Side-by-side distribution
Content Marketing
$119,063
median · per year, annualized USD
- Disclosing
- 42.1%
- Live roles
- 190
Demand Generation
$131,250
median · per year, annualized USD
- Disclosing
- 44.5%
- Live roles
- 110
Highest-paying jobs
Brand and Content Strategist
Content Marketing Manager, Demand Generation
Content Strategist
Senior Content Marketing Manager
Senior Manager, Content Marketing Nonprofits
Content Marketer
Startup Content Marketing Manager
Sr. Product Marketing Manager - Event Content
Content Marketing Manager
Senior Content Marketer
Highest-paying jobs
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Demand Generation Manager, AI
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Manager, Demand Generation, WordPress VIP
Demand Generation Manager
Kanopi
Esri
Formlabs
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$106,313 | 4 |
|
Glean
|
$175,000 | 2 |
commercetools
|
$105,000 | 2 |
Relay
|
$102,851 | 2 |
Motive
|
$101,750 | 2 |
|
OpenAI
|
$239,500 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
Content Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $163,750 | 12 |
| New York | $147,500 | 7 |
| Boston | $108,810 | 3 |
| Toronto | $85,517 | 3 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $155,000 | 8 |
| New York | $122,500 | 7 |
| Austin | $105,000 | 3 |
| Boston | $105,000 | 3 |
| Toronto | $97,180 | 4 |
Content Marketing vs Demand Generation: which pays more?
The median for Content Marketing is $119,063 per year (typically $86,013–$148,250), versus $131,250 for Demand Generation ($105,000–$148,250). That puts Demand Generation about 10% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Demand Generation are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.