLE

As a Senior Country Commercial Manager (CCM) within Tide Credit Services, you will be responsible for driving the strategic growth and commercial performance of our credit products in India. You will work closely with senior leadership to shape product strategies, strengthen client engagement, and build scalable solutions across the SME credit ecosystem.

Key Responsibilities

• Develop and execute country-level commercial strategies to drive credit growth and profitability.
• Identify and prioritize high-potential market segments, partnerships, and SME customer opportunities.
• Collaborate with product, marketing, operations, and risk teams to align commercial initiatives with business objectives.
• Monitor and analyze commercial performance metrics to optimize product adoption, revenue, and customer satisfaction.
• Build and maintain strong relationships with key stakeholders, including SME associations, corporate partners, and industry bodies.
• Drive initiatives to improve customer acquisition, retention, and engagement across the SME credit portfolio.
• Ensure compliance with regulatory requirements and internal policies in all commercial activities.

WHAT WE ARE LOOKING FOR

• Bachelor’s degree in Business, Finance, or related field; MBA preferred.
• 5–9 years of experience in commercial, business development, or product management roles within financial services or fintech.
• Strong understanding of SME/MSME markets and credit products.
• Proven track record in driving revenue growth, partnerships, and strategic initiatives.
• Excellent analytical, communication, and negotiation skills.
• Ability to work collaboratively across cross-functional teams in a fast-paced environment.
• Strategic thinking with strong problem-solving and decision-making abilities.

WHAT YOU’LL GET IN RETURN

• Competitive Salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

ABOUT THE ROLE

We are looking for a strategic and execution-focused Special Projects Manager  to lead the go-to-market  and growth strategy for our accounting and financial management products, built specifically for India’s MSMEs.

This is a high-impact role where you’ll work cross-functionally with Product, Growth, Sales, Marketing, and Leadership teams to define commercial strategy, shape product distribution, drive user acquisition, and ensure scalable growth. You will play a pivotal role in influencing product direction, business outcomes, and market expansion.

Key Responsibilities -

• Define and own the GTM roadmap for accounting solutions tailored to MSME customers
• Collaborate with Product and Engineering teams to localize features based on user needs
• Should understand the need of businesses and create 0 to 1 journeys for the same
• Conduct market segmentation and develop targeted value propositions for various user personas (retailers, traders, service providers, etc.)
• Create pricing strategies and monetization models aligned with business goals
• Lead initiatives to drive product adoption, activation, retention, and revenue growth
• Plan and execute growth experiments across multiple channels; track performance and iterate
• Develop and monitor KPIs; leverage data to drive decision-making and improvements
• Scale user acquisition through partnerships, offline/online campaigns, and sales enablement
• Act as the bridge between product, business, and functional teams
• Manage GTM execution through structured planning, tracking, and performance reviews
• Drive cross-functional alignment for product launches and key commercial initiatives
• Own budgeting and resource planning for GTM and growth programs

WHAT WE ARE LOOKING FOR

• B.Tech and MBA from a reputed institution
• 5–11 years of experience in GTM, commercial strategy, or growth leadership roles
• Mandatory experience in fintech, SaaS, or MSME-focused digital products—especially in accounting, invoicing, or financial management tools
• Deep understanding of accounting or finance tools used by MSMEs
• Proven ability to lead cross-functional projects in a fast-paced, high-growth environment
• Strong analytical skills with experience using Excel, Power BI, Looker, or similar tools
• Excellent communication, stakeholder management, and influencing skills
• Hands-on execution mindset; willingness to work closely with data, field teams, or sales
• Familiarity with agile product environments and tools like Jira, Confluence, or Aha!

WHAT YOU’LL GET IN RETURN

• Competitive salary 
• Self & Family Health Insurance 
• Term & Life Insurance 
• OPD Benefits 
• Mental wellbeing through Plumm 
• Learning & Development Budget 
• 15 days of Privilege leaves 
• 12 days of Casual leaves 
• 12 days of Sick leaves 
• 3 paid days off for volunteering or L&D activities
• Stock Options

ABOUT THE TEAM:

Wealth Services is a fast growing global product area at the heart of Tide’s long-term member value strategy. Our mission is to help SMEs and sole traders grow and manage their money more effectively through market-leading savings, deposits, and investment solutions. By building a trusted, unified wealth platform integrated directly into Tide’s business account experience, we aim to become the primary hub where small businesses manage liquidity, build reserves, and grow their financial wellbeing.

The Wealth Services division encompasses savings accounts, investment products, deposit optimisation, cash management tools, and key partnerships with banking and investment providers. We are in the early stages of the journey, with strong traction and a large, underserved SME market ahead. Over the next three years, we expect to scale deposits, AUM, and product coverage significantly, expand internationally (initially India, Europe, and the UK), and build a high-performing, multidisciplinary team to deliver long term growth and profitability.

ABOUT THE ROLE: 

We are seeking an entrepreneurial, visionary VP of Wealth Services to define and scale Tide’s end to end wealth proposition. You will be the business, commercial, and product owner for the division, holding full P&L accountability and shaping the strategic roadmap that accelerates deposit growth, expands AUM, and delivers a best-in-class wealth experience for SMEs.

Partnering with the dedicated VP of Engineering for the domain, you will lead product management, commercial operations, and go to market functions for Wealth Services. You will build the team, drive innovation, ensure regulatory robustness, and unlock international opportunities — all while delivering a seamless, trusted member experience.

As VP of Wealth Services responsibilities will include:

• Strategic Leadership & P&L Ownership: 
  • Define the long-term vision, strategy, and operating model for Wealth Services across savings, deposits, investments, and future adjacent offerings.
  • Own full P&L accountability, driving aggressive growth in deposits, AUM, revenue, and profitability.
  • Balance short term commercial impact with long term scalability, compliance, and member value.
• Team Building & Leadership: 
• Build, mentor, and lead a high performing, multidisciplinary team spanning product, commercial, operations, and go to market roles.
• Scale the organisation from early-stage foundations to a world-class 50+ person division over time.
• Foster a culture of innovation, data driven decision making, accountability, and customer centricity.
• Product Strategy & Development: 
• Lead the full product lifecycle across multiple channels (app, web, partner integrations), from concept to launch to optimisation.
• Expand Tide’s wealth product suite, including savings accounts, deposit products, investment wrappers, cash management tools, and partner-led investment offerings.
• Ensure robust regulatory and compliance frameworks underpin every release, in collaboration with legal, risk, and compliance teams.
• Commercial & Go to Market Ownership: 
• Develop and execute comprehensive go to market, pricing, and monetisation strategies for all wealth products.
• Drive customer acquisition, deposits growth, engagement, retention, and cross sell effectiveness.
• Oversee strategic partnerships with banking, investment, and infrastructure providers.
• Operational Excellence: 
• Establish and scale efficient processes for onboarding, servicing, reconciliations, risk management, treasury interactions, and customer support.
• Ensure world class reliability and customer experience across all wealth journeys.
• International Expansion: 
• Lead Wealth Services’ expansion into new regions, tailoring products and partnerships to local regulatory and market needs (initial focus: India, Europe, UK).
• Build localisation and compliance strategies to support scalable international growth.
• Cross-Functional Collaboration: 
• Work closely with Engineering leadership to align commercial and technical roadmaps.
• Collaborate with Marketing, Finance, Risk, Legal, Member Support, and central Product & Engineering teams to execute the division’s strategy end to end.
• Influence executive stakeholders and represent Wealth Services in senior leadership forums.
• Data Driven Decision Making: 
• Use analytics, segmentation, experiments (A/B, MVT), and forecasting to inform priorities and optimise performance.
• Monitor and manage key commercial and product metrics (deposits, activation, AUM, retention, product NPS, cost-to-serve).
• Market & Customer Insight: 
• Maintain deep understanding of SME financial behaviour, market competitors, regulatory changes, and emerging wealth technologies.
• Translate insights into differentiated solutions that deliver long term value to members.

WHAT WE ARE LOOKING FOR:

• Proven leadership track record in high growth organisations, ideally within fintech, banking, or wealth management.
• Deep domain expertise in savings, deposits, treasury linked products, or investment solutions — with a strong grasp of regulatory frameworks.
• Ability to translate deep investment experience into simple products for MSME.
• Demonstrable experience scaling a product or business line, ideally with full P&L ownership and commercial accountability.
• Strong product leadership skills, having overseen end to end delivery across discovery, build, launch, and optimisation.
• Commercially astute, with experience defining pricing, modelling economics, structuring partnerships, and driving sustainable revenue growth.
• Exceptional leadership and team building ability, with a history of growing and mentoring high performing teams.
• Highly analytical, adept at using data to guide prioritisation, experimentation, and commercial decision making.
• Outstanding stakeholder management and communication skills, able to influence at all levels.
• Innovative and customer obsessed, with a bias for execution and continuous improvement.
• Resilient and adaptable, thriving in a dynamic, fast scaling environment.

WHAT YOU’LL GET IN RETURN:

Our location-specific employee benefits are designed to cater to the unique needs of Tideans: 

• Competitive Compensation – Competitive salary and share options.
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office.
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

#LI-AC1 #LI-Remote #LI-Hybrid

This position is with Manifest Global, which also includes trailblazer brands such as Cialfo, Explore, BridgeU, and Kaaiser.

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role 

We are a team of passionate people focused on making the world available to everyone through education. We are seeking a skilled Airtable Builder/Designer to join our team and play a key role in designing, building, and maintaining Airtable solutions to support business processes and operational efficiency. The ideal candidate will have 2-4 years of experience in dashboard building either Salesforce, or Airtable development and data analysis, with strong technical skills in automation, data workflows, and stakeholder coordination.  

What You Will Be Doing

• Develop Airtable end to end products to enable our internals to manage their work: 
  • Designing databases.
  • Building automations to make these structures dynamic.
  • Building interfaces to enable end users to work with this data.
  • Coordinating with data engineer and engineering teams to ensure that this information integrations with our broader infrastructure.
• Coordinating with engineering to ensure that our Airtable infrastructure integrates into our broader eco system.
• Coordinating with internal stakeholders (leadership, marketing, sales, finance, operations, etc.) to identify requirements and build products that meet these requirements.
• Ensure data integrity, database structure, and efficient organization of information. 
• Develop and document standard operating procedures for Airtable processes.
• Provide training and ongoing support to users to maximize adoption and effectiveness. 

About You 

• Qualifications:
  • Bachelor’s degree in the relevant field.
• Experience:
  • 2-4 years of experience in dashboard (preferably Airtable) development and data analysis. 
  • Strong understanding of dashboard (preferably Airtable) structure, formulas, automations, and interfaces. 
  • Hands-on experience in process automation and workflow optimization. 
  • Experience working with cross-functional teams (product, sales, marketing, finance, and customer success) to ensure seamless execution.
• Skills:
  • Stakeholder Management- Strong ability to collaborate cross-functionally with internal teams and external partners.
  • Strong Communication skills are extremely important to succeed in this role.
  • Problem-Solving & Troubleshooting– Ability to quickly diagnose operational issues and implement effective solutions.
  • Within Airtable:
    • Designing databases.
    • Building automations to make these structures dynamic.
    • Building interfaces to enable end users to work with this data.
• Qualities
  • You are a self-starter.
  • You are curious and creative by nature .
  • You are proactive and results-driven.
  • You are highly organised and detail-oriented.
  • You are a collaborative team player with a positive attitude.
  • You are adaptable to a fast-paced and changing environment.
  • You are interested in driving business impact through your role  
• You're a notch above if you have:
  • Build complex automations and integrations using Airtable scripts, APIs, and third-party tools like Zapier, Salesforce, HubSpot, or BI tools. 
  • Develop custom Airtable extensions to expand platform functionality. 
  • Experience in advanced data analysis, reporting, and business intelligence tools.
    
    

Explore was formed in 2025 as our university-facing brand, bringing together the Cialfo and BridgeU platforms that sits under Manifest Global to connect universities with a global network of K-12 students and counsellors. Through these platforms, we support students and their counsellors throughout the university application journey, while helping universities engage earlier, understand performance more clearly, and make more informed decisions about their international undergraduate recruitment strategies.

About This Role

We are seeking a talented and driven Creative Content Marketer based in New Delhi, India. The ideal candidate is someone who possess the skills which are a unique blend of creativity, storytelling, customer centricity, ability to interpret data along with strategic thinking.

What You Will Be Doing

What You Will Execute on a Day to Day Basis: You shall focus on crafting engaging, persuasive, and brand-aligned content that drives marketing and business initiatives. Your primary responsibility will be to develop written materials that resonate with the target audience, inspire action, and support overall financial objectives.

• Content Creation & Copywriting
  • Write compelling and creative copy for various marketing channels, such as websites, blogs, social media, email campaigns, advertisements, and product descriptions.
  • Develop messaging that aligns with the brand’s tone, voice, and overall strategy.
  • Craft clear and effective calls to action (CTAs) that prompt audience engagement and conversions.
  • Create and maintain a consistent brand narrative across all communications.
• Campaign Development
  • Collaborate with the product, sales, design and marketing team to brainstorm and execute creative ideas for campaigns and promotions.
  • Write copy for digital and offline advertising campaigns, including banners, landing pages, brochures, and print ads.
  • Ensure that campaign messaging is cohesive across all platforms.
• Collaboration with SEO & Digital Marketing
  • Collaborate with the SEO function and incorporate SEO best practices in web copy, blog posts, and product descriptions to improve organic search rankings.
  • Optimize content for digital platforms, focusing on user experience (UX) and engagement.
  • Work with the digital marketing team to ensure that copy aligns with performance goals (click-through rates, lead generation, conversions).
• Collaboration with Design
  • Work closely with graphic designers, videographers, and other creative professionals to ensure the copy complements the visual elements of campaigns.
  • Participate in cross-functional team meetings to ensure alignment between copy and broader marketing strategies.
• Testing & Optimization
  • Test different variations of copy through A/B testing for ads, email subject lines, or landing pages to identify what resonates best with the audience.
  • Analyse the performance metrics and optimize copy for better engagement and conversion rates.
• Editing & Proofreading
  • Review and edit content to ensure clarity, grammar, and adherence to brand guidelines.
  • Ensure that all copy is error-free and meets the highest standards of quality.
• Content Strategy & Planning
  • Assist the business teams in developing content strategies that align with marketing goals and business objectives.
  • Plan, schedule, and maintain a content calendar to ensure consistent output.
  • Monitor the performance of content, making data-driven adjustments as necessary.
• Market & Audience Research
  • Research target audiences to understand their behaviours, pain points, and motivations.
  • Use insights from market research to create relevant and personalized copy.
  • Keep up with industry trends, competitor content, and market developments to inform copy strategies.

About You

You must be a self-starter who is able to take initiative and independently manage your workload. You must operate with strategic vision, leadership, and cross-functional influence as compared to a junior team member who focuses on tactical execution, learning, and supporting senior leadership.

• Qualifications:
  • Bachelor's degree in relevant field.
• Experience:
  • Proven experience as a results driven Copywriter (2+ years preferred).
  • Proven experience in writing from an audience driven perspective.
  • Experience in managing multiple projects, and delivering high-impact marketing content.
  • Expertise in both digital and print copywriting, with a strong understanding of branding and tone of voice.
  • Experience working in fast-paced environments with global cross-functional teams.
• Skills:
  • Advanced proficiency in copywriting for digital platforms (social media, email, web) and traditional media like advertising and print.
  • Strong understanding of storytelling, tone, and voice in a marketing context.
  • Excellent project management and organizational skills, with the ability to manage multiple deadlines.
  • Strong communication skills with the ability to present and articulate copy decisions to stakeholders.
  • Ability to interpret data and use it for business growth.
  • Excellent communication and interpersonal abilities.
  • Creative mindset with an eye for design and detail.
  • Collaboration skills to work with product managers, content marketer and business team.
• Knowledge:
  • You are a self-starter.
  • You are curious and creative by nature.
  • You are proactive and results-driven.
  • You are highly organised and detail-oriented.
  • You are a collaborative team player with a positive attitude.
  • You are adaptable to a fast-paced and changing environment.
  • You are interested in driving business impact through your role.

You Are A Notch Above If You Have

• An MBA in marketing and/or business administration.
• Experience in the high-school and / or higher education industry.
• Experience working closely with and / or reporting to C-Level executives.

About This Role

We are looking for a seasoned Senior Video Editor to own how Manifest Global's brand stories are told through video — across every digital channel, campaign, and product narrative we produce. This is a hands-on IC role where you will be the primary creative force behind our video output, setting the standard for quality, pacing, and visual storytelling at scale.

From performance ads and social-first content to product explainers, brand campaigns, and event highlight reels, your work will directly reach millions of students, counselors, educators, and institutions globally. We need someone who brings both deep post-production craft and strategic creative thinking — someone who can independently interpret a brief, make confident editorial decisions, and elevate every frame of content that carries the Cialfo name.

• Own end-to-end post-production for digital marketing campaigns, product launches, brand storytelling, and performance marketing — from raw footage assembly through to final export
• Produce high-impact video content across all major formats and platforms: social media, paid advertising, YouTube, email, website, and live event experiences
• Apply motion graphics, typography animation, and visual effects to elevate storytelling beyond basic cuts — working natively in After Effects as needed
• Manage the full post-production pipeline: rough cut, sound design, color correction and grading, subtitle and captioning, and platform-optimized exports
• Maintain and evolve Manifest Global's video brand language — ensuring visual consistency, tonal accuracy, and narrative coherence across all video touchpoints
• Collaborate with marketing, content, and design teams to conceptualize and execute compelling visual narratives, contributing creative direction rather than just execution
• Adapt video assets for multiple platforms and formats with an understanding of aspect ratios, duration best practices, and performance-first content principles
• Mentor and provide editorial direction to junior editors or production partners where required
• Incorporate and synthesize feedback from multiple stakeholders efficiently, maintaining creative integrity and timeline discipline
• Stay current with platform trends, editing techniques, and emerging tools — including AI-assisted workflows where appropriate

We are looking for a seasoned Senior Motion Graphics Designer to own how Manifest Global's brand comes alive in motion — across every digital channel, campaign, and product story we tell. This is a hands-on IC role where you will serve as the primary creative force behind our motion language, setting the standard for quality, consistency, and visual impact.

You will conceptualize and craft motion-led assets that span performance advertising, product explainers, social media, and live event experiences — work that directly reaches millions of students, counselors, educators, and institutions globally. We're looking for someone who brings both technical mastery and a strong creative point of view: someone who can independently take a brief from concept to final delivery, elevate the work of those around them, and evolve Cialfo's motion identity as the brand scales.

• Own the end-to-end creation of high-quality motion graphics and animated assets for digital marketing campaigns, product launches, social media, and events — from concept through to final export.
• Develop and maintain Manifest Global's motion design language, ensuring visual consistency and brand integrity across all animated touchpoints.
• Produce animated explainers, promotional videos, performance ads, social-first content, and branded motion systems.
• Translate static brand assets and campaign concepts into compelling motion narratives with strong timing, pacing, and visual rhythm.
• Create animated typography, transitions, visual effects, and kinetic systems that align to — and actively push — brand guidelines.
• Optimize and adapt motion assets for multiple platforms and formats: social, web, email, paid media, and live events.
• Collaborate closely with marketing, content, and product design teams to bring campaign ideas to life, contributing creative direction — not just execution.
• Mentor and provide motion-specific creative direction to junior designers or production partners where required.
• Incorporate and synthesize feedback from multiple stakeholders into polished, on-time deliverables without compromising creative quality.
• Stay ahead of emerging motion trends, tools, and AI-assisted workflows, bringing new capabilities into the team's creative process.

We are looking for a seasoned Senior Graphic Designer to own the visual expression of Manifest Global's brand across all marketing communications — and to act as the creative bridge between our marketing and product design teams, ensuring brand consistency extends seamlessly into our product and service experience.

This is a hands-on IC role. You will be the primary creative force behind compelling, publication-ready work across every major marketing touchpoint: digital advertising, social media, email, print, events, interactive experiences, and corporate collateral. Your work will directly touch millions of students, counselors, educators, and institutions worldwide.

We're looking for someone who brings both craft mastery and strategic brand thinking — someone who can execute independently at a high level, self-direct under ambiguity, and raise the creative bar across the team.

• Lead the design and production of high-quality creatives for digital marketing campaigns, event experiences, interactive activations, and corporate collateral.
• Create and format all visual elements across social, email, print, and out-of-home — with a sharp eye for typography, layout, imagery, iconography, and brand consistency.
• Own Cialfo's brand identity expression across all internal and external-facing design work, serving as the brand guardian for the marketing function.
• Produce short-form motion graphics and video assets to support campaign storytelling across digital platforms.
• Collaborate cross-functionally with marketing, product, and content teams to ensure creative quality, cohesion, and impact across all touchpoints.
• Translate campaign briefs into creative concepts independently, with minimal direction required.
• Incorporate and synthesize feedback from multiple stakeholders into polished final deliverables.
• Mentor and provide creative direction to junior designers or agency partners where required.

Automation Quality Analyst specializing in Playwright to join our quality assurance team

The opportunity:

WPP is undergoing an exciting global transformation, and We are seeking a meticulous and detail-oriented Automation Quality Analyst specializing in Playwright to join our quality assurance team. As an Automation QA Analyst, you will play a critical role in ensuring the quality and reliability of our software products by executing test plans, identifying defects and collaborating with development teams to resolve issues. Your work will help us deliver exceptional user experiences and maintain high standards of product excellence.

What you’ll be doing:

• Analyze business requirements.
• Design test cases.
• Perform formal and exploratory testing.
• Automate E2E tests with Playwright + JavaScript/TypeScript.
• Execute automated and manual test cases.
• Review test cases and auto tests.
• Collaborate with developers to identify root cause of issues.
• Work with the DevOps team to ensure test environments are stable.
• Communicate complex issues to both Business and Technical teams.
• Report test results to stakeholders.

What we want from you:

• Solid understanding of software testing methodologies, tools, and processes
• Proven experience as a QA Engineer or similar role
• Experience in testing of complex web applications
• Knowledge of Playwright + JavaScript/TypeScript
• Experience in implementing and maintaining test automation frameworks
• Knowledge of CI/CD tooling, such as Gitlab CI
• Knowledge and experience in API testing (Postman or any other similar tool)
• Ability to lead testing activities during Sprint/ Release
• Strong analytical and problem-solving skills 
• Detail-oriented with a keen eye for identifying issues and inconsistencies 

If you know some of this even better:

• 3-5 years of proven experience as a test engineer.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

The opportunity:

We're looking for a passionate and driven Backend Engineer to join our dynamic and innovative team This leadership opportunity is a great fit for someone who blends hands-on coding expertise with a strategic understanding of modern application architecture, cloud native technologies, and agile team collaboration within the media and marketing landscape. We encourage applications from a diverse range of backgrounds and experiences.

What you’ll be doing:

• Design, develop, and maintain highly scalable, resilient, and cost-effective backend services using 
  Node.js and TypeScript.
• Architect and implement serverless solutions leveraging the AWS Serverless stack, including API 
  Gateway, Lambda, and DynamoDB, with a strong focus on single-table design and efficient indexing 
  strategies.
• Implement robust asynchronous processing and messaging patterns using AWS SQS, SNS, and 
  EventBridge.
• Write clean, well-documented, and testable code, adhering to best practices and coding standards.
• Participate in code reviews to maintain code quality and share knowledge within the team.

What we want from you:

We understand that candidates may not have every single skill listed below. We encourage you to apply if you 
possess a strong foundation in product ownership and a willingness to learn and grow.
Core Requirements:
• Expertise in Node.js with TypeScript
• Deep experience with AWS Serverless stack:
• API Gateway, Lambda, DynamoDB (single-table design, indexing strategies)
• SQS, SNS, EventBridge for messaging and async processing
• CloudWatch, CloudTrail, X-Ray for monitoring and auditing
Infrastructure as Code:
• Strong knowledge of AWS CDK (preferred) or Terraform
• Familiarity with AWS CodeBuild to power infrastructure provisioning and build pipelines
CI/CD:
• Strong GitHub Actions experience:
• Multi-environment deployments (dev, stage, prod)
• CodeBuild integration within workflows
• Secure secrets management and production deployment gating

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

The opportunity:

Working under their initiative with required guidance and support, a business analyst has 3+ years’ experience. They are part of the Business Analysis team and expected to take the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution.

What you’ll be doing:

• Gather and document requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users. This will involve planning, running and facilitating workshops, reviewing and assessing source documentation from the customer
• Identify and recommend options for potential solutions and assess them for both technical and business suitability
• Create logical and innovative solutions to problems
• Present proposals to clients
• Work with a scrum / delivery team through to go live
• Analyse business systems in order to recommend efficiencies
• Provide estimates for analysis work and plans in conjunction with Project/Programme Managers 
• Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction
• Provide training to users of a new system as required
• Plan and work flexibly to meet deadlines 
• Keep up to date with technical and industry sector advances 
• Maintain great client relationships at all levels of the organisation
• Maintain consistently high levels of client satisfaction and effectively escalating business critical situations to as required
• Manage situations and relationships both internally and externally

What we want from you:

• You will have 5+ years’ experience working as a Business Analyst and 2+ years’ experience on ecommerce / experience projects  
• Minimum 6 months of experience with Magento 
• Experience of managing client stakeholders and Product Owners / Managers  
• Able to run workshops with client stakeholders  
• You will have a customer-first mindset, with the maturity and initiative to do what it takes keep our clients happy, including some working at client locations 
• Great stakeholder management skills 
• Experience of Agile software delivery 
• Business Process mapping and engineering 
• eCommerce and retail / brand experience  
• Production of high-quality user stories and acceptance criteria  
• Analysis and design of systems (package integration and bespoke development) 

If you know some of this even better:

• Agile / Scrum master experience
• Experience working with multiple different ecommerce / experience platforms

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

Head of Quality Engineering to lead and scale our QA function in India (Relocation to Noida required) 

 This is a pivotal leadership role within our Engineering and Technology team, requiring a unique blend of strategic foresight, commercial awareness, and hands-on technical expertise. 

The ideal candidate is not just a manager but a leader and coach—someone who can recruit and build a high-performing team from the ground up while maintaining involvement in projects and automation. You will be the driving force behind our continued AI Transformation in QA in the region and, ensure our technical capabilities are always one step ahead of business demand. 

This role offers relocation to Noida, its important that you are happy to relocate to Noida and our team will support your relocation 

What you’ll be doing: 

Leadership, Team Development & Future-Readiness 

• Build & Scale: Recruit top-tier QA talent to build the India team. Manage high-volume, high-pressure hiring cycles and  a establish QA Automation hub. 

• Future-Proofing the Workforce: Collaborate closely with Sales and Business Development teams to understand the sales pipeline and emerging market trends. Translate these insights into training roadmaps to ensure the team is "project-ready" for next-generation work before it arrives. 

• Talent Development: Follow and contribury to global engineering career progression frameworks. Foster a culture of continuous learning by coordinating training programs, onboarding graduates, and personally coaching team members. 

• Global Collaboration: Act as the primary liaison for the India region within our global community of QA leaders, ensuring alignment with global standards while addressing local operational needs. 

• Employee Wellbeing: Balance the drive for high performance with a deep commitment to team wellbeing, proactively managing signs of burnout and ensuring a healthy, sustainable work-life balance for your staff. 

 
AI Transformation & Technical Excellence 

• AI Leadership: Champion the adoption of AI-assisted testing tools and generative AI within the QA workflow. Lead transformation activities to automate test generation, self-healing scripts, and predictive quality analytics. 

• Automation Strategy: Lead the design and development of robust, scalable test automation frameworks using modern tools, with a specific focus on Playwright. 

• Hands-on Engineering: Review complex test scenarios and contribute to automation code or framework architecture. You will be expected to guide the team on technical implementation in Java, Python, or JavaScript. 

• Shift-Left & CI/CD: Support project teams in integrating quality gates within deployment pipelines and drive the adoption of "Shift-Left" testing principles. 

 
Strategic Quality Management 

• Metrics & KPIs: Define and track quality metrics (DRE, Test Coverage, Cycle Time) to provide transparent reporting to executive stakeholders. 

• SDLC Integration: Collaborate closely with Engineering, Product, and DevOps leads to embed quality as a mindset throughout the development lifecycle. 

• Infrastructure & Data: Oversee test environment management, data management strategies, and ensure the infrastructure supports rigorous performance and security testing. 

• Client Delivery Assurance: Act as the senior escalation point for critical project quality issues. Build relationships with global account leads to ensure Indian based delivery teams are meeting client expectations and strictly adhering to any SLAs 

 
Process & Operations 

• Agile Efficiency: Optimize testing processes to support rapid Agile/Scrum development cycles, reducing time-to-market whilst improving quality. 

• Prioritization: Expertly handle multiple conflicting priorities and context switching between strategic planning, crisis management, and recruitment activities. 

What we want from you: 

• Extensive QA Leadership & Team Scaling: Proven extensive experience in Quality Assurance, leading and managing teams, with a track record of building and scaling QA teams from small to medium sizes (including graduate intake and senior hires). 

• Comprehensive Technical QA Expertise: Strong hands-on proficiency in test automation frameworks (Java, Python, JavaScript), deep understanding of Functional, API, Performance (JMeter, k6), and Security testing fundamentals. 

• Modern QA Tooling & CI/CD Mastery: Experience with Playwright is highly desirable, along with proficiency in modern CI/CD tools (Jenkins, GitHub Actions, GitLab CI). 

• E-commerce/Retail Domain Expertise: Understanding of complex buying journeys within E-commerce/Retail domains, with experience using platforms like Shopify, Adobe Commerce, SFCC, or CommerceTools. 

• Strategic Business & Commercial Acumen: Ability to analyse business trends, sales pipelines, and commercial impact to forecast skill requirements, drive proactive team upskilling, and strategically prepare teams for future sales initiatives. 

• AI Transformation & Empowerment: Proven experience with AI transformation activities and a passion for empowering teams to effectively utilize AI tools in daily workflows. 

• Adaptable, Resilient & Results-Oriented: Comfortable with frequent context switching, adept at managing ambiguity in a fast-paced environment, and capable of handling demanding hiring targets and delivery deadlines. 

• Exceptional Communication & Stakeholder Management: Excellent verbal and written communication skills, capable of clearly explaining complex technical quality risks to non-technical stakeholders. 

• High Emotional Intelligence & Relationship Building: Possesses high emotional intelligence, fostering deep trust and strong relationships across cultural boundaries as an approachable, empathetic listener. 
• Vibrant Team & Tech Community Builder: Actively fosters a vibrant internal engineering culture (organizing Hackathons, Guilds, Lunch & Learns) and a strong sense of community within a distributed workforce through team bonding and celebrating successes. 

Desirable Attributes: 

• Cloud Native: Experience with cloud platforms (AWS, Azure, GCP) and containerization technologies (Docker, Kubernetes). 

• Emerging Tech: Demonstrated knowledge of AI/ML testing approaches and implementation of LLMs in testing. 

• Certifications: ISTQB Advanced Level or equivalent quality certifications. 

• Remote Management: Experience managing distributed or remote teams across different time zones. 

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

Head of Quailify Engineering needed to lead and scale our QA function in India. This is a pivotal leadership role within our Engineering and Technology team, requiring a unique blend of strategic foresight, commercial awareness, and hands-on technical expertise. 

The ideal candidate is not just a manager but a leader and coach—someone who can recruit and build a high-performing team from the ground up while maintaining involvement in projects and automation. You will be the driving force behind our continued AI Transformation in QA in the region and, ensure our technical capabilities are always one step ahead of business demand. 

What you’ll be doing: 

Leadership, Team Development & Future-Readiness 

• Build & Scale: Recruit top-tier QA talent to build the India team. Manage high-volume, high-pressure hiring cycles and  a establish QA Automation hub. 

• Future-Proofing the Workforce: Collaborate closely with Sales and Business Development teams to understand the sales pipeline and emerging market trends. Translate these insights into training roadmaps to ensure the team is "project-ready" for next-generation work before it arrives. 

• Talent Development: Follow and contribury to global engineering career progression frameworks. Foster a culture of continuous learning by coordinating training programs, onboarding graduates, and personally coaching team members. 

• Global Collaboration: Act as the primary liaison for the India region within our global community of QA leaders, ensuring alignment with global standards while addressing local operational needs. 

• Employee Wellbeing: Balance the drive for high performance with a deep commitment to team wellbeing, proactively managing signs of burnout and ensuring a healthy, sustainable work-life balance for your staff. 

 
AI Transformation & Technical Excellence 

• AI Leadership: Champion the adoption of AI-assisted testing tools and generative AI within the QA workflow. Lead transformation activities to automate test generation, self-healing scripts, and predictive quality analytics. 

• Automation Strategy: Lead the design and development of robust, scalable test automation frameworks using modern tools, with a specific focus on Playwright. 

• Hands-on Engineering: Review complex test scenarios and contribute to automation code or framework architecture. You will be expected to guide the team on technical implementation in Java, Python, or JavaScript. 

• Shift-Left & CI/CD: Support project teams in integrating quality gates within deployment pipelines and drive the adoption of "Shift-Left" testing principles. 

 
Strategic Quality Management 

• Metrics & KPIs: Define and track quality metrics (DRE, Test Coverage, Cycle Time) to provide transparent reporting to executive stakeholders. 

• SDLC Integration: Collaborate closely with Engineering, Product, and DevOps leads to embed quality as a mindset throughout the development lifecycle. 

• Infrastructure & Data: Oversee test environment management, data management strategies, and ensure the infrastructure supports rigorous performance and security testing. 

• Client Delivery Assurance: Act as the senior escalation point for critical project quality issues. Build relationships with global account leads to ensure Indian based delivery teams are meeting client expectations and strictly adhering to any SLAs 

 
Process & Operations 

• Agile Efficiency: Optimize testing processes to support rapid Agile/Scrum development cycles, reducing time-to-market whilst improving quality. 

• Prioritization: Expertly handle multiple conflicting priorities and context switching between strategic planning, crisis management, and recruitment activities. 

What we want from you: 

• Extensive QA Leadership & Team Scaling: Proven extensive experience in Quality Assurance, leading and managing teams, with a track record of building and scaling QA teams from small to medium sizes (including graduate intake and senior hires). 

• Comprehensive Technical QA Expertise: Strong hands-on proficiency in test automation frameworks (Java, Python, JavaScript), deep understanding of Functional, API, Performance (JMeter, k6), and Security testing fundamentals. 

• Modern QA Tooling & CI/CD Mastery: Experience with Playwright is highly desirable, along with proficiency in modern CI/CD tools (Jenkins, GitHub Actions, GitLab CI). 

• E-commerce/Retail Domain Expertise: Understanding of complex buying journeys within E-commerce/Retail domains, with experience using platforms like Shopify, Adobe Commerce, SFCC, or CommerceTools. 

• Strategic Business & Commercial Acumen: Ability to analyse business trends, sales pipelines, and commercial impact to forecast skill requirements, drive proactive team upskilling, and strategically prepare teams for future sales initiatives. 

• AI Transformation & Empowerment: Proven experience with AI transformation activities and a passion for empowering teams to effectively utilize AI tools in daily workflows. 

• Adaptable, Resilient & Results-Oriented: Comfortable with frequent context switching, adept at managing ambiguity in a fast-paced environment, and capable of handling demanding hiring targets and delivery deadlines. 

• Exceptional Communication & Stakeholder Management: Excellent verbal and written communication skills, capable of clearly explaining complex technical quality risks to non-technical stakeholders. 

• High Emotional Intelligence & Relationship Building: Possesses high emotional intelligence, fostering deep trust and strong relationships across cultural boundaries as an approachable, empathetic listener. 
• Vibrant Team & Tech Community Builder: Actively fosters a vibrant internal engineering culture (organizing Hackathons, Guilds, Lunch & Learns) and a strong sense of community within a distributed workforce through team bonding and celebrating successes. 

Desirable Attributes: 

• Cloud Native: Experience with cloud platforms (AWS, Azure, GCP) and containerization technologies (Docker, Kubernetes). 

• Emerging Tech: Demonstrated knowledge of AI/ML testing approaches and implementation of LLMs in testing. 

• Certifications: ISTQB Advanced Level or equivalent quality certifications. 

• Remote Management: Experience managing distributed or remote teams across different time zones. 

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

The opportunity

An experienced Release Manager with 3+ years of DevOps related release management, who leads teams to follow best practices in development standards and coding reviews.   You have an enthusiasm for learning new skills and initiative to deliver the best outcomes for our clients.

You will be primarily responsible the management and protection of releases through, where appropriate, Build/Develop, QA, UAT, Pre-Prod and Production environments for Salesforce Commerce Cloud

Responsibilities

• Negotiating, planning, and managing all release activities.
• Analysing risks and resolving issues that affect release scope, schedule, and quality.
• Working cohesively with external partners, suppliers, and product owners.
• Develop common strategies for release governance across multiple systems
• Communicate release details and schedules to the Business as required.
• Act as guardian to uphold the integrity of the branching strategy and ensure processes are optimised to enable frequent and smooth releases
• Know and understand impacts of branches and code merges in the repositories used by the dev teams.
• Work with third party managed-hosting providers to increase automated processes end-to-end
• Work with the development teams.
• Coach and help automate release processes.
• Inform senior management of enterprise-wide exposure to release risk and effectively mitigate it
• Create, track, and maintain a published release and deployment calendar.
• Know the tech stack of the development process so you can participate and discuss with the development teams the challenges of the full delivery workflow. A core background in eCommerce technologies is a must.
• Maintain release documentation and manage key information such as build and release procedures, dependencies, and notification lists.
• Work with Infrastructure teams to improve a process, pass awareness of potential problems risks and oversee that the process is fit for the Release process needs.
• Work closely with Project Management to ensure the efficiency of the delivery of Programmes and Projects (Control, Plan, Measure, Predict and React).
• Work with Service Management in the Post-Mortem analysis and improvements identification.
• Understand Infrastructure where applications will be deployedand the different technologies that can be involved in a complex ecommerce environment. This way you should build bridges between the product delivered and Infrastructure that supports it

Required skills/experience

• Experience in DevOps related release management including implementing and managing the release management lifecycle
• Experience in software development, preferably on web (e-commerce) sites.
• Knowledge in software build, repository, and maintenance tools like Jenkins, Bitbucket or any other automation build and deployment tools.
• Experience working in agile environments with SCRUM methodologies.
• Passionate about delivering quality software and defending the customer/end-user perspective.
• Good communication skills and teamwork believer.
• Good technical understanding required in Investigating, resolving  and triaging release defects 
• Strong time management & organisational skills.
• Interested in automating things.
• You like to learn and investigate new technologies that the company is working with or will work in the future.
• Experience in Continuous Integration, Delivery, Deploy methodologies.
• Excellent negotiation skills and an ability to handle sensitive issues with tact and diplomacy.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

We are VML Enterprise Solutions - a group of talented engineers, tech experts, and creators who combine our passions and contribute to the IT world. You may know us better as Wunderman Thompson Technology – in 2024 we changed our name, but at the same time, we remained a great team of people who deliver our best. We design, build, manage and run complex technology platforms and help our clients to benefit from our work and creativity.   

The opportunity:

Are you passionate about building robust, scalable backend systems that power cutting-edge marketing automation applications? Join our team and help transform how global brands connect with their customers through innovative .Net solutions!

What will your day look like?

As a Senior .Net Backend Developer, you'll design, implement, and maintain high-performance APIs and services that form the backbone of our marketing process applications. You'll collaborate closely with the Lead Software Application Architect and front-end teams to create seamless integrations between our CMS-based Activation Briefing application for CRM and paid media automation tools.

More specifically, you will:

• Develop and maintain scalable backend services using .Net 9 focusing on performance, security, and reliability
• Design and implement RESTful APIs and microservices that support the content briefing workflows from clients through various automation and quality assurance tools
• Collaborate with the Lead Software Application Architect to implement the technical vision and architectural patterns across backend systems
• Integrate with various marketing activation platforms, Digital Asset Management systems, and third-party APIs
• Optimize database design and queries for SQL Server and Cosmos DB to ensure efficient data storage and retrieval
• Implement robust authentication, authorization, and data security measures to protect client information
• Create and maintain containerized applications running in Azure, utilizing Azure App Services, Functions, and other cloud-native services
• Develop and maintain CI/CD pipelines for automated testing and deployment
• Implement logging, monitoring, and alerting systems to ensure high availability and quick issue resolution
• Mentor junior developers and conduct code reviews to maintain code quality and share knowledge
• Work collaboratively with cross-functional teams including front-end developers, QA engineers, and product managers

Who are you going to work with?

You'll join our Experience Studio team of talented individuals based in Copenhagen and Madrid. Working directly with the Software Application Architect and Front-end Developers, you'll be part of a dynamic group that creates innovative marketing technology solutions. Our diverse working environment fosters collaboration and growth, where each team member's contributions are valued.

What do you bring to the table?

You are a problem-solver with a passion for creating efficient, maintainable backend systems. You communicate technical concepts clearly to both technical and non-technical stakeholders and thrive in collaborative environments.

More specifically, you have:

• Proven experience (7+ years) developing applications with .NET Core/Framework, with at least 3 years of experience with .NET 6 or newer
• Strong expertise in C#, REST API design, and microservices architecture.
• Experience with containerization technologies (Docker, Kubernetes) and cloud deployment in Azure and Google Cloud.
• Proficiency with SQL Server, Entity Framework, and document databases like Cosmos DB or similar
• Experience implementing authentication and authorization using OAuth/OpenID Connect
• Solid experience of working with software design patterns and SOLID principles
• Experience with CI/CD pipelines and DevOps practices

Ideally you also have:

• Knowledge of messaging systems and background processing (Azure Service Bus, Pub/Sub, RabbitMQ)
• Experience with Python 3.X and or Node.js 2x is beneficial but not strictly required.
• Experience with automated testing (unit, integration, and performance)
• Familiarity with agile development methodologies
• Experience integrating with CRM systems and marketing automation platforms.
• Knowledge of GraphQL - beneficial but not required

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

The opportunity:

This program of work is central to VMLs’ continued success, helping augment their world class AI with a back-office workflow platform. The value add is to enable agencies to manage their work end to end within our innovate platform. This is a greenfield program of work to replace their existing workflow system with bespoke .Net development using a microservice architecture in Azure and Kubernetes.

What you’ll be doing:

We are looking for a talented Senior Front-End Developer to join our dynamic team. This role will focus on building and maintaining high-quality web applications with a focus on ReactJS (or similar frameworks), micro frontends, Test-Driven Development (TDD), and automation testing. If you're passionate about creating seamless, scalable, and maintainable user interfaces, we'd love to meet you!

This role will report into the Tech Lead of your work stream or into the Senior Director of Development.

• Design, develop, and maintain modern web applications using ReactJS (or similar frontend frameworks).
• Architect and implement micro frontends to ensure modular, scalable, and efficient solutions.
• Collaborate with cross-functional teams (design, backend, product) to deliver seamless user experiences.
• Ensure the quality of code through Test-Driven Development (TDD) practices and write unit, integration, and end-to-end tests.
• Implement automation testing frameworks to improve testing efficiency and coverage.
• Optimize front-end performance for speed and scalability.
• Participate in code reviews and provide constructive feedback to junior developers.
• Stay up to date with the latest front-end development trends, tools, and best practices.
• Mentor and guide junior and mid-level developers, fostering a collaborative and growth oriented environment.

What we want from you:

• 7+ years experience in ReactJS or similar modern JavaScript frameworks (Vue.js, Angular, etc.).
• Proven experience working with micro frontends architecture and principles.
• Solid understanding of Test-Driven Development (TDD) and hands-on experience in writing testable code.
• Familiarity with automation testing tools and frameworks (e.g., Jest, Cypress, Selenium).
• Deep knowledge of HTML5, CSS3, and JavaScript (ES6+).
• Experience with state management libraries like Redux, Recoil, or similar. Strong understanding of version control systems, especially Git.
• Knowledge of RESTful APIs and integrating front-end with back-end services.
• Familiarity with build tools like Webpack, Babel, and task runners like Gulp or Grunt.
• Excellent problem-solving skills and ability to work autonomously. Strong communication skills and ability to work in an agile team environment.

If you know some of this even better:

• Experience with containerization and Docker.
• Knowledge of cloud-based platforms (e.g., AWS, Azure, Google Cloud). 
• Experience with CI/CD pipelines and DevOps practices.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

We are VML Enterprise Solutions - a group of talented engineers, tech experts, and creators who combine our passions and contribute to the IT world. You may know us better as Wunderman Thompson Technology – in 2024 we changed our name, but at the same time, we remained a great team of people who deliver our best. We design, build, manage and run complex technology platforms and help our clients to benefit from our work and creativity.   

The opportunity:

We are seeking an experienced Shopify Lead to drive the architecture, design, and execution of enterprise-grade e-commerce solutions on Shopify and Shopify Plus. This role involves technical leadership, solution design, and team mentorship while ensuring robust, scalable, and high-performing Shopify implementations aligned with business goals.

The ideal candidate is a hands-on technologist and strategic thinker with deep expertise in Shopify and a proven track record of leading complex digital commerce projects end-to-end.

What you’ll be doing:

• Lead the architecture, customization, and development of advanced Shopify Plus storefronts and ecosystems.
• Define and enforce technical standards, best practices, and coding guidelines across Shopify projects.
• Collaborate with cross-functional teams — including UI/UX, Product, Marketing, and Operations — to translate business needs into scalable technical solutions.
• Own full lifecycle delivery of Shopify projects: design, development, testing, deployment, and post-launch optimization.
• Develop and integrate custom apps, APIs, and third-party services (ERP, CRM, OMS, payment gateways, analytics, etc.).
• Drive performance optimization, SEO best practices, and security compliance for all Shopify storefronts.
• Mentor and guide a team of developers; conduct technical reviews, training, and knowledge-sharing sessions.
• Evaluate new Shopify releases, technologies, and tools to continuously improve the development ecosystem.
• Act as the technical point of contact for Shopify-related discussions with stakeholders, clients, and leadership.

What we want from you:

• 10+ years of total web development experience with a minimum of 5 years dedicated to Shopify and Shopify Plus.
• Expert-level proficiency in Shopify Liquid, HTML5, CSS3, JavaScript (ES6+), and AJAX.
• Experience with modern front-end frameworks (React, Vue.js, or Next.js) and headless commerce architecture.
• Strong understanding of RESTful APIs, GraphQL, and Shopify Admin API integrations.
• Proven experience in developing custom Shopify apps (public/private) using Node.js, Express, or Laravel.
• Deep knowledge of Shopify Plus features, multi-store setup, localization, and internationalization.
• Familiarity with DevOps practices, version control (Git), CI/CD pipelines, and deployment management.
• Demonstrated ability to manage teams, code reviews, and delivery timelines in a fast-paced environment.
• Strong problem-solving, analytical, and decision-making skills.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo and BridgeU, one of the brands under Manifest Global, which also includes Explore and Kaaiser.

About this role

We're hiring a Content Marketing Lead to own content strategy for Cialfo and BridgeU's K12 platform globally. This isn't a "set strategy and delegate" role, you'll be deeply hands-on. You'll write, brief, edit, ship, and measure. You'll also build the execution infrastructure around you: AI tools, freelancers, and agencies that let you punch well above your weight. Cialfo and BridgeU sells to schools but serves counselors and students. That means your content has to work across three connected audiences - the administrator who signs the contract, the counselor who uses the platform every day, and the student whose outcomes justify the whole thing. Getting all three right is what makes this role genuinely interesting. This role is based in Delhi, India and carries a global remit.

What you'll be doing

• Strategy & editorial leadership
  • Own the global content strategy for Cialfo and BridgeU K12 — across audiences (institutional buyers, counselors, students/parents), markets (India, SEA, China, Middle East, Africa, UK, US), and channels.
  • Build and run a content calendar tied to product launches, GTM campaigns, and the academic calendar across key markets.
  • Define and maintain Cialfo's editorial voice — consistent globally, relevant locally.
• Execution — with AI and external partners
  • Write and edit senior-quality content yourself: thought leadership, case studies, email campaigns, guides.
  • Build an AI-assisted production workflow (Claude, ChatGPT, or equivalent) for first drafts, atomisation, and localisation. Hold the quality bar on everything that comes out of it.
  • Manage a roster of freelance writers and regional contributors across key markets; brief and hold agencies accountable for flagship outputs like annual reports and webinar series.
• B2B2C content programmes
  • For school buyers: thought leadership, research reports, and sales enablement assets that make Cialfo the authoritative voice in K12 counseling globally.
  • For counselors: practical guides, peer case studies, benchmarking tools, and a webinar series that make them better at their jobs — and more reliant on Cialfo.
  • For students and parents: shareable resources that counselors can put in front of students — admissions guides, comparison tools, timelines — that help schools demonstrate value to the people who matter most.
• Localisation
  • Adapt core global content for regional markets using AI translation tools and local contractors.
• Demand generation support
  • Work with the Demand Generation Lead to build pipeline-driving content: gated reports, lead magnets, nurture sequences, ABM assets for priority school accounts.
• Performance
  • Own content KPIs across the B2B2C funnel — traffic, pipeline influence, counselor content adoption, content-attributed retention.
  • Build a reporting dashboard that tells a clear story about what's working and where to invest next.

About you

• Experience
  • 5+ years in content marketing, with a meaningful chunk in B2B or B2B2C Brands.
  • You've owned content strategy across more than one market; not just executed in one.
  • You've managed freelancers and agencies before; you know how to brief well and hold people to a standard.
  • You actively use AI writing tools in your workflow today — not in theory, in practice.
  • You have a strong portfolio: institutional long-form (whitepapers, reports, case studies) and practitioner or consumer-facing content (guides, community content, email).
• What makes you stand out
  • You think in systems, not campaigns — you build content engines that outlast any single brief.
  • You're a strong editor: you can take AI output or a contractor's draft and make it genuinely good.
  • You understand that a school principal, a counselor, and a Year 12 student need completely different content even when you're talking about the same product.
  • You're commercially minded — you care about pipeline, renewal, and revenue, not just page views.
  • You're globally curious - you can follow admissions trends across multiple systems (UK, US, Australia, Asia) and understand how they shape what schools actually care about.
  • You don't wait to be told what to do — you see the gap and fill it.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo and BridgeU, one of the brands under Manifest Global, which also includes Explore and Kaaiser. 

Who Are We 

The K12 vertical is at the heart of Manifest’s mission — uniting data, technology, and human connection to help young learners discover and pursue their best-fit pathways to college and career success. In Manifest Global, we’re building an ecosystem of transformative education and career brands that empower learners, educators, and institutions across the world.

About This Role 

The Head of Marketing – K12 will own the marketing vision, growth strategy, and P&L for all K12 brands under Manifest Global — currently Cialfo and BridgeU. 

This role requires a leader who can balance strategic foresight with operational precision — someone who understands that marketing in K12 is driven by trust, relationships, and community influence as much as it is by digital reach. You will design and execute an integrated marketing engine across events, client engagement, word-of-mouth advocacy, and digital performance, ensuring consistent growth across global markets. 

Department: Central Marketing 
Hiring Manager: COO, Manifest Global 
Eventual Reporting To: VP, Central Marketing 

What You Will Be Doing 

What You Will Execute On a Day-to-Day Basis: 

• Oversee marketing for all K12 brands — Cialfo and BridgeU — ensuring consistent growth, alignment, and brand integrity.
• Lead integrated campaigns across events, school engagement programs, partnerships, referral initiatives, and digital acquisition channels.
• Partner closely with Sales, Product, and Customer Success to design client engagement and retention strategies.
• Manage and measure marketing performance across channels, tracking MQL velocity, conversion, and ROI.
• Drive advocacy and community marketing programs that amplify word-of-mouth and client-led storytelling.
• Oversee content calendars, creative output, and digital presence to ensure consistent narrative and positioning.
• Maintain fiscal discipline — managing budgets, monitoring marketing ROI, and tracking contribution to revenue and P&L targets. 

What You Will Lead, Strategize & Develop on a Regular Basis: 

• Define and execute the growth strategy for the K12 business, including revenue and profitability ownership.
• Lead the creation of a multi-channel marketing ecosystem — blending events, advocacy, and digital performance to drive brand preference and pipeline growth.
• Build and execute an annual marketing and growth plan for the K12 vertical, including forecasts, KPIs, and investment priorities.
• Architect the shared K12 narrative across Cialfo and BridgeU — connecting them under Manifest’s purpose while respecting brand independence.
• Partner with Product and RevOps to align marketing data, attribution, and feedback loops that inform decision-making.
• Drive market expansion initiatives — supporting new geographies, partnerships, and institutional collaborations.
• Mentor and scale a global marketing team — empowering brand leads, campaign managers, and event strategists.
• Represent marketing performance and growth insights in quarterly business reviews and leadership forums. 

About You 

• Qualifications:
  • A bachelor’s degree in Marketing, Communications, Business, or a related field. 
• Experience:
  • 10–15 years of experience in marketing leadership, with at least 5 years overseeing multiple markets or brands.
  • Proven track record in P&L ownership, revenue-driven marketing, and integrated growth strategy.
  • Deep understanding of the education sector, particularly K12, edtech, or B2B2C ecosystems. 
• Skills: 
  • Expertise in multi-channel marketing, spanning events, client engagement, referrals, and digital channels.
  • Strong command of brand management, demand generation, and community building in global markets.
  • Proficiency in analyzing marketing performance metrics, forecasting growth, and managing budgets.
  • Excellent storytelling skills and experience managing cross-border creative teams and agency partners.
  • Ability to connect marketing strategy with business outcomes and communicate impact across leadership levels.
  • Strong commercial acumen with the ability to translate marketing investments into revenue outcomes. 
• Qualities: 
  • You think like a GM of growth — commercially minded, yet brand-conscious and deeply customer-centric.
  • You’re equally comfortable in a boardroom or at a school event — translating strategy into relationships.
  • You thrive in fast-moving, global environments where storytelling meets analytics.
  • You lead through influence and empathy, bringing diverse teams together under one purpose.
  • You are purpose-driven, mission-aligned, and passionate about transforming the future of education. 
• You’re a Notch Above If You Have: 
  • Experience managing both demand generation and brand marketing P&L at regional or global scale.
  • Proven success using word-of-mouth and referral ecosystems as a growth driver.
  • Experience building community-led growth or ambassador programs in education or SaaS.
  • Deep familiarity with school partnerships, counselor networks, and B2B2C engagement models.
  • Comfort working with multi-brand architecture, acquisitions, and post-integration marketing alignment.