Side-by-side distribution
Demand Generation
$134,839
median · per year, annualized USD
- Disclosing
- 50%
- Live roles
- 138
Product Marketing
$165,000
median · per year, annualized USD
- Disclosing
- 52.3%
- Live roles
- 1,081
Highest-paying jobs
Sr. Growth & Demand Generation Manager
Principal Demand Generation Manager, Campaign Development
Senior Manager Demand Generation
Founding Demand Generation Manager
Senior Manager, Demand Generation
Senior Demand Generation & Campaign Strategy Manager
Senior Program Manager, Demand Generation
Demand Generation Manager, AI
Senior Demand Generation Manager
Senior Demand Generation Manager
Highest-paying jobs
Product Marketing, Messaging Lead
Product Marketing Lead, API Models & Research
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
Senior Product Marketing Manager
Product Marketing Lead
Sr. Manager, Ads Product Marketing- PerformanceAutomation
Product Marketing Manager, Platform
Principal Product Marketing Manager - Cloud Memory
Product Marketing Lead, ChatGPT Work
Principal Product Marketing Manager, Foundation AI
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Clients Blackbox, Inc.
|
$115,000 | 8 |
Motive
|
$100,500 | 3 |
Envoy
|
$133,750 | 2 |
|
Databricks
|
$244,425 | 1 |
|
LightSource
|
$225,000 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
|
Assort Health
|
$180,000 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
KLA
|
$151,050 | 9 |
Braze
|
$153,250 | 8 |
Abbott
|
$170,500 | 6 |
Klaviyo
|
$145,000 | 6 |
|
OpenAI
|
$299,500 | 5 |
DigitalOcean
|
$215,000 | 5 |
T-Mobile
|
$167,650 | 5 |
MKS Instruments
|
$155,000 | 5 |
Product Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| Los Angeles | $206,338 | 8 |
| San Francisco | $195,000 | 124 |
| Seattle | $186,550 | 16 |
| New York | $177,500 | 116 |
| Austin | $170,000 | 16 |
| Denver | $161,799 | 12 |
| Atlanta | $147,500 | 4 |
| London | $147,037 | 10 |
| Chicago | $146,250 | 28 |
| Boston | $145,000 | 15 |
Demand Generation vs Product Marketing: which pays more?
The median for Demand Generation is $134,839 per year (typically $108,125–$155,000), versus $165,000 for Product Marketing ($135,000–$190,000). That puts Product Marketing about 22% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Product Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.