THE OPPORTUNITY

Associate Creative Director (Digital Copywriter)

Could this be you? 

The ACD Digital Copywriter contributes to the maintenance and growth of a strong, mutually profitable client/agency relationship. To produce work that is distinct, consistent and honors the level of style and craftsmanship that go into every touchpoint that makes up the Lincoln brand. This can be achieved by developing copy that leaves readers feeling uplifted: both rationally and emotionally. Lincoln aims to help move their customers effortlessly through the world. In digital spaces, copy must do the same by being succinct yet informative while aligning with and supporting the Lincoln brand

In this role you will…

• Be a digital native and possess a deep understanding of good user experience for the web and digital media 
• Originate fresh, innovative creative ideas for the client’s given digital marketing channels
• Be able to translate ideas across various media when needed
• Ensure the quality of work produced is in line with agency and client expectations.
• Previous automotive experience helpful but not required.
• Work with all departments in a collaborative, mutually respectful manner.
• From time to time, be able to work on new business development.  Be responsible for ideas and creative work, and competently present pitches.
• Maintain and support all company standards.
• Be nimble and flexible, performing other duties and projects as assigned. 

 You have… 

• An outstanding portfolio that showcases your ability to convey complex information in a clear, engaging and consistent manner, as well as an ability to manage a tone and voice appropriate for luxury brands.
• An ability to professionally engage with and take criticism from clients, and to be proactive in meeting client’s goals and objectives. 
• Strong presentation skills with the ability to persuade. 
• The desire and ability to work collaboratively with a small team.  
• Keep current on effective online/interactive marketing methods, forms of execution, technologies and techniques, including accessibility compliance, writing for alt text, metadata, SEO and AI Overviews.
• A working knowledge of Figma
• Must have a deep understanding of all Microsoft Office programs.
• Experience writing for a variety of digital platforms (Web, Online Advertising, App, Email, Social, etc…)
• Additional experience across other disciplines (TV, Digital, Experiential, Branded Content, Print) is a plus
• A Bachelor’s degree or equivalent experience preferred.
• The physical and mental requirements to meet the above listed job responsibilities.
• Meet WPP guidelines to travel for client presentations or production.
• Be able to be in the office 3-4x days a week with remaining days WFH