Side-by-side distribution
Demand Generation
$139,063
median · per year, annualized USD
- Disclosing
- 51.4%
- Live roles
- 105
Growth
$155,000
median · per year, annualized USD
- Disclosing
- 41.4%
- Live roles
- 1,250
Highest-paying jobs
B2B Demand Generation Marketing Manager
Sr Demand Generation Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
Principal Demand Generation Manager
Demand Generation Manager
Demand Gen Manager
Founding Demand Generation Manager
Demand Generation Manager
Demand Gen, Senior Manager
Highest-paying jobs
Senior Growth Manager
Senior Growth Manager
Senior Growth Manager, Poland(Remote)
Senior Growth Manager, Romania(Remote)
Senior Growth Manager, Ukraine(Remote)
Senior Growth Manager
Senior Growth Manager
Senior Growth Manager
Senior Growth Manager
Growth Marketing Lead
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$105,227 | 4 |
|
Afresh
|
$198,000 | 2 |
| CR Cresta | $142,500 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
| AU Auctane | $416,000 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
|
Databricks
|
$228,475 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Airwallex
|
$192,000 | 17 |
Compass
|
$105,000 | 11 |
Almedia
|
$96,814 | 10 |
|
DoiT
|
$1,000,000 | 9 |
Brex
|
$211,275 | 8 |
DoorDash USA
|
$115,920 | 8 |
Launch Potato
|
$160,000 | 6 |
Oscar Health
|
$155,095 | 6 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $175,000 | 9 |
| Austin | $147,500 | 3 |
| New York | $136,000 | 10 |
| Chicago | $82,500 | 3 |
Growth salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $198,000 | 110 |
| Seattle | $171,625 | 18 |
| New York | $160,000 | 152 |
| Denver | $156,500 | 10 |
| Atlanta | $156,297 | 8 |
| Austin | $142,500 | 24 |
| Boston | $140,000 | 19 |
| London | $138,404 | 16 |
| Chicago | $129,500 | 10 |
| Los Angeles | $125,000 | 14 |
Demand Generation vs Growth: which pays more?
The median for Demand Generation is $139,063 per year (typically $104,000–$174,538), versus $155,000 for Growth ($119,995–$196,264). That puts Growth about 11% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Growth are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.