Performance Marketing vs Social Media

Put two roles head to head — any role, in any location or worldwide-remote.

Side A

Side B

Performance Marketing pays about 40% more at the median.

Side-by-side distribution

Performance Marketing Social Media
$114.5k
$81.6k
$37k box = 25th–75th · whiskers = 10th–90th $181.9k

Performance Marketing

$114,500

median · per year, annualized USD

Median over time ▼ -18.2%
$140,000 $114,500
$92.5k 25th
$114.5k Median
$156.9k 75th
$71.8k
$171.9k
Box 25th–75th · whiskers 10th–90th Full range $6.1k – $261.2k · outliers off-axis
Disclosing
35.8%
Live roles
296

Social Media

$81,550

median · per year, annualized USD

Median over time ▼ -45.6%
$150,000 $81,550
$56.2k 25th
$81.6k Median
$102.1k 75th
$47k
$138.3k
Box 25th–75th · whiskers 10th–90th Full range $5.4k – $313k · outliers off-axis
Disclosing
46.1%
Live roles
1,478

Top companies hiring

Company Median Roles
EverAI $98,319 14
Harvey $170,000 8
Airwallex $140,000 5
VML $72,500 4
Upstart $165,300 3
Sierra $232,500 2
Suno $157,500 2
Talkspace Corporate $131,250 2

Top companies hiring

Company Median Roles
Greystar $73,500 194
NoGigiddy $46,800 31
Air Apps $42,679 31
Fairfield Residential $57,351 18
Solidcore $65,047 11
ChenMed $93,184 9
Dentsu $53,906 8
Bell Partners $90,000 7

Performance Marketing salary by location

Location Median Roles
Seattle $171,000 3
San Francisco $169,000 17
Chicago $166,500 7
Boston $147,500 4
New York $127,500 23
Austin $115,000 3
London $101,736 3
Toronto $72,972 4

Social Media salary by location

Location Median Roles
San Francisco $125,000 35
New York $104,750 60
Seattle $87,000 15
Boston $82,500 12
Chicago $79,500 24
Los Angeles $77,500 29
Toronto $73,095 11
Atlanta $69,330 10
London $57,700 6
Denver $55,884 20

Performance Marketing vs Social Media: which pays more?

The median for Performance Marketing is $114,500 per year (typically $92,500–$156,881), versus $81,550 for Social Media ($56,188–$102,125). That puts Performance Marketing about 40% ahead at the median.

Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Performance Marketing and Social Media are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.

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