Content Marketing vs Social Media

Put two roles head to head — any role, in any location or worldwide-remote.

Side A

Side B

Content Marketing pays about 28% more at the median.

Side-by-side distribution

Content Marketing Social Media
$115k
$89.5k
$33.5k box = 25th–75th · whiskers = 10th–90th $171.7k

Content Marketing

$115,000

median · per year, annualized USD

Median over time ▼ -17.9%
$140,000 $115,000
$88.1k 25th
$115k Median
$140.5k 75th
$72.1k
$162.2k
Box 25th–75th · whiskers 10th–90th Full range $14.6k – $240k · outliers off-axis
Disclosing
43.5%
Live roles
184

Social Media

$89,505

median · per year, annualized USD

Median over time ▼ -40.3%
$150,000 $89,505
$62.5k 25th
$89.5k Median
$116.7k 75th
$43.1k
$159k
Box 25th–75th · whiskers 10th–90th Full range $6.4k – $291k · outliers off-axis
Disclosing
37.3%
Live roles
800

Top companies hiring

Company Median Roles
KA Kalepa $14,560 3
Esri $133,016 2
Formlabs $116,250 2
AI Apollo.io $211,900 1
Retell AI $205,000 1
Normal Computing Corporation $188,000 1
Basis AI $187,500 1
Sigma Computing $170,000 1

Top companies hiring

Company Median Roles
NoGigiddy $46,800 31
Air Apps $43,068 31
Solidcore $65,584 11
TW Twitch $156,225 8
Later $92,500 6
Airbnb $145,261 4
Assist World $104,000 4
MG Properties $80,500 4

Content Marketing salary by location

Location Median Roles
San Francisco $144,375 8
New York $130,000 10
London $98,787 4
Los Angeles $95,000 4

Social Media salary by location

Location Median Roles
San Francisco $134,550 41
Seattle $122,275 10
New York $105,000 56
Boston $92,500 5
Los Angeles $81,000 19
Chicago $81,000 13
Atlanta $65,690 8
Toronto $65,000 4
London $64,751 6
Paris $51,216 4

Content Marketing vs Social Media: which pays more?

The median for Content Marketing is $115,000 per year (typically $88,125–$140,456), versus $89,505 for Social Media ($62,537–$116,701). That puts Content Marketing about 28% ahead at the median.

Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Social Media are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.

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