Demand Generation vs SEO

Put two roles head to head — any role, in any location or worldwide-remote.

Side A

Side B

Demand Generation pays about 42% more at the median.

Side-by-side distribution

Demand Generation SEO
$132.5k
$93.5k
$16.5k box = 25th–75th · whiskers = 10th–90th $186.7k

Demand Generation

$132,500

median · per year, annualized USD

Median over time ▼ -23%
$172,000 $132,500
$105k 25th
$132.5k Median
$150.5k 75th
$96k
$175k
Box 25th–75th · whiskers 10th–90th Full range $50k – $252k · outliers off-axis
Disclosing
39.7%
Live roles
136

SEO

$93,500

median · per year, annualized USD

Median over time ▼ -6.5%
$100,000 $93,500
$70k 25th
$93.5k Median
$125k 75th
$28.3k
$150k
Box 25th–75th · whiskers 10th–90th Full range $12.7k – $271.2k · outliers off-axis
Disclosing
26.4%
Live roles
261

Top companies hiring

Company Median Roles
Grafana Labs $106,313 4
Glean $175,000 2
commercetools $105,000 2
Relay $102,851 2
Motive $101,750 2
OpenAI $239,500 1
Opal Security $215,000 1
Basis AI $187,500 1

Top companies hiring

Company Median Roles
Air Apps $46,717 10
Modern Family Law $115,000 4
FP Fresh Prints $83,200 2
Moxie $72,900 2
Omnicom Media $72,500 2
DE DEPT® $65,050 2
dentalcorp $64,804 2
Hunt St $19,379 2

Demand Generation salary by location

Location Median Roles
San Francisco $155,000 8
Seattle $141,250 3
New York $131,250 8
Austin $105,000 3
Boston $105,000 4
Toronto $97,180 4

SEO salary by location

Location Median Roles
San Francisco $133,900 8
New York $108,750 8
Toronto $64,240 3

Demand Generation vs SEO: which pays more?

The median for Demand Generation is $132,500 per year (typically $105,000–$150,500), versus $93,500 for SEO ($70,000–$125,000). That puts Demand Generation about 42% ahead at the median.

Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and SEO are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.

See full salary data

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