Side-by-side distribution
Performance Marketing
$100,000
median · per year, annualized USD
- Disclosing
- 39.5%
- Live roles
- 329
Product Marketing
$165,000
median · per year, annualized USD
- Disclosing
- 53.2%
- Live roles
- 1,085
Highest-paying jobs
Senior Performance Marketing Manager
Senior Paid Media Manager
Paid Media Marketing Manager
Senior Manager of Digital Experience – Performance Marketing
Sr Manager, Performance Marketing - Amazon
Senior Performance Marketing Manager, Global Paid Social & Mobile UA
Manager, Performance Creative Strategy (Paid Media)
Performance Marketer
Account Manager (Performance Marketing)
Senior Performance Marketing Manager
Highest-paying jobs
Product Marketing, Messaging Lead
Product Marketing Lead, API Models & Research
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
Senior Product Marketing Manager
Product Marketing Lead
Sr. Manager, Ads Product Marketing- PerformanceAutomation
Product Marketing Manager, Platform
Principal Product Marketing Manager - Cloud Memory
Product Marketing Lead, ChatGPT Work
Principal Product Marketing Manager, Foundation AI
Top companies hiring
| Company | Median | Roles |
|---|---|---|
EverAI
|
$95,268 | 20 |
Clients Blackbox, Inc.
|
$115,000 | 16 |
|
Suno
|
$157,500 | 3 |
Upstart
|
$165,300 | 2 |
| AX Axon | $143,203 | 2 |
Formlabs
|
$130,000 | 2 |
1Password
|
$127,000 | 2 |
| PG Procter & Gamble | $104,100 | 2 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
| SA Salesforce | $180,150 | 9 |
KLA
|
$151,050 | 9 |
Braze
|
$153,250 | 8 |
Abbott
|
$170,500 | 6 |
Klaviyo
|
$145,000 | 6 |
Grafana Labs
|
$123,892 | 6 |
|
OpenAI
|
$299,500 | 5 |
DigitalOcean
|
$215,000 | 5 |
Performance Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| Seattle | $171,000 | 3 |
| Los Angeles | $160,000 | 5 |
| San Francisco | $157,500 | 9 |
| Boston | $146,250 | 3 |
| Chicago | $133,750 | 6 |
| New York | $120,000 | 22 |
| Austin | $115,000 | 6 |
| Toronto | $96,409 | 4 |
| London | $80,256 | 3 |
Product Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| Los Angeles | $210,675 | 9 |
| San Francisco | $195,000 | 128 |
| Seattle | $181,025 | 22 |
| New York | $177,500 | 117 |
| Austin | $170,000 | 17 |
| Atlanta | $162,325 | 6 |
| Denver | $155,948 | 11 |
| Chicago | $153,000 | 35 |
| London | $147,037 | 10 |
| Boston | $145,000 | 15 |
Performance Marketing vs Product Marketing: which pays more?
The median for Performance Marketing is $100,000 per year (typically $89,875–$142,500), versus $165,000 for Product Marketing ($135,000–$190,000). That puts Product Marketing about 65% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Performance Marketing and Product Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.