Performance Marketing vs Social Media

Put two roles head to head — any role, in any location or worldwide-remote.

Side A

Side B

Performance Marketing pays about 20% more at the median.

Side-by-side distribution

Performance Marketing Social Media
$100k
$83.2k
$37.3k box = 25th–75th · whiskers = 10th–90th $174.8k

Performance Marketing

$100,000

median · per year, annualized USD

Median over time ▼ -28.6%
$140,000 $100,000
$90k 25th
$100k Median
$143.5k 75th
$72.8k
$165.3k
Box 25th–75th · whiskers 10th–90th Full range $6.1k – $291.2k · outliers off-axis
Disclosing
41%
Live roles
346

Social Media

$83,200

median · per year, annualized USD

Median over time ▼ -44.5%
$150,000 $83,200
$60.1k 25th
$83.2k Median
$105k 75th
$46.8k
$152.5k
Box 25th–75th · whiskers 10th–90th Full range $5.3k – $507k · outliers off-axis
Disclosing
48.3%
Live roles
1,461

Top companies hiring

Company Median Roles
Clients Blackbox, Inc. $115,000 22
EverAI $95,268 21
Navan $249,600 3
Suno $157,500 3
Upstart $165,300 2
AX Axon $143,203 2
Formlabs $130,000 2
1Password $127,000 2

Top companies hiring

Company Median Roles
Greystar $77,500 201
NoGigiddy $46,800 31
Air Apps $41,462 31
Fairfield Residential $73,500 17
Solidcore $72,280 17
ChenMed $93,184 9
Bell Partners $99,500 8
Dentsu $53,906 8

Performance Marketing salary by location

Location Median Roles
San Francisco $159,626 14
Los Angeles $157,500 7
Seattle $140,156 5
New York $126,250 28
London $125,000 3
Chicago $120,000 8
Austin $115,000 6
Boston $115,000 5
Denver $115,000 5
Toronto $92,753 4

Social Media salary by location

Location Median Roles
San Francisco $132,500 33
Boston $111,250 16
New York $100,000 55
Los Angeles $85,000 33
Seattle $83,084 19
Chicago $82,500 20
Toronto $80,000 17
Denver $75,603 24
Austin $66,560 15
Atlanta $61,730 10

Performance Marketing vs Social Media: which pays more?

The median for Performance Marketing is $100,000 per year (typically $90,000–$143,500), versus $83,200 for Social Media ($60,095–$105,000). That puts Performance Marketing about 20% ahead at the median.

Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Performance Marketing and Social Media are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.

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