This position is with Explore, one of the brands under Manifest Global, which also includes Cialfo, BridgeU and Kaaiser. 

What This Role Is

Every year, universities across the world spend significant budget trying to reach the right international students. They run fairs, buy lists, work with agents, invest in digital campaigns. Most of them have a reasonable sense of where their international students come from. Very few have a clear picture of why. Which counsellors recommended them. Which platforms surfaced their programmes. Which moments in a student's journey actually shaped the decision to apply.

Explore was built to change that. Launched in 2025 as Manifest Global's university-facing platform, Explore gives institutions direct access to the largest global network of high school counsellors and students in the world, built on the combined reach of Cialfo and BridgeU across 1,750+ K12 schools in Asia-Pacific, the UK, Europe, the Middle East, and beyond. Universities use Explore to run targeted outreach campaigns, engage students earlier in their decision journey, and understand what's actually driving their international recruitment pipeline.

The platform is live. The university partner base is growing. The commercial model is being actively built. And the marketing function that drives Explore's growth, shapes how universities understand the product, and delivers the student engagement campaigns that make the platform valuable, doesn't yet exist at the scale or quality it needs to.

That's what this role builds.

The Head of Marketing, Explore owns two things simultaneously: growing Explore's university partner base through B2B marketing, and delivering high-quality student marketing campaigns to universities through the Cialfo and BridgeU network. Both matter commercially. Both require someone who can think strategically, build systems, and connect marketing activity directly to revenue outcomes. You'll report to the COO and operate with significant autonomy across a genuinely new product at a consequential stage of its growth.

What Makes This Role Different

Most marketing leadership roles in the university sector sit inside a single institution or a single channel. This one sits at the centre of a platform that connects hundreds of university partners to the largest K12 counsellor and student network in the world. The scale of what's possible from this seat is unusual.

Explore also has something most university marketing platforms don't: a genuine data and intelligence layer. The counsellor relationships, the student engagement data, and the platform infrastructure built across Cialfo and BridgeU give Explore the ability to offer universities insight into their international recruitment pipeline that no agent, fair, or outreach platform can match. The marketing function that communicates that clearly, to the right university buyers, in language that makes them act, is one of the most important things Explore can build right now.

The broader international education market is contracting. Explore is growing. Universities that are serious about their international recruitment strategy are looking for partners that offer more than volume. This is the right moment to be building the marketing function that makes Explore that partner, at scale.

What You Own

University growth and market expansion

• Own Explore's B2B marketing strategy globally, with clear accountability for university acquisition pipeline, conversion, and marketing's contribution to revenue
• Build positioning, narratives, and go-to-market approaches that make the Explore value proposition land with university international offices, recruitment teams, and senior leadership
• Lead integrated campaigns across content, events, partnerships, thought leadership, and digital channels, with a clear view of what each channel is for and what it needs to produce
• Partner closely with the commercial team to ensure marketing is generating the right pipeline and that the conversation between marketing and sales is tight enough to actually improve conversion
• Use AI to accelerate campaign production, improve targeting, and scale what the team can do without proportionally scaling headcount. Build the team's fluency with these tools as a core capability, not an afterthought

Student marketing campaign delivery

• Lead the planning, execution, and optimisation of university marketing campaigns delivered to students across Cialfo and BridgeU's network of 1,750+ schools
• Build scalable systems for campaign planning, delivery, reporting, and optimisation that can handle a growing university partner base without degrading quality
• Ensure every campaign delivered to students is genuinely engaging, operationally clean, and producing measurable outcomes for university partners
• Act as a strategic partner to universities on their student engagement strategy, not just a delivery function. The universities that trust Explore most are the ones who see the marketing team as an extension of their own recruitment capability

Brand and thought leadership

• Build Explore's brand reputation in the higher education market, establishing it as the platform that serious institutions choose when they want to understand and improve their international recruitment strategy
• Develop thought leadership content and institutional storytelling that speaks to the structural shifts happening in international student recruitment and positions Explore as the platform built for where the market is going
• Drive Explore's visibility at major higher education conferences, associations, and industry events across the UK, Europe, Asia-Pacific, and beyond

Team leadership and operations

• Build and lead a marketing team across growth, campaign delivery, content, and operations, with a culture of ownership and high standards
• Hire well, develop second-line leaders, and build a function that operates with enough infrastructure and accountability that it doesn't depend on you being in every decision
• Align the marketing function closely with revenue, product, and operations so that the team is working on the things that actually move the business forward

What Success Looks Like

The markers below reflect where Explore's marketing function is today. The product is new, the partner base is growing, and the commercial model is still being shaped. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.

You'll start by building a thorough picture of the current state: what the university acquisition pipeline looks like, how campaign delivery is working, where the brand is strong and where it isn't, and what the highest-leverage marketing investments are. You'll have a clear view on where to move first.

From there, the marketing function will be measurably more connected to revenue. University acquisition campaigns will be generating better pipeline. Campaign delivery for university partners will be more scalable and more consistently excellent. The Explore brand will be better known among the university buyers that matter.

Over time, Explore will be recognised as the platform that understands international student recruitment better than anyone else in the market, and the marketing function will have played a material role in making that true. Universities that came in uncertain about the product will be renewing and expanding because the value is visible and the marketing function helped them see it.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have significant experience in marketing leadership, with a track record that spans B2B growth marketing, campaign operations, or integrated marketing in a platform, SaaS, EdTech, or higher education context. You've built marketing functions before, not just contributed to them. You know what it takes to design the systems, hire the team, and hold the commercial accountability simultaneously.

You're genuinely commercially driven. You've been accountable for pipeline and revenue contribution, not just brand metrics and engagement rates. You can sit in a commercial review and speak about marketing's role in revenue in terms that a sales leader finds credible and that a CFO finds useful.

You understand the higher education sector well enough to speak its language and challenge its assumptions. You know how university international offices make decisions, what they value in a platform partner, and what it takes to move from a trial to a long-term relationship. You've worked with institutional buyers before and you know the difference between a conversation that's going somewhere and one that isn't.

You're genuinely open about AI as a marketing tool. You've used it seriously, you have a view on where it creates real leverage and where it produces mediocre output at speed, and you advocate for adoption because you've seen what it enables. You can build a team that uses AI with judgment.

You're comfortable with the ambiguity that comes with a new product at a growth stage. Explore is being built now. The playbook isn't finished. The person who thrives in this role finds that energising rather than unsettling.

Most importantly, you read about what Explore is building and thought: I understand exactly what universities need from this and I know how to build the marketing function that delivers it. That's who this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility, connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counselling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counselling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach platform). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that. $80M raised. Still early.

For this role specifically, Explore sits at the point where the Manifest ecosystem meets the university market. The counsellor network, the student data, the K12 platform reach: all of it becomes commercially valuable to universities through Explore. The marketing function that makes that value visible, credible, and compelling is one of the most important things Explore can build right now. The person who builds it from this seat will have shaped how one of the most significant new products in international education marketing goes to market.

Explore is part of Manifest Global, a multi-brand group building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.

What This Role Is

Manifest Global operates four brands across 50+ countries, each serving a different part of the international education ecosystem. Cialfo works with 2,000+ schools and the counsellors inside them. BridgeU serves international schools across the UK, Europe, and the Middle East. Explore works with university partners on their international recruitment strategy. Kaaiser has been placing students from India and Southeast Asia into universities across Australia, the UK, Canada, and beyond since 1997.

Each of these businesses has a distinct audience, a distinct stage of market maturity, and a distinct story to tell. Right now, the content function that serves them is fragmented. There's no central engine, no shared infrastructure, no consistent standard for how Manifest's brands show up in writing across any channel. That gap is real and it costs us.

This role builds the engine that closes it.

The Head of Content, B2B will design and run a centralised content function that serves all four brands the way a high-performance internal agency would. You'll own the strategy, the team, the systems, the quality standard, and the connection between content output and commercial outcome. This is not a writing role or a channel management role. It's an operational leadership role for someone who thinks in systems, builds for scale, and understands that content without commercial consequence is just production.

What Makes This Role Different

Most senior content roles sit inside a single brand with a single ICP and a reasonably stable strategy. This one sits across four brands with different buyer types, different competitive landscapes, and different levels of market awareness.

That's genuinely complex. The person who does it well has to context-switch between the counsellor audience at Cialfo, the university admissions audience at Explore, the international school leadership audience at BridgeU, and the student-facing and agent-facing audiences at Kaaiser, without losing the thread of what makes each brand distinct. They also have to hold the group-level narrative together, making sure Manifest's overall positioning is coherent even when the brand-level stories are pointing in different directions.

The content landscape itself is also shifting fast. The channels, formats, and tools that defined B2B content marketing three years ago are not the ones that will define it three years from now. The person in this seat needs to be genuinely ahead of that shift, not catching up to it. That means going well beyond LinkedIn and traditional content playbooks, and it means using AI as a real capability multiplier rather than a productivity shortcut.

The Manifest group is growing while the broader overseas education sector is contracting. The content function that tells that story well, across the right channels, to the right audiences, at the right moment in their decision journey, is a genuine commercial lever. Building that function from this seat is the opportunity.

What You Own

Content strategy across all four brands

• Define distinct content strategies for Cialfo, BridgeU, Explore, and Kaaiser, grounded in the specific ICP, market maturity, and commercial goals of each business
• Translate those strategies into content-led growth plans that connect directly to pipeline, sales enablement, and customer education, not just traffic and engagement metrics
• Build and maintain the founder and authority-driven narratives that shape how each brand is perceived in its market, working closely with leadership to develop thought leadership platforms that earn attention rather than just occupy space
• Go beyond what B2B content has traditionally looked like: video, audio, community, interactive formats, channel partnerships, and distribution models that most content teams in this space haven't tried yet

The central content engine

• Design and operate a centralised content team structured as an internal agency, with clear pods, resource allocation across brands, and defined workflows that can scale without constant intervention
• Own the infrastructure: editorial calendar systems, production workflows, quality control frameworks, briefing standards, and the feedback loops that keep output improving over time
• Build AI into the team's operating model from the ground up, not as an experiment but as a core capability. Identify where AI accelerates ideation, research, production, and distribution, implement it, and build the team's fluency so that the function gets faster and better as the tooling improves
• Set the quality standard and hold it across every piece of content that goes out under any Manifest brand

Team leadership

• Lead a team of writers, strategists, freelancers, and agencies, and build second-line leaders who can run significant parts of the function independently
• Hire well and structure the team for the work it actually needs to do, not the work a generic content team does
• Actively develop the team's AI literacy, advocate for AI adoption across the broader marketing function, and model what it looks like to use these tools with judgment rather than just enthusiasm
• Move the function from execution support to strategic growth partner, which means changing both the team's capability and how the rest of the business thinks about what content is for

Content to revenue alignment

• Partner with Marketing, Sales, and Leadership across all four brands to ensure content is driving pipeline, supporting sales conversations, and educating customers in ways that move them forward
• Build systems to track content ROI and conversion impact, not vanity metrics. Know what is working, why it is working, and where to invest next
• Be the person who can sit in a commercial review and speak about content's contribution to the business in terms that the commercial team finds credible

Distribution and performance

• Own not just creation but distribution strategy, with a clear view of what each channel requires and how they work together. LinkedIn is part of that picture, not the whole picture
• Bring genuine curiosity to distribution channels and formats that most B2B content teams in this sector haven't fully explored: community-led content, podcast and audio formats, co-created content with university and school partners, event-based content systems, and whatever else the evidence suggests is worth building
• Build AI-assisted distribution and optimisation into the team's workflow, using it to personalise at scale, test faster, and improve performance without proportionally increasing headcount
• Continuously optimise based on performance data, and build the team's capability to do the same without needing direction on every decision

What Success Looks Like

The markers below reflect where the content function is today. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.

You'll start by building a clear picture of what exists across the four brands, what's working, what's missing, where the quality gaps are, and where the highest-leverage places to invest are. You'll have a point of view on where to build first and which channels and formats are most underexploited.

From there, the content engine will be taking shape. Editorial systems will be running. The team will have clear structure and clear ownership. AI will be embedded in how the team works, not bolted on. At least some of the brand narratives will be sharper than they were before you arrived, and there will be early evidence of content contributing to pipeline rather than just producing output.

Over time, Manifest will have a content function that the commercial teams across all four brands actively rely on, that builds genuine market authority for each brand, and that runs with enough infrastructure and second-line leadership that it doesn't depend on you being in every decision. That's what a well-built content engine looks like.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have twelve to fifteen years in B2B content, content marketing, or brand strategy, and a meaningful part of that has been building and running functions rather than contributing to them. You've managed multi-brand or multi-product content before. You've led teams of five to twenty or more people. You know what it takes to build the systems that make a content team consistent and scalable, and you've done it in environments where the commercial expectations were real.

You think in workflows and resource allocation, not just editorial calendars. You've built briefing systems, quality control frameworks, and production infrastructure. You understand that the operational side of a content function is what makes the creative side sustainable.

You're commercially literate. You can connect a content decision to a business outcome and have that conversation with a sales leader or a CFO without needing to translate. You've built attribution and reporting systems that tracked something more meaningful than page views, and you know what good content ROI measurement actually looks like in practice.

You have a genuinely expansive view of what B2B content can be. You've built beyond LinkedIn and the standard playbook, and you have real examples of formats, channels, or distribution models that most teams in your space weren't doing. You're not done exploring.

You're openly enthusiastic about AI as a creative and operational tool. You've used it seriously, not just dabbled. You have a clear view of where it accelerates good work and where it produces mediocre output at speed, and you know how to build a team that uses it with that kind of judgment. You advocate for AI adoption because you've seen what it enables, not because it's the current thing to be seen adopting.

You can context-switch across different brand voices, buyer types, and market stages without losing clarity on what each brand needs. You've done this before, either in a multi-brand role or in an agency environment where the client roster demanded it.

Most importantly, you read the description of what Manifest is building across four brands and thought: I know exactly how to build the content function this needs. That's who this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility, connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counselling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counselling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that.

For this role specifically, content is one of the primary ways Manifest's brands build authority and generate pipeline in markets where trust is the deciding factor. The counsellors, school leaders, university admissions officers, and agents that our brands serve are all operating in a world with a lot of noise. The content function that cuts through that noise, consistently, across four brands and multiple markets, is doing genuinely high-leverage work. Building that function from this seat is the opportunity.

Manifest Global is building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo and BridgeU, one of the brands under Manifest Global, which also includes Explore and Kaaiser. 

About This Role

We are looking for a Senior Marketing Manager to own both go-to-market strategy and pipeline generation for the Cialfo and BridgeU K12 platform. This is a high-ownership, hands-on role that combines the strategic depth of a Product Marketing Lead with the execution rigour of a Demand Generation Lead.

You will own product positioning, messaging, competitive intelligence, and voice of the customer — while simultaneously driving pipeline across web, digital, lifecycle, events, social, and ABM. You will be the strategic link between what we build and how the market receives it, and you will own the campaign engine that converts that positioning into revenue.

You will use AI tools natively across the entire marketing lifecycle — from audience research and brief generation through to creative production, performance analysis, and reporting — and you will operate as a true partner to the K12 Sales team, owning MQL quality, the handoff process, and pipeline SLAs.

This role is based in Delhi, India and reports into the Head of Marketing, K12. This is an Individual Contributor role to begin with, with an opportunity to build and scale a team as the business grows.

What You Will Be Doing

Product Positioning & Messaging

• Build and own positioning, naming, and messaging frameworks for K12 product launches.
• Develop and maintain ICP definitions and buyer personas across K12 audience segments — schools, counselors, students, and parents — across different markets.
• Ensure messaging is regionally calibrated and relevant; what lands in LATAM needs a different frame in India or the Middle East.
• Partner with UX to align in-product messaging and onboarding flows.

Go-to-Market Execution

• Lead end-to-end GTM planning — from positioning through channel execution to adoption measurement.
• Drive feature adoption through in-product channels (email, push, in-app) coordinated with lifecycle triggers.
• Train internal stakeholders on every launch — Sales, CX, and leadership as a core GTM deliverable.
• Use AI tools to accelerate GTM output: content production, personalisation, testing, and reporting.

Pipeline Ownership & Demand Generation

• Own pipeline generation across all channels — digital, email, lifecycle, social, events, and ABM — fully attributed to revenue.
• Drive MQL volume and conversion rates across the K12 websites (Cialfo and BridgeU) and campaign channels.
• Manage pipeline efficiency from first touch to SQL handoff with clear SLA accountability to the Sales team.
• Set and track demand gen KPIs: MQL volume, cost per MQL, MQL-to-SQL conversion rate, pipeline contribution, and channel ROI.

Full-Funnel Campaign Execution

• Design and execute integrated campaigns across web, lifecycle email, social, events, content, and ABM.
• Own the campaign calendar, prioritising by pipeline impact and coordinating across channels for consistent messaging and timing.
• Manage external vendors and hold them accountable to performance targets, briefs, and delivery timelines.
• Build scalable campaign processes that enable faster execution and consistent cross-channel measurement.
• Run hypothesis-driven A/B tests across every channel — landing pages, email subject lines, ad creative, CTAs — and act on results fast.

Sales & CX Enablement

• Build and own the K12 enablement library: pitch decks, one-pagers, objection handling guides, battlecards, and demo talk tracks.
• Run regular enablement sessions with global Sales and CX teams.
• Partner with CX on customer success stories and reference content tied to specific product use cases.

Lifecycle & Email Marketing

• Own the full lifecycle marketing programme from first touch nurture through to re-engagement across the K12 audience of school leaders, administrators, and counselors.
• Design and manage automated workflows in HubSpot that move leads through the funnel and surface high-intent signals for Sales.
• Segment audiences by persona, behaviour, and funnel stage to deliver relevant messaging at the right moment.
• Monitor and improve lifecycle metrics: open rates, click-through rates, nurture-to-MQL conversion, and unsubscribe rates.

Voice of the Customer (VoC)

• Own Cialfo's structured VoC program for K12 — regular interviews and feedback loops with schools, counselors, and students across key markets.
• Synthesise qualitative and quantitative signals into actionable insights for Product, UX, and leadership.
• Build and maintain a VoC repository so customer language, pain points, and unmet needs are systematically captured and accessible.
• Run advisory panels or user research sprints in partnership with Product to inform the roadmap.

Win/Loss & Competitive Intelligence

• Own the win/loss program — conduct regular interviews with won and lost opportunities, synthesise findings, and present to Product, Sales, and leadership quarterly.
• Build and maintain competitive intelligence: monitor the landscape, develop battlecards, and keep Sales and CX equipped to win.
• Feed competitive and customer insights back into positioning and product feedback loops.

Social Demand Generation

• Run social as a demand gen channel — not just brand awareness — with a focus on generating engagement, traffic, and leads from LinkedIn and other relevant platforms.
• Build and manage social campaigns targeting school decision-makers across global markets.
• Collaborate with content and brand to ensure social creative is optimised for conversion, not just reach.

Website & Conversion Optimisation

• Own the Cialfo K12 website end to end — performance, conversion optimisation, lead capture, and user experience.
• Implement and monitor UTM tracking, campaign attribution, and accurate data capture across all entry points.
• Run continuous experiments on landing pages, forms, and conversion flows to improve MQL volume.

Sales Partnership & ABM

• Operate as a genuine partner to the K12 Sales org — attend pipeline reviews, understand deal velocity, and align demand gen programmes to Sales priorities.
• Own the MQL-to-SQL handoff process: lead scoring, SLA compliance, follow-up timelines, and lead quality feedback loops.
• Build and execute Account-Based Marketing programmes targeting priority school accounts across key markets.

AI-Powered Marketing Operations

• Use AI tools natively across the entire marketing lifecycle — from audience research, brief generation, and GTM planning through to creative production, performance analysis, and reporting.
• Use AI-assisted tools to design ad creative, write and test email copy, build landing page variants, and produce campaign reports faster than traditional workflows allow.
• Proactively evaluate and adopt new AI tools that improve campaign velocity, personalisation, or measurement accuracy.

Reporting & Optimisation

• Build and maintain dashboards tracking pipeline contribution, channel performance, funnel metrics, and campaign ROI.
• Report to the Head of Marketing, K12 on a regular cadence — with clear, data-driven recommendations.
• Translate campaign performance into budget reallocation decisions and channel prioritisation recommendations.

Cross-functional Collaboration

• Embed with Product Management throughout the development cycle — from discovery through launch.
• Be the voice of the customer for product and engineering teams.
• Engage global CX and Sales teams across multiple countries to gather insights and drive regional relevance.

About You

• Qualifications
  • Bachelor's or Postgraduate degree in Marketing, Business, Communications, or a related field.
• Experience & Skills
  • 6-8 years of marketing experience in a B2B or B2B2C organisation, with meaningful depth across both demand generation and product marketing.
  • Proven ownership of pipeline from web, digital, lifecycle, events, and other channels — with clear revenue attribution and a track record of improving funnel metrics over time.
  • Demonstrated track record of owning product positioning, messaging, and launches across B2B products.
  • Strong understanding of the B2B funnel: MQLs, SQLs, pipeline stages, SLA management, and what it means to be a genuine partner to a Sales org.
  • Experience with ABM strategy and execution targeting institutional or enterprise buyers.
  • Experience running VoC programmes — structured customer research, interviews, or advisory panels that influenced product or positioning decisions.
  • Hands-on experience with a win/loss analysis programme — not just contributing to one, but shaping how it works.
  • Experience building Sales enablement programmes — training and structured rhythms, not just collateral.
  • Hands-on experience running campaigns across web, paid digital, lifecycle/email, and social. Comfortable owning multiple channels simultaneously.
  • Strong analytical skills — comfortable with attribution modelling, CRM data, dashboard building, and translating funnel insights into clear campaign and budget decisions.
  • Experience owning a B2B website — CMS management, lead capture optimisation, and working with UTMs and tracking logic to ensure all traffic is measurable.
  • Deep proficiency in HubSpot workflows, lifecycle stages, lead scoring, automation, attribution, and reporting.
  • Demonstrated use of AI tools in day-to-day marketing work — for planning, creative, copy, performance analysis, or reporting.
  • Experience launching products in India, South East Asia, China, Australia, or similar markets.
  • Proven ability to lead cross-functional work — aligning with Sales, Content, Product, and external agencies to execute campaigns and drive shared pipeline goals.
• Qualities
  • You are a hands-on operator. You don't just strategise — you build and execute across every channel.
  • You think in customer language — you can take a complex feature and turn it into a message a buyer or school counselor could resonate with.
  • You are a genuine Sales partner — you understand pipeline, speak in revenue terms, and take MQL quality personally.
  • You are the connective tissue between Product, Sales, CX, and UX — aligning people across functions and time zones without needing a title to do it.
  • You are AI-native. You reach for AI tools first and use them to move faster, not as a novelty.
  • You are a natural experimenter — you A/B test instinctively and always run campaigns with a clear hypothesis.
  • You are a strong lifecycle thinker — you understand how to move an audience through a funnel, not just generate top-of-funnel noise.
  • You are data-driven: product adoption metrics, VoC findings, win/loss patterns, and campaign performance all inform how you work.
  • You are equally comfortable at strategic and executional levels — you write the strategy and then go execute it yourself.
  • You are organised and detail-oriented across tracking, attribution, tagging, and reporting.
  • You thrive in fast-paced, high-ownership environments and can manage multiple campaigns simultaneously.
  • You have genuine curiosity about the K12 education space — the counselor workflow, the student journey, and the institutional buying process.

Explore was formed in 2025 as our university-facing brand, bringing together the Cialfo and BridgeU platforms that sits under Manifest Global to connect universities with a global network of K-12 students and counsellors. Through these platforms, we support students and their counsellors throughout the university application journey, while helping universities engage earlier, understand performance more clearly, and make more informed decisions about their international undergraduate recruitment strategies.

About This Role

We are seeking a talented and driven Creative Content Marketer based in New Delhi, India. The ideal candidate is someone who possess the skills which are a unique blend of creativity, storytelling, customer centricity, ability to interpret data along with strategic thinking.

What You Will Be Doing

What You Will Execute on a Day to Day Basis: You shall focus on crafting engaging, persuasive, and brand-aligned content that drives marketing and business initiatives. Your primary responsibility will be to develop written materials that resonate with the target audience, inspire action, and support overall financial objectives.

• Content Creation & Copywriting
  • Write compelling and creative copy for various marketing channels, such as websites, blogs, social media, email campaigns, advertisements, and product descriptions.
  • Develop messaging that aligns with the brand’s tone, voice, and overall strategy.
  • Craft clear and effective calls to action (CTAs) that prompt audience engagement and conversions.
  • Create and maintain a consistent brand narrative across all communications.
• Campaign Development
  • Collaborate with the product, sales, design and marketing team to brainstorm and execute creative ideas for campaigns and promotions.
  • Write copy for digital and offline advertising campaigns, including banners, landing pages, brochures, and print ads.
  • Ensure that campaign messaging is cohesive across all platforms.
• Collaboration with SEO & Digital Marketing
  • Collaborate with the SEO function and incorporate SEO best practices in web copy, blog posts, and product descriptions to improve organic search rankings.
  • Optimize content for digital platforms, focusing on user experience (UX) and engagement.
  • Work with the digital marketing team to ensure that copy aligns with performance goals (click-through rates, lead generation, conversions).
• Collaboration with Design
  • Work closely with graphic designers, videographers, and other creative professionals to ensure the copy complements the visual elements of campaigns.
  • Participate in cross-functional team meetings to ensure alignment between copy and broader marketing strategies.
• Testing & Optimization
  • Test different variations of copy through A/B testing for ads, email subject lines, or landing pages to identify what resonates best with the audience.
  • Analyse the performance metrics and optimize copy for better engagement and conversion rates.
• Editing & Proofreading
  • Review and edit content to ensure clarity, grammar, and adherence to brand guidelines.
  • Ensure that all copy is error-free and meets the highest standards of quality.
• Content Strategy & Planning
  • Assist the business teams in developing content strategies that align with marketing goals and business objectives.
  • Plan, schedule, and maintain a content calendar to ensure consistent output.
  • Monitor the performance of content, making data-driven adjustments as necessary.
• Market & Audience Research
  • Research target audiences to understand their behaviours, pain points, and motivations.
  • Use insights from market research to create relevant and personalized copy.
  • Keep up with industry trends, competitor content, and market developments to inform copy strategies.

About You

You must be a self-starter who is able to take initiative and independently manage your workload. You must operate with strategic vision, leadership, and cross-functional influence as compared to a junior team member who focuses on tactical execution, learning, and supporting senior leadership.

• Qualifications:
  • Bachelor's degree in relevant field.
• Experience:
  • Proven experience as a results driven Copywriter (2+ years preferred).
  • Proven experience in writing from an audience driven perspective.
  • Experience in managing multiple projects, and delivering high-impact marketing content.
  • Expertise in both digital and print copywriting, with a strong understanding of branding and tone of voice.
  • Experience working in fast-paced environments with global cross-functional teams.
• Skills:
  • Advanced proficiency in copywriting for digital platforms (social media, email, web) and traditional media like advertising and print.
  • Strong understanding of storytelling, tone, and voice in a marketing context.
  • Excellent project management and organizational skills, with the ability to manage multiple deadlines.
  • Strong communication skills with the ability to present and articulate copy decisions to stakeholders.
  • Ability to interpret data and use it for business growth.
  • Excellent communication and interpersonal abilities.
  • Creative mindset with an eye for design and detail.
  • Collaboration skills to work with product managers, content marketer and business team.
• Knowledge:
  • You are a self-starter.
  • You are curious and creative by nature.
  • You are proactive and results-driven.
  • You are highly organised and detail-oriented.
  • You are a collaborative team player with a positive attitude.
  • You are adaptable to a fast-paced and changing environment.
  • You are interested in driving business impact through your role.

You Are A Notch Above If You Have

• An MBA in marketing and/or business administration.
• Experience in the high-school and / or higher education industry.
• Experience working closely with and / or reporting to C-Level executives.

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role

We are a team of passionate people focused on making the world accessible through education. We’re seeking a Senior Marketing Operations Specialist to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

• Marketing Systems & Data Maintenance
  • Maintain Airtable bases, Notion trackers, and Google Drive folders used by the marketing team
  • Ensure asset repositories are updated with final designs, decks, and campaign content
  • Keep inventory logs current, including branded materials, swag, and printed items
  • Record campaign budgets and actual spend, tagging finance documentation accurately
  • Support campaign reporting by updating dashboards and providing clean, tagged data
• Workflow & Project Coordination
  • Manage campaign forms (e.g., registrations, surveys, feedback), ensuring accurate links and formatting
  • Monitor shared checklists and trackers to ensure timelines and deliverables stay on track
  • Document operational processes and SOPs to support team-wide clarity and onboarding
  • Coordinate with internal teams (marketing, design, finance, sales,) to gather inputs and maintain workflow consistency.

About You

• Qualifications
  • Bachelor’s degree in Marketing, Operations, Business, or a related field
• Experience & Skills
  • 3 - 5 years of experience in marketing operations, project coordination, or systems support
  • Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools
  • Strong organizational skills with exceptional attention to detail
  • Comfortable managing timelines, documentation, and structured data
  • Bonus: Experience using HubSpot
• Qualities
  • You are a process-driven problem solver
  • You work well behind the scenes to enable seamless execution
  • You are highly organized and proactive
  • You enjoy managing structured systems and documentation
  • You’re a collaborative team player with strong follow-through

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role

We are seeking a dynamic and detail-oriented Events Specialist to join our team based in New Delhi, India. The ideal candidate is passionate about event management, thrives in a fast-paced environment, and is eager to work on global events with a focus on execution, coordination, and innovation. This is an opportunity to be part of a vibrant team and contribute to impactful events that enhance our global presence. 

What You Will Be Doing

• Event Operations & Coordination 
  • End-to-End Event Management Support: Assist in planning and executing global events, including virtual, hybrid, and in-person formats. This includes pre-event logistics, on-site support, and post-event follow-ups.
  • Vendor & Venue Coordination: Collaborate with vendors, venues, and third-party partners to ensure smooth event execution, including contracts, setup, and troubleshooting.
  • Budget Management Support: Track event expenses & maintain budgets. 
• Cross-Functional Collaboration 
  • Team Collaboration: Work closely with design, content, and sales teams to align event logistics.
  • Stakeholder Communication: Coordinate with internal and external stakeholders to ensure clear communication of event objectives, timelines, and deliverables.
  • Lead Management: Partner with the sales team for seamless lead handoff post-event, ensuring timely follow-ups and reporting. 
• Event Marketing & Reporting 
  • Event Promotion: Assist in creating and executing event marketing campaigns, including email invites, social media promotions, and landing pages.
  • Post-Event Analysis: Gather attendee feedback, compile post-event reports, and share actionable insights to improve future events. 

About You 

• Qualifications
  • Bachelor’s Degree in the relevant field.
• Experience & Skills
  • 5 to 7 years of experience in event coordination or management, preferably in a global or corporate setting.
  • The candidate must be willing to travel frequently as part of their responsibilities, including event days, and client meetings.
  • Event Tools Expertise: Familiarity with tools like airtable, zoom, or other event platforms.
  • Marketing Coordination: Experience supporting marketing campaigns tied to events, including email automation and CRM tools like HubSpot and Airtable.
  • Vendor Management: Experience managing external vendors and suppliers, ensuring timely delivery and quality.
  • Communication Skills: Excellent verbal and written communication skills for liaising with global teams and external stakeholders.
• Qualities
  • Eager to learn and adapt in a fast-paced environment.
    • Creative thinking & proactive with an understanding to follow process.
  • Strong organizational and multitasking skills, with an eye for detail.
  • Detail-oriented with a knack for operational efficiency.
  • Team player with a proactive approach to problem-solving.
  • Tech-savvy and open to exploring new event management tools and technologies. 

You Are A Notch Above If You Have 

• Advanced certifications in event planning or project management.
• Experience in the education or SaaS industry.
• Experience in organizing events across multiple time zones. 

Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. 

Our Mission

To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time.

About This Role

We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Manager to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

Marketing Automation & CRM Management

• Manage and optimize HubSpot CRM, including workflows, lifecycle stages, lead scoring, and campaign attribution.
• Build and maintain marketing automation workflows to improve lead nurturing and engagement.
• Implement and monitor campaign tracking, ensuring accurate data capture across channels.

Data Management & Integration

• Maintain clean, structured, and reliable marketing data within HubSpot and Airtable.
• Manage data syncs and integrations between marketing platforms, CRM, and internal systems.
• Conduct regular audits to identify and resolve data inconsistencies or duplication.

Campaign Operations

• Support marketing teams in campaign setup, tracking, and performance monitoring.
• Ensure correct tagging, UTMs, and attribution logic are implemented across campaigns.
• Create scalable processes that allow faster campaign execution.

Reporting & Insights

• Build dashboards and reports to track pipeline contribution, campaign performance, and funnel metrics.
• Partner with marketing and sales teams to improve lead lifecycle visibility and conversion tracking.
• Translate data insights into recommendations for campaign optimization.

Process Optimization

• Continuously improve marketing operations workflows and documentation.
• Identify opportunities to automate repetitive tasks and improve efficiency across the marketing team.

AI & Process Innovation

• Explore and implement AI-driven tools to improve marketing efficiency, campaign optimization, and workflow automation.
• Identify opportunities where AI can enhance lead qualification, segmentation, reporting, and campaign personalization.
• Work with the marketing team to integrate AI-assisted workflows within the marketing tech stack.

About You

Qualifications

• Bachelor’s degree in Marketing, Operations, Business, or a related field

Experience & Skills

• 5+ years of experience in marketing operations, project coordination, or systems support
• Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools
• Strong organizational skills with exceptional attention to detail
• Comfortable managing timelines, documentation, and structured data
• Bonus: Experience using HubSpot

Qualities

• You are a process-driven problem solver
• You work well behind the scenes to enable seamless execution
• You are highly organized and proactive
• You enjoy managing structured systems and documentation
• You’re a collaborative team player with strong follow-through

About This Role

We are looking for a seasoned Senior Video Editor to own how Manifest Global's brand stories are told through video — across every digital channel, campaign, and product narrative we produce. This is a hands-on IC role where you will be the primary creative force behind our video output, setting the standard for quality, pacing, and visual storytelling at scale.

From performance ads and social-first content to product explainers, brand campaigns, and event highlight reels, your work will directly reach millions of students, counselors, educators, and institutions globally. We need someone who brings both deep post-production craft and strategic creative thinking — someone who can independently interpret a brief, make confident editorial decisions, and elevate every frame of content that carries the Cialfo name.

• Own end-to-end post-production for digital marketing campaigns, product launches, brand storytelling, and performance marketing — from raw footage assembly through to final export
• Produce high-impact video content across all major formats and platforms: social media, paid advertising, YouTube, email, website, and live event experiences
• Apply motion graphics, typography animation, and visual effects to elevate storytelling beyond basic cuts — working natively in After Effects as needed
• Manage the full post-production pipeline: rough cut, sound design, color correction and grading, subtitle and captioning, and platform-optimized exports
• Maintain and evolve Manifest Global's video brand language — ensuring visual consistency, tonal accuracy, and narrative coherence across all video touchpoints
• Collaborate with marketing, content, and design teams to conceptualize and execute compelling visual narratives, contributing creative direction rather than just execution
• Adapt video assets for multiple platforms and formats with an understanding of aspect ratios, duration best practices, and performance-first content principles
• Mentor and provide editorial direction to junior editors or production partners where required
• Incorporate and synthesize feedback from multiple stakeholders efficiently, maintaining creative integrity and timeline discipline
• Stay current with platform trends, editing techniques, and emerging tools — including AI-assisted workflows where appropriate

We are looking for a seasoned Senior Motion Graphics Designer to own how Manifest Global's brand comes alive in motion — across every digital channel, campaign, and product story we tell. This is a hands-on IC role where you will serve as the primary creative force behind our motion language, setting the standard for quality, consistency, and visual impact.

You will conceptualize and craft motion-led assets that span performance advertising, product explainers, social media, and live event experiences — work that directly reaches millions of students, counselors, educators, and institutions globally. We're looking for someone who brings both technical mastery and a strong creative point of view: someone who can independently take a brief from concept to final delivery, elevate the work of those around them, and evolve Cialfo's motion identity as the brand scales.

• Own the end-to-end creation of high-quality motion graphics and animated assets for digital marketing campaigns, product launches, social media, and events — from concept through to final export.
• Develop and maintain Manifest Global's motion design language, ensuring visual consistency and brand integrity across all animated touchpoints.
• Produce animated explainers, promotional videos, performance ads, social-first content, and branded motion systems.
• Translate static brand assets and campaign concepts into compelling motion narratives with strong timing, pacing, and visual rhythm.
• Create animated typography, transitions, visual effects, and kinetic systems that align to — and actively push — brand guidelines.
• Optimize and adapt motion assets for multiple platforms and formats: social, web, email, paid media, and live events.
• Collaborate closely with marketing, content, and product design teams to bring campaign ideas to life, contributing creative direction — not just execution.
• Mentor and provide motion-specific creative direction to junior designers or production partners where required.
• Incorporate and synthesize feedback from multiple stakeholders into polished, on-time deliverables without compromising creative quality.
• Stay ahead of emerging motion trends, tools, and AI-assisted workflows, bringing new capabilities into the team's creative process.

We are looking for a seasoned Senior Graphic Designer to own the visual expression of Manifest Global's brand across all marketing communications — and to act as the creative bridge between our marketing and product design teams, ensuring brand consistency extends seamlessly into our product and service experience.

This is a hands-on IC role. You will be the primary creative force behind compelling, publication-ready work across every major marketing touchpoint: digital advertising, social media, email, print, events, interactive experiences, and corporate collateral. Your work will directly touch millions of students, counselors, educators, and institutions worldwide.

We're looking for someone who brings both craft mastery and strategic brand thinking — someone who can execute independently at a high level, self-direct under ambiguity, and raise the creative bar across the team.

• Lead the design and production of high-quality creatives for digital marketing campaigns, event experiences, interactive activations, and corporate collateral.
• Create and format all visual elements across social, email, print, and out-of-home — with a sharp eye for typography, layout, imagery, iconography, and brand consistency.
• Own Cialfo's brand identity expression across all internal and external-facing design work, serving as the brand guardian for the marketing function.
• Produce short-form motion graphics and video assets to support campaign storytelling across digital platforms.
• Collaborate cross-functionally with marketing, product, and content teams to ensure creative quality, cohesion, and impact across all touchpoints.
• Translate campaign briefs into creative concepts independently, with minimal direction required.
• Incorporate and synthesize feedback from multiple stakeholders into polished final deliverables.
• Mentor and provide creative direction to junior designers or agency partners where required.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo and BridgeU, one of the brands under Manifest Global, which also includes Explore and Kaaiser.

About this role

We're hiring a Content Marketing Lead to own content strategy for Cialfo and BridgeU's K12 platform globally. This isn't a "set strategy and delegate" role, you'll be deeply hands-on. You'll write, brief, edit, ship, and measure. You'll also build the execution infrastructure around you: AI tools, freelancers, and agencies that let you punch well above your weight. Cialfo and BridgeU sells to schools but serves counselors and students. That means your content has to work across three connected audiences - the administrator who signs the contract, the counselor who uses the platform every day, and the student whose outcomes justify the whole thing. Getting all three right is what makes this role genuinely interesting. This role is based in Delhi, India and carries a global remit.

What you'll be doing

• Strategy & editorial leadership
  • Own the global content strategy for Cialfo and BridgeU K12 — across audiences (institutional buyers, counselors, students/parents), markets (India, SEA, China, Middle East, Africa, UK, US), and channels.
  • Build and run a content calendar tied to product launches, GTM campaigns, and the academic calendar across key markets.
  • Define and maintain Cialfo's editorial voice — consistent globally, relevant locally.
• Execution — with AI and external partners
  • Write and edit senior-quality content yourself: thought leadership, case studies, email campaigns, guides.
  • Build an AI-assisted production workflow (Claude, ChatGPT, or equivalent) for first drafts, atomisation, and localisation. Hold the quality bar on everything that comes out of it.
  • Manage a roster of freelance writers and regional contributors across key markets; brief and hold agencies accountable for flagship outputs like annual reports and webinar series.
• B2B2C content programmes
  • For school buyers: thought leadership, research reports, and sales enablement assets that make Cialfo the authoritative voice in K12 counseling globally.
  • For counselors: practical guides, peer case studies, benchmarking tools, and a webinar series that make them better at their jobs — and more reliant on Cialfo.
  • For students and parents: shareable resources that counselors can put in front of students — admissions guides, comparison tools, timelines — that help schools demonstrate value to the people who matter most.
• Localisation
  • Adapt core global content for regional markets using AI translation tools and local contractors.
• Demand generation support
  • Work with the Demand Generation Lead to build pipeline-driving content: gated reports, lead magnets, nurture sequences, ABM assets for priority school accounts.
• Performance
  • Own content KPIs across the B2B2C funnel — traffic, pipeline influence, counselor content adoption, content-attributed retention.
  • Build a reporting dashboard that tells a clear story about what's working and where to invest next.

About you

• Experience
  • 5+ years in content marketing, with a meaningful chunk in B2B or B2B2C Brands.
  • You've owned content strategy across more than one market; not just executed in one.
  • You've managed freelancers and agencies before; you know how to brief well and hold people to a standard.
  • You actively use AI writing tools in your workflow today — not in theory, in practice.
  • You have a strong portfolio: institutional long-form (whitepapers, reports, case studies) and practitioner or consumer-facing content (guides, community content, email).
• What makes you stand out
  • You think in systems, not campaigns — you build content engines that outlast any single brief.
  • You're a strong editor: you can take AI output or a contractor's draft and make it genuinely good.
  • You understand that a school principal, a counselor, and a Year 12 student need completely different content even when you're talking about the same product.
  • You're commercially minded — you care about pipeline, renewal, and revenue, not just page views.
  • You're globally curious - you can follow admissions trends across multiple systems (UK, US, Australia, Asia) and understand how they shape what schools actually care about.
  • You don't wait to be told what to do — you see the gap and fill it.

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

This position is with Cialfo and BridgeU, one of the brands under Manifest Global, which also includes Explore and Kaaiser. 

Who Are We 

The K12 vertical is at the heart of Manifest’s mission — uniting data, technology, and human connection to help young learners discover and pursue their best-fit pathways to college and career success. In Manifest Global, we’re building an ecosystem of transformative education and career brands that empower learners, educators, and institutions across the world.

About This Role 

The Head of Marketing – K12 will own the marketing vision, growth strategy, and P&L for all K12 brands under Manifest Global — currently Cialfo and BridgeU. 

This role requires a leader who can balance strategic foresight with operational precision — someone who understands that marketing in K12 is driven by trust, relationships, and community influence as much as it is by digital reach. You will design and execute an integrated marketing engine across events, client engagement, word-of-mouth advocacy, and digital performance, ensuring consistent growth across global markets. 

Department: Central Marketing 
Hiring Manager: COO, Manifest Global 
Eventual Reporting To: VP, Central Marketing 

What You Will Be Doing 

What You Will Execute On a Day-to-Day Basis: 

• Oversee marketing for all K12 brands — Cialfo and BridgeU — ensuring consistent growth, alignment, and brand integrity.
• Lead integrated campaigns across events, school engagement programs, partnerships, referral initiatives, and digital acquisition channels.
• Partner closely with Sales, Product, and Customer Success to design client engagement and retention strategies.
• Manage and measure marketing performance across channels, tracking MQL velocity, conversion, and ROI.
• Drive advocacy and community marketing programs that amplify word-of-mouth and client-led storytelling.
• Oversee content calendars, creative output, and digital presence to ensure consistent narrative and positioning.
• Maintain fiscal discipline — managing budgets, monitoring marketing ROI, and tracking contribution to revenue and P&L targets. 

What You Will Lead, Strategize & Develop on a Regular Basis: 

• Define and execute the growth strategy for the K12 business, including revenue and profitability ownership.
• Lead the creation of a multi-channel marketing ecosystem — blending events, advocacy, and digital performance to drive brand preference and pipeline growth.
• Build and execute an annual marketing and growth plan for the K12 vertical, including forecasts, KPIs, and investment priorities.
• Architect the shared K12 narrative across Cialfo and BridgeU — connecting them under Manifest’s purpose while respecting brand independence.
• Partner with Product and RevOps to align marketing data, attribution, and feedback loops that inform decision-making.
• Drive market expansion initiatives — supporting new geographies, partnerships, and institutional collaborations.
• Mentor and scale a global marketing team — empowering brand leads, campaign managers, and event strategists.
• Represent marketing performance and growth insights in quarterly business reviews and leadership forums. 

About You 

• Qualifications:
  • A bachelor’s degree in Marketing, Communications, Business, or a related field. 
• Experience:
  • 10–15 years of experience in marketing leadership, with at least 5 years overseeing multiple markets or brands.
  • Proven track record in P&L ownership, revenue-driven marketing, and integrated growth strategy.
  • Deep understanding of the education sector, particularly K12, edtech, or B2B2C ecosystems. 
• Skills: 
  • Expertise in multi-channel marketing, spanning events, client engagement, referrals, and digital channels.
  • Strong command of brand management, demand generation, and community building in global markets.
  • Proficiency in analyzing marketing performance metrics, forecasting growth, and managing budgets.
  • Excellent storytelling skills and experience managing cross-border creative teams and agency partners.
  • Ability to connect marketing strategy with business outcomes and communicate impact across leadership levels.
  • Strong commercial acumen with the ability to translate marketing investments into revenue outcomes. 
• Qualities: 
  • You think like a GM of growth — commercially minded, yet brand-conscious and deeply customer-centric.
  • You’re equally comfortable in a boardroom or at a school event — translating strategy into relationships.
  • You thrive in fast-moving, global environments where storytelling meets analytics.
  • You lead through influence and empathy, bringing diverse teams together under one purpose.
  • You are purpose-driven, mission-aligned, and passionate about transforming the future of education. 
• You’re a Notch Above If You Have: 
  • Experience managing both demand generation and brand marketing P&L at regional or global scale.
  • Proven success using word-of-mouth and referral ecosystems as a growth driver.
  • Experience building community-led growth or ambassador programs in education or SaaS.
  • Deep familiarity with school partnerships, counselor networks, and B2B2C engagement models.
  • Comfort working with multi-brand architecture, acquisitions, and post-integration marketing alignment.