Performance Marketing vs SEM

Put two roles head to head — any role, in any location or worldwide-remote.

Side A

Side B

SEM pays about 2% more at the median.

Side-by-side distribution

Performance Marketing SEM
$118.2k
$120.3k
$31.2k box = 25th–75th · whiskers = 10th–90th $272.8k

Performance Marketing

$118,191

median · per year, annualized USD

Median over time ▼ -15.6%
$140,000 $118,191
$77.5k 25th
$118.2k Median
$160k 75th
$47.8k
$256.1k
Box 25th–75th · whiskers 10th–90th Full range $11.4k – $5,000k · outliers off-axis
Disclosing
50%
Live roles
218

SEM

$120,250

median · per year, annualized USD

Median over time ▼ -10.7%
$134,700 $120,250
$92.4k 25th
$120.3k Median
$154k 75th
$82.5k
$1,000k
Box 25th–75th · whiskers 10th–90th Full range $12.7k – $5,000k · outliers off-axis
Disclosing
32.8%
Live roles
116

Top companies hiring

Company Median Roles
EverAI $47,846 25
Airwallex $142,500 6
Jobscan $1,200,000 5
Harvey $170,000 4
GoCardless $270,400 2
Later $135,000 2
Samsara $126,604 2
NerdWallet $124,250 2

Top companies hiring

Company Median Roles
Airwallex $145,000 3
Wpromote $90,000 3
Harvey $170,000 2
Omnicom Media $92,500 2
DE DEPT® $76,250 2
Hometap $5,000,000 1
Pair Eyewear, Inc. $3,000,000 1
Remote Talent LATAM $2,400,000 1

Performance Marketing salary by location

Location Median Roles
London $270,400 4
San Francisco $152,956 14
New York $150,000 15
Boston $127,500 4
Toronto $84,311 3

SEM salary by location

Location Median Roles
San Francisco $150,500 6
New York $129,100 11
Denver $114,500 3

Performance Marketing vs SEM: which pays more?

The median for Performance Marketing is $118,191 per year (typically $77,500–$160,000), versus $120,250 for SEM ($92,375–$153,953). That puts SEM about 2% ahead at the median.

Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Performance Marketing and SEM are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.

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