Content Marketing vs Demand Generation

Coloque duas funções frente a frente — qualquer função, em qualquer local ou remoto global.

Lado A

Lado B

Demand Generation paga cerca de 7% a mais na mediana.

Distribuição lado a lado

Content Marketing Demand Generation
$130k
$138.6k
$73.5k caixa = percentil 25–75 · hastes = percentil 10–90 $204.5k

Content Marketing

$130,000

mediana · por ano, anualizado em USD

Mediana ao longo do tempo ▼ -7.1%
$140,000 $130,000
$102.5k 25º
$130k Mediana
$165k 75º
$82.6k
$195.5k
Caixa percentil 25–75 · hastes percentil 10–90 Faixa completa $7.2k – $310k · outliers fora do eixo
Divulgando
39.5%
Vagas ativas
233
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Demand Generation

$138,550

mediana · por ano, anualizado em USD

Mediana ao longo do tempo ▼ -19.4%
$172,000 $138,550
$104.5k 25º
$138.6k Mediana
$157.5k 75º
$87.2k
$180k
Caixa percentil 25–75 · hastes percentil 10–90 Faixa completa $33.3k – $300k · outliers fora do eixo
Divulgando
48.9%
Vagas ativas
141
Explorar vagas Definir alerta

Vagas mais bem pagas

Wolters Kluwer

Principal Clinical Content- Physician (Clinical AI Strategist - UpToDate®) - Partnerships

Wolters Kluwer · USA - Waltham, MA

$173,500 – $310,000 Abbott

Marketing Manager, Consumer Creative & Content

Abbott · United States - California - Alame…

$148,700 – $297,300 Roche

Senior Marketing Manager, Content Excellence Engagement

Roche · South San Francisco

$155,200 – $288,200 Roche

Senior Marketing Manager, Content Excellence Execution

Roche · South San Francisco

$155,200 – $288,200 Figma

Content Strategist, Product

Figma · San Francisco, CA • New York, NY •…

$127,000 – $269,000 OpenAI

Content Marketing Manager, Demand Generation

OpenAI · San Francisco

$227,000 – $252,000 Block

B2B Marketing Manager, Content & Social

Block · Bay Area, CA, United States of Ame…

$163,600 – $245,400 AppLovin

Content Marketing Manager - Growth Marketing

AppLovin · Los Angeles/Santa Monica, CA +2

$170,100 – $243,000 DoorDash USA

Senior Manager, Sales Content Strategy, Ads Marketing

DoorDash USA · New York, NY +11

$159,800 – $235,000 Reducto

Sr. Content Marketing Manager

Reducto · San Francisco Office

$160,000 – $225,000

Vagas mais bem pagas

LightSource

Sr. Growth & Demand Generation Manager

LightSource · San Francisco Office

$150,000 – $300,000 Databricks

Principal Demand Generation Manager, Campaign Development

Databricks · United States

$205,800 – $283,050 OpenAI

Content Marketing Manager, Demand Generation

OpenAI · San Francisco

$227,000 – $252,000 Opal Security

Senior Manager Demand Generation

Opal Security · San Francisco

$180,000 – $250,000 Basis AI

Founding Demand Generation Manager

Basis AI · New York Office

$150,000 – $225,000 Abnormal

Senior Manager, Demand Generation Operations

Abnormal · Remote - USA

$153,000 – $220,000 Assort Health

Senior Manager, Demand Generation

Assort Health · San Francisco

$165,000 – $195,000 Relativity

Senior Program Manager, Demand Generation

Relativity · Illinois

$128,000 – $192,000 Agility Robotics

Senior Demand Generation & Campaign Strategy Manager

Agility Robotics · Remote

$123,000 – $192,000 Suite Studios

Demand Generation Manager, AI

Suite Studios · Remote

$170,000 – $190,000

Principais empresas contratando

Empresa Mediana Funções
Abbott $149,000 3
Roche $221,700 2
Verkada $181,250 2
Legora AB $173,500 2
iCapital $157,500 2
AeroVect $116,185 2
Formlabs $115,000 2
Wolters Kluwer $241,750 1

Principais empresas contratando

Empresa Mediana Funções
Clients Blackbox, Inc. $115,000 8
Motive $100,500 3
Envoy $133,750 2
Grafana Labs $94,697 2
Databricks $244,425 1
OpenAI $239,500 1
LightSource $225,000 1
Opal Security $215,000 1

Salário de Content Marketing por local

Local Mediana Funções
San Francisco $171,750 16
New York $157,500 19
Chicago $137,525 6
Boston $130,000 3
Austin $120,000 3
Toronto $93,128 4

Salário de Demand Generation por local

Local Mediana Funções
San Francisco $180,000 9
New York $160,000 9
Boston $140,000 3
Chicago $105,000 4
Austin $90,000 5
Toronto $86,943 3

Content Marketing vs Demand Generation: qual paga mais?

A mediana para Content Marketing é $130,000 por ano (normalmente $102,500–$165,000), contra $138,550 para Demand Generation ($104,500–$157,500). Isso coloca Demand Generation cerca de 7% à frente na mediana.

Ambos os números são calculados ao vivo a partir de vagas ativas na JobsRadar e normalizados para USD anualizado, então Content Marketing e Demand Generation são comparados em igualdade de condições, independentemente da moeda em que cada vaga foi originalmente publicada. Apenas as vagas que publicam uma faixa salarial alimentam as medianas; os números são atualizados a cada poucas horas conforme novas vagas são publicadas e as antigas são encerradas, então esta comparação reflete o mercado agora, e não uma pesquisa fixa. Use-a como referência direcional ao pesar um caminho contra o outro.

Ver todos os dados salariais

Salário de Content Marketing Salário de Demand Generation

Mais comparações

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