Side-by-side distribution
Demand Generation
$132,500
median · per year, annualized USD
- Disclosing
- 45.5%
- Live roles
- 110
Growth
$159,750
median · per year, annualized USD
- Disclosing
- 41.4%
- Live roles
- 1,222
Highest-paying jobs
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Demand Generation Manager, AI
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Demand Generation Manager, Enterprise
Senior Manager, Demand Generation, WordPress VIP
Highest-paying jobs
Growth Marketing Lead
Account Growth Manager (VIC)
Head of Growth
Engineering Manager, Growth
Product Manager, Multi-Cloud Growth - Google
Product Manager, Growth
Manager– Growth Sales (AI-Native)
Growth Lead - Sell Side
Fractional Growth Product Manager (Part-Time 1099 Contract)
Product Design Lead, Growth - Codex
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$106,313 | 4 |
|
Glean
|
$175,000 | 2 |
commercetools
|
$105,000 | 2 |
Relay
|
$102,851 | 2 |
Motive
|
$101,750 | 2 |
|
OpenAI
|
$239,500 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Compass
|
$105,000 | 17 |
Airwallex
|
$187,500 | 15 |
Brex
|
$188,145 | 12 |
Airbnb
|
$92,344 | 6 |
Clients Blackbox, Inc.
|
$85,000 | 6 |
Fundraise Up
|
$7,016 | 6 |
|
OpenAI
|
$282,000 | 5 |
Fivetran
|
$183,119 | 5 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $155,000 | 8 |
| New York | $122,500 | 7 |
| Austin | $105,000 | 3 |
| Boston | $105,000 | 4 |
| Toronto | $97,180 | 4 |
Growth salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $199,625 | 116 |
| Seattle | $193,073 | 26 |
| Denver | $169,000 | 6 |
| New York | $165,000 | 160 |
| Boston | $161,250 | 10 |
| London | $140,000 | 5 |
| Chicago | $130,000 | 12 |
| Austin | $126,250 | 16 |
| Los Angeles | $112,500 | 14 |
| Toronto | $105,599 | 18 |
Demand Generation vs Growth: which pays more?
The median for Demand Generation is $132,500 per year (typically $105,000–$147,500), versus $159,750 for Growth ($117,300–$200,156). That puts Growth about 21% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Growth are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.