Side-by-side distribution
Content Marketing
$133,008
median · per year, annualized USD
- Disclosing
- 40.7%
- Live roles
- 226
Copywriter
$100,000
median · per year, annualized USD
- Disclosing
- 39.4%
- Live roles
- 251
Highest-paying jobs
Principal Clinical Content- Physician (Clinical AI Strategist - UpToDate®) - Partnerships
Senior Marketing Manager, Content Excellence Engagement
Senior Marketing Manager, Content Excellence Execution
Content Strategist, Product
Senior Content Marketing Manager, Storytelling
Content Marketing Manager
Content Marketing Manager
Content Marketing Manager - Growth Marketing
Senior Manager, Sales Content Strategy, Ads Marketing
Sr. Content Marketing Manager
Highest-paying jobs
Copywriter, Developer
Lead Copywriter
Lead Copywriter
Creative Director, Copywriter
Creative Director, Copywriter
Droga5 Senior Copywriter
Conversational AI & UX/Product Copywriter (Contract)
Creative Director, Copywriter - Creative Development - Temporary Worker
Associate Creative Director, Copywriter, Creative Development - Temporary Worker
Principal Copywriter, Brand Editorial
Verkada
Legora AB
iCapital
Abbott
AeroVect
Monks
Wisevu
VaynerMedia LLC
Copywriter salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $127,500 | 9 |
| New York | $113,500 | 31 |
| Chicago | $102,500 | 5 |
| Boston | $102,500 | 3 |
| Los Angeles | $100,440 | 6 |
| Denver | $83,808 | 3 |
| Toronto | $64,052 | 10 |
Content Marketing vs Copywriter: which pays more?
The median for Content Marketing is $133,008 per year (typically $102,713–$165,000), versus $100,000 for Copywriter ($72,447–$126,000). That puts Content Marketing about 33% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and Copywriter are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.