Side-by-side distribution
Demand Generation
$132,500
median · per year, annualized USD
- Disclosing
- 39.7%
- Live roles
- 136
Product Marketing
$162,500
median · per year, annualized USD
- Disclosing
- 52.3%
- Live roles
- 1,156
Highest-paying jobs
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Demand Generation Sr Manager - Customer Experiences for Slack
Senior Program Manager, Demand Generation
Demand Generation Manager, AI
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Manager, Demand Generation, WordPress VIP
Highest-paying jobs
Principal Product Marketing Manager, DataAI Privacy
Product Marketing Lead, API Models & Research
Principal Product Marketing Manager, DataAI Privacy
Product Marketing Lead
Product Lead, Growth Marketing
Principal Product Marketing Manager - Cloud Memory
Product Marketing Lead, Executive Engagement
Integrated Marketing Manager, Product & Model Launches
Product Marketing Lead, Consumer Subscriptions
Product Marketing Lead, ChatGPT Work
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$106,313 | 4 |
|
Glean
|
$175,000 | 2 |
commercetools
|
$105,000 | 2 |
Relay
|
$102,851 | 2 |
Motive
|
$101,750 | 2 |
|
OpenAI
|
$239,500 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Adobe
|
$220,725 | 13 |
|
OpenAI
|
$266,250 | 10 |
KLA
|
$151,050 | 10 |
| SA Salesforce | $180,150 | 9 |
Braze
|
$153,250 | 8 |
Edwards Lifesciences
|
$171,250 | 6 |
Abbott
|
$171,000 | 6 |
HP
|
$133,425 | 6 |
Product Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $192,425 | 120 |
| Seattle | $180,150 | 31 |
| New York | $174,000 | 119 |
| Austin | $172,500 | 21 |
| Los Angeles | $163,200 | 8 |
| Atlanta | $159,375 | 9 |
| Denver | $159,252 | 13 |
| Boston | $154,583 | 14 |
| Chicago | $151,500 | 32 |
| London | $133,066 | 12 |
Demand Generation vs Product Marketing: which pays more?
The median for Demand Generation is $132,500 per year (typically $105,000–$150,500), versus $162,500 for Product Marketing ($135,000–$186,750). That puts Product Marketing about 23% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Product Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.