This position is with Explore, one of the brands under Manifest Global, which also includes Cialfo, BridgeU and Kaaiser. 

What This Role Is

Every year, universities across the world spend significant budget trying to reach the right international students. They run fairs, buy lists, work with agents, invest in digital campaigns. Most of them have a reasonable sense of where their international students come from. Very few have a clear picture of why. Which counsellors recommended them. Which platforms surfaced their programmes. Which moments in a student's journey actually shaped the decision to apply.

Explore was built to change that. Launched in 2025 as Manifest Global's university-facing platform, Explore gives institutions direct access to the largest global network of high school counsellors and students in the world, built on the combined reach of Cialfo and BridgeU across 1,750+ K12 schools in Asia-Pacific, the UK, Europe, the Middle East, and beyond. Universities use Explore to run targeted outreach campaigns, engage students earlier in their decision journey, and understand what's actually driving their international recruitment pipeline.

The platform is live. The university partner base is growing. The commercial model is being actively built. And the marketing function that drives Explore's growth, shapes how universities understand the product, and delivers the student engagement campaigns that make the platform valuable, doesn't yet exist at the scale or quality it needs to.

That's what this role builds.

The Head of Marketing, Explore owns two things simultaneously: growing Explore's university partner base through B2B marketing, and delivering high-quality student marketing campaigns to universities through the Cialfo and BridgeU network. Both matter commercially. Both require someone who can think strategically, build systems, and connect marketing activity directly to revenue outcomes. You'll report to the COO and operate with significant autonomy across a genuinely new product at a consequential stage of its growth.

What Makes This Role Different

Most marketing leadership roles in the university sector sit inside a single institution or a single channel. This one sits at the centre of a platform that connects hundreds of university partners to the largest K12 counsellor and student network in the world. The scale of what's possible from this seat is unusual.

Explore also has something most university marketing platforms don't: a genuine data and intelligence layer. The counsellor relationships, the student engagement data, and the platform infrastructure built across Cialfo and BridgeU give Explore the ability to offer universities insight into their international recruitment pipeline that no agent, fair, or outreach platform can match. The marketing function that communicates that clearly, to the right university buyers, in language that makes them act, is one of the most important things Explore can build right now.

The broader international education market is contracting. Explore is growing. Universities that are serious about their international recruitment strategy are looking for partners that offer more than volume. This is the right moment to be building the marketing function that makes Explore that partner, at scale.

What You Own

University growth and market expansion

• Own Explore's B2B marketing strategy globally, with clear accountability for university acquisition pipeline, conversion, and marketing's contribution to revenue
• Build positioning, narratives, and go-to-market approaches that make the Explore value proposition land with university international offices, recruitment teams, and senior leadership
• Lead integrated campaigns across content, events, partnerships, thought leadership, and digital channels, with a clear view of what each channel is for and what it needs to produce
• Partner closely with the commercial team to ensure marketing is generating the right pipeline and that the conversation between marketing and sales is tight enough to actually improve conversion
• Use AI to accelerate campaign production, improve targeting, and scale what the team can do without proportionally scaling headcount. Build the team's fluency with these tools as a core capability, not an afterthought

Student marketing campaign delivery

• Lead the planning, execution, and optimisation of university marketing campaigns delivered to students across Cialfo and BridgeU's network of 1,750+ schools
• Build scalable systems for campaign planning, delivery, reporting, and optimisation that can handle a growing university partner base without degrading quality
• Ensure every campaign delivered to students is genuinely engaging, operationally clean, and producing measurable outcomes for university partners
• Act as a strategic partner to universities on their student engagement strategy, not just a delivery function. The universities that trust Explore most are the ones who see the marketing team as an extension of their own recruitment capability

Brand and thought leadership

• Build Explore's brand reputation in the higher education market, establishing it as the platform that serious institutions choose when they want to understand and improve their international recruitment strategy
• Develop thought leadership content and institutional storytelling that speaks to the structural shifts happening in international student recruitment and positions Explore as the platform built for where the market is going
• Drive Explore's visibility at major higher education conferences, associations, and industry events across the UK, Europe, Asia-Pacific, and beyond

Team leadership and operations

• Build and lead a marketing team across growth, campaign delivery, content, and operations, with a culture of ownership and high standards
• Hire well, develop second-line leaders, and build a function that operates with enough infrastructure and accountability that it doesn't depend on you being in every decision
• Align the marketing function closely with revenue, product, and operations so that the team is working on the things that actually move the business forward

What Success Looks Like

The markers below reflect where Explore's marketing function is today. The product is new, the partner base is growing, and the commercial model is still being shaped. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.

You'll start by building a thorough picture of the current state: what the university acquisition pipeline looks like, how campaign delivery is working, where the brand is strong and where it isn't, and what the highest-leverage marketing investments are. You'll have a clear view on where to move first.

From there, the marketing function will be measurably more connected to revenue. University acquisition campaigns will be generating better pipeline. Campaign delivery for university partners will be more scalable and more consistently excellent. The Explore brand will be better known among the university buyers that matter.

Over time, Explore will be recognised as the platform that understands international student recruitment better than anyone else in the market, and the marketing function will have played a material role in making that true. Universities that came in uncertain about the product will be renewing and expanding because the value is visible and the marketing function helped them see it.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have significant experience in marketing leadership, with a track record that spans B2B growth marketing, campaign operations, or integrated marketing in a platform, SaaS, EdTech, or higher education context. You've built marketing functions before, not just contributed to them. You know what it takes to design the systems, hire the team, and hold the commercial accountability simultaneously.

You're genuinely commercially driven. You've been accountable for pipeline and revenue contribution, not just brand metrics and engagement rates. You can sit in a commercial review and speak about marketing's role in revenue in terms that a sales leader finds credible and that a CFO finds useful.

You understand the higher education sector well enough to speak its language and challenge its assumptions. You know how university international offices make decisions, what they value in a platform partner, and what it takes to move from a trial to a long-term relationship. You've worked with institutional buyers before and you know the difference between a conversation that's going somewhere and one that isn't.

You're genuinely open about AI as a marketing tool. You've used it seriously, you have a view on where it creates real leverage and where it produces mediocre output at speed, and you advocate for adoption because you've seen what it enables. You can build a team that uses AI with judgment.

You're comfortable with the ambiguity that comes with a new product at a growth stage. Explore is being built now. The playbook isn't finished. The person who thrives in this role finds that energising rather than unsettling.

Most importantly, you read about what Explore is building and thought: I understand exactly what universities need from this and I know how to build the marketing function that delivers it. That's who this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility, connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counselling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counselling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach platform). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that. $80M raised. Still early.

For this role specifically, Explore sits at the point where the Manifest ecosystem meets the university market. The counsellor network, the student data, the K12 platform reach: all of it becomes commercially valuable to universities through Explore. The marketing function that makes that value visible, credible, and compelling is one of the most important things Explore can build right now. The person who builds it from this seat will have shaped how one of the most significant new products in international education marketing goes to market.

Explore is part of Manifest Global, a multi-brand group building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.

What This Role Is

Manifest Global operates four brands across 50+ countries, each serving a different part of the international education ecosystem. Cialfo works with 2,000+ schools and the counsellors inside them. BridgeU serves international schools across the UK, Europe, and the Middle East. Explore works with university partners on their international recruitment strategy. Kaaiser has been placing students from India and Southeast Asia into universities across Australia, the UK, Canada, and beyond since 1997.

Each of these businesses has a distinct audience, a distinct stage of market maturity, and a distinct story to tell. Right now, the content function that serves them is fragmented. There's no central engine, no shared infrastructure, no consistent standard for how Manifest's brands show up in writing across any channel. That gap is real and it costs us.

This role builds the engine that closes it.

The Head of Content, B2B will design and run a centralised content function that serves all four brands the way a high-performance internal agency would. You'll own the strategy, the team, the systems, the quality standard, and the connection between content output and commercial outcome. This is not a writing role or a channel management role. It's an operational leadership role for someone who thinks in systems, builds for scale, and understands that content without commercial consequence is just production.

What Makes This Role Different

Most senior content roles sit inside a single brand with a single ICP and a reasonably stable strategy. This one sits across four brands with different buyer types, different competitive landscapes, and different levels of market awareness.

That's genuinely complex. The person who does it well has to context-switch between the counsellor audience at Cialfo, the university admissions audience at Explore, the international school leadership audience at BridgeU, and the student-facing and agent-facing audiences at Kaaiser, without losing the thread of what makes each brand distinct. They also have to hold the group-level narrative together, making sure Manifest's overall positioning is coherent even when the brand-level stories are pointing in different directions.

The content landscape itself is also shifting fast. The channels, formats, and tools that defined B2B content marketing three years ago are not the ones that will define it three years from now. The person in this seat needs to be genuinely ahead of that shift, not catching up to it. That means going well beyond LinkedIn and traditional content playbooks, and it means using AI as a real capability multiplier rather than a productivity shortcut.

The Manifest group is growing while the broader overseas education sector is contracting. The content function that tells that story well, across the right channels, to the right audiences, at the right moment in their decision journey, is a genuine commercial lever. Building that function from this seat is the opportunity.

What You Own

Content strategy across all four brands

• Define distinct content strategies for Cialfo, BridgeU, Explore, and Kaaiser, grounded in the specific ICP, market maturity, and commercial goals of each business
• Translate those strategies into content-led growth plans that connect directly to pipeline, sales enablement, and customer education, not just traffic and engagement metrics
• Build and maintain the founder and authority-driven narratives that shape how each brand is perceived in its market, working closely with leadership to develop thought leadership platforms that earn attention rather than just occupy space
• Go beyond what B2B content has traditionally looked like: video, audio, community, interactive formats, channel partnerships, and distribution models that most content teams in this space haven't tried yet

The central content engine

• Design and operate a centralised content team structured as an internal agency, with clear pods, resource allocation across brands, and defined workflows that can scale without constant intervention
• Own the infrastructure: editorial calendar systems, production workflows, quality control frameworks, briefing standards, and the feedback loops that keep output improving over time
• Build AI into the team's operating model from the ground up, not as an experiment but as a core capability. Identify where AI accelerates ideation, research, production, and distribution, implement it, and build the team's fluency so that the function gets faster and better as the tooling improves
• Set the quality standard and hold it across every piece of content that goes out under any Manifest brand

Team leadership

• Lead a team of writers, strategists, freelancers, and agencies, and build second-line leaders who can run significant parts of the function independently
• Hire well and structure the team for the work it actually needs to do, not the work a generic content team does
• Actively develop the team's AI literacy, advocate for AI adoption across the broader marketing function, and model what it looks like to use these tools with judgment rather than just enthusiasm
• Move the function from execution support to strategic growth partner, which means changing both the team's capability and how the rest of the business thinks about what content is for

Content to revenue alignment

• Partner with Marketing, Sales, and Leadership across all four brands to ensure content is driving pipeline, supporting sales conversations, and educating customers in ways that move them forward
• Build systems to track content ROI and conversion impact, not vanity metrics. Know what is working, why it is working, and where to invest next
• Be the person who can sit in a commercial review and speak about content's contribution to the business in terms that the commercial team finds credible

Distribution and performance

• Own not just creation but distribution strategy, with a clear view of what each channel requires and how they work together. LinkedIn is part of that picture, not the whole picture
• Bring genuine curiosity to distribution channels and formats that most B2B content teams in this sector haven't fully explored: community-led content, podcast and audio formats, co-created content with university and school partners, event-based content systems, and whatever else the evidence suggests is worth building
• Build AI-assisted distribution and optimisation into the team's workflow, using it to personalise at scale, test faster, and improve performance without proportionally increasing headcount
• Continuously optimise based on performance data, and build the team's capability to do the same without needing direction on every decision

What Success Looks Like

The markers below reflect where the content function is today. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.

You'll start by building a clear picture of what exists across the four brands, what's working, what's missing, where the quality gaps are, and where the highest-leverage places to invest are. You'll have a point of view on where to build first and which channels and formats are most underexploited.

From there, the content engine will be taking shape. Editorial systems will be running. The team will have clear structure and clear ownership. AI will be embedded in how the team works, not bolted on. At least some of the brand narratives will be sharper than they were before you arrived, and there will be early evidence of content contributing to pipeline rather than just producing output.

Over time, Manifest will have a content function that the commercial teams across all four brands actively rely on, that builds genuine market authority for each brand, and that runs with enough infrastructure and second-line leadership that it doesn't depend on you being in every decision. That's what a well-built content engine looks like.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have twelve to fifteen years in B2B content, content marketing, or brand strategy, and a meaningful part of that has been building and running functions rather than contributing to them. You've managed multi-brand or multi-product content before. You've led teams of five to twenty or more people. You know what it takes to build the systems that make a content team consistent and scalable, and you've done it in environments where the commercial expectations were real.

You think in workflows and resource allocation, not just editorial calendars. You've built briefing systems, quality control frameworks, and production infrastructure. You understand that the operational side of a content function is what makes the creative side sustainable.

You're commercially literate. You can connect a content decision to a business outcome and have that conversation with a sales leader or a CFO without needing to translate. You've built attribution and reporting systems that tracked something more meaningful than page views, and you know what good content ROI measurement actually looks like in practice.

You have a genuinely expansive view of what B2B content can be. You've built beyond LinkedIn and the standard playbook, and you have real examples of formats, channels, or distribution models that most teams in your space weren't doing. You're not done exploring.

You're openly enthusiastic about AI as a creative and operational tool. You've used it seriously, not just dabbled. You have a clear view of where it accelerates good work and where it produces mediocre output at speed, and you know how to build a team that uses it with that kind of judgment. You advocate for AI adoption because you've seen what it enables, not because it's the current thing to be seen adopting.

You can context-switch across different brand voices, buyer types, and market stages without losing clarity on what each brand needs. You've done this before, either in a multi-brand role or in an agency environment where the client roster demanded it.

Most importantly, you read the description of what Manifest is building across four brands and thought: I know exactly how to build the content function this needs. That's who this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility, connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counselling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counselling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that.

For this role specifically, content is one of the primary ways Manifest's brands build authority and generate pipeline in markets where trust is the deciding factor. The counsellors, school leaders, university admissions officers, and agents that our brands serve are all operating in a world with a lot of noise. The content function that cuts through that noise, consistently, across four brands and multiple markets, is doing genuinely high-leverage work. Building that function from this seat is the opportunity.

Manifest Global is building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.

About Manifest Global

Manifest Global is building the infrastructure for global human capital mobility — connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counseling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counseling across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $80M raised. Still early.

About the Role

Cialfo's University Data Engineering team is the data backbone of everything students see on the platform — university profiles, course listings, entry requirements, fees, deadlines, rankings, and scholarship information across 544 partner universities and thousands more. Every piece of that data has to be collected, validated, and kept current.

We are hiring a Data Automation Engineer to own the automation function end-to-end — building the scrapers, AI-powered workflows, and data pipelines that replace manual data collection with reliable, production-grade automation. You will report to Engineering and work alongside the University Data Engineering team as the sole owner of the technical stack.

What makes this role different from a standard data engineering role: You will not be maintaining someone else's pipelines. You are building the function from scratch. The team has deep domain knowledge — they know what correct university data looks like, and they will QC your output. You bring the technical capability they do not have. Together, you replace hours of manual work per week. Your work ships directly to a product used by hundreds of thousands of students making university decisions.

What You Will Build

Your first 90 days have a defined backlog. The first priority is a notification classification pipeline to handle 450 alerts per week, replacing 6 hours of daily manual signal vs. noise triage across the team. Closely behind that is a signal addressal workflow covering 150 signals per week, replacing 6 hours of daily core updates — research, format, verify, push. You will also build an automated quality audit agent that runs nightly across all recent updates, replacing 6–7 hours of daily manual data accuracy checks. Beyond that, you will own rankings and key stats ingestion across 4,441 universities, replacing the full manual collection cycle for QS, THE, and US News rankings, as well as entry requirements extraction from dynamic JavaScript-rendered pages across 150+ universities.

Beyond the initial backlog, you own the full 25-task automation portfolio — maintaining what is already built, extending scrapers when source sites change structure, and designing new automations as the team's data commitments grow.

What You Own

• You own the complete automation stack — N8N workflows, Python scripts, LLM-powered extraction pipelines, and web scrapers. You build it, you maintain it, you fix it when it breaks.
• Production reliability is yours. When a scraper fails silently because a university website restructured, you diagnose and fix it without waiting to be told. You have monitoring in place so you know before the team does.
• AI output accuracy is your responsibility. The notification classifier, the quality audit agent, and any LLM-powered pipeline you build must meet defined accuracy gates. You own the test sets, the iteration, and the decision to go live.
• You make the data pipeline architecture decisions — N8N vs. Python, Firecrawl vs. Playwright, Claude API vs. rule-based extraction. You explain your reasoning; you do not wait for someone to decide for you.
• Working within Engineering, you will own direct API write access to Core, Contentful, and Explore for approved data types, removing the manual ticket loop for routine data pushes.

What You Bring

Non-Negotiable

• Python. Production-grade scripts you have owned — not scripts you contributed to. You wrote them, you ran them, you fixed them when they broke in production.
• REST API integration. You have built and maintained API clients against real production systems with rate limits, auth, pagination, and error handling. Not tutorial projects.
• Web scraping. Dynamic pages, JavaScript-rendered content, sites that block scrapers. You have handled all of these. You have rebuilt scrapers when source sites changed structure.
• Independent ownership. You have owned an automation or data pipeline without a senior engineer making the architecture decisions above you. You have been the person others came to when something broke.

Strong Preference

We have a strong preference for candidates with LLM API usage in production — you have shipped something where Claude or OpenAI was doing real work (classification, extraction, structured output) and you have dealt with the accuracy and reliability problems that come with it. We are also looking for 4–6 years of relevant experience, since independent ownership in messy production environments takes time to develop. Familiarity with N8N or equivalent workflow automation is a plus — you should be able to read, edit, and build N8N workflows without a tutorial, though it does not need to be your primary tool. Experience with unstructured, inconsistent source data — PDFs, scraped HTML, university websites with no consistency across 500 sources — is highly relevant.

Nice to Have

EdTech or university data domain knowledge is a plus, though the team teaches this faster than any candidate will self-learn it. SQL is useful for validation queries but is not required on day one.

What Good Looks Like at 90 Days

The notification classification pipeline is live and saving the team 20+ hours per week. You shipped it, it is in production, it has monitoring. You have diagnosed and fixed at least one automation that broke in production without asking Engineering for help. The team comes to you with data collection problems, and you come back with working solutions — not questions about how to approach them. You have made at least one tooling decision that changed how the team operates, and you can explain clearly why you made it. University Data Engineering Leads trust your QC gates without checking every output. Your accuracy track record has earned that.

Why This Role, Why Now

Cialfo serves hundreds of thousands of students making one of the most important decisions of their lives. The quality of the data on the platform directly affects what universities they see, whether application deadlines are accurate, and whether the fees they are planning around are correct.

The team has deep domain knowledge and operational discipline. What it does not have is the technical capability to automate the work that should not be manual. You are that capability — not a support function, but the reason the team can operate at a scale it currently cannot.

The work is real production automation problems: scrapers covering 4,441 universities, AI classifiers handling 450 alerts per week, quality agents running nightly across every recent data update. The team knows the domain deeply and will QC your work honestly. When something is wrong, you will hear it — that is a feature, not a bug. Every automation you ship converts manual hours into expanded data coverage — more universities, more countries, more students.

About Manifest Global

Manifest Global is building the infrastructure for global human capital mobility - connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counseling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counseling across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $80M raised. Still early.

About This Role

Most frontend roles ask you to ship features. This one asks you to ship features and build the system that lets QEs, PMs, and designers ship them too - safely, independently, with AI as the connective tissue. The Manifest engineering team already runs on AI-assisted workflows. The infrastructure exists in pieces. You'll complete it, maintain it, and raise the ceiling on what each function can do without engineering in the loop. AI is not the tool you use on the side. It is the medium you work in, and the capability you extend to everyone around you.

If you're early in your career and the most interesting question you have right now is "how do I build leverage for a team, not just output for myself?" - keep reading.

What will you own

You own the frontend - not just the code you write, but the system that lets everyone around you contribute to it. That means building features, and it means building the workflows, conventions, and guardrails that let QEs test independently, PMs contribute safely, and designers move from design to something real without waiting in a queue.

The measure of success here is not your personal output. It is how much the team around you can do because of what you built.

Concretely, that looks like:

• The shared AI conventions that keep tooling output consistent across the codebase, whoever is driving
• A skills library that encodes Angular patterns, API contracts, and business logic into workflows anyone on the team can invoke
• Safe zones and guardrails that let non-engineers contribute without creating engineering cleanup
• Design-to-code workflows that unblock designers without dev involvement
• A feedback loop with QEs, PMs, and designers - you hear where things break and you fix them

What success looks like

30 days. You've mapped the frontend architecture and the current cross-functional AI workflows. You know where the codebase is strong, where debt sits, and where QEs, PMs, and designers are getting stuck or falling back on engineering. You have a point of view on what to fix first.

90 days. The skills library has grown. QEs are generating test scaffolds from specs without filing requests to engineering. PMs are making frontend contributions inside defined safe zones with confidence. Designers have a clearer path from Figma to something testable. AI tooling output across the team is more consistent because of conventions you put in place.

6 months. Cross-functional AI workflows are a genuine productivity multiplier - not a set of experiments. Feature cycles are shorter because more of the team can move through more of the process independently. The frontend itself is faster, more reliable, and better structured. Saige and Explore's AI surfaces feel like first-class product experiences, not features the frontend barely holds together. The engineers, QEs, PMs, and designers working in this system are glad you built it the way you did.

About You

Qualifications

• Bachelor's degree in Computer Science, Engineering, or a related field - or equivalent practical experience

Experience

• 1–3 years of hands-on Angular experience - real projects you've built and shipped, even if not at large scale
• Solid TypeScript fundamentals and genuine curiosity about how the browser works as a runtime
• Active fluency with AI-assisted coding tools in your day-to-day work - you use them seriously, not occasionally
• The instinct to think about how your work affects the people around you, not just the ticket in front of you
• A communicator who can hold a useful conversation with a designer, a QE, or a PM - and follow through without being chased

Strong nice-to-haves

• Any exposure to AI-facing UIs - streaming output, recommendation surfaces, or agent interfaces - even in side projects
• Experience or genuine interest in developer experience: documentation, shared patterns, making codebases easier for others to work in
• Early signs of cross-functional thinking - instances where you made something easier for a non-engineer, even informally

Why Manifest

We're building the infrastructure for global human capital mobility - the rails that move students, schools, universities, and employers across 50+ countries. Cialfo is in 2,000+ schools. Explore is trusted by 1,000+ universities. BridgeU runs across the UK, Europe, and the Middle East. Kaaiser has guided students across India and Southeast Asia since 1997.

The opportunity is real. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that.

$80M raised from Tiger Global, SIG, and Square Peg. Still early.

The team has already built the infrastructure for AI-native engineering - shared conventions, a live skills library, AI-assisted workflows across engineering, QE, product, and design. Saige is in production. Explore's AI capabilities are in production. This isn't an aspiration we're hiring you to bring to life. It's an operating system we're hiring you to extend, scale, and make permanent.

About Manifest Global

Manifest Global is building the infrastructure for global human capital mobility - connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counseling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counseling across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $80M raised. Still early.

About This Role

Most backend roles ask you to ship endpoints and migrations. This one asks you to ship those and extend the platform that lets the rest of the engineering team - and the AI agents working alongside them - ship them too. That platform already exists. Shared conventions, the skills library, safe contribution zones, spec-to-endpoint workflows, AI-agent infrastructure powering Saige and Explore - all live, all in production, all being used today. You'll own its next chapter: deepening it, scaling it, and raising the ceiling on what each engineer can do without re-deriving the same patterns.

If the most interesting question in your career right now is "how do I build leverage for a team, not just output for myself?" - keep reading.

What will you own

You own the backend - not just the code you write, but the system that lets everyone around you contribute to it. That means shipping production Rails services, designing APIs other teams build against, and owning the data layer end to end. And it means extending the workflows, conventions, and guardrails that let QEs generate test scaffolds independently, PMs and analysts ship config and feature-flag changes safely, and AI agents operate inside the codebase reliably.

The measure of success here is not your personal output. It is how much the team around you can do because of what you built.

Concretely, that looks like:

• Shared AI conventions that keep tooling output consistent across the codebase - for backend code generation, schema changes, and migrations - whoever or whatever is driving
• A backend skills library that encodes Rails patterns, service contracts, domain models, and query patterns into workflows anyone on the team can invoke
• Safe zones and guardrails that let PMs and analysts ship config changes, feature flags, and scoped data changes without creating engineering cleanup
• Spec-to-endpoint and ticket-to-migration workflows that compress the path from intent to working backend code
• AI-agent backend infrastructure - runtimes, tool-calling layers, retrieval pipelines, evals - that powers Saige, Explore, and what comes next, and scales with each new feature
• A feedback loop with engineers, QEs, and PMs building against the platform every day - you hear where things break and you fix them

What success looks like

• 30 days. You've mapped the existing platform, the conventions, the skills library, and the AI workflows the team is already using. You know where they're sharpest, where they're starting to bend under load, and where the next wave of investment should go.
• 90 days. You've shipped meaningful additions to the skills library, tightened conventions where they were drifting, and closed gaps the team has been working around. Other engineers are reaching for your work instead of writing from scratch.
• 6 months. The backend platform is materially more capable than when you joined. Saige and Explore's AI surfaces hold up under heavier production load because of infrastructure decisions you made. PMs and analysts are shipping more inside safe zones, with less cleanup. The engineers and agents building against the platform move faster - and they know why.

About You

Qualifications

• Bachelor's degree in Computer Science, Engineering, or a related field - or equivalent practical experience

Experience

• 5+ years of backend engineering experience on production systems
• Strong production Rails experience - services you've owned and shipped, not contributed to at the margins
• Real fluency with PostgreSQL or MySQL, including query optimization at scale
• Experience designing and maintaining RESTful APIs that other teams build against
• Daily fluency with AI-assisted coding tools (Claude Code, Cursor, Codex, or similar) - and a track record of making them work consistently for other people, not just yourself
• The instinct to treat a non-engineer touching your platform as a capability to design for, not a risk to manage

Strong nice-to-haves

• Hands-on AI/LLM backend work - retrieval pipelines, agent runtimes, tool-calling, evals, prompt versioning
• Developer experience or platform engineering background - internal SDKs, shared libraries, opinionated documentation
• Cloud experience (AWS, Azure, GCP) and serious testing discipline (RSpec, Capybara)
• Evidence of cross-functional thinking - something you built that made a non-engineer's life easier

Why Manifest

We're building the infrastructure for global human capital mobility - the rails that move students, schools, universities, and employers across 50+ countries. Cialfo is in 2,000+ schools. Explore is trusted by 1,000+ universities. BridgeU runs across the UK, Europe, and the Middle East. Kaaiser has guided students across India and Southeast Asia since 1997.

The opportunity is real. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that.

$80M raised from Tiger Global, SIG, and Square Peg. Still early.

The team has already built the infrastructure for AI-native engineering - shared conventions, a live skills library, AI-assisted workflows across engineering, QE, product, and design. Saige is in production. Explore's AI capabilities are in production. This isn't an aspiration we're hiring you to bring to life. It's an operating system we're hiring you to extend, scale, and make permanent.

About Manifest Global

Manifest Global is building the infrastructure for global human capital mobility -connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counseling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counseling across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $80M raised. Still early.

About This Role

Manifest Global operates four brands across 50+ countries, generating data across thousands of schools, hundreds of thousands of students, and 1,000+ university partners. Counselor behaviour, student application journeys, university conversion rates, placement outcomes, attribution revenue - it's all there. The data exists. The question is whether the infrastructure around it is good enough to make it useful.

Right now, the data platform works. Pipelines run, the warehouse holds data, the BI layer surfaces reports. But Manifest is growing - new brands, new markets, new activation use cases - and the infrastructure needs to scale with it. There are pipelines that need to be more reliable. Transformation logic that needs to be cleaner. Warehouse design that needs to handle more volume without degrading performance. And an activation layer - reverse ETL, operational analytics, data flowing into the tools the business actually uses - that is still being built.

As a Senior Data Engineer, you will own significant parts of the data platform end to end - ingestion, transformation, warehouse, activation - and you will be one of the people who determines whether Manifest's data infrastructure is a genuine competitive advantage or a persistent constraint. You will work closely with Principal Engineers, Product, and business stakeholders across all four brands, and you will be expected to operate with the ownership and judgment of someone who has built production-grade data systems before.

What makes this role different: Manifest has real data - cross-brand, multi-geography, commercially significant data. The stack is modern: Snowflake, dbt, Hevo, Airtable, Metabase. The problems are real. And when the data infrastructure surfaces the right insight, it changes a decision that affects real students and real institutions.

AI is central to how we build: This isn't just a data engineering role - it is a role where you will actively design and build AI infrastructure that accelerates the team's own development velocity. We use Snowflake Cortex AI with Claude in our daily engineering workflow - for debugging, RCA, query optimisation, and pipeline analysis. We have already cut root cause analysis time. The next step is embedding AI deeper: automated ticket handling, intelligent monitoring, and AI-assisted development tooling that lets the team move faster without sacrificing reliability.

What You Will Own

1. AI Infrastructure for Data Engineering

• Design and build AI-assisted development tooling - LLM-powered code generation for dbt models, SQL transformations, and pipeline scaffolding that dramatically reduces time-to-production for new data assets
• Build intelligent data quality and anomaly detection systems - AI-driven monitoring that learns normal patterns across pipelines and surfaces anomalies before they propagate downstream, replacing manual threshold-based alerting
• Implement AI-augmented data cataloguing and lineage - automated documentation generation, schema understanding, and semantic tagging so engineers spend less time writing docs and more time building
• Develop AI-powered pipeline debugging and root cause analysis - tooling that diagnoses failures, traces impact through the DAG, and proposes fixes rather than requiring engineers to trace failures manually
• Build and maintain the infrastructure that supports AI features - vector stores, embedding pipelines, retrieval layers, and model serving infrastructure that powers AI capabilities across Cialfo, BridgeU, and Explore
• Evaluate and adopt emerging AI developer tools - stay ahead of how AI tooling (Claude, Cortex AI, GitHub Copilot, LLM APIs) can be embedded into the team's workflow to shorten feedback loops and accelerate feature delivery

2. Data Warehouse Design, Cost & Maintenance

• Own significant portions of the Snowflake data warehouse - schema design, performance optimisation, and the integrity of the data models that the rest of the stack depends on
• Apply strong data warehousing methodologies: dimensional modelling, layered transformation logic, clear separation between raw, staged, and served layers
• Design and build cross-brand data primitives - shared, canonical data layers for K12, Student, University, and Application data that work consistently across Cialfo, BridgeU, and Kaaiser. This is active work and a critical foundation for the multi-brand data platform
• Own Snowflake cost optimisation - monitor warehouse spend, identify high-cost queries and sync jobs, right-size warehouse configurations, and drive measurable reductions in monthly compute spend.
• Ensure the warehouse handles increasing data volumes from across all four brands without degrading query performance or downstream reliability

3. ETL/ELT Pipelines, Scheduling & Transformation Logic

• Design, build, and maintain production-grade data pipelines - ingestion via Hevo or similar, transformation via dbt, SQL-based logic that is clean, documented, and maintainable
• Design and manage Snowflake Task DAGs - build and maintain dependency-chained task graphs for ingestion, LLM processing, and sync workflows. Understand how to structure root tasks, child tasks, CRON scheduling, warehouse assignment, and failure isolation so pipelines don't cascade-fail
• Own Airtable as an operational data layer - manage Snowflake-to-Airtable and Airtable-to-Snowflake sync workflows, including the SNOWFLAKE_TO_AIRTABLE_TABLELIST sync config, upsert logic, incremental filters, and sync cost optimisation. Airtable is both a key data source and a reporting destination across brands
• Build and own reverse ETL workflows that activate warehouse data into operational tools - getting the right data into the hands of the teams that need it, not just into dashboards
• Take full ownership of pipeline failures: root cause identification, fix, downstream impact analysis, and prevention - not just resolution

4. Data Quality & Reliability

• Define and enforce data quality standards across datasets you own - automated validations, delta checks, row counts, time-based monitoring
• Build monitoring and alerting that surfaces problems before they reach the business
• Document data lineage, transformation assumptions, and technical decisions so the platform is understandable and maintainable as the team grows

5. BI Platform & Reporting

• Maintain and enhance the existing BI layer - Metabase and build reporting interfaces that non-technical stakeholders can actually use
• Collaborate with Product and Analytics teams to translate business needs into reliable technical solutions
• Communicate clearly across all four brands - be the person who can explain a data problem in business terms and a business problem in data terms

What Success Looks Like

You'll start by building a complete picture of the current state - which pipelines are fragile, where data quality is inconsistent, what the highest-impact improvements look like, and where activation use cases aren't yet built. You will have a point of view on where to move first.

From there, the infrastructure will be measurably more reliable. Pipelines that were breaking will run consistently. Data quality issues will be caught early or prevented entirely. The BI layer will be getting used - not just maintained.

Over time, the data platform will be something the business genuinely relies on - fast enough to support the pace of growth, reliable enough that data consumers trust what they are looking at, and built in a way that the next engineer who joins can understand and extend without starting from scratch.

About You

Qualifications

• Bachelor's degree in Computer Science, Engineering, or a related field - or equivalent practical experience

Experience

• 5+ years building and maintaining production-grade data pipelines and data warehouses - not prototypes, but systems that real business decisions depend on
• Strong experience architecting and implementing large-scale business intelligence solutions
• Strong experience in data warehouse design and advanced SQL
• Hands-on experience with the modern data stack: Snowflake (or equivalent cloud warehouse), dbt, Hevo or Airbyte or similar
• Advanced SQL proficiency: CTEs, window functions, QUALIFY, query optimisation, and understanding the difference between SQL that works and SQL that scales
• Experience with Snowflake-native features: Task DAGs, Dynamic Tables, Snowflake Cortex AI, AI_COMPLETE, warehouse sizing, and query profiling
• Experience with Airtable as an operational data layer - syncing data between Snowflake and Airtable, managing upsert logic, and keeping sync costs low
• Experience owning Snowflake cost monitoring and optimisation - identifying expensive queries, bloated sync jobs, and warehouse over-provisioning
• Experience with user-facing BI tools: Metabase, Looker, or similar
• Experience working in agile, ticket-based workflows (Jira)
• Experience building or integrating AI/LLM tooling into data engineering workflows - specifically Snowflake Cortex AI, or LLM APIs (OpenAI, Anthropic, etc.) for structured data tasks, fuzzy matching, or pipeline automation
• Familiarity with vector databases, embedding pipelines, or retrieval-augmented generation (RAG) infrastructure is a strong plus
• Exposure to MLOps or AI infrastructure patterns - model serving, feature stores, or AI monitoring - is an advantage

Skills & Qualities

• You take ownership of reliability. When a pipeline fails, you don't just fix the immediate problem - you understand why it happened, what it affected downstream, and what needs to change so it doesn't happen again
• You communicate clearly with non-technical stakeholders. You've sat in a requirements conversation with a commercial or product team, understood what they were actually asking for, and built something that answered the real question
• You document your work well enough that someone else could maintain it - data lineage, transformation assumptions, technical decisions
• Comfortable working in a multi-brand, multi-stakeholder environment where data problems span different systems, teams, and geographies
• Strong problem-solving skills and attention to detail
• Ability to hold multiple priorities simultaneously and make good judgments about what to work on first
• You're genuinely excited about AI as a force multiplier for engineering teams - you actively use AI tools in your own workflow and have a point of view on how they can make data teams faster without sacrificing reliability

Why Manifest

We're building the infrastructure for global human capital mobility - the rails that move students, schools, universities, and employers across 50+ countries. Cialfo is in 2,000+ schools. Explore is trusted by 1,000+ universities. BridgeU runs across the UK, Europe, and the Middle East. Kaaiser has guided students across India and Southeast Asia since 1997.

The opportunity is real. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that.

$80M raised from Tiger Global, SIG, and Square Peg. Still early.

The team has already built the infrastructure for AI-native engineering - shared conventions, a live skills library, AI-assisted workflows across engineering, QE, product, and design. Saige is in production. Explore's AI capabilities are in production. This isn't an aspiration we're hiring you to bring to life. It's an operating system we're hiring you to extend, scale, and make permanent.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo and BridgeU, one of the brands under Manifest Global, which also includes Explore and Kaaiser. 

About This Role

We are looking for a Senior Marketing Manager to own both go-to-market strategy and pipeline generation for the Cialfo and BridgeU K12 platform. This is a high-ownership, hands-on role that combines the strategic depth of a Product Marketing Lead with the execution rigour of a Demand Generation Lead.

You will own product positioning, messaging, competitive intelligence, and voice of the customer — while simultaneously driving pipeline across web, digital, lifecycle, events, social, and ABM. You will be the strategic link between what we build and how the market receives it, and you will own the campaign engine that converts that positioning into revenue.

You will use AI tools natively across the entire marketing lifecycle — from audience research and brief generation through to creative production, performance analysis, and reporting — and you will operate as a true partner to the K12 Sales team, owning MQL quality, the handoff process, and pipeline SLAs.

This role is based in Delhi, India and reports into the Head of Marketing, K12. This is an Individual Contributor role to begin with, with an opportunity to build and scale a team as the business grows.

What You Will Be Doing

Product Positioning & Messaging

• Build and own positioning, naming, and messaging frameworks for K12 product launches.
• Develop and maintain ICP definitions and buyer personas across K12 audience segments — schools, counselors, students, and parents — across different markets.
• Ensure messaging is regionally calibrated and relevant; what lands in LATAM needs a different frame in India or the Middle East.
• Partner with UX to align in-product messaging and onboarding flows.

Go-to-Market Execution

• Lead end-to-end GTM planning — from positioning through channel execution to adoption measurement.
• Drive feature adoption through in-product channels (email, push, in-app) coordinated with lifecycle triggers.
• Train internal stakeholders on every launch — Sales, CX, and leadership as a core GTM deliverable.
• Use AI tools to accelerate GTM output: content production, personalisation, testing, and reporting.

Pipeline Ownership & Demand Generation

• Own pipeline generation across all channels — digital, email, lifecycle, social, events, and ABM — fully attributed to revenue.
• Drive MQL volume and conversion rates across the K12 websites (Cialfo and BridgeU) and campaign channels.
• Manage pipeline efficiency from first touch to SQL handoff with clear SLA accountability to the Sales team.
• Set and track demand gen KPIs: MQL volume, cost per MQL, MQL-to-SQL conversion rate, pipeline contribution, and channel ROI.

Full-Funnel Campaign Execution

• Design and execute integrated campaigns across web, lifecycle email, social, events, content, and ABM.
• Own the campaign calendar, prioritising by pipeline impact and coordinating across channels for consistent messaging and timing.
• Manage external vendors and hold them accountable to performance targets, briefs, and delivery timelines.
• Build scalable campaign processes that enable faster execution and consistent cross-channel measurement.
• Run hypothesis-driven A/B tests across every channel — landing pages, email subject lines, ad creative, CTAs — and act on results fast.

Sales & CX Enablement

• Build and own the K12 enablement library: pitch decks, one-pagers, objection handling guides, battlecards, and demo talk tracks.
• Run regular enablement sessions with global Sales and CX teams.
• Partner with CX on customer success stories and reference content tied to specific product use cases.

Lifecycle & Email Marketing

• Own the full lifecycle marketing programme from first touch nurture through to re-engagement across the K12 audience of school leaders, administrators, and counselors.
• Design and manage automated workflows in HubSpot that move leads through the funnel and surface high-intent signals for Sales.
• Segment audiences by persona, behaviour, and funnel stage to deliver relevant messaging at the right moment.
• Monitor and improve lifecycle metrics: open rates, click-through rates, nurture-to-MQL conversion, and unsubscribe rates.

Voice of the Customer (VoC)

• Own Cialfo's structured VoC program for K12 — regular interviews and feedback loops with schools, counselors, and students across key markets.
• Synthesise qualitative and quantitative signals into actionable insights for Product, UX, and leadership.
• Build and maintain a VoC repository so customer language, pain points, and unmet needs are systematically captured and accessible.
• Run advisory panels or user research sprints in partnership with Product to inform the roadmap.

Win/Loss & Competitive Intelligence

• Own the win/loss program — conduct regular interviews with won and lost opportunities, synthesise findings, and present to Product, Sales, and leadership quarterly.
• Build and maintain competitive intelligence: monitor the landscape, develop battlecards, and keep Sales and CX equipped to win.
• Feed competitive and customer insights back into positioning and product feedback loops.

Social Demand Generation

• Run social as a demand gen channel — not just brand awareness — with a focus on generating engagement, traffic, and leads from LinkedIn and other relevant platforms.
• Build and manage social campaigns targeting school decision-makers across global markets.
• Collaborate with content and brand to ensure social creative is optimised for conversion, not just reach.

Website & Conversion Optimisation

• Own the Cialfo K12 website end to end — performance, conversion optimisation, lead capture, and user experience.
• Implement and monitor UTM tracking, campaign attribution, and accurate data capture across all entry points.
• Run continuous experiments on landing pages, forms, and conversion flows to improve MQL volume.

Sales Partnership & ABM

• Operate as a genuine partner to the K12 Sales org — attend pipeline reviews, understand deal velocity, and align demand gen programmes to Sales priorities.
• Own the MQL-to-SQL handoff process: lead scoring, SLA compliance, follow-up timelines, and lead quality feedback loops.
• Build and execute Account-Based Marketing programmes targeting priority school accounts across key markets.

AI-Powered Marketing Operations

• Use AI tools natively across the entire marketing lifecycle — from audience research, brief generation, and GTM planning through to creative production, performance analysis, and reporting.
• Use AI-assisted tools to design ad creative, write and test email copy, build landing page variants, and produce campaign reports faster than traditional workflows allow.
• Proactively evaluate and adopt new AI tools that improve campaign velocity, personalisation, or measurement accuracy.

Reporting & Optimisation

• Build and maintain dashboards tracking pipeline contribution, channel performance, funnel metrics, and campaign ROI.
• Report to the Head of Marketing, K12 on a regular cadence — with clear, data-driven recommendations.
• Translate campaign performance into budget reallocation decisions and channel prioritisation recommendations.

Cross-functional Collaboration

• Embed with Product Management throughout the development cycle — from discovery through launch.
• Be the voice of the customer for product and engineering teams.
• Engage global CX and Sales teams across multiple countries to gather insights and drive regional relevance.

About You

• Qualifications
  • Bachelor's or Postgraduate degree in Marketing, Business, Communications, or a related field.
• Experience & Skills
  • 6-8 years of marketing experience in a B2B or B2B2C organisation, with meaningful depth across both demand generation and product marketing.
  • Proven ownership of pipeline from web, digital, lifecycle, events, and other channels — with clear revenue attribution and a track record of improving funnel metrics over time.
  • Demonstrated track record of owning product positioning, messaging, and launches across B2B products.
  • Strong understanding of the B2B funnel: MQLs, SQLs, pipeline stages, SLA management, and what it means to be a genuine partner to a Sales org.
  • Experience with ABM strategy and execution targeting institutional or enterprise buyers.
  • Experience running VoC programmes — structured customer research, interviews, or advisory panels that influenced product or positioning decisions.
  • Hands-on experience with a win/loss analysis programme — not just contributing to one, but shaping how it works.
  • Experience building Sales enablement programmes — training and structured rhythms, not just collateral.
  • Hands-on experience running campaigns across web, paid digital, lifecycle/email, and social. Comfortable owning multiple channels simultaneously.
  • Strong analytical skills — comfortable with attribution modelling, CRM data, dashboard building, and translating funnel insights into clear campaign and budget decisions.
  • Experience owning a B2B website — CMS management, lead capture optimisation, and working with UTMs and tracking logic to ensure all traffic is measurable.
  • Deep proficiency in HubSpot workflows, lifecycle stages, lead scoring, automation, attribution, and reporting.
  • Demonstrated use of AI tools in day-to-day marketing work — for planning, creative, copy, performance analysis, or reporting.
  • Experience launching products in India, South East Asia, China, Australia, or similar markets.
  • Proven ability to lead cross-functional work — aligning with Sales, Content, Product, and external agencies to execute campaigns and drive shared pipeline goals.
• Qualities
  • You are a hands-on operator. You don't just strategise — you build and execute across every channel.
  • You think in customer language — you can take a complex feature and turn it into a message a buyer or school counselor could resonate with.
  • You are a genuine Sales partner — you understand pipeline, speak in revenue terms, and take MQL quality personally.
  • You are the connective tissue between Product, Sales, CX, and UX — aligning people across functions and time zones without needing a title to do it.
  • You are AI-native. You reach for AI tools first and use them to move faster, not as a novelty.
  • You are a natural experimenter — you A/B test instinctively and always run campaigns with a clear hypothesis.
  • You are a strong lifecycle thinker — you understand how to move an audience through a funnel, not just generate top-of-funnel noise.
  • You are data-driven: product adoption metrics, VoC findings, win/loss patterns, and campaign performance all inform how you work.
  • You are equally comfortable at strategic and executional levels — you write the strategy and then go execute it yourself.
  • You are organised and detail-oriented across tracking, attribution, tagging, and reporting.
  • You thrive in fast-paced, high-ownership environments and can manage multiple campaigns simultaneously.
  • You have genuine curiosity about the K12 education space — the counselor workflow, the student journey, and the institutional buying process.

What This Role Is

Manifest Global is building the infrastructure for global human capital mobility. The irony is not lost on anyone internally: a company whose mission is to connect talent to opportunity across borders needs to be exceptionally good at finding, attracting, and closing the right people itself. Right now, that function is not yet what it needs to be.

The hiring infrastructure exists. Greenhouse is live. Recruiters are in place across regions. Roles are being filled. But the function operates reactively — responding to requisitions rather than shaping teams, filling seats rather than building toward a hiring strategy that is six months ahead of the business. The pipelines for critical roles are thin. The employer brand is inconsistent across brands and geographies. Hiring manager confidence in the TA function is not where it should be.

That is what this role exists to change.

The Head of Talent Acquisition owns how Manifest hires — across all four brands, across Singapore, Delhi, London, and beyond — and is accountable for building a function that the business genuinely relies on. Not a support function that processes requisitions. A strategic capability that helps leadership make better decisions about their teams, moves fast on critical hires, and raises the quality of every person who joins the group.

This is one of the highest-leverage roles in the business. Rohan's view is explicit: talent is the number one operating lever at Manifest. The person who builds the hiring engine that delivers on that belief will have shaped every other function in the group.

What Makes This Role Different

Most TA leadership roles are either operational — run the process, hit the numbers, manage the team — or strategic — sit in leadership meetings, advise on org design, produce frameworks. This one has to be both, and it has to be both simultaneously.

Manifest is a house of brands. Cialfo, BridgeU, Explore, and Kaaiser each have different talent markets, different hiring volumes, different seniority profiles, and different employer brand positions. Building a TA function that works across all four — without collapsing their distinctiveness into a generic group hiring process — requires someone who thinks in systems and executes in specifics.

It also requires someone who is comfortable being the person who raises the bar. The Head of TA at Manifest is not the person who makes hiring easier by lowering the standard when the pressure is on. They are the person who makes the case for the right hire even when the business wants to move fast. That is a harder role to play. It is also the one that makes the difference.

What You Own

The global hiring engine across all four brands

• Own hiring strategy across Manifest Global — all brands, all regions, all seniority levels — and ensure the function is operating ahead of business need, not reacting to it
• Drive workforce planning in genuine partnership with leadership: translate business priorities into hiring strategy, shape team structures before they become urgent, and give leaders a view of their talent pipeline that is forward-looking rather than backward-reporting
• Build the pipelines for critical and hard-to-fill roles before they are open — so that when the business needs a Head of Engineering or a Senior Director of K12, there is already a shortlist

The standard for what great looks like

• Define what exceptional looks like across different role types, seniority levels, and brands — and build the frameworks that make that standard consistent: structured interviews, scorecards, calibration processes, hiring manager enablement
• Own quality of hire as a metric that the business tracks and trusts — not just time-to-fill, but whether the people joining Manifest are the people who should be joining Manifest
• Be the person who challenges a hire when the evidence doesn't support it, and who builds the credibility with hiring managers to have that conversation productively

The TA team

• Lead, develop, and hold accountable a team of recruiters and sourcers across regions — set clear performance expectations, build a culture of ownership, and create a function that operates as a business partner rather than a processing unit
• Develop each person on the team with intention — they should be better recruiters and better strategic partners at the end of working for you than they were at the start
• Build the TA team's reputation internally so that hiring managers want to partner with them, not route around them

Data, metrics, and visibility

• Own the hiring metrics that matter: time-to-hire, quality of hire, pipeline conversion rates, offer acceptance, hiring manager satisfaction — and build the dashboards that give leadership real visibility into what is happening and why
• Identify bottlenecks systematically and fix them at the root — not by working harder on the symptom, but by understanding what in the process or the pipeline is causing it
• Give leadership the data and the context to make better decisions about hiring, team structure, and talent investment — not just numbers, but insight

Systems, process, and employer brand

• Own Greenhouse and the hiring workflows that sit around it — strengthen them, automate where it makes sense, and standardise globally while preserving the flexibility that different brands and geographies need
• Shape how Manifest shows up in the talent market across all four brands — consistent where it needs to be consistent, differentiated where the brands are genuinely different
• Ensure every candidate interaction — from first message to final decision — reflects the standard that Manifest's employer brand is being built to

What Success Looks Like

The markers below reflect where the TA function is today. The business will have moved by the time you join — new hires in progress, new priorities surfaced, new brands at different stages of growth. We'll calibrate the specifics together once you're in the seat. These are directional, not fixed.

That said, the shape of success is clear.

You'll start by building a complete picture of the current state — the team, the pipelines, the processes, the metrics, the gaps between what the business needs and what the function is currently delivering. You'll have a point of view on where to move first and what the highest-leverage changes are.

From there, the function will be measurably better. Hiring managers will have more confidence in the TA team and the pipelines it builds. Critical roles will be filled faster and with better candidates. The team will be operating with more ownership and more commercial awareness than before.

Over time, hiring at Manifest will be a genuine competitive advantage — a function that the business builds strategy around rather than reacts to, that gives leaders real visibility into their talent pipeline, and that attracts people to Manifest who would not have found their way here otherwise.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have eight or more years in talent acquisition, with meaningful global hiring experience and a track record of building TA functions in fast-growing, multi-market environments. You have hired for complex, business-critical roles — not just at volume, but for the kinds of hires that change what a business is capable of. You have built the processes that make hiring consistent without making it slow.

You are genuinely strategic with leadership. You can sit in a business planning conversation and contribute something useful — not just take the brief, but push back on it, add context, and help leaders think about their teams more clearly. You have done this before and you have the credibility to do it with senior stakeholders who are used to being the ones setting direction.

You are also comfortable being hands-on. At Manifest's stage, the Head of TA is not a function that delegates everything downward. There will be critical searches where you are in the candidate conversations directly. There will be hiring manager relationships that need to be built personally. You do not treat that as beneath the role — you treat it as part of what makes the function work.

You think in systems. You see a hiring bottleneck and you want to understand what is causing it at the structural level, not just fix the immediate case. You build processes that scale because you have thought through how they break under pressure, not just how they work when everything is running smoothly.

You are comfortable raising the bar even when the business wants to lower it. You have had the conversation with a hiring manager who wants to make an offer on a candidate who is not quite right, and you have had it in a way that was useful rather than obstructive. That is a skill. You have it.

Most importantly, you read the description of what Manifest is building and your first reaction was "talent acquisition done well is one of the most important things a company at this stage can get right — and I know how to get it right." That's the person this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility — connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counseling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counseling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that. $80M raised. Still early.

For this role specifically, talent is the number one operating lever at Manifest. Every other function — product, engineering, operations, commercial — performs at the level of the people in it. The Head of TA is the person who shapes that level across the entire group. It is not a support function. It is the meta-lever. The person who builds the hiring engine at Manifest in the next twelve months will have done more to determine what this company becomes than almost any other hire the business makes.

Manifest Global is building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.

What This Role Is

Manifest Global is building the infrastructure for global human capital mobility. The irony is not lost on anyone internally: a company whose mission is to connect talent to opportunity across borders needs to be exceptionally good at finding, attracting, and closing the right people itself. Right now, that function is not yet what it needs to be.

The hiring infrastructure exists. Greenhouse is live. Recruiters are in place across regions. Roles are being filled. But the function operates reactively — responding to requisitions rather than shaping teams, filling seats rather than building toward a hiring strategy that is six months ahead of the business. The pipelines for critical roles are thin. The employer brand is inconsistent across brands and geographies. Hiring manager confidence in the TA function is not where it should be.

That is what this role exists to change.

The Head of Talent Acquisition owns how Manifest hires — across all four brands, across Singapore, Delhi, London, and beyond — and is accountable for building a function that the business genuinely relies on. Not a support function that processes requisitions. A strategic capability that helps leadership make better decisions about their teams, moves fast on critical hires, and raises the quality of every person who joins the group.

This is one of the highest-leverage roles in the business. Rohan's view is explicit: talent is the number one operating lever at Manifest. The person who builds the hiring engine that delivers on that belief will have shaped every other function in the group.

What Makes This Role Different

Most TA leadership roles are either operational — run the process, hit the numbers, manage the team — or strategic — sit in leadership meetings, advise on org design, produce frameworks. This one has to be both, and it has to be both simultaneously.

Manifest is a house of brands. Cialfo, BridgeU, Explore, and Kaaiser each have different talent markets, different hiring volumes, different seniority profiles, and different employer brand positions. Building a TA function that works across all four — without collapsing their distinctiveness into a generic group hiring process — requires someone who thinks in systems and executes in specifics.

It also requires someone who is comfortable being the person who raises the bar. The Head of TA at Manifest is not the person who makes hiring easier by lowering the standard when the pressure is on. They are the person who makes the case for the right hire even when the business wants to move fast. That is a harder role to play. It is also the one that makes the difference.

What You Own

The global hiring engine across all four brands

• Own hiring strategy across Manifest Global — all brands, all regions, all seniority levels — and ensure the function is operating ahead of business need, not reacting to it
• Drive workforce planning in genuine partnership with leadership: translate business priorities into hiring strategy, shape team structures before they become urgent, and give leaders a view of their talent pipeline that is forward-looking rather than backward-reporting
• Build the pipelines for critical and hard-to-fill roles before they are open — so that when the business needs a Head of Engineering or a Senior Director of K12, there is already a shortlist

The standard for what great looks like

• Define what exceptional looks like across different role types, seniority levels, and brands — and build the frameworks that make that standard consistent: structured interviews, scorecards, calibration processes, hiring manager enablement
• Own quality of hire as a metric that the business tracks and trusts — not just time-to-fill, but whether the people joining Manifest are the people who should be joining Manifest
• Be the person who challenges a hire when the evidence doesn't support it, and who builds the credibility with hiring managers to have that conversation productively

The TA team

• Lead, develop, and hold accountable a team of recruiters and sourcers across regions — set clear performance expectations, build a culture of ownership, and create a function that operates as a business partner rather than a processing unit
• Develop each person on the team with intention — they should be better recruiters and better strategic partners at the end of working for you than they were at the start
• Build the TA team's reputation internally so that hiring managers want to partner with them, not route around them

Data, metrics, and visibility

• Own the hiring metrics that matter: time-to-hire, quality of hire, pipeline conversion rates, offer acceptance, hiring manager satisfaction — and build the dashboards that give leadership real visibility into what is happening and why
• Identify bottlenecks systematically and fix them at the root — not by working harder on the symptom, but by understanding what in the process or the pipeline is causing it
• Give leadership the data and the context to make better decisions about hiring, team structure, and talent investment — not just numbers, but insight

Systems, process, and employer brand

• Own Greenhouse and the hiring workflows that sit around it — strengthen them, automate where it makes sense, and standardise globally while preserving the flexibility that different brands and geographies need
• Shape how Manifest shows up in the talent market across all four brands — consistent where it needs to be consistent, differentiated where the brands are genuinely different
• Ensure every candidate interaction — from first message to final decision — reflects the standard that Manifest's employer brand is being built to

What Success Looks Like

The markers below reflect where the TA function is today. The business will have moved by the time you join — new hires in progress, new priorities surfaced, new brands at different stages of growth. We'll calibrate the specifics together once you're in the seat. These are directional, not fixed.

That said, the shape of success is clear.

You'll start by building a complete picture of the current state — the team, the pipelines, the processes, the metrics, the gaps between what the business needs and what the function is currently delivering. You'll have a point of view on where to move first and what the highest-leverage changes are.

From there, the function will be measurably better. Hiring managers will have more confidence in the TA team and the pipelines it builds. Critical roles will be filled faster and with better candidates. The team will be operating with more ownership and more commercial awareness than before.

Over time, hiring at Manifest will be a genuine competitive advantage — a function that the business builds strategy around rather than reacts to, that gives leaders real visibility into their talent pipeline, and that attracts people to Manifest who would not have found their way here otherwise.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have eight or more years in talent acquisition, with meaningful global hiring experience and a track record of building TA functions in fast-growing, multi-market environments. You have hired for complex, business-critical roles — not just at volume, but for the kinds of hires that change what a business is capable of. You have built the processes that make hiring consistent without making it slow.

You are genuinely strategic with leadership. You can sit in a business planning conversation and contribute something useful — not just take the brief, but push back on it, add context, and help leaders think about their teams more clearly. You have done this before and you have the credibility to do it with senior stakeholders who are used to being the ones setting direction.

You are also comfortable being hands-on. At Manifest's stage, the Head of TA is not a function that delegates everything downward. There will be critical searches where you are in the candidate conversations directly. There will be hiring manager relationships that need to be built personally. You do not treat that as beneath the role — you treat it as part of what makes the function work.

You think in systems. You see a hiring bottleneck and you want to understand what is causing it at the structural level, not just fix the immediate case. You build processes that scale because you have thought through how they break under pressure, not just how they work when everything is running smoothly.

You are comfortable raising the bar even when the business wants to lower it. You have had the conversation with a hiring manager who wants to make an offer on a candidate who is not quite right, and you have had it in a way that was useful rather than obstructive. That is a skill. You have it.

Most importantly, you read the description of what Manifest is building and your first reaction was "talent acquisition done well is one of the most important things a company at this stage can get right — and I know how to get it right." That's the person this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility — connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counseling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counseling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that. $80M raised. Still early.

For this role specifically, talent is the number one operating lever at Manifest. Every other function — product, engineering, operations, commercial — performs at the level of the people in it. The Head of TA is the person who shapes that level across the entire group. It is not a support function. It is the meta-lever. The person who builds the hiring engine at Manifest in the next twelve months will have done more to determine what this company becomes than almost any other hire the business makes.

Manifest Global is building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.

This position is with Kaaiser, one of the brands under Manifest Global, which also includes Cialfo, BridgeU and Explore.

About This Role

We are hiring a Senior Manager of Operations and University Relationships to own operations and grow University Partnerships.

This is a senior, high-impact role for someone who operates comfortably with university leadership, understands the commercial and strategic drivers of international recruitment, and can turn strong relationships into measurable, long-term value.

The role goes beyond relationship management. You will act as a strategic partner, commercial negotiator, and long-term relationship owner, ensuring partnerships are:

• High-performing today
• Strategically aligned for the future
• Commercially strong and defensible

Role Objective

• To build and scale the New Zealand vertical by:
  • Establishing a robust end-to-end operations system (Application → Visa → Enrolment)
  • Securing and managing direct university partnerships in New Zealand
• This role is a business-building mandate, not just operational oversight.

What Success Looks Like

• A fully functional NZ operations engine with high visa success rates
• Strong portfolio of direct university partnerships
• NZ established as a revenue-generating vertical for Kaaiser

Key Responsibilities

1. Operations Setup & Management (Application → Visa)

• Design and implement end-to-end processing workflows for NZ applications
• Establish SOPs, timelines (TATs), and quality benchmarks
• Oversee:
  • Application submissions
  • Offer follow-ups
  • Visa documentation and filing
• Ensure high visa success rate and compliance adherence
• Build and train a dedicated NZ processing team

2. University Partnerships & Business Development

• Identify and prioritise target universities and institutes in New Zealand
• Build relationships with:
  • International offices
  • Regional managers
• Negotiate and secure partnership agreements / MOUs
• Drive towards preferred / direct partner status
• Maintain ongoing engagement to increase application and enrolment volumes

3. Market Development (India → NZ)

• Define and execute India market strategy for New Zealand
• Enable B2B teams with:
  • NZ-specific product knowledge
  • Visa and admission insights
  • Support positioning of NZ as a viable and attractive destination

4. Conversion & Product Ownership

• Ensure clarity on:
  • Course offerings
  • Entry requirements
  • Visa regulations
• Improve:
  • Application quality
  • Offer conversion
  • Visa success rates

5. Stakeholder Management

• Act as single point of contact for NZ universities
• Collaborate with internal:
  • Sales teams
  • Operations teams
• Build a strong feedback loop between universities, agents, and internal teams

Key Performance Indicators (KPIs)

• Operations
  • Application → Offer conversion ratio
  • Offer → Visa → Enrolment conversion
  • Visa success rate (target: 90%+)
  • TAT adherence and processing efficiency
• Partnerships
  • Number of university contracts signed
  • Active partnerships generating applications/enrolments
• Business Growth
  • Number of NZ applications and enrolments
  • Agent activation for NZ
  • Revenue contribution from NZ vertical

Candidate Profile

• 8–10 years of experience in international education
• Managerial experience in Operations & University relations for NZ study destination
• Strong understanding of:
  • NZ admission processes
  • Visa frameworks
• Proven track record in:
  • University relationship management
  • Operations setup or scaling
  • Strong stakeholder management and negotiation skills
  • Ability to build processes from scratch and scale them

Please note this role follows 5.5 days work week from the Delhi Office

What This Role Is

Every year, millions of students leave home to study somewhere else. For most of them, it is the most consequential decision they will ever make — the one that decides which country they will build a life in, what work they will do, who their children will grow up alongside. And almost none of them make that decision alone. They make it through a network. A counselor who understood their profile. A trusted partner organisation that knew their family and their context. A university representative who built enough confidence in that partner to be the first call when a strong candidate came through.

The quality of that network is what determines whether a student lands in the right place or somewhere close enough that they convince themselves it was right. It decides whether the institution gets the student who will thrive there, or the student who will quietly underperform for four years. Multiplied across hundreds of thousands of students, the network is not a back-office function — it is the infrastructure that decides where global talent goes.

Cialfo and BridgeU sits at the centre of that network. Used by 2,000+ schools globally, Cialfo's platform gives counselors and students the tools to navigate the university search and application process with clarity. The partner ecosystem and university relationships that sit around that platform are what convert reach into real student outcomes at scale — applications submitted, offers received, students enrolled, lives redirected.

Right now, both of those channels — the partner network and the university relationships — work. The question is whether they work as well as they could, whether they are structured for the volume that is coming, and whether the commercial architecture around them is built for long-term value or short-term throughput. That is what this role exists to answer.

The Associate Director, Partner & University Relationships owns both channels as a single global growth system. On the partner side: the network of placement and counseling partners across all key study destinations — who is in it, how they are performing, what the commercial terms look like, and where the next growth comes from. On the university side: the relationships with university representatives, built toward a model that scales globally. You will sit at the intersection of external relationships and internal execution — close enough to the operations and counseling teams to know when the partner experience is creating friction, and senior enough to fix it.

What Makes This Role Different

Most partnership roles in international education own one channel or the other — either the partner network or the university relationships. This one owns both, deliberately, because the compounding effect between them is the point.

More universities partnering with our group across more destinations makes the partner network more productive in every market — partners can offer students more options, and they can do it with the confidence that our institutional relationships will support the application. More partner volume across more source countries gives universities better proof of what the Cialfo and BridgeU relationship is worth — real applications from real students with real outcomes. Better data across both sides means smarter matching, higher conversion, and a partnership ecosystem that gets harder to replicate every cycle.

There is a version of this role at almost every player in the industry. Most of them are channel management jobs — quarterly check-ins, commission disputes, the occasional partner trip. This is not that role. This is the role for the person who has done the channel management job well enough to know exactly what is broken about how the industry runs it, and wants to build the version that replaces it.

Cialfo and BridgeU sit inside Manifest Global — a group that also operates Explore, trusted by 1,000+ universities across 100+ countries, and Kaaiser, a trusted name in student placements since 1997. That group context changes what you can offer both partners and universities — you are not representing a standalone platform, you are part of an ecosystem with reach, data, and institutional relationships that no independent operator in this space can match.

What You Own

The global partner network

• Own Cialfo's partner network across all key study destinations — define the strategy for which partners to onboard, develop, or phase out based on performance, alignment, and market opportunity
• Build the commercial architecture that drives the right partner behaviour
• Build real-time visibility into what the network is producing — application volumes, offer rates, conversion, processing efficiency — and manage actively against it, scaling high performers and addressing underperformance before it compounds

University relationships in India, scaling globally

• Own relationships with university representatives
• Build value propositions that go beyond standard referral arrangements: co-branded campaigns, preferential processing agreements, exclusive pipeline access, data-driven recruitment intelligence that gives universities something genuinely useful
• Lay the groundwork for scaling the university relationships model globally as the programme matures — design it to replicate, not just to work in one market

Commercial growth across both channels

• Drive revenue growth across the partner and university channels by improving application volumes, conversion rates, and partner productivity — not by adding more partners, but by getting more from the right ones
• Lead commercial negotiations, pricing structures, and partnership agreements with the confidence and preparation of someone who has done this before and knows what good terms look like
• Identify and unlock new revenue opportunities — new corridors, new destination markets, new partnership structures that have not been tried yet

Operational integration

• Align partners with internal workflows, submission standards, and timelines — and hold them to those standards in a way that protects both the student outcome and the business relationship
• Identify friction points between partners, operations, and counselors and resolve them systematically, not case by case

Market intelligence

• Stay close to both the partner and university representative ecosystems to identify emerging players, market shifts, and new opportunities before they become obvious
• Bring specific, structured insights back into the business — not general market colour, but the things that should change how Cialfo positions itself, which relationships to prioritise, and where the next growth comes from

What Success Looks Like

The markers below reflect where our partner and university channels are today. The business will have moved by the time you join — new partners in discussion, new university relationships in progress, new destinations opening. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.

That said, the shape of success is clear.

You'll start by building a complete picture of both channels — which partners are genuinely performing and which are coasting, which university relationships are commercially structured and which are transactional, and where the highest-leverage improvements sit across both. You'll have a point of view on where to move first.

From there, both channels will be demonstrably better. The partner network will be sharper — fewer partners doing more, better commercial terms, stronger alignment between partner behaviour and student outcomes. The university relationships will be deeper — more structured, more commercially valuable, with engagement cadences that make Cialfo the partner universities plan around rather than react to.

Over time, the partner and university channels will operate as a single compounding system — each making the other more valuable, with the data and the commercial architecture to show it. What you build here is meant to outlast you. Five years from now, the architecture you put in place should still be running — refined, scaled, extended into corridors that don't exist yet, but fundamentally the system you designed. That is what this role is building toward.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have eight to twelve years of experience in international education, student recruitment, or partnership and university relationship management — long enough to have seen what good looks like on both sides and to know the difference between a partnership that is working and one that looks like it is working. You have managed partner networks before. You have sat across the table from admissions directors and international recruitment heads and had commercial conversations that went somewhere.

You understand the study abroad ecosystem in India specifically — how partners operate, what drives their loyalty, how university representatives think about their channel relationships, and what makes a relationship worth investing in over multiple cycles. You have probably worked across multiple study destinations: the UK, Australia, Canada, the US. You know that each corridor has its own dynamics and you know how to navigate them.

You are commercially serious. You track what your channels are worth, what they should be worth, and you build the case to close the gap. You have restructured a commercial agreement that was working and made it work significantly better. You have phased out a partner that the business was attached to because the performance didn't justify the relationship. You make those calls with clarity and without apology.

You think in systems. You understand that the partner network and the university relationships are not two separate things — they are one system, and the decisions you make on one side affect what is possible on the other. You build with that in mind.

And somewhere underneath the commercial instinct, you remember why this work matters. Every application processed cleanly is a student who got the offer they deserved. Every partner held to a higher standard is a family that got honest counsel instead of a sales pitch. Every university relationship structured well is an institution that got the students it was actually looking for. The numbers are real, and the lives behind the numbers are real. The best people in this industry never forget that — and they do the commercial work harder, not softer, because of it.

Most importantly, you read the description of what Cialfo is building across these two channels and your first reaction was "I know exactly how to structure this and I know where to start." That's the person this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility — connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counseling), BridgeU (university guidance for international schools globally) combined network of 2000 schools, Kaaiser (trusted study abroad counseling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale.

The numbers around this are larger than they look. $700B flows annually in remittances from migrant workers — money that rebuilds families, funds schools in the next generation, lifts entire communities out of where they started. 85M workers will be missing from developed economies by 2030 — a gap that will be filled, one way or another, by people who managed to cross a border in time. The question is whether they cross with the right preparation, into the right institutions, toward the right outcomes — or whether they get lost in a system that was never designed for this volume. We're building the operating system that decides which it is. $80M raised. Still early.

For this role specifically, the partner and university channels sit at the commercial heart of Cialfo's student placement business. When these channels work well — when the right partners are active, the right universities are engaged, and the commercial architecture aligns everyone toward student outcomes — the entire flywheel moves faster. Every percentage point of improvement is thousands of additional students placed correctly. The person who builds that from this seat is doing some of the highest-leverage commercial work in the group, and some of the most consequential work happening anywhere in international education right now.

Cialfo is part of Manifest Global — a multi-brand group building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.

What This Role Is

The India-to-Australia student corridor is one of the largest legal human migration flows on earth. Every year, tens of thousands of young Indians leave for Australian universities. Behind each one is a family that has taken a decision — often a loan, often a home re-mortgaged, often a generational bet — to move one person across an ocean in the hope that a whole family's trajectory will shift. When it works, it does. A single student placed in Melbourne or Sydney becomes, within a decade, the financial gravity that lifts parents, siblings, cousins, and sometimes an entire neighbourhood.

The counselor a family trusts with that decision is not doing a transaction. They are redirecting a life.

On the other end of that corridor, in an international office in Sydney or Melbourne, a Pro-Vice-Chancellor is looking at a market that has shifted under her feet. Visa policy has tightened. Half her agent network is consolidating or closing. Her enrolment targets have not moved, but the infrastructure she relied on to hit them has. She needs fewer partners. She needs deeper ones. She needs someone who understands both her university's next decade and the Indian family living rooms where those decisions actually get made. That person does not exist in most counseling agencies. The question is whether Kaaiser becomes the one that sends them.

Kaaiser has been the trusted name in India since 1997. Not because of marketing. Because of outcomes. Because of relationships built over decades with Australian universities that know Kaaiser delivers the right student to the right programme, and does it at volume. That credibility is real. The question now is what we build on top of it — and what it becomes once it plugs into something larger.

You are not a relationship manager. You are Kaaiser's most senior strategic voice with Australian universities — the person who shapes how those partnerships are structured, what they are worth, and where they go over the next five years. You will own the portfolio end to end: from the commission conversation to the multi-year roadmap, from strategic co-creation with a vice-chancellor's international office to operational delivery in the student markets. You will define what the India-Australia corridor looks like for the next decade.

Why This Matters Beyond Kaaiser

Manifest Global — the group Kaaiser is part of — is building the operating system for global human capital mobility. The thesis is straightforward and large.

By 2030, developed economies will be short 85 million workers. Emerging economies will have hundreds of millions of young people looking for pathways into education and work that their domestic systems cannot provide. $700 billion flows back every year in remittances from people who have already made that crossing — more than every aid budget on earth combined. Education is the front door to that migration. Most of that $700B starts with someone, somewhere, deciding where a student should go to university.

Right now, the infrastructure connecting those two sides is broken. Fragmented agents. Opaque university relationships. Families navigating the single largest decision of their lives through whatever counselor happened to be in their neighbourhood. Manifest is building the system that replaces that — Cialfo for the 2,000+ schools where the decision begins, BridgeU for international schools globally, Explore for the 1,000+ universities on the other side, and Kaaiser for the counseling relationships that actually carry a family across the line in one of the largest corridors on the planet.

This role sits at the thickest part of that pipe. The India-Australia corridor is one of the highest-volume student flows in the world, and Kaaiser is one of its most trusted operators. What you build here is not a partnership portfolio. It is a load-bearing wall in the infrastructure Manifest is putting up. Done right, it becomes the template for how every major student corridor gets restructured over the next decade.

Why This Is Worth Your Next Decade

Most senior roles in international education are jobs. This one is a bet — on an industry that is being structurally rebuilt, on a company positioned to rebuild it, and on a corridor that sits at the center of the largest human capital flow on the planet.

The thesis is simple. Moving talent across borders is the most capital-efficient poverty reduction mechanism available — more efficient than aid, more durable than trade, more compounding than any domestic intervention. Every student Kaaiser places well is a node in that system. Do it badly and a family loses a generation of savings. Do it well and a family's economic trajectory changes permanently, and a university gets the student they actually needed, and a destination economy gets the talent it cannot produce on its own. Multiply that by 150,000 a year, across decades, across corridors, and you have a thesis worth building a career around.

Think about who you become on the other side of this. Five years from now, the person who took this role and did it right is not someone with a bigger title. They are the person university vice-chancellors call before they redesign their global strategy. They are the operator other counseling leaders reference when they describe how modern university partnerships are supposed to work. They have built something that did not exist before they arrived — a corridor, structured properly, running at a scale that moved the needle on one of the largest human capital flows of their generation. That is a life, not a resume line.

You would be joining at the inflection point — in Kaaiser's history, in the international education market, and in Manifest's build-out. Kaaiser is growing because 30 years of brand credibility is a moat newer entrants cannot replicate, and because plugging into Manifest's technology and data infrastructure gives Kaaiser capabilities standalone agencies simply do not have. The person who shapes the Australian university partnership model for the next decade will do so from this seat.

This role offers real commercial ownership, direct visibility with Kaaiser and Manifest leadership, and the ability to shape strategy — not execute someone else's. Equity participation is part of the package for the right candidate. $80M raised. Still early. The shape of the thing is being decided right now, by the people who show up.

Show up.

What Makes This Role Different

Most university partnership roles at this level are account management with a senior title. You inherit a book of relationships, you protect them, you report upward. This one is not that.

No standalone counseling agency in India — or anywhere — can walk into a university conversation with Cialfo and BridgeU's school network, Explore's outreach infrastructure, and a 30-year track record in the corridor sitting behind them. You can. That changes what you are able to offer, what you are able to negotiate, and what a long-term partnership with Kaaiser can genuinely mean for a university that is thinking about its next decade of international recruitment strategy — not just its next intake cycle.

Most people in international education today are working inside the old model: agents, commissions, volume. You would be building the new one. The broader overseas education industry is contracting. Kaaiser is growing inside it. This is the moment to build partnerships structured for the market that is coming, not the one that has passed. The person who does this will have shaped not just Kaaiser's Australian portfolio, but what the next generation of university-counselor-student infrastructure looks like — globally.

What You Own

The Australian university portfolio

• Own end-to-end relationships with Kaaiser's key Australian university partners — primary senior point of contact for international offices, leadership teams, and decision-makers at both operational and strategic levels
• Define what each partnership is worth, what it should be worth, and build the plan to close the gap — commission structures, contract terms, preferred partner status, long-term roadmaps
• Ensure Kaaiser is seen as a strategic priority by the universities that matter most, not as one channel among many

Commercial and contract ownership

• Lead all contract negotiations and renewals, structuring agreements for long-term advantage — not just the current cycle
• Assess partnership ROI across the portfolio regularly and recalibrate where value is misaligned — protecting margin, improving economics, exiting relationships that are not performing
• Secure improved commercial terms as a measurable outcome, not as a byproduct of good relationships

Manifest ecosystem leverage

• Use the full Manifest portfolio — Cialfo's school network, Explore's university outreach infrastructure, BridgeU's international school reach — to offer university partners something no standalone agency can offer: a full-funnel, data-informed student pipeline
• Identify and lead integration opportunities that deepen institutional engagement and create new commercial agreements beyond the traditional recruitment model
• Position Kaaiser not as a recruitment channel but as a strategic partner in a university's long-term international enrolment strategy

Long-term partnership strategy

• Develop multi-year partnership strategies with key universities — new programmes, new student segments, co-branded initiatives, and market penetration opportunities
• Act as Kaaiser's internal authority on Australian university market dynamics, policy shifts, and competitive positioning — the person the leadership team goes to when they need to understand what is changing and why
• Translate partner feedback into operational improvements and growth opportunities across sales, ops, and marketing

What Success Looks Like

The markers below reflect where Kaaiser is today. By the time you join, the business will have moved — new partnerships in progress, new priorities surfaced, new targets set. We will define the specifics together once you are in the seat. These are directional, not fixed.

That said, the shape of success in this role is clear.

You will start by building a complete picture — what each Australian university partnership is actually worth, where the gaps are, and where the immediate opportunities sit. You will have met the people who matter on the university side and you will know what they need from Kaaiser right now. You will have a point of view on where to move first.

From there, something will have materially improved. A commercial conversation will be in progress that wasn't before you arrived. A partnership will be deeper, better structured, or heading toward a longer-term agreement. The Manifest ecosystem — Cialfo, Explore, BridgeU — will be part of university conversations in a way it wasn't previously.

Over time, the portfolio will look different from how you found it. Not maintained — shaped. The universities that matter most to Kaaiser will see the relationship differently. The commercial terms and partnership structures will reflect that. And there will be a clear view of what the next three years look like for each key partner.

The specifics will be calibrated once you are in the role. The direction will remain the same.

What You Bring

You have spent the better part of your career in international education, and you know the India-Australia corridor in a way that is earned, not learned from a brief. You have sat across the table from a university's Pro-Vice-Chancellor International and understood what they actually needed — not what was on the agenda, but what would make the relationship worth continuing. You have restructured a commercial agreement that was working well enough and made it work significantly better. You have built something — a partnership, a framework, a portfolio — that did not exist before you arrived.

You are commercially hungry in the specific sense that matters here: you are not satisfied with a relationship that is functional. You want to know what it could be worth, and you want to build the case to get there. You understand that the best partnerships in this industry are not maintained — they are actively shaped, year by year, by someone who understands both sides of the table.

You are comfortable with ambiguity. Kaaiser is in a period of change — the market is shifting, the group is growing, and the partnership model is being actively redesigned. There is no playbook for what this role becomes in year two and year three. You will write it.

You will be operating with significant autonomy from Delhi, representing Kaaiser with institutions in Australia, coordinating internally with a group that spans Singapore, London, and beyond. That requires someone who is self-directed, structured, and trusted — not someone who needs a manager to define the next move.

Most importantly: you read the description of what Kaaiser is building and your first reaction was not "this is a good job." It was something closer to — someone has to build this properly. Someone has to sit across from vice-chancellors and structure these partnerships for what they actually are — the front door of one of the largest human capital flows on earth. It might as well be me. That is the person this role is for.

Kaaiser is part of Manifest Global — a multi-brand group building the infrastructure for global human capital mobility, operating across 150+ countries.

This position is with Manifest Global, which also includes trailblazer brands such as Cialfo, Explore, BridgeU, and Kaaiser.

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role 

We are a team of passionate people focused on making the world available to everyone through education. We are seeking a skilled Airtable Builder/Designer to join our team and play a key role in designing, building, and maintaining Airtable solutions to support business processes and operational efficiency. The ideal candidate will have 2-4 years of experience in dashboard building either Salesforce, or Airtable development and data analysis, with strong technical skills in automation, data workflows, and stakeholder coordination.  

What You Will Be Doing

• Develop Airtable end to end products to enable our internals to manage their work: 
  • Designing databases.
  • Building automations to make these structures dynamic.
  • Building interfaces to enable end users to work with this data.
  • Coordinating with data engineer and engineering teams to ensure that this information integrations with our broader infrastructure.
• Coordinating with engineering to ensure that our Airtable infrastructure integrates into our broader eco system.
• Coordinating with internal stakeholders (leadership, marketing, sales, finance, operations, etc.) to identify requirements and build products that meet these requirements.
• Ensure data integrity, database structure, and efficient organization of information. 
• Develop and document standard operating procedures for Airtable processes.
• Provide training and ongoing support to users to maximize adoption and effectiveness. 

About You 

• Qualifications:
  • Bachelor’s degree in the relevant field.
• Experience:
  • 2-4 years of experience in dashboard (preferably Airtable) development and data analysis. 
  • Strong understanding of dashboard (preferably Airtable) structure, formulas, automations, and interfaces. 
  • Hands-on experience in process automation and workflow optimization. 
  • Experience working with cross-functional teams (product, sales, marketing, finance, and customer success) to ensure seamless execution.
• Skills:
  • Stakeholder Management- Strong ability to collaborate cross-functionally with internal teams and external partners.
  • Strong Communication skills are extremely important to succeed in this role.
  • Problem-Solving & Troubleshooting– Ability to quickly diagnose operational issues and implement effective solutions.
  • Within Airtable:
    • Designing databases.
    • Building automations to make these structures dynamic.
    • Building interfaces to enable end users to work with this data.
• Qualities
  • You are a self-starter.
  • You are curious and creative by nature .
  • You are proactive and results-driven.
  • You are highly organised and detail-oriented.
  • You are a collaborative team player with a positive attitude.
  • You are adaptable to a fast-paced and changing environment.
  • You are interested in driving business impact through your role  
• You're a notch above if you have:
  • Build complex automations and integrations using Airtable scripts, APIs, and third-party tools like Zapier, Salesforce, HubSpot, or BI tools. 
  • Develop custom Airtable extensions to expand platform functionality. 
  • Experience in advanced data analysis, reporting, and business intelligence tools.
    
    

Kaaiser is India’s No.1 study abroad brand for the Australia destination, backed by over 30 years of leadership and credibility in global student recruitment. As part of the Manifest Global, which includes Cialfo, BridgeU, and Explore, Kaaiser has built deep institutional relationships, strong market trust, and one of India’s most respected education partner networks.

About This Role

Kaaiser, a leading global student recruitment and admissions firm within the Manifest Global group, is hiring a Agent Success Partner to grow student conversions and revenue in an assigned region by building a high-performing network of education agents and channel partners.

This role is built for someone who enjoys being in the field, moves fast, and drives outcomes through partner relationships. You’ll own partner performance end-to-end, activation, training, lead quality, funnel movement, and conversions, working closely with internal teams to ensure a smooth student journey from lead to application to enrolment.

You will be measured on conversions, revenue, partner productivity, funnel hygiene, and execution consistency.

What You Will Be Doing

Own Conversion & Revenue Outcomes

• Own regional student conversion and revenue targets through channel partners.
• Build and run a clear plan to grow applications and enrolments month-on-month.
• Track and improve funnel movement: lead, counselling, application, offer, enrolment.

Build & Grow a High-Performing Partner Network

• Identify, onboard, and activate high-potential education agents in your territory.
• Run structured partner rhythms: weekly check-ins, pipeline reviews, and performance coaching.
• Set clear partner expectations, success metrics, and accountability on lead handling.

Lead Partner Enablement & Training

• Train partners on Kaaiser’s offerings, process, positioning, and student qualification standards.
• Ensure partners understand platform/process workflows to reduce drop-offs and delays.

Field Execution & Market Expansion

• Spend significant time in-market meeting partners, running activation meetings, and supporting events.

Cross-Functional Collaboration

• Partner with operations/admissions/processing teams to ensure high-quality applications and smooth turnaround.
• Work with marketing on local events, partner campaigns, and lead-gen initiatives.

About You

• Qualifications
  • Bachelors degree in the relevant field.
• Experience
  • 4+ years of total experience with at least 2+ years in B2B sales / partner sales / business development (education is a strong plus).
  • Exposure to one or more of the following is highly valued:
    • Education agents / channel partner ecosystem.
    • Study abroad / overseas education / admissions or recruitment services.
• Skills & Qualities
  • Conversion mindset: you don’t just “manage partners”, you drive outcomes.
  • Strong relationship building and stakeholder management.
  • Structured operator: you run partner pipelines, cadence, and follow-ups consistently.
  • Strong communication and presentation skills (training, demos, partner reviews).
  • Solid reporting ability (Excel/Sheets, decks) and disciplined CRM usage.

Why You Should Join Kaaiser

• Join one of India’s most respected study-abroad networks, now strengthened under Manifest Global.
• Be part of a group that includes Cialfo, BridgeU, and Explore, global leaders in international education.
• Work in a high-growth environment where performance, autonomy, and ambition are valued and rewarded.
• Accelerate your career with opportunities across multiple brands and markets.

Additional Information

• Frequent travel / field time is required to succeed in this role.
• This role operates on a 5.5-day work schedule
• Experience managing south india market is preferred

Explore was formed in 2025 as our university-facing brand, bringing together the Cialfo and BridgeU platforms that sits under Manifest Global to connect universities with a global network of K-12 students and counsellors. Through these platforms, we support students and their counsellors throughout the university application journey, while helping universities engage earlier, understand performance more clearly, and make more informed decisions about their international undergraduate recruitment strategies.

About This Role

We are seeking a talented and driven Creative Content Marketer based in New Delhi, India. The ideal candidate is someone who possess the skills which are a unique blend of creativity, storytelling, customer centricity, ability to interpret data along with strategic thinking.

What You Will Be Doing

What You Will Execute on a Day to Day Basis: You shall focus on crafting engaging, persuasive, and brand-aligned content that drives marketing and business initiatives. Your primary responsibility will be to develop written materials that resonate with the target audience, inspire action, and support overall financial objectives.

• Content Creation & Copywriting
  • Write compelling and creative copy for various marketing channels, such as websites, blogs, social media, email campaigns, advertisements, and product descriptions.
  • Develop messaging that aligns with the brand’s tone, voice, and overall strategy.
  • Craft clear and effective calls to action (CTAs) that prompt audience engagement and conversions.
  • Create and maintain a consistent brand narrative across all communications.
• Campaign Development
  • Collaborate with the product, sales, design and marketing team to brainstorm and execute creative ideas for campaigns and promotions.
  • Write copy for digital and offline advertising campaigns, including banners, landing pages, brochures, and print ads.
  • Ensure that campaign messaging is cohesive across all platforms.
• Collaboration with SEO & Digital Marketing
  • Collaborate with the SEO function and incorporate SEO best practices in web copy, blog posts, and product descriptions to improve organic search rankings.
  • Optimize content for digital platforms, focusing on user experience (UX) and engagement.
  • Work with the digital marketing team to ensure that copy aligns with performance goals (click-through rates, lead generation, conversions).
• Collaboration with Design
  • Work closely with graphic designers, videographers, and other creative professionals to ensure the copy complements the visual elements of campaigns.
  • Participate in cross-functional team meetings to ensure alignment between copy and broader marketing strategies.
• Testing & Optimization
  • Test different variations of copy through A/B testing for ads, email subject lines, or landing pages to identify what resonates best with the audience.
  • Analyse the performance metrics and optimize copy for better engagement and conversion rates.
• Editing & Proofreading
  • Review and edit content to ensure clarity, grammar, and adherence to brand guidelines.
  • Ensure that all copy is error-free and meets the highest standards of quality.
• Content Strategy & Planning
  • Assist the business teams in developing content strategies that align with marketing goals and business objectives.
  • Plan, schedule, and maintain a content calendar to ensure consistent output.
  • Monitor the performance of content, making data-driven adjustments as necessary.
• Market & Audience Research
  • Research target audiences to understand their behaviours, pain points, and motivations.
  • Use insights from market research to create relevant and personalized copy.
  • Keep up with industry trends, competitor content, and market developments to inform copy strategies.

About You

You must be a self-starter who is able to take initiative and independently manage your workload. You must operate with strategic vision, leadership, and cross-functional influence as compared to a junior team member who focuses on tactical execution, learning, and supporting senior leadership.

• Qualifications:
  • Bachelor's degree in relevant field.
• Experience:
  • Proven experience as a results driven Copywriter (2+ years preferred).
  • Proven experience in writing from an audience driven perspective.
  • Experience in managing multiple projects, and delivering high-impact marketing content.
  • Expertise in both digital and print copywriting, with a strong understanding of branding and tone of voice.
  • Experience working in fast-paced environments with global cross-functional teams.
• Skills:
  • Advanced proficiency in copywriting for digital platforms (social media, email, web) and traditional media like advertising and print.
  • Strong understanding of storytelling, tone, and voice in a marketing context.
  • Excellent project management and organizational skills, with the ability to manage multiple deadlines.
  • Strong communication skills with the ability to present and articulate copy decisions to stakeholders.
  • Ability to interpret data and use it for business growth.
  • Excellent communication and interpersonal abilities.
  • Creative mindset with an eye for design and detail.
  • Collaboration skills to work with product managers, content marketer and business team.
• Knowledge:
  • You are a self-starter.
  • You are curious and creative by nature.
  • You are proactive and results-driven.
  • You are highly organised and detail-oriented.
  • You are a collaborative team player with a positive attitude.
  • You are adaptable to a fast-paced and changing environment.
  • You are interested in driving business impact through your role.

You Are A Notch Above If You Have

• An MBA in marketing and/or business administration.
• Experience in the high-school and / or higher education industry.
• Experience working closely with and / or reporting to C-Level executives.

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role

We’re looking for a detail-oriented, proactive, and solutions-driven Senior Talent Operations Specialist to join our growing Talent team. This role is at the heart of ensuring our people operations run seamlessly — from onboarding to offboarding, HR systems, compliance, analytics, and employee experience.

You’ll work closely with our regional teams to strengthen processes, data accuracy, and compliance while continuously improving the employee experience across multiple countries.

What You Will Be Doing

• HR Operations & Systems
  • Own and manage end-to-end HR operations across the employee lifecycle — onboarding, transfers, exits, and documentation.
  • Ensure data integrity across HR systems (HiBob, MS Teams integrations, payroll tools, etc.).
  • Partner with IT and Finance to streamline workflows, improve automation, and maintain employee records.
  • Oversee benefits administration, including insurance renewals, work-from-anywhere tracking, and regional compliance.
• Compliance & Governance
  • Support policy implementation across regions (Singapore, India, UK, and others).
  • Ensure compliance with local labor laws, visas, and employee documentation.
  • Maintain audit-ready records and assist in policy updates, version control, and communications.
• HR Analytics & Reporting
  • Generate and maintain regular reports on headcount, attrition, leave, and other workforce metrics.
  • Partner with the Talent and Finance teams to support workforce planning, budgeting, and KPI tracking.
  • Identify trends through data insights to support decision-making and continuous improvement.
• Employee Experience & Engagement Support
  • Partner with internal stakeholders to deliver smooth onboarding and offboarding experiences.
  • Support key initiatives such as PMP cycles, check-ins, employee engagement surveys, and learning enablement logistics.
  • Be a trusted point of contact for employees on HR operational matters.
• Continuous Improvement
  • Review existing workflows and identify opportunities to enhance efficiency and employee experience.
  • Lead or support system enhancements, integrations, and documentation updates.
  • Contribute to special projects including process automation, global mobility, and system migrations.

About You

• Qualifications
  • Bachelor’s degree in HR, Business Administration, or related field.
• Experience
  • 5–8 years of experience in HR operations, preferably in a fast-paced, regional tech or SaaS company.
  • Strong understanding of employment regulations (especially Singapore and India).
  • Proficient in HRIS platforms (HiBob preferred) and MS Office Suite.
• Skills & Qualities
  • Exceptional attention to detail, organization, and ability to manage multiple priorities.
  • Collaborative, resourceful, and comfortable working with distributed teams.
  • A natural problem-solver who takes initiative and enjoys improving processes.

Nice-to-Haves

• Experience with Microsoft 365 integrations (Teams, Power BI, Intune).
• Exposure to performance management or HR analytics dashboards.
• Prior experience supporting global HR transitions or M&A integrations.

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role

We’re looking for a seasoned and strategic Senior Manager, HR Operations to lead our global people operations team. This role is responsible for building and scaling efficient, compliant, and employee-centered HR operations across all our regions.

You will oversee everything that keeps our people systems, policies, and processes running seamlessly — from onboarding to exits, payroll alignment, compliance, HR systems, analytics, and experience. This role calls for someone who can think strategically, manage details, and lead with empathy and operational excellence.

What You Will Be Doing

• Leadership & Strategy
  • Lead the global Talent Operations team, providing direction, coaching, and development.
  • Partner closely with the VP of Talent and regional leaders to design and execute scalable people operations strategies.
  • Translate HR strategy into clear operational frameworks, ensuring alignment across countries and business units.
  • Drive operational excellence through standardization, automation, and process improvement.
• HR Operations Oversight
  • Oversee end-to-end employee lifecycle processes — onboarding, transfers, offboarding, and documentation.
  • Ensure HR systems (HiBob, Microsoft 365 integrations, payroll, and benefits tools) run efficiently and accurately.
  • Collaborate with IT, Finance, and Legal to maintain data accuracy and alignment across systems.
  • Manage vendor relationships related to HR systems, insurance, and payroll.
• Compliance & Policy Governance
  • Ensure compliance with regional employment laws and company policies across multiple jurisdictions (Singapore, India, UK, etc.).
  • Review and update policies regularly, ensuring consistent implementation and communication across offices.
  • Support audits, visa processes, and statutory reporting requirements.
• People Analytics & Workforce Planning
  • Oversee workforce reporting and analytics, providing insights to support leadership decision-making.
  • Track key HR metrics such as headcount, attrition, hiring trends, and engagement data.
  • Partner with Talent Acquisition and Finance on workforce planning, budgeting, and headcount forecasting.
• Employee Experience & Engagement
  • Partner with key stakeholders to ensure smooth employee experiences throughout their lifecycle.
  • Support company-wide HR initiatives including PMP cycles, mid-year check-ins, and engagement programs.
  • Drive operational improvements that enhance employee satisfaction and ease of interaction with HR processes.
• Projects & Continuous Improvement
  • Lead HR transformation and integration projects, including system migrations, policy harmonization, and process automation.
  • Identify opportunities to streamline workflows and elevate HR’s efficiency and impact.
  • Champion a data-driven approach to decision-making within the HR function.

About You

• Education:
  • Bachelor’s or Master’s degree in HR, Business, or related field.
• Experience
  • 10+ years of HR operations experience, with at least 3 years in a leadership role.
  • Proven track record of managing HR operations across multiple countries.
  • Strong understanding of employment law, HRIS systems (HiBob preferred), and compliance frameworks.
• Skills & Qualities
  • Excellent leadership, project management, and communication skills.
  • Data-driven mindset with the ability to turn insights into actionable strategies.
  • Comfortable working in a fast-paced, evolving environment with global teams.

Nice-to-Haves

• Experience in tech, SaaS, or multi-entity setups.
• Exposure to Microsoft 365 (Teams, Power BI, Intune) and HR analytics tools.
• Prior experience managing HR transitions, mergers, or acquisitions.

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role

We are a team of passionate people focused on making the world accessible through education. We’re seeking a Senior Marketing Operations Specialist to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

• Marketing Systems & Data Maintenance
  • Maintain Airtable bases, Notion trackers, and Google Drive folders used by the marketing team
  • Ensure asset repositories are updated with final designs, decks, and campaign content
  • Keep inventory logs current, including branded materials, swag, and printed items
  • Record campaign budgets and actual spend, tagging finance documentation accurately
  • Support campaign reporting by updating dashboards and providing clean, tagged data
• Workflow & Project Coordination
  • Manage campaign forms (e.g., registrations, surveys, feedback), ensuring accurate links and formatting
  • Monitor shared checklists and trackers to ensure timelines and deliverables stay on track
  • Document operational processes and SOPs to support team-wide clarity and onboarding
  • Coordinate with internal teams (marketing, design, finance, sales,) to gather inputs and maintain workflow consistency.

About You

• Qualifications
  • Bachelor’s degree in Marketing, Operations, Business, or a related field
• Experience & Skills
  • 3 - 5 years of experience in marketing operations, project coordination, or systems support
  • Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools
  • Strong organizational skills with exceptional attention to detail
  • Comfortable managing timelines, documentation, and structured data
  • Bonus: Experience using HubSpot
• Qualities
  • You are a process-driven problem solver
  • You work well behind the scenes to enable seamless execution
  • You are highly organized and proactive
  • You enjoy managing structured systems and documentation
  • You’re a collaborative team player with strong follow-through

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role

We are seeking a dynamic and detail-oriented Events Specialist to join our team based in New Delhi, India. The ideal candidate is passionate about event management, thrives in a fast-paced environment, and is eager to work on global events with a focus on execution, coordination, and innovation. This is an opportunity to be part of a vibrant team and contribute to impactful events that enhance our global presence. 

What You Will Be Doing

• Event Operations & Coordination 
  • End-to-End Event Management Support: Assist in planning and executing global events, including virtual, hybrid, and in-person formats. This includes pre-event logistics, on-site support, and post-event follow-ups.
  • Vendor & Venue Coordination: Collaborate with vendors, venues, and third-party partners to ensure smooth event execution, including contracts, setup, and troubleshooting.
  • Budget Management Support: Track event expenses & maintain budgets. 
• Cross-Functional Collaboration 
  • Team Collaboration: Work closely with design, content, and sales teams to align event logistics.
  • Stakeholder Communication: Coordinate with internal and external stakeholders to ensure clear communication of event objectives, timelines, and deliverables.
  • Lead Management: Partner with the sales team for seamless lead handoff post-event, ensuring timely follow-ups and reporting. 
• Event Marketing & Reporting 
  • Event Promotion: Assist in creating and executing event marketing campaigns, including email invites, social media promotions, and landing pages.
  • Post-Event Analysis: Gather attendee feedback, compile post-event reports, and share actionable insights to improve future events. 

About You 

• Qualifications
  • Bachelor’s Degree in the relevant field.
• Experience & Skills
  • 5 to 7 years of experience in event coordination or management, preferably in a global or corporate setting.
  • The candidate must be willing to travel frequently as part of their responsibilities, including event days, and client meetings.
  • Event Tools Expertise: Familiarity with tools like airtable, zoom, or other event platforms.
  • Marketing Coordination: Experience supporting marketing campaigns tied to events, including email automation and CRM tools like HubSpot and Airtable.
  • Vendor Management: Experience managing external vendors and suppliers, ensuring timely delivery and quality.
  • Communication Skills: Excellent verbal and written communication skills for liaising with global teams and external stakeholders.
• Qualities
  • Eager to learn and adapt in a fast-paced environment.
    • Creative thinking & proactive with an understanding to follow process.
  • Strong organizational and multitasking skills, with an eye for detail.
  • Detail-oriented with a knack for operational efficiency.
  • Team player with a proactive approach to problem-solving.
  • Tech-savvy and open to exploring new event management tools and technologies. 

You Are A Notch Above If You Have 

• Advanced certifications in event planning or project management.
• Experience in the education or SaaS industry.
• Experience in organizing events across multiple time zones. 

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role

We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Manager to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

Marketing Automation & CRM Management

• Manage and optimize HubSpot CRM, including workflows, lifecycle stages, lead scoring, and campaign attribution.
• Build and maintain marketing automation workflows to improve lead nurturing and engagement.
• Implement and monitor campaign tracking, ensuring accurate data capture across channels.

Data Management & Integration

• Maintain clean, structured, and reliable marketing data within HubSpot and Airtable.
• Manage data syncs and integrations between marketing platforms, CRM, and internal systems.
• Conduct regular audits to identify and resolve data inconsistencies or duplication.

Campaign Operations

• Support marketing teams in campaign setup, tracking, and performance monitoring.
• Ensure correct tagging, UTMs, and attribution logic are implemented across campaigns.
• Create scalable processes that allow faster campaign execution.

Reporting & Insights

• Build dashboards and reports to track pipeline contribution, campaign performance, and funnel metrics.
• Partner with marketing and sales teams to improve lead lifecycle visibility and conversion tracking.
• Translate data insights into recommendations for campaign optimization.

Process Optimization

• Continuously improve marketing operations workflows and documentation.
• Identify opportunities to automate repetitive tasks and improve efficiency across the marketing team.

AI & Process Innovation

• Explore and implement AI-driven tools to improve marketing efficiency, campaign optimization, and workflow automation.
• Identify opportunities where AI can enhance lead qualification, segmentation, reporting, and campaign personalization.
• Work with the marketing team to integrate AI-assisted workflows within the marketing tech stack.

About You

Qualifications

• Bachelor’s degree in Marketing, Operations, Business, or a related field

Experience & Skills

• 5+ years of experience in marketing operations, project coordination, or systems support
• Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools
• Strong organizational skills with exceptional attention to detail
• Comfortable managing timelines, documentation, and structured data
• Bonus: Experience using HubSpot

Qualities

• You are a process-driven problem solver
• You work well behind the scenes to enable seamless execution
• You are highly organized and proactive
• You enjoy managing structured systems and documentation
• You’re a collaborative team player with strong follow-through

About This Role

We are looking for a seasoned Senior Video Editor to own how Manifest Global's brand stories are told through video — across every digital channel, campaign, and product narrative we produce. This is a hands-on IC role where you will be the primary creative force behind our video output, setting the standard for quality, pacing, and visual storytelling at scale.

From performance ads and social-first content to product explainers, brand campaigns, and event highlight reels, your work will directly reach millions of students, counselors, educators, and institutions globally. We need someone who brings both deep post-production craft and strategic creative thinking — someone who can independently interpret a brief, make confident editorial decisions, and elevate every frame of content that carries the Cialfo name.

• Own end-to-end post-production for digital marketing campaigns, product launches, brand storytelling, and performance marketing — from raw footage assembly through to final export
• Produce high-impact video content across all major formats and platforms: social media, paid advertising, YouTube, email, website, and live event experiences
• Apply motion graphics, typography animation, and visual effects to elevate storytelling beyond basic cuts — working natively in After Effects as needed
• Manage the full post-production pipeline: rough cut, sound design, color correction and grading, subtitle and captioning, and platform-optimized exports
• Maintain and evolve Manifest Global's video brand language — ensuring visual consistency, tonal accuracy, and narrative coherence across all video touchpoints
• Collaborate with marketing, content, and design teams to conceptualize and execute compelling visual narratives, contributing creative direction rather than just execution
• Adapt video assets for multiple platforms and formats with an understanding of aspect ratios, duration best practices, and performance-first content principles
• Mentor and provide editorial direction to junior editors or production partners where required
• Incorporate and synthesize feedback from multiple stakeholders efficiently, maintaining creative integrity and timeline discipline
• Stay current with platform trends, editing techniques, and emerging tools — including AI-assisted workflows where appropriate

We are looking for a seasoned Senior Motion Graphics Designer to own how Manifest Global's brand comes alive in motion — across every digital channel, campaign, and product story we tell. This is a hands-on IC role where you will serve as the primary creative force behind our motion language, setting the standard for quality, consistency, and visual impact.

You will conceptualize and craft motion-led assets that span performance advertising, product explainers, social media, and live event experiences — work that directly reaches millions of students, counselors, educators, and institutions globally. We're looking for someone who brings both technical mastery and a strong creative point of view: someone who can independently take a brief from concept to final delivery, elevate the work of those around them, and evolve Cialfo's motion identity as the brand scales.

• Own the end-to-end creation of high-quality motion graphics and animated assets for digital marketing campaigns, product launches, social media, and events — from concept through to final export.
• Develop and maintain Manifest Global's motion design language, ensuring visual consistency and brand integrity across all animated touchpoints.
• Produce animated explainers, promotional videos, performance ads, social-first content, and branded motion systems.
• Translate static brand assets and campaign concepts into compelling motion narratives with strong timing, pacing, and visual rhythm.
• Create animated typography, transitions, visual effects, and kinetic systems that align to — and actively push — brand guidelines.
• Optimize and adapt motion assets for multiple platforms and formats: social, web, email, paid media, and live events.
• Collaborate closely with marketing, content, and product design teams to bring campaign ideas to life, contributing creative direction — not just execution.
• Mentor and provide motion-specific creative direction to junior designers or production partners where required.
• Incorporate and synthesize feedback from multiple stakeholders into polished, on-time deliverables without compromising creative quality.
• Stay ahead of emerging motion trends, tools, and AI-assisted workflows, bringing new capabilities into the team's creative process.

We are looking for a seasoned Senior Graphic Designer to own the visual expression of Manifest Global's brand across all marketing communications — and to act as the creative bridge between our marketing and product design teams, ensuring brand consistency extends seamlessly into our product and service experience.

This is a hands-on IC role. You will be the primary creative force behind compelling, publication-ready work across every major marketing touchpoint: digital advertising, social media, email, print, events, interactive experiences, and corporate collateral. Your work will directly touch millions of students, counselors, educators, and institutions worldwide.

We're looking for someone who brings both craft mastery and strategic brand thinking — someone who can execute independently at a high level, self-direct under ambiguity, and raise the creative bar across the team.

• Lead the design and production of high-quality creatives for digital marketing campaigns, event experiences, interactive activations, and corporate collateral.
• Create and format all visual elements across social, email, print, and out-of-home — with a sharp eye for typography, layout, imagery, iconography, and brand consistency.
• Own Cialfo's brand identity expression across all internal and external-facing design work, serving as the brand guardian for the marketing function.
• Produce short-form motion graphics and video assets to support campaign storytelling across digital platforms.
• Collaborate cross-functionally with marketing, product, and content teams to ensure creative quality, cohesion, and impact across all touchpoints.
• Translate campaign briefs into creative concepts independently, with minimal direction required.
• Incorporate and synthesize feedback from multiple stakeholders into polished final deliverables.
• Mentor and provide creative direction to junior designers or agency partners where required.

This position is with Kaaiser, one of the brands under Manifest Global, which also includes Cialfo, BridgeU and Explore. Please note that this is a 5.5-day working role.

Kaaiser is India’s No.1 study abroad brand for the Australia destination, backed by over 30 years of leadership and credibility in global student recruitment. As part of the Manifest Global which includes Cialfo, BridgeU, and Explore, Kaaiser has built deep institutional relationships, strong market trust, and one of India’s most respected education partner networks.

About the Role

We are hiring a Quality Assurance Manager to define, monitor, and elevate quality standards across Kaaiser’s agent-facing and operational teams.

This is not a passive audit or compliance role. You will act as the custodian of quality and speed, ensuring that:

• Agents receive accurate, timely, and consistent information
• Interactions with agents are professional, responsive, and dependable
• Operational handoffs and follow-ups happen with clarity and discipline

You will work closely with sales, operations, and leadership to identify gaps, drive corrective action, and continuously raise execution standards.

What Success Looks Like

• You are successful in this role if:
  • Agent satisfaction improves due to faster response times and clearer communication
  • Errors, rework, and escalations from agents reduce materially
  • SLAs for agent queries, follow-ups, and processing are consistently met
  • Quality issues are identified early and addressed systemically
  • Quality standards are embedded into daily operations, not enforced reactively

What You Will Own

• Quality Standards & Frameworks
  • Define and maintain quality benchmarks for all agent-facing interactions
  • Build clear QA frameworks covering:
    • Accuracy and completeness of information shared with agents
    • Professionalism and clarity of communication
    • Response time and turnaround standards
    • Process adherence and documentation quality

• Monitoring, Audits & Insights
  • Conduct regular audits of:
    • Counsellor–agent interactions (calls, emails, WhatsApp, CRM notes)
    • Application handling and operational workflows
  • Use call reviews, message audits, CRM checks, and case sampling to assess quality
  • Track trends, recurring issues, and systemic breakdowns

• Quality, Speed & Turnaround Management
  • Monitor and enforce SLAs for:
    • Agent queries and follow-ups
    •  Application processing and handoffs
  • Identify bottlenecks impacting speed or accuracy and recommend improvements
  • Ensure quality improvements increase efficiency, not slow teams down

• Feedback, Coaching & Continuous Improvement
  • Provide structured, actionable feedback to operations teams · Design and conduct regular knowledge assessments for team members to ensure accuracy, consistency, and up-to-date understanding of programs, processes, and policies.
  • Analyse assessment results to identify knowledge gaps, risk areas, and recurring quality issues
  • Work with team leads to translate QA findings and assessment outcomes into:
    • Coaching and performance improvement plans
    • Process fixes and SOP updates
    • Targeted training and enablement initiatives

• Reporting & Leadership Visibility
  • Build dashboards and reports covering:
    • Quality scores
    • Error and rework rates
    • SLA and turnaround performance
    • Agent escalation trends
  • Present insights and recommendations to leadership
  • Act as a single source of truth on agent-facing quality health

• Process Discipline & Documentation
  • Ensure SOPs are followed consistently across agent operations
  • Identify gaps between documented processes and real execution
  • Drive adoption of best practices and standardised workflows

About You

• You are detail-oriented but practical. You care about standards, speed, and outcomes, and you are comfortable enforcing quality without creating friction.
• You see quality as a competitive advantage in agent relationships.

Experience & Background

• 6–10+ years of experience in quality assurance, operations excellence, or service quality roles
• Experience in education, study abroad, agent-driven businesses, or service-heavy environments is strongly preferred
• Proven experience auditing interactions, processes, and SLAs
• Experience working closely with operations, counselling, or partner-facing teams

Skills & Capabilities

• Strong understanding of QA frameworks, SLAs, and process control
• Ability to analyse data, identify patterns, and drive corrective action
• Clear, structured communication and feedback skills
• Comfort with CRMs, ticketing systems, and reporting tools
• Sound judgment and attention to detail without slowing execution

Personal Attributes

• High ownership and accountability
• Calm, firm, and fair in enforcing standards
• Bias for action and continuous improvement
• Structured, analytical thinker
• Trusted internally for clarity and consistency

Why This Role Matters

• Direct impact on agent trust, operational efficiency, and enrolment outcomes
• High visibility across counselling and operations teams
• Opportunity to build quality systems that scale with growth
• Role designed to raise standards while protecting speed

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo, one of the brands under Manifest Global, which also includes BridgeU, Explore and Kaaiser. 

About This Role

This is not a back-office finance role. You will be embedded in a business unit as its financial leader — sharing its targets, sitting in its reviews, and co-owning its commercial outcomes. Think of it as becoming the mini-CFO of the business unit you’re assigned to. You’ll bring a strong FP&A foundation — budgeting, forecasting, variance analysis — but those are the tools, not the job. The job is to use those tools to drive business growth, challenge decisions, and translate numbers into action.

We’re looking for someone who has already shown flashes of this — maybe you’ve challenged a pricing decision, flagged a commercial risk before anyone asked, or gone beyond the spreadsheet to influence a business outcome. You’re ready for a role where that’s the expectation every day, not the exception.

What You’ll Own

• Business Partnering & Commercial Impact
  • Serve as the embedded finance leader for your assigned business unit. You share their KPIs — revenue growth, margin, unit economics. You succeed when they succeed.
  • Sit alongside business leaders in commercial discussions — pipeline reviews, pricing decisions, investment cases — as a thought partner, not a scorekeeper.
  • Challenge assumptions with data. When the business unit proposes a new initiative, your job is to pressure-test it financially and offer alternatives, not just model what you’re told.
  • Translate financial data into clear, actionable recommendations that non-finance stakeholders can act on.
  • Drive accountability for business KPIs across your unit, ensuring financial outcomes stay aligned with strategic targets.
• FP&A Foundation
  • Own the full P&L forecasting cycle for your business unit — budgeting, monthly and quarterly forecasts, and variance analysis.
  • Build financial models from scratch — scenario analysis, sensitivity modeling, investment cases — rather than maintaining legacy templates.
  • Track and report on key metrics including revenue, margin, CAC, ROI, and cost efficiency, generating insights that drive decisions.
  • Identify risks and opportunities proactively by analysing growth trends, pipeline data, and margin movements.
  • Continuously improve and automate FP&A processes to free up time for higher-value partnering work.

You’ll Thrive Here If…

• You find yourself asking “So what?” and “What should we do about it?” when you look at a report, not just “Is this accurate?”
• You’ve worked in lean teams where you had to figure things out end-to-end, without large support structures or highly segmented finance functions.
• You’re comfortable with ambiguity — you don’t need a playbook to be effective.
• You move naturally between strategy and execution. You can present to senior leadership in the morning and build a model in the afternoon.
• You’re curious about how the business actually works — not just the finance side of it.
• You’d rather influence an outcome than just report on one.

What We’re Looking For

• Experience & Qualifications
  • 8–10 years of experience in Finance, with a strong FP&A foundation.
  • You may not have held a formal “Business Partner” title, but you’ve consistently gone beyond reporting — you can point to specific business outcomes you’ve influenced through financial insight.
  • Experience in high-growth, fast-paced, or evolving business environments. You’ve operated where things aren’t perfectly defined and that’s where you do your best work.
  • Proficient in Excel and financial modeling. Knowledge of SQL or Python is a plus.
  • Diploma or degree in Finance, Accounting, Business Administration, or a related field.
• Skills & Qualities
  • Strong analytical thinking and attention to detail, paired with the ability to see the bigger commercial picture.
  • Excellent communication skills — you can explain financial concepts to non-finance audiences clearly and persuasively.
  • Ability to drive projects end-to-end: problem definition, solutioning, stakeholder management, implementation, and tracking.
  • A hands-on, entrepreneurial mindset. You don’t wait to be told what to do.

What We Offer

A seat at the table from day one. You’ll have direct access to business unit leaders and senior management, with the platform and support to grow from a strong finance professional into a true commercial partner. We’ll invest in your development — you bring the curiosity and the drive.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo, one of the brands under Manifest Global, which also includes BridgeU, Explore and Kaaiser. 

About This Role

This is not a back-office finance role. You will be embedded in a business unit as its financial leader — sharing its targets, sitting in its reviews, and co-owning its commercial outcomes. Think of it as becoming the mini-CFO of the business unit you’re assigned to. You’ll bring a strong FP&A foundation — budgeting, forecasting, variance analysis — but those are the tools, not the job. The job is to use those tools to drive business growth, challenge decisions, and translate numbers into action.

We’re looking for someone who has already shown flashes of this — maybe you’ve challenged a pricing decision, flagged a commercial risk before anyone asked, or gone beyond the spreadsheet to influence a business outcome. You’re ready for a role where that’s the expectation every day, not the exception.

What You’ll Own

• Business Partnering & Commercial Impact
  • Serve as the embedded finance leader for your assigned business unit. You share their KPIs — revenue growth, margin, unit economics. You succeed when they succeed.
  • Sit alongside business leaders in commercial discussions — pipeline reviews, pricing decisions, investment cases — as a thought partner, not a scorekeeper.
  • Challenge assumptions with data. When the business unit proposes a new initiative, your job is to pressure-test it financially and offer alternatives, not just model what you’re told.
  • Translate financial data into clear, actionable recommendations that non-finance stakeholders can act on.
  • Drive accountability for business KPIs across your unit, ensuring financial outcomes stay aligned with strategic targets.
• FP&A Foundation
  • Own the full P&L forecasting cycle for your business unit — budgeting, monthly and quarterly forecasts, and variance analysis.
  • Build financial models from scratch — scenario analysis, sensitivity modeling, investment cases — rather than maintaining legacy templates.
  • Track and report on key metrics including revenue, margin, CAC, ROI, and cost efficiency, generating insights that drive decisions.
  • Identify risks and opportunities proactively by analysing growth trends, pipeline data, and margin movements.
  • Continuously improve and automate FP&A processes to free up time for higher-value partnering work.

You’ll Thrive Here If…

• You find yourself asking “So what?” and “What should we do about it?” when you look at a report, not just “Is this accurate?”
• You’ve worked in lean teams where you had to figure things out end-to-end, without large support structures or highly segmented finance functions.
• You’re comfortable with ambiguity — you don’t need a playbook to be effective.
• You move naturally between strategy and execution. You can present to senior leadership in the morning and build a model in the afternoon.
• You’re curious about how the business actually works — not just the finance side of it.
• You’d rather influence an outcome than just report on one.

What We’re Looking For

• Experience & Qualifications
  • 8–10 years of experience in Finance, with a strong FP&A foundation.
  • You may not have held a formal “Business Partner” title, but you’ve consistently gone beyond reporting — you can point to specific business outcomes you’ve influenced through financial insight.
  • Experience in high-growth, fast-paced, or evolving business environments. You’ve operated where things aren’t perfectly defined and that’s where you do your best work.
  • Proficient in Excel and financial modeling. Knowledge of SQL or Python is a plus.
  • Diploma or degree in Finance, Accounting, Business Administration, or a related field.
• Skills & Qualities
  • Strong analytical thinking and attention to detail, paired with the ability to see the bigger commercial picture.
  • Excellent communication skills — you can explain financial concepts to non-finance audiences clearly and persuasively.
  • Ability to drive projects end-to-end: problem definition, solutioning, stakeholder management, implementation, and tracking.
  • A hands-on, entrepreneurial mindset. You don’t wait to be told what to do.

What We Offer

A seat at the table from day one. You’ll have direct access to business unit leaders and senior management, with the platform and support to grow from a strong finance professional into a true commercial partner. We’ll invest in your development — you bring the curiosity and the drive.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo and BridgeU, one of the brands under Manifest Global, which also includes Explore and Kaaiser.

About this role

We're hiring a Content Marketing Lead to own content strategy for Cialfo and BridgeU's K12 platform globally. This isn't a "set strategy and delegate" role, you'll be deeply hands-on. You'll write, brief, edit, ship, and measure. You'll also build the execution infrastructure around you: AI tools, freelancers, and agencies that let you punch well above your weight. Cialfo and BridgeU sells to schools but serves counselors and students. That means your content has to work across three connected audiences - the administrator who signs the contract, the counselor who uses the platform every day, and the student whose outcomes justify the whole thing. Getting all three right is what makes this role genuinely interesting. This role is based in Delhi, India and carries a global remit.

What you'll be doing

• Strategy & editorial leadership
  • Own the global content strategy for Cialfo and BridgeU K12 — across audiences (institutional buyers, counselors, students/parents), markets (India, SEA, China, Middle East, Africa, UK, US), and channels.
  • Build and run a content calendar tied to product launches, GTM campaigns, and the academic calendar across key markets.
  • Define and maintain Cialfo's editorial voice — consistent globally, relevant locally.
• Execution — with AI and external partners
  • Write and edit senior-quality content yourself: thought leadership, case studies, email campaigns, guides.
  • Build an AI-assisted production workflow (Claude, ChatGPT, or equivalent) for first drafts, atomisation, and localisation. Hold the quality bar on everything that comes out of it.
  • Manage a roster of freelance writers and regional contributors across key markets; brief and hold agencies accountable for flagship outputs like annual reports and webinar series.
• B2B2C content programmes
  • For school buyers: thought leadership, research reports, and sales enablement assets that make Cialfo the authoritative voice in K12 counseling globally.
  • For counselors: practical guides, peer case studies, benchmarking tools, and a webinar series that make them better at their jobs — and more reliant on Cialfo.
  • For students and parents: shareable resources that counselors can put in front of students — admissions guides, comparison tools, timelines — that help schools demonstrate value to the people who matter most.
• Localisation
  • Adapt core global content for regional markets using AI translation tools and local contractors.
• Demand generation support
  • Work with the Demand Generation Lead to build pipeline-driving content: gated reports, lead magnets, nurture sequences, ABM assets for priority school accounts.
• Performance
  • Own content KPIs across the B2B2C funnel — traffic, pipeline influence, counselor content adoption, content-attributed retention.
  • Build a reporting dashboard that tells a clear story about what's working and where to invest next.

About you

• Experience
  • 5+ years in content marketing, with a meaningful chunk in B2B or B2B2C Brands.
  • You've owned content strategy across more than one market; not just executed in one.
  • You've managed freelancers and agencies before; you know how to brief well and hold people to a standard.
  • You actively use AI writing tools in your workflow today — not in theory, in practice.
  • You have a strong portfolio: institutional long-form (whitepapers, reports, case studies) and practitioner or consumer-facing content (guides, community content, email).
• What makes you stand out
  • You think in systems, not campaigns — you build content engines that outlast any single brief.
  • You're a strong editor: you can take AI output or a contractor's draft and make it genuinely good.
  • You understand that a school principal, a counselor, and a Year 12 student need completely different content even when you're talking about the same product.
  • You're commercially minded — you care about pipeline, renewal, and revenue, not just page views.
  • You're globally curious - you can follow admissions trends across multiple systems (UK, US, Australia, Asia) and understand how they shape what schools actually care about.
  • You don't wait to be told what to do — you see the gap and fill it.

This position is with Kaaiser, one of the brands under Manifest Global, which also includes Cialfo, BridgeU and Explore. Please note that this is a 5.5-day working role.

Kaaiser is India’s No.1 study abroad brand for the Australia destination, backed by over 30 years of leadership and credibility in global student recruitment. As part of the Manifest Global which includes Cialfo, BridgeU, and Explore, Kaaiser has built deep institutional relationships, strong market trust, and one of India’s most respected education partner networks.

About This Role

As a Front Office Assistant, you will be the first point of contact for visitors and callers, representing the company in a professional and welcoming manner. Your role involves handling front desk responsibilities, managing communications, coordinating office activities, and ensuring smooth administrative operations. The ideal candidate should have a strong interest in working with people, be highly motivated, result oriented, quick learner, able to work independently and able to deliver satisfactory results. 

What You Will Be Doing

The Employee will be expected to provide a professional level of customer service as being the face of the company for all who contact Kaaiser.

• Strategize, execute, and communicate front office operations and their overall impact with stakeholders.
• Manage and oversee all front desk activities to ensure efficiency and professionalism.
• Handle all inbound and outbound calls, maintaining detailed records of communications.
• Perform daily checks on office telephone numbers and report issues to service providers or maintenance personnel.
• Maintain records of all incoming and outgoing couriers, ensuring proper documentation and handover.
• Supervise housekeeping and office maintenance, coordinating staff for office and stationery requirements.
• Prepare and send daily reports on walk-ins, web inquiries, phone calls, and visits by university representatives to designated senior management.
• Maintain attendance records and follow up on leave and medical submissions.
• Coordinate interviews, university visits, open days, admission weeks, fairs, visa workshops, and pre-departure orientations.
• Ensure accurate and timely data entry and management in the CRM system.
• Schedule and manage appointments for management and office staff.
• Send reminders for upcoming appointments and commitments.
• Generate and submit daily, weekly, and monthly work reports to designated officers.

About You

• Qualifications:
  • Bachelor's degree in any discipline.
• Experience:
  • Minimum 2 years of experience in a similar role.
  • Strong knowledge and proven experience in front office management and customer service.
  • Experience with handling office communication, coordination, and administration tasks.
• Skills:
  • Strong interpersonal and communication skills, with a professional and friendly demeanour.
  • Proficiency in MS Outlook, MS Office, and online communication tools.
  • Strong internet search skills to retrieve information as required.
  • Ability to multitask and work efficiently under pressure.
  • Strong problem-solving and decision-making skills.
  • Ability to communicate effectively with internal teams, students, and external stakeholders.
  • A positive, welcoming attitude to enhance visitor and caller experience.
• Qualities
  • Highly motivated and result-oriented.
  • Customer-focused approach with a passion for providing excellent service.

This position is with Kaaiser, one of the brands under Manifest Global, which also includes Cialfo, BridgeU and Explore. Please note that this is a 5.5-day working role.

Kaaiser is India’s No.1 study abroad brand for the Australia destination, backed by over 30 years of leadership and credibility in global student recruitment. As part of the Manifest Global which includes Cialfo, BridgeU, and Explore, Kaaiser has built deep institutional relationships, strong market trust, and one of India’s most respected education partner networks.

About This Role

We are seeking a knowledgeable and result-oriented Australia Education Advisor to guide students through the complete process of studying in Australia. The role involves student counselling, university shortlisting, application processing, and visa guidance while ensuring a high level of accuracy and student satisfaction.

What You Will Own

• Student Counselling & Guidance
  • Provide detailed and accurate information about Australian universities, courses, admission requirements, and career prospects.
  • Conduct face-to-face, telephonic, and virtual counselling sessions for prospective students.
  • Assess student profiles and recommend suitable universities and courses based on academic background and career goals.
• Application & Admission Process
  • Verify that students meet entry requirements for selected universities and programs.
  • Assist students with application documentation and ensure complete and accurate submission.
  • Process applications and coordinate with universities for offer letters.
  • Track application status, offers, and follow-ups with universities and students.
• Visa & Documentation Support
  • Guide students in preparing visa documentation (GS/GTE, financials, SOPs, etc.).
  • Ensure compliance with visa requirements and assist in submission processes.
• Data Management & Reporting
  • Maintain and regularly update the student database and CRM.
  • Track student progress from enquiry to enrolment.
  • Ensure proper documentation and record-keeping for all applications.
• Research & Updates
  • Regularly check university websites for:
    • Entry requirements
    • Application and acceptance deadlines
    • Course intake dates and orientation schedules
  • Stay updated with changes in visa rules, university policies, and market trends.
• Business Development & Engagement
  • Participate in webinars, seminars, education fairs, and recruitment activities.
  • Build and maintain strong relationships with students, parents, and internal teams.
  • Support conversion of leads into enrolments.

About You

• Qualifications
  • Minimum qualification: Graduate (any discipline)
  • Minimum 1+ year of experience in overseas education counselling (Australia preferred).
  • Strong understanding of end-to-end admission and visa process for Australia.
  • Excellent communication and interpersonal skills.
  • Proficient in Microsoft Word, Excel, and CRM tools.
  • Ability to handle multiple students and applications simultaneously.
  • Strong attention to detail and documentation accuracy.
  • Self-motivated with a result-oriented approach.

This position is with Kaaiser, one of the brands under Manifest Global, which also includes Cialfo, BridgeU and Explore. Please note that this is a 5.5-day working role.

Kaaiser is India’s No.1 study abroad brand for the Australia destination, backed by over 30 years of leadership and credibility in global student recruitment. As part of the Manifest Global which includes Cialfo, BridgeU, and Explore, Kaaiser has built deep institutional relationships, strong market trust, and one of India’s most respected education partner networks.

About This Role

We are hiring an Assistant Manager of University Relationships to support and manage Kaaiser's Australian university partnerships through strong communication, timely contract management, and consistent relationship upkeep.

This is a great opportunity for someone early in their international education career who is organised, communicative, and eager to build deep expertise in university partnerships. You will be the day-to-day point of contact for Australian university representatives, ensuring smooth communication, contract renewals, and ongoing engagement.

What You Will Own

University Communication & Relationship Management

• Serve as the primary day-to-day contact for Australian university representatives
• Handle all inbound and outbound communication via email and calls in a professional and timely manner
• Build and maintain positive working relationships with university international offices
• Keep internal stakeholders informed of university updates, requirements, and feedback

Contract Management & Renewals

• Track and manage contract timelines, renewal dates, and documentation for all Australian university partners
• Coordinate contract renewals by liaising with university representatives and internal teams
• Ensure all agreements are accurately maintained, filed, and up to date
• Flag any contractual changes, risks, or opportunities to senior management

Administrative & Operational Support

• Maintain accurate records of all partnership communications and agreements
• Prepare summaries, reports, and updates on partnership status for internal review
• Support senior team members in preparing for university meetings, reviews, and visits
• Coordinate follow-ups and action items arising from university interactions

What Success Looks Like

• All contract renewals are completed on time with zero lapses
• University representatives receive prompt, professional, and consistent communication
• Partnership records and documentation are always accurate and up to date
• Internal teams are proactively updated on university requirements and changes
• You build a reputation as a reliable, knowledgeable point of contact with university partners

About You

You are a detail-oriented, proactive professional who takes ownership of your responsibilities and communicates with confidence. You enjoy working in a structured environment and are motivated by building strong, lasting professional relationships.

Experience & Background

• 2–4 years of experience in international education, student recruitment, or a client-facing coordination role
• Prior exposure to Australian universities is a must
• Experience managing contracts, documentation, or correspondence in a professional setting
• Comfortable handling a high volume of email and call-based communication

Skills & Capabilities

• Strong written and verbal communication skills
• Organised and detail-oriented with good follow-through
• Ability to manage multiple tasks, timelines, and stakeholders simultaneously
• Comfortable working with contracts and administrative documentation
• Proficient with standard productivity tools (email, spreadsheets, CRM systems)

Personal Attributes

• Reliable and ownership-driven
• Professional and confident in external communications
• Proactive in flagging issues and following up on open items
• Team player who collaborates well with internal stakeholders
• Eager to grow within the international education space

Why This Role Is Compelling

• Build foundational expertise in Australian university partnerships
• High ownership of day-to-day operations within a globally respected brand
• Work closely with senior leadership and gain exposure to strategic partnership work
• Clear growth path within Kaaiser and the broader Manifest Global group
• Collaborative, fast-paced environment with real responsibility from day one

This position is with Cialfo, one of the brands under Manifest Global, which also includes BridgeU, Explore and Kaaiser. 

We’ve always got our colleagues and their experience in Cialfo at the forefront of everything we do. Our passion for people and their success helps us steer the growth of Cialfo, in terms of recruiting, retaining, and supporting our talented colleagues. We’re a diverse crew of foodies, gym enthusiasts, and bakers. If you’re ready to make a global impact in education and technology, join us today.

Job Description

As the Talent Business Partner, you will be partnering with business leaders and our employees to take the company forward. Managing activities such as employee relations, performance management, training & development, and talent management. You enjoy interacting with all your colleagues and are passionate about setting your colleagues up for success. This position will ensure we have a happy and productive workplace where everyone works to realize Cialfo’s established mission and objectives. Promoting corporate values and shaping a positive culture is a vital aspect. You will champion Cialfo’s culture for the region and functional teams. This role reports to the VP of Talent. 

What You Will Be Doing

• Facilitate performance review sessions, provide guidance and coaching to leaders on managing performance and feedback discussions.
• Deliver excellent employee experience through seamless and efficient management of each step of the employee life cycle, from onboarding to career transitions.
• Analyses trends and metrics in partnership with the Talent group to develop solutions, programs and policies.
• Manages and resolves complex employee relations issues. Conducts effective, thorough and objective investigations.
• Maintains in-depth knowledge of legal requirements related to day-to-day management of employees, reducing legal risks and ensuring regulatory compliance. Partners with the legal department as needed/required.
• Provides day-to-day performance management guidance to line management (e.g. coaching, counseling, career development, disciplinary actions).
• Works closely with management and employees to improve work relationships, build morale, and increase productivity and retention.
• Provides HR policy guidance and interpretation.
• Provides guidance and input on building OKRs, business unit restructures, workforce planning and succession planning.
• Regularly engage with our colleagues to know their pulse. You should know about how happy colleagues are through catch-ups and of course through pulse surveys.
• Spearhead and design employee engagement activities with colleagues. Design activities will bring a virtual bond across our remote teams.
• Regularly improve our Talent processes from feedback from colleagues, what the industry best practices are, and innovative practices that would make us thought leaders. 
• Build, nurture relationships and interact with all levels of management to drive Talent related initiatives across the organization.
• Documentation (policies and procedures) for the Talent team's initiatives. 
• Be part of building the departmental culture in Cialfo through engagement activities, employee experience, and communications.

About You

• Qualification and Experience
  • A Bachelors degree in the respective field.
  • 10 years’ working experience in HR, preferably in a Business Partner role.
• Skills & Qualities
  • Strong business acumen, strategic thinking and problem solving mindset.
  • Excellent stakeholder management (C-Level exposure), communication and influencing skills.
  • Proficient in dealing with people data, metrics and providing insights through analytics
  • Works well in a fast-paced environment and is able to move fast to make things happen!
  • Strong analytical and problem-solving skills, solution-driven, highly organized, and detail-orientated with good decision making and time management skills.
  • Independent, hands-on and takes accountability to deliver solutions and results.
  • Change management skills.
  • HRIS system implementation a big plus.

This position is with Cialfo, one of the brands under Manifest Global, which also includes BridgeU, Explore and Kaaiser. 

About this role

We are a team of passionate people committed to finding and bringing in the best talent that helps Cialfo grow. We're looking for a Talent Acquisition Operations Intern to support the end-to-end recruitment process — from keeping pipelines healthy and interviews running on time, to ensuring every candidate has a great experience.

In this role, you will work closely with our recruiters and hiring managers to keep the hiring engine moving. You'll own coordination, data hygiene, and follow-ups that directly impact how fast and how well we hire. If you're someone who loves staying organised, communicates proactively, and wants real exposure to talent acquisition at a fast-growing product company — this is for you.

What you'll do

• Manage and maintain candidate pipelines and hiring trackers, ensuring data is always accurate and up to date across active roles.
• Post job openings across multiple hiring platforms including LinkedIn, Naukri, and internal portals, and ensure listings are live and optimized.
• Own interview scheduling and coordination end-to-end — from sending invites and managing calendars to handling reschedules with minimal friction.
• Track candidate progress across every stage of the funnel and maintain clean, structured records in the ATS.
• Proactively follow up with candidates throughout the process to keep them engaged, informed, and reduce drop-offs at critical stages.
• Support the Talent team with reporting and dashboards to track hiring velocity, pipeline health, and sourcing effectiveness.
• Identify gaps in existing workflows and suggest process improvements to enhance both candidate and recruiter experience.

About you

• Qualifications
  • Bachelor's degree in HR, Business, Psychology, or a related field — final-year students may also apply.
• Experience
  • 0–1 year of experience in HR operations or recruitment support.
  • Comfortable using Excel/Sheets, LinkedIn, ATS tools, or other recruitment platforms.
  • Strong communication and coordination skills.
  • High attention to detail with a structured approach to managing data.
  • Ability to prioritize tasks and manage multiple hiring pipelines at once.
• Skills & qualities
  • You are organized and process-driven.
  • You enjoy interacting with people and building relationships.
  • You follow through consistently and keep stakeholders informed.
  • You are proactive, curious, and eager to learn.
  • You thrive in a fast-paced environment and are excited to support end-to-end hiring.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo, one of the brands under Manifest Global, which also includes BridgeU, Explore and Kaaiser. 

About This Role
We are looking for a talented University Enrolment Advisor to support our student recruitment business and counsel students to their dream college (Multi destination - UK/ USA/ Canada/Australia). The role requires a strong client service background with understanding of study abroad admission process. This is a global role where the UEA will be assisting students, parents, and counselors from Cialfo schools across different regions. You help them make the right educational choices by assisting with their queries, introducing them to colleges and courses that best “fit” their profile, ensuring a smooth application process, and finally helping with any roadblocks in their application. 

What You Will Be Doing 

• Provide tailored counseling to help students choose the best destinations, courses, and institutions for their overseas education, based on their academic profile, budget and career goals.
• Guide students through all key stages of their application process — university shortlisting, application, document submission, offer acceptance, visa and other post-application services.
• Deliver top-tier service to ensure high conversion rates from inquiry to enrolment.
• Respond swiftly to inquiries, efficiently process applications, and assist with any student-related concerns.
• Build and nurture strong relationships with key stakeholders, including school counselors, students, parents, and universities, to drive business growth.
• Contribute to developing and refining processes to manage student success on Cialfo and within the CRM.
• Manage account of the assigned schools and build rapport with the school counselor.
• The candidate must be based out of Delhi NCR.

About You 

• Qualifications
  • Minimum of a Bachelor's degree.
• Experience
  • 4-8 years of experience in study abroad counseling for undergraduate and postgraduate students, focusing on the UK, ANZ, and US.
  • Prior experience in client relationship or sales.
• Knowledge and Skill Sets 
  • Deep knowledge of the education sector and university admissions processes, including entry requirements for the UK, ANZ, and US.
  • Proven experience in managing student visa applications, particularly for the UK.
  • Proficient in enterprise SaaS applications and collaboration technologies.
• Qualities  
  • Persuasion and Sales Skills: For effectively convincing hesitant students and parents of the benefits of studying abroad.
  • Empathy and Interpersonal Skills: For actively listening and building rapport, helping to connect with individual students and parents.
  • Problem-Solving Skills: For addressing anxiety and providing reassuring solutions tailored to students' and parents' concerns.
  • Communication Skills: For delivering clear verbal and written communication, minimizing misunderstandings.
  • Trustworthiness and Rapport Building: For demonstrating honesty and reliability, which establishes credibility with both students and parents.
  • Adaptability: For flexibly adjusting advice based on evolving educational landscapes and offering alternatives aligned with students' interests.
  • Persistence and Follow-Up Skills: For maintaining engagement through diligent follow-up and ongoing support.
  • Authority: To encourage students and parents to share their complete plans, using a reliable tone to inspire trust.
  • Lead Conversion: For turning inquiries into booked consultation sessions. 

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo and BridgeU, one of the brands under Manifest Global, which also includes Explore and Kaaiser. 

Who Are We 

The K12 vertical is at the heart of Manifest’s mission — uniting data, technology, and human connection to help young learners discover and pursue their best-fit pathways to college and career success. In Manifest Global, we’re building an ecosystem of transformative education and career brands that empower learners, educators, and institutions across the world.

About This Role 

The Head of Marketing – K12 will own the marketing vision, growth strategy, and P&L for all K12 brands under Manifest Global — currently Cialfo and BridgeU. 

This role requires a leader who can balance strategic foresight with operational precision — someone who understands that marketing in K12 is driven by trust, relationships, and community influence as much as it is by digital reach. You will design and execute an integrated marketing engine across events, client engagement, word-of-mouth advocacy, and digital performance, ensuring consistent growth across global markets. 

Department: Central Marketing 
Hiring Manager: COO, Manifest Global 
Eventual Reporting To: VP, Central Marketing 

What You Will Be Doing 

What You Will Execute On a Day-to-Day Basis: 

• Oversee marketing for all K12 brands — Cialfo and BridgeU — ensuring consistent growth, alignment, and brand integrity.
• Lead integrated campaigns across events, school engagement programs, partnerships, referral initiatives, and digital acquisition channels.
• Partner closely with Sales, Product, and Customer Success to design client engagement and retention strategies.
• Manage and measure marketing performance across channels, tracking MQL velocity, conversion, and ROI.
• Drive advocacy and community marketing programs that amplify word-of-mouth and client-led storytelling.
• Oversee content calendars, creative output, and digital presence to ensure consistent narrative and positioning.
• Maintain fiscal discipline — managing budgets, monitoring marketing ROI, and tracking contribution to revenue and P&L targets. 

What You Will Lead, Strategize & Develop on a Regular Basis: 

• Define and execute the growth strategy for the K12 business, including revenue and profitability ownership.
• Lead the creation of a multi-channel marketing ecosystem — blending events, advocacy, and digital performance to drive brand preference and pipeline growth.
• Build and execute an annual marketing and growth plan for the K12 vertical, including forecasts, KPIs, and investment priorities.
• Architect the shared K12 narrative across Cialfo and BridgeU — connecting them under Manifest’s purpose while respecting brand independence.
• Partner with Product and RevOps to align marketing data, attribution, and feedback loops that inform decision-making.
• Drive market expansion initiatives — supporting new geographies, partnerships, and institutional collaborations.
• Mentor and scale a global marketing team — empowering brand leads, campaign managers, and event strategists.
• Represent marketing performance and growth insights in quarterly business reviews and leadership forums. 

About You 

• Qualifications:
  • A bachelor’s degree in Marketing, Communications, Business, or a related field. 
• Experience:
  • 10–15 years of experience in marketing leadership, with at least 5 years overseeing multiple markets or brands.
  • Proven track record in P&L ownership, revenue-driven marketing, and integrated growth strategy.
  • Deep understanding of the education sector, particularly K12, edtech, or B2B2C ecosystems. 
• Skills: 
  • Expertise in multi-channel marketing, spanning events, client engagement, referrals, and digital channels.
  • Strong command of brand management, demand generation, and community building in global markets.
  • Proficiency in analyzing marketing performance metrics, forecasting growth, and managing budgets.
  • Excellent storytelling skills and experience managing cross-border creative teams and agency partners.
  • Ability to connect marketing strategy with business outcomes and communicate impact across leadership levels.
  • Strong commercial acumen with the ability to translate marketing investments into revenue outcomes. 
• Qualities: 
  • You think like a GM of growth — commercially minded, yet brand-conscious and deeply customer-centric.
  • You’re equally comfortable in a boardroom or at a school event — translating strategy into relationships.
  • You thrive in fast-moving, global environments where storytelling meets analytics.
  • You lead through influence and empathy, bringing diverse teams together under one purpose.
  • You are purpose-driven, mission-aligned, and passionate about transforming the future of education. 
• You’re a Notch Above If You Have: 
  • Experience managing both demand generation and brand marketing P&L at regional or global scale.
  • Proven success using word-of-mouth and referral ecosystems as a growth driver.
  • Experience building community-led growth or ambassador programs in education or SaaS.
  • Deep familiarity with school partnerships, counselor networks, and B2B2C engagement models.
  • Comfort working with multi-brand architecture, acquisitions, and post-integration marketing alignment.