Side-by-side distribution
Performance Marketing
$113,750
median · per year, annualized USD
- Disclosing
- 38.3%
- Live roles
- 282
Product Marketing
$162,500
median · per year, annualized USD
- Disclosing
- 52.2%
- Live roles
- 1,157
Highest-paying jobs
Principal Product Marketing Manager - GenStudio for Performance Marketing
Senior Performance Marketing Manager
Senior Performance Marketing Manager
Performance Marketing Manager
Performance Marketing Manager, International
Manager - Global Performance Marketing Technology
Performance Marketing Manager, Paid Social & EMEA Growth
Senior Manager, Performance Marketing, SEM
Paid Media Senior Manager
Senior Manager of Digital Experience – Performance Marketing
Highest-paying jobs
Principal Product Marketing Manager, DataAI Privacy
Product Marketing Lead, API Models & Research
Principal Product Marketing Manager, DataAI Privacy
Product Marketing Lead
Product Lead, Growth Marketing
Principal Product Marketing Manager - Cloud Memory
Product Marketing Lead, Consumer Subscriptions
Product Marketing Lead, Executive Engagement
Integrated Marketing Manager, Product & Model Launches
Product Marketing Lead, ChatGPT Work
EverAI
Harvey
VML
Suno
Talkspace Corporate
Formlabs
Top companies hiring
| Company | Median | Roles |
|---|---|---|
|
Adobe
|
$220,725 | 13 |
|
OpenAI
|
$266,250 | 10 |
KLA
|
$151,050 | 10 |
| SA Salesforce | $180,150 | 9 |
Braze
|
$153,250 | 8 |
Edwards Lifesciences
|
$171,250 | 6 |
|
Abbott
|
$171,000 | 6 |
HP
|
$133,425 | 6 |
Product Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $192,425 | 120 |
| Seattle | $180,150 | 31 |
| New York | $174,000 | 119 |
| Austin | $172,500 | 21 |
| Los Angeles | $163,200 | 8 |
| Atlanta | $159,375 | 9 |
| Denver | $159,252 | 13 |
| Boston | $154,583 | 14 |
| Chicago | $151,500 | 32 |
| London | $133,066 | 12 |
Performance Marketing vs Product Marketing: which pays more?
The median for Performance Marketing is $113,750 per year (typically $91,875–$155,644), versus $162,500 for Product Marketing ($135,000–$186,425). That puts Product Marketing about 43% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Performance Marketing and Product Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.