Side-by-side distribution
Demand Generation
$138,550
median · per year, annualized USD
- Disclosing
- 48.9%
- Live roles
- 141
Growth
$163,475
median · per year, annualized USD
- Disclosing
- 43.1%
- Live roles
- 1,493
Highest-paying jobs
Sr. Growth & Demand Generation Manager
Principal Demand Generation Manager, Campaign Development
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Senior Manager, Demand Generation Operations
Senior Manager, Demand Generation
Senior Demand Generation & Campaign Strategy Manager
Senior Program Manager, Demand Generation
Demand Generation Manager, AI
Highest-paying jobs
Partner Growth Manager (LATAM)
Data Engineering Manager, Growth & Revenue
Head of Growth
Engineering Manager, Growth
Product Manager, Multi-Cloud Growth - Google
Engineering Manager, Growth
Manager– Growth Sales (AI-Native)
B2B Ecosystem Lead, Partner Growth
Product Design Lead, Growth - Codex
Head of Creator Growth
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Clients Blackbox, Inc.
|
$115,000 | 8 |
Motive
|
$100,500 | 3 |
Envoy
|
$133,750 | 2 |
Grafana Labs
|
$94,697 | 2 |
|
Databricks
|
$244,425 | 1 |
|
OpenAI
|
$239,500 | 1 |
|
LightSource
|
$225,000 | 1 |
|
Opal Security
|
$215,000 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Brex
|
$177,323 | 14 |
|
Clients Blackbox, Inc.
|
$115,000 | 14 |
Airwallex
|
$213,500 | 13 |
Compass
|
$105,000 | 12 |
Metropolis
|
$200,000 | 11 |
|
OpenAI
|
$282,000 | 7 |
Verkada
|
$185,000 | 7 |
|
Acceleration Partners
|
$82,500 | 7 |
Growth salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $210,750 | 124 |
| Seattle | $200,000 | 32 |
| Boston | $169,000 | 31 |
| New York | $168,500 | 191 |
| Los Angeles | $160,500 | 25 |
| Chicago | $159,200 | 31 |
| Denver | $158,807 | 13 |
| London | $121,500 | 12 |
| Atlanta | $120,000 | 12 |
| Austin | $112,500 | 25 |
Demand Generation vs Growth: which pays more?
The median for Demand Generation is $138,550 per year (typically $104,500–$157,500), versus $163,475 for Growth ($122,500–$200,156). That puts Growth about 18% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Growth are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.