Side-by-side distribution
Content Marketing
$112,500
median · per year, annualized USD
- Disclosing
- 42.7%
- Live roles
- 185
Demand Generation
$137,563
median · per year, annualized USD
- Disclosing
- 53.3%
- Live roles
- 105
Highest-paying jobs
Senior Content Marketing Manager, Storytelling
Content Strategist
Founding Content Marketing Manager
Temporary Senior Strategist long form content / YouTube | 20 hrs / week
Product Marketer (Content)
Sr. Content Marketing Manager
Sr. Content Marketing Manager
Sales Enablement Content Strategist
Contract Senior Strategist, Content & Campaigns (Evergreen)
Senior Content Marketing Manager
Highest-paying jobs
B2B Demand Generation Marketing Manager
Sr Demand Generation Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
Principal Demand Generation Manager
Demand Generation Manager
Demand Gen Manager
Founding Demand Generation Manager
Demand Generation Manager
Demand Gen, Senior Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Esri
|
$133,016 | 3 |
| KA Kalepa | $14,560 | 3 |
Formlabs
|
$116,250 | 2 |
Hire Hangar
|
$25,500 | 2 |
|
space150
|
$208,000 | 1 |
|
Retell AI
|
$205,000 | 1 |
|
Normal Computing Corporation
|
$188,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$105,227 | 4 |
|
Afresh
|
$198,000 | 2 |
| CR Cresta | $142,500 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
| AU Auctane | $416,000 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
|
Databricks
|
$228,475 | 1 |
Content Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $141,250 | 9 |
| New York | $130,000 | 9 |
| Austin | $117,500 | 3 |
| Los Angeles | $102,500 | 5 |
| London | $99,110 | 4 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $175,000 | 9 |
| Austin | $147,500 | 3 |
| New York | $136,000 | 10 |
| Chicago | $82,500 | 3 |
Content Marketing vs Demand Generation: which pays more?
The median for Content Marketing is $112,500 per year (typically $85,668–$140,000), versus $137,563 for Demand Generation ($103,113–$173,613). That puts Demand Generation about 22% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Demand Generation are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.