Side-by-side distribution
Content Marketing
$131,250
median · per year, annualized USD
- Disclosing
- 39.4%
- Live roles
- 236
Performance Marketing
$114,500
median · per year, annualized USD
- Disclosing
- 32.3%
- Live roles
- 294
Highest-paying jobs
Principal Clinical Content- Physician (Clinical AI Strategist - UpToDate®) - Partnerships
Marketing Manager, Consumer Creative & Content
Senior Marketing Manager, Content Excellence Engagement
Senior Marketing Manager, Content Excellence Execution
Content Strategist, Product
Content Marketing Manager, Demand Generation
B2B Marketing Manager, Content & Social
Content Marketing Manager
Content Marketing Manager
Content Marketing Manager
Highest-paying jobs
Senior Performance Marketing Manager
Senior Paid Media Manager
Paid Media Marketing Manager
Senior Manager of Digital Experience – Performance Marketing
Sr Manager, Performance Marketing - Amazon
Senior Performance Marketing Manager, Global Paid Social & Mobile UA
Performance Marketing Manager, Paid Social & EMEA Growth
Performance Marketing Manager
Performance Marketer
Account Manager (Performance Marketing)
Legora AB
iCapital
AeroVect
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Upstart
|
$165,300 | 3 |
Suno
|
$157,500 | 2 |
Formlabs
|
$130,000 | 2 |
1Password
|
$127,000 | 2 |
Clients Blackbox, Inc.
|
$115,000 | 2 |
| PG Procter & Gamble | $104,100 | 2 |
C.A. Fortune
|
$83,000 | 2 |
Level Agency
|
$80,000 | 2 |
Content Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $173,500 | 15 |
| New York | $158,750 | 18 |
| Chicago | $137,525 | 6 |
| Boston | $130,000 | 3 |
| Toronto | $93,128 | 4 |
Performance Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| Los Angeles | $162,500 | 4 |
| San Francisco | $160,000 | 11 |
| New York | $125,000 | 22 |
| Chicago | $125,000 | 5 |
| Austin | $103,750 | 4 |
| Toronto | $88,318 | 3 |
Content Marketing vs Performance Marketing: which pays more?
The median for Content Marketing is $131,250 per year (typically $102,713–$163,750), versus $114,500 for Performance Marketing ($82,625–$155,681). That puts Content Marketing about 15% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.