Performance Marketing vs Product Marketing

Coloque duas funções frente a frente — qualquer função, em qualquer local ou remoto global.

Lado A

Lado B

Product Marketing paga cerca de 40% a mais na mediana.

Distribuição lado a lado

Performance Marketing Product Marketing
$117.5k
$164.9k
$30k caixa = percentil 25–75 · hastes = percentil 10–90 $291.8k

Performance Marketing

$117,500

mediana · por ano, anualizado em USD

Mediana ao longo do tempo ▼ -16.1%
$140,000 $117,500
$80k 25º
$117.5k Mediana
$157.5k 75º
$48k
$282.5k
Caixa percentil 25–75 · hastes percentil 10–90 Faixa completa $20.8k – $5,000k · outliers fora do eixo
Divulgando
50.4%
Vagas ativas
224
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Product Marketing

$164,900

mediana · por ano, anualizado em USD

Mediana ao longo do tempo ▲ +3.1%
$160,000 $164,900
$140k 25º
$164.9k Mediana
$190.5k 75º
$119.5k
$220k
Caixa percentil 25–75 · hastes percentil 10–90 Faixa completa $10k – $415k · outliers fora do eixo
Divulgando
54.6%
Vagas ativas
796
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Vagas mais bem pagas

VE

Performance Marketing Manager

Vercel · Hybrid - San Francisco, New York City, Austin

$1,000,000 – $5,000,000
SA

Senior Manager, Paid Media

Sanity · Remote in the United States or Canada (East Coast/ET)

$5,000,000 – $5,000,000 Colibrigroup

Paid Media Manager

Colibrigroup · Global

$3,400,000 – $3,400,000 Jobscan

Senior Performance Marketing Manager - Latin America

Jobscan · Remote - Brazil

$1,200,000 – $1,200,000 Jobscan

Senior Performance Marketing Manager - SEA

Jobscan · Remote - Singapore

$1,200,000 – $1,200,000 Jobscan

Senior Performance Marketing Manager - Australia

Jobscan · Sydney

$1,200,000 – $1,200,000 Jobscan

Senior Performance Marketing Manager

Jobscan · Remote - USA

$1,200,000 – $1,200,000 Jobscan

Senior Performance Marketing Manager - Taiwan

Jobscan · Taipei, Taiwan

$1,200,000 – $1,200,000 Abacum

Performance Marketing Manager (Paid)

Abacum · New York City

$1,000,000 – $1,000,000 PRISM+

Performance Marketing Manager

PRISM+ · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

$1,000,000 – $1,000,000

Vagas mais bem pagas

Amplitude

Principal Product Marketing Manager, Agents

Amplitude · San Francisco, CA

$276,000 – $415,000 Goodfire

Product Marketing Lead

Goodfire · San Francisco, CA

$200,000 – $375,000 Replit

Product Lead, Growth Marketing

Replit · Foster City, CA

$220,000 – $370,000 Anthropic

Product Marketing Lead, Claude Platform - Cloud

Anthropic · San Francisco, CA | New York City, NY

$320,000 – $320,000 Figma

Product Marketing Manager, Audience and Messaging

Figma · San Francisco, CA • New York, NY • United States

$153,000 – $317,000 Figma

Product Marketing Manager, Monetization

Figma · San Francisco, CA • New York, NY • United States

$153,000 – $317,000 OpenAI

Product Marketing Manager, Marketing Finance

OpenAI · San Francisco

$284,000 – $315,000 Fingerprint

Senior Product Marketing Manager - US

Fingerprint · Remote

$301,600 – $301,600 Pinterest

Lead Ads Product Marketing Manager

Pinterest · San Francisco, CA, US; Remote, US

$145,747 – $300,067 Postman

Principal Product Marketing Manager

Postman · San Francisco, California, United States

$250,000 – $300,000

Principais empresas contratando

Empresa Mediana Funções
EverAI $48,027 25
Airwallex $142,500 6
Jobscan $1,200,000 5
Harvey $170,000 4
GoCardless $270,400 2
Sierra $185,000 2
Samsara $126,604 2
NerdWallet $124,250 2

Principais empresas contratando

Empresa Mediana Funções
Asana $225,000 6
BitGo $140,000 6
Zscaler $199,750 5
Socure $192,500 5
Brex $151,533 5
Oscar Health $122,352 5
OpenAI $233,000 4
Glean $219,500 4

Salário de Performance Marketing por local

Local Mediana Funções
London $270,400 3
San Francisco $152,956 16
New York $146,250 16
Boston $120,000 5
Toronto $85,270 3

Salário de Product Marketing por local

Local Mediana Funções
Chicago $179,450 10
San Francisco $177,500 127
Denver $173,568 7
New York $170,000 134
Atlanta $159,650 3
Boston $155,658 14
Los Angeles $153,575 8
Seattle $152,500 17
Austin $152,500 11
Toronto $140,000 13

Performance Marketing vs Product Marketing: qual paga mais?

A mediana para Performance Marketing é $117,500 por ano (normalmente $80,000–$157,500), contra $164,900 para Product Marketing ($140,000–$190,500). Isso coloca Product Marketing cerca de 40% à frente na mediana.

Ambos os números são calculados ao vivo a partir de vagas ativas na JobsRadar e normalizados para USD anualizado, então Performance Marketing e Product Marketing são comparados em igualdade de condições, independentemente da moeda em que cada vaga foi originalmente publicada. Apenas as vagas que publicam uma faixa salarial alimentam as medianas; os números são atualizados a cada poucas horas conforme novas vagas são publicadas e as antigas são encerradas, então esta comparação reflete o mercado agora, e não uma pesquisa fixa. Use-a como referência direcional ao pesar um caminho contra o outro.

Ver todos os dados salariais

Salário de Performance Marketing Salário de Product Marketing

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