Side-by-side distribution
Content Marketing
$131,250
median · per year, annualized USD
- Disclosing
- 39.4%
- Live roles
- 236
Demand Generation
$140,000
median · per year, annualized USD
- Disclosing
- 47.4%
- Live roles
- 135
Highest-paying jobs
Principal Clinical Content- Physician (Clinical AI Strategist - UpToDate®) - Partnerships
Marketing Manager, Consumer Creative & Content
Senior Marketing Manager, Content Excellence Engagement
Senior Marketing Manager, Content Excellence Execution
Content Strategist, Product
Content Marketing Manager, Demand Generation
B2B Marketing Manager, Content & Social
Content Marketing Manager
Content Marketing Manager
Content Marketing Manager
Highest-paying jobs
Sr. Growth & Demand Generation Manager
Principal Demand Generation Manager, Campaign Development
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Senior Manager, Demand Generation Operations
Senior Manager, Demand Generation
Senior Demand Generation & Campaign Strategy Manager
Senior Program Manager, Demand Generation
Demand Generation Manager, AI
Legora AB
iCapital
AeroVect
Formlabs
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Motive
|
$100,500 | 3 |
Glean
|
$175,000 | 2 |
Envoy
|
$133,750 | 2 |
Grafana Labs
|
$94,697 | 2 |
|
Databricks
|
$244,425 | 1 |
|
OpenAI
|
$239,500 | 1 |
|
LightSource
|
$225,000 | 1 |
|
Opal Security
|
$215,000 | 1 |
Content Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $173,500 | 15 |
| New York | $158,750 | 18 |
| Chicago | $137,525 | 6 |
| Boston | $130,000 | 3 |
| Toronto | $93,128 | 4 |
Content Marketing vs Demand Generation: which pays more?
The median for Content Marketing is $131,250 per year (typically $102,713–$163,750), versus $140,000 for Demand Generation ($105,500–$157,500). That puts Demand Generation about 7% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Demand Generation are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.