Content Marketing vs Social Media

Put two roles head to head — any role, in any location or worldwide-remote.

Side A

Side B

Content Marketing pays about 58% more at the median.

Side-by-side distribution

Content Marketing Social Media
$129k
$81.6k
$35.7k box = 25th–75th · whiskers = 10th–90th $199.3k

Content Marketing

$129,000

median · per year, annualized USD

Median over time ▼ -7.9%
$140,000 $129,000
$95.5k 25th
$129k Median
$150k 75th
$75.3k
$188k
Box 25th–75th · whiskers 10th–90th Full range $15.9k – $310k · outliers off-axis
Disclosing
42.1%
Live roles
240

Social Media

$81,550

median · per year, annualized USD

Median over time ▼ -45.6%
$150,000 $81,550
$56.2k 25th
$81.6k Median
$102.1k 75th
$47k
$138.3k
Box 25th–75th · whiskers 10th–90th Full range $5.4k – $313k · outliers off-axis
Disclosing
46.1%
Live roles
1,478

Top companies hiring

Company Median Roles
OpenAI $224,000 2
Abbott $186,500 2
Esri $133,016 2
Bank of America $131,725 2
Formlabs $116,250 2
AeroVect $116,185 2
Protiviti $107,500 2
Martell Ventures $57,198 2

Top companies hiring

Company Median Roles
Greystar $73,500 194
NoGigiddy $46,800 31
Air Apps $42,679 31
Fairfield Residential $57,351 18
Solidcore $65,047 11
ChenMed $93,184 9
Dentsu $53,906 8
Bell Partners $90,000 7

Content Marketing salary by location

Location Median Roles
San Francisco $161,500 13
Chicago $148,500 5
New York $147,500 15
Boston $109,425 8
Los Angeles $107,500 5
Toronto $92,861 5

Social Media salary by location

Location Median Roles
San Francisco $125,000 35
New York $104,750 60
Seattle $87,000 15
Boston $82,500 13
Chicago $79,500 24
Los Angeles $77,500 29
Toronto $73,095 11
Atlanta $69,330 10
London $57,700 6
Denver $55,884 20

Content Marketing vs Social Media: which pays more?

The median for Content Marketing is $129,000 per year (typically $95,500–$150,000), versus $81,550 for Social Media ($56,188–$102,125). That puts Content Marketing about 58% ahead at the median.

Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Social Media are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.

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