Side-by-side distribution
Content Marketing
$119,063
median · per year, annualized USD
- Disclosing
- 42.1%
- Live roles
- 190
Performance Marketing
$101,090
median · per year, annualized USD
- Disclosing
- 41.2%
- Live roles
- 226
Highest-paying jobs
Brand and Content Strategist
Content Marketing Manager, Demand Generation
Content Strategist
Senior Content Marketing Manager
Senior Manager, Content Marketing Nonprofits
Content Marketer
Startup Content Marketing Manager
Sr. Product Marketing Manager - Event Content
Content Marketing Manager
Senior Content Marketer
Highest-paying jobs
Senior Performance Marketing Manager
Performance Marketing Manager
Performance Marketing Manager, International
Senior Performance Marketing Manager
Senior Manager, Performance Marketing, SEM
Performance Marketing Manager, Paid Social & EMEA Growth
Sr Manager, Performance Marketing - Amazon
Senior Performance Marketing Manager, Paid Search
Senior Performance Marketing Manager, Paid Social
Senior Performance Marketing Manager, Paid Search
Kanopi
Esri
Top companies hiring
| Company | Median | Roles |
|---|---|---|
EverAI
|
$98,319 | 13 |
|
Harvey
|
$170,000 | 8 |
|
Airwallex
|
$140,000 | 5 |
VML
|
$72,500 | 4 |
|
Sierra
|
$232,500 | 2 |
Talkspace Corporate
|
$131,250 | 2 |
Formlabs
|
$130,000 | 2 |
GoCardless
|
$117,939 | 2 |
Content Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $163,750 | 12 |
| New York | $147,500 | 7 |
| Boston | $108,810 | 3 |
| Toronto | $85,517 | 3 |
Content Marketing vs Performance Marketing: which pays more?
The median for Content Marketing is $119,063 per year (typically $86,013–$148,250), versus $101,090 for Performance Marketing ($90,000–$149,000). That puts Content Marketing about 18% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.