Side-by-side distribution
Demand Generation
$138,550
median · per year, annualized USD
- Disclosing
- 48.9%
- Live roles
- 141
Performance Marketing
$115,000
median · per year, annualized USD
- Disclosing
- 35.7%
- Live roles
- 314
Highest-paying jobs
Sr. Growth & Demand Generation Manager
Principal Demand Generation Manager, Campaign Development
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Senior Manager, Demand Generation Operations
Senior Manager, Demand Generation
Senior Demand Generation & Campaign Strategy Manager
Senior Program Manager, Demand Generation
Demand Generation Manager, AI
Highest-paying jobs
Senior Performance Marketing Manager
Senior Paid Media Manager
Paid Media Marketing Manager
Senior Manager of Digital Experience – Performance Marketing
Sr Manager, Performance Marketing - Amazon
Senior Performance Marketing Manager, Global Paid Social & Mobile UA
Performance Marketing Manager
Manager, Performance Creative Strategy (Paid Media)
Performance Marketer
Account Manager (Performance Marketing)
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Clients Blackbox, Inc.
|
$115,000 | 8 |
Motive
|
$100,500 | 3 |
Envoy
|
$133,750 | 2 |
Grafana Labs
|
$94,697 | 2 |
|
Databricks
|
$244,425 | 1 |
|
OpenAI
|
$239,500 | 1 |
|
LightSource
|
$225,000 | 1 |
|
Opal Security
|
$215,000 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
|
Clients Blackbox, Inc.
|
$115,000 | 16 |
|
Suno
|
$157,500 | 3 |
Upstart
|
$165,300 | 2 |
| AX Axon | $143,203 | 2 |
Formlabs
|
$130,000 | 2 |
1Password
|
$127,000 | 2 |
The Economist Group
|
$104,875 | 2 |
| PG Procter & Gamble | $104,100 | 2 |
Performance Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| Seattle | $171,000 | 3 |
| Los Angeles | $160,000 | 5 |
| San Francisco | $158,750 | 10 |
| Boston | $146,250 | 3 |
| New York | $125,000 | 23 |
| Chicago | $125,000 | 5 |
| Austin | $115,000 | 6 |
| Toronto | $88,318 | 3 |
Demand Generation vs Performance Marketing: which pays more?
The median for Demand Generation is $138,550 per year (typically $104,500–$157,500), versus $115,000 for Performance Marketing ($83,000–$152,850). That puts Demand Generation about 20% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.