Side-by-side distribution
Performance Marketing
$118,191
median · per year, annualized USD
- Disclosing
- 50%
- Live roles
- 218
Product Marketing
$164,900
median · per year, annualized USD
- Disclosing
- 53.5%
- Live roles
- 770
Highest-paying jobs
Performance Marketing Manager
Paid Media Manager
Senior Performance Marketing Manager - SEA
Senior Performance Marketing Manager - Australia
Senior Performance Marketing Manager - Latin America
Senior Performance Marketing Manager - Taiwan
Senior Performance Marketing Manager
Performance Marketing Manager
Performance Marketing Manager (Paid)
Senior Paid Media Manager
Highest-paying jobs
Principal Product Marketing Manager, Agents
Product Marketing Lead
Product Lead, Growth Marketing
Product Marketing Lead, Claude Platform - Cloud
Product Marketing Manager, Audience and Messaging
Product Marketing Manager, Monetization
Product Marketing Manager, Marketing Finance
Product Marketing Lead, Advertising
Senior Product Marketing Manager - US
Technical Product Marketing Manager (TPMM)
Top companies hiring
| Company | Median | Roles |
|---|---|---|
EverAI
|
$47,846 | 25 |
Airwallex
|
$142,500 | 6 |
|
Jobscan
|
$1,200,000 | 5 |
Harvey
|
$170,000 | 4 |
GoCardless
|
$270,400 | 2 |
Later
|
$135,000 | 2 |
Samsara
|
$126,604 | 2 |
NerdWallet
|
$124,250 | 2 |
Asana
BitGo
Zscaler
Oscar Health
Glean
Everpure
Socure
Performance Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| London | $270,400 | 4 |
| San Francisco | $152,956 | 14 |
| New York | $150,000 | 15 |
| Boston | $127,500 | 4 |
| Toronto | $84,311 | 3 |
Product Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $176,400 | 115 |
| Austin | $176,400 | 7 |
| Chicago | $176,400 | 9 |
| Denver | $173,568 | 7 |
| New York | $170,000 | 120 |
| Seattle | $163,750 | 16 |
| Boston | $155,000 | 14 |
| Los Angeles | $142,325 | 8 |
| Atlanta | $139,650 | 3 |
| Toronto | $127,500 | 11 |
Performance Marketing vs Product Marketing: which pays more?
The median for Performance Marketing is $118,191 per year (typically $77,500–$160,000), versus $164,900 for Product Marketing ($140,000–$190,000). That puts Product Marketing about 40% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Performance Marketing and Product Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.