Content Marketing vs Social Media

Put two roles head to head — any role, in any location or worldwide-remote.

Side A

Side B

Content Marketing pays about 60% more at the median.

Side-by-side distribution

Content Marketing Social Media
$133k
$83.2k
$35.4k box = 25th–75th · whiskers = 10th–90th $200.6k

Content Marketing

$133,016

median · per year, annualized USD

Median over time ▼ -5%
$140,000 $133,016
$101.3k 25th
$133k Median
$165k 75th
$84.7k
$189.2k
Box 25th–75th · whiskers 10th–90th Full range $46.4k – $310k · outliers off-axis
Disclosing
38.5%
Live roles
234

Social Media

$83,200

median · per year, annualized USD

Median over time ▼ -44.5%
$150,000 $83,200
$60.1k 25th
$83.2k Median
$105k 75th
$46.8k
$152.5k
Box 25th–75th · whiskers 10th–90th Full range $5.3k – $507k · outliers off-axis
Disclosing
48.3%
Live roles
1,461

Top companies hiring

Company Median Roles
AppLovin $206,550 3
iCapital $157,500 3
Acrisure $182,500 2
Verkada $181,250 2
Legora AB $173,500 2
Stellar Development Foundation $147,500 2
Abbott $133,000 2
AeroVect $115,193 2

Top companies hiring

Company Median Roles
Greystar $77,500 201
NoGigiddy $46,800 31
Air Apps $41,462 31
Fairfield Residential $73,500 17
Solidcore $72,280 17
ChenMed $93,184 9
Bell Partners $99,500 8
Dentsu $53,906 8

Content Marketing salary by location

Location Median Roles
Boston $182,500 5
San Francisco $170,000 14
Chicago $166,250 8
Los Angeles $165,000 3
New York $160,000 19
Atlanta $110,919 4
Austin $103,750 4
Toronto $92,660 4

Social Media salary by location

Location Median Roles
San Francisco $132,500 33
Boston $111,250 16
New York $100,000 55
Los Angeles $85,000 33
Seattle $83,084 19
Chicago $82,500 20
Toronto $80,000 17
Denver $75,603 24
Austin $66,560 15
Atlanta $61,730 10

Content Marketing vs Social Media: which pays more?

The median for Content Marketing is $133,016 per year (typically $101,250–$165,000), versus $83,200 for Social Media ($60,095–$105,000). That puts Content Marketing about 60% ahead at the median.

Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Social Media are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.

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