Side-by-side distribution
Content Marketing
$112,500
median · per year, annualized USD
- Disclosing
- 42.7%
- Live roles
- 185
Performance Marketing
$117,108
median · per year, annualized USD
- Disclosing
- 48.9%
- Live roles
- 225
Highest-paying jobs
Senior Content Marketing Manager, Storytelling
Content Strategist
Founding Content Marketing Manager
Temporary Senior Strategist long form content / YouTube | 20 hrs / week
Product Marketer (Content)
Sr. Content Marketing Manager
Sr. Content Marketing Manager
Sales Enablement Content Strategist
Contract Senior Strategist, Content & Campaigns (Evergreen)
Senior Content Marketing Manager
Highest-paying jobs
Performance Marketing Manager
Senior Manager, Paid Media
Paid Media Manager
Senior Performance Marketing Manager - Latin America
Senior Performance Marketing Manager
Senior Performance Marketing Manager - Taiwan
Senior Performance Marketing Manager - SEA
Senior Performance Marketing Manager - Australia
Performance Marketing Manager (Paid)
Performance Marketing Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Esri
|
$133,016 | 3 |
| KA Kalepa | $14,560 | 3 |
Formlabs
|
$116,250 | 2 |
Hire Hangar
|
$25,500 | 2 |
|
space150
|
$208,000 | 1 |
|
Retell AI
|
$205,000 | 1 |
|
Normal Computing Corporation
|
$188,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
EverAI
|
$48,027 | 25 |
Airwallex
|
$142,500 | 6 |
|
Jobscan
|
$1,200,000 | 5 |
Harvey
|
$170,000 | 4 |
GoCardless
|
$270,400 | 2 |
Sierra
|
$185,000 | 2 |
Samsara
|
$126,604 | 2 |
NerdWallet
|
$124,250 | 2 |
Content Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $141,250 | 9 |
| New York | $130,000 | 9 |
| Austin | $117,500 | 3 |
| Los Angeles | $102,500 | 5 |
| London | $99,110 | 4 |
Performance Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| London | $270,400 | 4 |
| San Francisco | $155,911 | 15 |
| New York | $147,500 | 15 |
| Boston | $135,000 | 4 |
| Toronto | $84,311 | 3 |
Content Marketing vs Performance Marketing: which pays more?
The median for Content Marketing is $112,500 per year (typically $85,668–$140,000), versus $117,108 for Performance Marketing ($79,209–$157,125). That puts Performance Marketing about 4% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.