Side-by-side distribution
Demand Generation
$139,063
median · per year, annualized USD
- Disclosing
- 51.4%
- Live roles
- 105
Marketing Manager
$145,075
median · per year, annualized USD
- Disclosing
- 43.3%
- Live roles
- 3,622
Highest-paying jobs
B2B Demand Generation Marketing Manager
Sr Demand Generation Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
Principal Demand Generation Manager
Demand Generation Manager
Demand Gen Manager
Founding Demand Generation Manager
Demand Generation Manager
Senior Manager, Digital Demand Generation
Highest-paying jobs
Performance Marketing Manager
Performance Marketing Lead (Social Media Ads)
Senior Manager, Search Marketing
Performance Marketing Lead (Google & Microsoft Ads)
Digital Marketing Manager
Senior Performance Marketing Manager - Latin America
Senior Performance Marketing Manager - SEA
Senior Performance Marketing Manager - Australia
Senior Performance Marketing Manager - Taiwan
Senior Performance Marketing Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$105,227 | 4 |
|
Afresh
|
$198,000 | 2 |
| CR Cresta | $142,500 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
| AU Auctane | $416,000 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
|
Databricks
|
$228,475 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Brex
|
$151,533 | 21 |
Launch Potato
|
$135,000 | 18 |
Airwallex
|
$174,000 | 15 |
DoorDash USA
|
$176,400 | 14 |
Socure
|
$192,500 | 12 |
Verkada
|
$158,750 | 12 |
Lyft
|
$144,000 | 10 |
Air Apps
|
$59,364 | 10 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $175,000 | 9 |
| Austin | $147,500 | 3 |
| New York | $136,000 | 10 |
| Chicago | $82,500 | 3 |
Demand Generation vs Marketing Manager: which pays more?
The median for Demand Generation is $139,063 per year (typically $104,000–$174,538), versus $145,075 for Marketing Manager ($115,000–$175,000). That puts Marketing Manager about 4% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Marketing Manager are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.