Side-by-side distribution
Demand Generation
$132,500
median · per year, annualized USD
- Disclosing
- 45.5%
- Live roles
- 110
Performance Marketing
$103,045
median · per year, annualized USD
- Disclosing
- 40.2%
- Live roles
- 224
Highest-paying jobs
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Demand Generation Manager, AI
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Demand Generation Manager, Enterprise
Senior Manager, Demand Generation, WordPress VIP
Highest-paying jobs
Senior Performance Marketing Manager
Performance Marketing Manager
Senior Performance Marketing Manager
Performance Marketing Manager, International
Senior Manager, Performance Marketing, SEM
Performance Marketing Manager, Paid Social & EMEA Growth
Sr Manager, Performance Marketing - Amazon
Senior Performance Marketing Manager, Paid Social
Senior Performance Marketing Manager, Paid Search
Senior Performance Marketing Manager, Paid Search
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$106,313 | 4 |
|
Glean
|
$175,000 | 2 |
commercetools
|
$105,000 | 2 |
Relay
|
$102,851 | 2 |
Motive
|
$101,750 | 2 |
|
OpenAI
|
$239,500 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
EverAI
|
$98,319 | 13 |
|
Harvey
|
$170,000 | 8 |
|
Airwallex
|
$140,000 | 5 |
VML
|
$72,500 | 4 |
|
Sierra
|
$232,500 | 2 |
Talkspace Corporate
|
$131,250 | 2 |
Formlabs
|
$130,000 | 2 |
GoCardless
|
$117,939 | 2 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $155,000 | 8 |
| New York | $122,500 | 7 |
| Austin | $105,000 | 3 |
| Boston | $105,000 | 4 |
| Toronto | $97,180 | 4 |
Demand Generation vs Performance Marketing: which pays more?
The median for Demand Generation is $132,500 per year (typically $105,000–$147,500), versus $103,045 for Performance Marketing ($90,625–$149,750). That puts Demand Generation about 29% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.