Role: Social & Influencer Marketing Manager

Location: Bangalore, India 

What you will be doing:

Ownership of YouTube IN’s Shorts and Shopping Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management:

• Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan for both Youtube shorts and youtube shopping
• Developing Go To Market strategies for social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
• Inform and sometimes implement paid media to drive reach

Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in India:

• Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences
• ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates
• Have good working relationships with influencer agencies , talent management agencies and content creator

Collaborate with colleagues in YouTube India marketing and business teams as well as the YouTube social teams across APAC and IN to align, inform and receive support to deliver social marketing plans:

• Great communication and presentation skills to represent the work well in forums with key stakeholders
• Great team player.

An experimentative and dynamic mindset:

• Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
• Continuous optimization of influencer plans based on feedback, learnings and results
• Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies
• Innovation: Ensuring YouTube India social is a the crux of topicality in the Indian social media ecosystem

What you will need to be great in this role:  

• BA/BS degree or equivalent experience
• Minimum 9 years of relevant experience in social media marketing and influencer marketing across agencies or client side
• Strong understanding of the KOF Short Format Video Ecosystem in India,SFV influencers, cutting edge social and marketing work in the market.
• Proficiency in project management and marketing execution across channels and markets
• Good record of creativity and data driven optimization, especially in social media marketing.
• Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
• Excellent written and verbal communication skills.
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
• Experience in social analytics, knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfortable with data backed decision making
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
• Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical. 

Req ID: 17503

#LI-AS2 #LI-Remote

Role: Social & Influencer Marketing Manager

Location: Mumbai, India 

What you will be doing:

Ownership of YouTube IN’s Shorts and Shopping Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management:

• Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan for both Youtube shorts and youtube shopping
• Developing Go To Market strategies for social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
• Inform and sometimes implement paid media to drive reach

Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in India:

• Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences
• ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates
• Have good working relationships with influencer agencies , talent management agencies and content creator

Collaborate with colleagues in YouTube India marketing and business teams as well as the YouTube social teams across APAC and IN to align, inform and receive support to deliver social marketing plans:

• Great communication and presentation skills to represent the work well in forums with key stakeholders
• Great team player.

An experimentative and dynamic mindset:

• Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
• Continuous optimization of influencer plans based on feedback, learnings and results
• Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies
• Innovation: Ensuring YouTube India social is a the crux of topicality in the Indian social media ecosystem

What you will need to be great in this role:  

• BA/BS degree or equivalent experience
• Minimum 9 years of relevant experience in social media marketing and influencer marketing across agencies or client side
• Strong understanding of the KOF Short Format Video Ecosystem in India,SFV influencers, cutting edge social and marketing work in the market.
• Proficiency in project management and marketing execution across channels and markets
• Good record of creativity and data driven optimization, especially in social media marketing.
• Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
• Excellent written and verbal communication skills.
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
• Experience in social analytics, knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfortable with data backed decision making
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
• Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical. 

Req ID: 17503

#LI-AS2 #LI-Remote

Role: Social & Influencer Marketing Manager

Location: Gurgaon, India

What you will be doing:

Ownership of YouTube IN’s Shorts and Shopping Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management:

• Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan for both Youtube shorts and youtube shopping
• Developing Go To Market strategies for social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
• Inform and sometimes implement paid media to drive reach

Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in India:

• Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences
• ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates
• Have good working relationships with influencer agencies , talent management agencies and content creator

Collaborate with colleagues in YouTube India marketing and business teams as well as the YouTube social teams across APAC and IN to align, inform and receive support to deliver social marketing plans:

• Great communication and presentation skills to represent the work well in forums with key stakeholders
• Great team player.

An experimentative and dynamic mindset:

• Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
• Continuous optimization of influencer plans based on feedback, learnings and results
• Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies
• Innovation: Ensuring YouTube India social is a the crux of topicality in the Indian social media ecosystem

What you will need to be great in this role:  

• BA/BS degree or equivalent experience
• Minimum 9 years of relevant experience in social media marketing and influencer marketing across agencies or client side
• Strong understanding of the KOF Short Format Video Ecosystem in India,SFV influencers, cutting edge social and marketing work in the market.
• Proficiency in project management and marketing execution across channels and markets
• Good record of creativity and data driven optimization, especially in social media marketing.
• Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
• Excellent written and verbal communication skills.
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
• Experience in social analytics, knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfortable with data backed decision making
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
• Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical. 

Req ID: 17503

#LI-AS2 #LI-Remote

Role: Marketing Program Manager

Years of Experience: Minimum 5 years 

Language Requirement: English 

Location: Kuala Lumpur, Malaysia 

About the role: 

Inside Ideas Group is a rapidly expanding creative services agency with a twist – we provide our clients with bespoke dedicated agencies that operate from within their offices. We are building a team of individuals who have the ability and confidence to learn on the job and help the client transform their marketing capabilities. 

The Southeast Asia Google Ads Marketing team is looking for a passionate marketing program manager to drive projects delivering thought leadership initiatives and events to advertisers across various industries in Malaysia and across Southeast Asia.                                                                        

You’ll help shape and execute key thought leadership initiatives inspiring our most important advertising partners  to deepen their partnerships with Google. You will support the team to create thought leadership strategy, narratives and marketing execution for our Google Ads products across digital content and marketing (editorials, social), events and experiences. . You will also work closely with cross-functional teams such as Sales, Product Specialists, Research, Comms & PR, Legal, as well as external agencies, to bring these programs to life. 

What you will be doing: 

• Assist the Marketing Manager (MM) in developing innovative marketing strategies to engage large advertisers and drive adoption of Google's Ad solutions. 
• Independently lead or support MM in developing and executing  Google and/or external 3P partnerships events such as YouTube Works and key regional industry events etc                                   
• Develop thought leadership content and case studies across select Google Ads focus product areas (video, measurement, performance solutions) Manage amplification of content through internal channels such as industry events and editorials (Think With Google) and external partnerships (Advertising & Marketing magazine, Campaign Asia etc) )   
• Own, track and report results of various marketing programs 
• Manage external event and content agencies for delivery of assigned projects 
• Collaborate with cross function stakeholders on designated projects.         

What you need to be great in this role: 

• Ability to speak, read, and write in English  
• Excellent project management and organizational skills, with the ability to manage, coordinate and track multiple simultaneous projects and deliverables in a highly dynamic and constantly changing context. 
• Structured and proactive, eye for constant innovation and improvement. 
• Skilled communicator with strong written and verbal communication and presentation skills, with the ability to comfortably communicate cross-functionally in a structured and clear manner to influence outcome. 
• Proactive, can-do attitude with a passion for innovation and thinking outside the box. 
• Ability to speak, read, and write in Malay 
• Prior experience in advertising, tech or marketing organization 
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 17401

#LI-DB1 #LI-Hybrid

Role:  Brand Integration & Content Manager - Strategic Alliances CoE

Location:  Gurgaon, India

About the role: 

We are setting up a Strategic Alliances Centre of Excellence (CoE) to shift Google India Marketing from transactional, media-led deals to long-term, value-multiplying alliances across key products and strategically important business themes.

The Brand Integration & Content Manager sits at the intersection of brand, content, and commercial partnerships. Serving as the connective tissue between Google and the Partner Organization, you will own the delivery of Tier 1 partnerships with top-tier creators, public figures, major broadcast networks, and global brands. This role demands a leader who is equally fluent in brand strategy and editorial thinking, ensuring every co-branded initiative, partner campaign, and collaborative content piece is executed with creative integrity, strategic coherence, and measurable impact.

What you will be doing: 

1. High-Stakes Partnership Management

Serve as the primary lead for tier 1 partnerships, managing complex relationships with top-tier creators, public
figures, major broadcast networks, and leading brands.

Translate high-level agreements into detailed execution plans: milestones, timelines, workstreams, and owners.

Drive day-to-day progress to ensure all agreed deliverables are achieved in full and on time.

2. Brand Integration, Stewardship & Advocacy

Fiercely protect Google’s brand equity during all phases of the partnership to ensure the company’s reputation and
values are upheld.

Ensure Google’s products show up in the best possible way across all partner assets and experiences.

Develop and maintain a Brand Integration Playbook, acting as the primary brand counsel to partnership managers
during deal structuring.

Work with brand and creative teams to enforce brand guardrails, visual identity, tone of voice, and policy guidelines,
proactively flagging risk issues before they impact the public.

3. Content Strategy & Production

Build and execute a content calendar specifically for partnerships, translating commercial relationships into
compelling stories across owned, earned, and partner channels.

Develop content formats tailored to different partnership types (e.g., co-authored thought leadership,
behind-the-scenes integrations, joint research reports).

Write, edit, and commission long-form and short-form content, working tightly with internal creative teams and
external agencies to produce high-quality assets at pace.

4. Single Point of Contact (Internal & External)

Act as the single point of contact for the partner for all operational, content, and execution matters.

Manage creative briefs, feedback loops, and approval workflows between external partners and internal teams.

Coordinate internally with Product Marketing, Brand, Creative, Media, PR/Comms, and Measurement teams.

Ensure information flows smoothly between the partner and internal teams, avoiding duplication and misalignment.

5. Measurement, Risk & Optimisation

Define KPIs for partner content programs (engagement, reach, brand perception lift) and ensure tracking is set up
before launch.

Identify execution risks early (delays, scope creep, creative issues) and escalate in a structured way with actionable
recommendations.

Conduct content audits and post-campaign reviews to surface learnings, highlight impact vs. objectives, and
recommend strategies for scaling.

What you need to be great in this role: 

• Experience: 8-10 years of experience in brand management, content strategy, or integrated marketing, ideally in tech,
  media, or entertainment.
• Track Record: Proven experience managing high-profile external partners, such as major networks,
  celebrities/creators, or top-tier brands, taking campaigns from deal signing to post-mortem.
• Craft: Exceptional writing and editorial skills, with the ability to adapt brand voice and format across channels and
  audiences.
• Brand Acumen: Strong understanding of brand architecture, visual identity systems, and co-branding principles.
• Execution: Excellent project management skills, with a demonstrated ability to juggle multiple workstreams, manage
  creative workflows, and hit tight deadlines.
• Experience managing large-scale, complex partnerships (e.g., OTT, sports leagues, or national broadcast networks).
• Familiarity with content management systems, Digital Asset Management (DAM) tools, and creative project
  management platforms (e.g., Figma, Asana).
• Experience working in or with cross-country/regional teams.
• Exposure to performance marketing metrics and an understanding of how content feeds into brand health.
• Dual Fluency: You speak both "brand" and "editorial" natively.
• Operator Mindset: You enjoy making things happen, closing loops, and sweating the details.
• Diplomat: You have a sharp eye for brand integrity and possess the proven ability to influence without authority in
  external rooms.
• Problem-Solver: You anticipate issues, surface them early, and always come with solutions.

Req ID: 17265

#LI-Hybrid #LI-AS2

Role: Senior Marketing Specialist 

Location: Gurgaon, India

About the role: 

We’re hiring a Senior Marketing Specialist to drive digital marketing and social marketing campaigns. Your mission: to work closely with an internal team to build product social campaigns and community building.  

What you will be doing: 

• Creative ideation and creative direction: Lead development of social‑first campaign concepts and assets with the creative agency, focusing on short‑form video, memes, hooks and shareable formats. 
• Community architecture: Build, nurture and scale a community of influencers and creators across content pillars. 
• Campaign execution & amplification: Coordinate paid + organic amplification to maximize virality and conversion into product actions (activations, first transactions). 
• Measurement & optimization: Define KPIs (share rate, virality coefficient, engagement, brand mentions, social‑driven activations) and run rapid experiments to iterate creative and targeting. 
• Cross‑functional collaboration: Work closely with Growth, Product, Brand, and Analytics to ensure compliant, measurable and product‑integrated social activations. 
• Product Messaging: Translate complex product features into simple, value-driven narratives for social and broader marketing channels. 
• Operational Versatility: Support broader PMM workstreams as needed, including GTM coordination, and cross-functional project management beyond social channels. 

What you need to be great in this role: 

• 4–6 years of experience in Product Marketing, Brand Management, or Creative Strategy, preferably within fintech, consumer tech, or a high-growth digital brand. 
• Proven Product Literacy: Demonstrated ability to take a complex product feature (e.g., UPI, digital payments, or security) and translate it into a simple, compelling value proposition for a mass audience. 
• Creative Execution: Experience developing social-first or digital-first campaigns—from writing a "tight" creative brief to overseeing production of short-form video or static assets. 
• Operational Agility: A "no task too small" mindset; comfortable pivoting between high-level creative ideation and functional PMM tasks like GTM tracking, market research, or deck building. 
• Data Literacy: Ability to look beyond "likes" and "shares" to understand how creative campaigns impact product metrics like activations, retention, or transaction volume. 
• Stakeholder Management: Confident in presenting ideas to cross-functional partners (Product, Growth, Legal) and managing external creative partners or creators. 
• Cultural Pulse: A deep understanding of Indian internet culture, trends, and platform best practices (YouTube, Instagram, etc.) without losing sight of the core brand narrative. 
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 17039

#LI-SP1 #LI-Remote

Role:  Creator Marketing Manager

Location:  Gurgaon, India

About the role: 

As the Creator Marketing Manager for YouTube Shorts, you will be the driving force behind how we engage, recruit, and amplify the next generation of digital storytellers in India. This is a high-ownership role that sits at the intersection of brand strategy, data-driven experimentation, and cultural trend-spotting. You will lead the Go-To-Market (GTM) strategy, managing multi-million dollar campaigns and building a robust ecosystem of creators, labels, and partners.

What you will be doing: 

1. Strategy & GTM Leadership

● Own the Mandate: Lead the end-to-end GTM strategy for YouTube Shorts in India,
overseeing influencer campaign management from briefing to execution.

● Partner Ecosystem: Orchestrate collaboration between creative agencies, media
partners, talent labels, and internal business teams to drive product adoption.

● Paid Media Integration: Partner with media agencies to implement high-impact paid
strategies that scale reach and engagement.

2. Creator Recruitment & Optimization

● Growth Engines: Develop and execute scalable strategies to recruit and optimize
creator participation across YouTube products (Shorts, Shopping, Music).

● Brand Stewardship: Ensure all agency-led executions align with global brand
guidelines while maintaining local cultural relevance.

● Trend Monitoring: Act as the internal "pulse" for the creator economy, identifying
emerging trends and mitigating brand risks in real-time.

3. Cross-Functional Collaboration

● Global Alignment: Work seamlessly with APAC Marketing and Global Social teams
to localize product launches and share best practices.
● Stakeholder Management: Present campaign performance and strategic roadmaps
to senior leadership with clarity and data-backed confidence.

4. Experimentation & Analysis

● Test & Learn: Design and run robust marketing experiments to optimize creator
selection and creative formats.

● Data Synthesis: Translate complex campaign analytics into actionable insights,
socializing "wins and fails" across the organization to inform future strategy.

What you need to be great in this role: 

• Experience: 9+ years in Marketing or Strategy (Agency or Client-side). A track
  record in the social media or creator ecosystem is a plus, but not a prerequisite for a
  fast learner.
• Extreme Ownership: You are a self-starter who can navigate ambiguity and build a
  point of view from scratch.
• Analytical Intuition: You are comfortable with data and social analytics tools, but
  you also possess the "creative gut" to know what content will go viral.
• Project Mastery: Proven ability to manage complex budgets and multiple
  high-stakes campaigns simultaneously in a fast-paced environment.
• Communication: Exceptional written and verbal skills; you can tell a compelling
  story to an audience of creators or a boardroom of executives.

Why You’ll Love This Role

You will have the autonomy to shape the future of short-form video in one of the world’s most dynamic markets. If you are a proactive problem-solver who thrives on experimentation and has a deep passion for the creator economy, this is your stage.

Req ID: 17281

#LI-Hybrid #LI-AS2

Role: Events Marketing Specialist

Location: Gurgaon, India

About the role: 

What you will be doing: 

Event Coordination Duties:

• Ensure a great developer experience through High Quality Events.
• Main point of contact for client events (external and internal)
• Offer creative solutions for event execution
• Coordinate event logistics including site selection, meeting room allocation, floor plan layout, directional signage development, material rentals, catering requirements, on-site event setup/teardown
• Ensure accurate event tracking data
• Provides post event metrics to determine process improvements for future programs

Vendor Management:

• Source event vendors and create/maintain supplier list
• Coordination of vendors as it relates to events including security, AV, F&B and so on.

Cross Functional

• Collaborate with cross-functional teams to provide tailored marketing support and co-marketing plans to key partners
• Collaborate with other developer facing & PR teams within various developer outreach initiatives

What you need to be great in this role: 

Req ID: 17041

#LI-AS2 #LI-Remote

Role: Marketing Events Manager

Location: Delhi, India

About the role: 

What you will be doing: 

What you need to be great in this role: 

Req ID: 17041

#LI-AS2 #LI-Remote

Role: Marketing Manager 

Location: Gurgaon, India

About the role: 

We are looking for a hands‑on brand partnership expert to drive UPI growth, co‑branded credit card and other features we launch on GPay through deep integrations with online merchants, high‑impact sporting events, and food/grocery platforms. To design incentive mechanics, negotiate and execute full‑funnel merchant integrations, and own the partner funnel from onboarding to first transaction — all with strong analytical rigor and a growth mindset. 

What you will be doing: 

• Act as the primary partner POC for merchant alliances, media agencies, to drive card & UPI adoption. 
• Design and prototype reward constructs (streak-based benefits, contextual/triggered offers, time/occasion-based boosts) to increase activation, trial and frequency. 
• Drive negotiations and integration scopes that deliver win‑win outcomes (merchant app integrations, promotional placements, co‑branded experiences). 
• Define and track growth KPIs (activation rate, conversion to first transaction, repeat usage, transactions per user, incremental, ROI) and deliver regular performance reports. 
• Collaborate cross‑functionally with product, engineering, analytics, marketing and legal to implement tracking, experiments and campaign measurement. 
• Run experiments, A/B tests and rapid iterations on partner mechanics and reward constructs to maximize ROI. 
• Identify and prioritize new partnership opportunities (sports sponsorship activations, seasonal campaigns, channel synergies) to scale adoption. 
• Operational Versatility: Support broader PMM workstreams as needed, including GTM coordination, and cross-functional project management beyond social channels 

What you need to be great in this role: 

• 7+ years experience in Growth, Strategic Partnerships or Alliances at a consumer‑tech startup or large consumer internet company. 
• Demonstrated experience negotiating and executing merchant or channel partnerships, preferably with major food/grocery or commerce players. 
• Strong analytical skills — comfortable with cohort analysis, funnel modeling, unit economics and hands‑on use of Excel/SQL and experimentation data. 
• Product and marketing sensibility: ability to design incentive mechanics that drive behavior change and measurable outcomes. 
• Proven ability to own end‑to‑end initiatives, operate autonomously, and manage multiple stakeholders across orgs. 
• Excellent communication and stakeholder management skills; 
• Bias for testing, speed and iterative improvement. 
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 17038

#LI-SP1 #LI-Remote