Position Summary:

As Senior Brand Manager, you will lead the go-to-market strategy for product launches and brand campaigns, ensuring every introduction reflects Well People’s commitment to high-performance, plant-powered, multi-functional makeup and skincare essentials.

You will shape launch and campaign strategies from insight to execution—bringing together Well People’s brand superpowers (clean, plant-powered, derm-developed formulas), storytelling, and community to create meaningful brand moments across channels. From concept to shelf to social, you will ensure campaigns are cohesive, educational, and commercially impactful—while staying true to Well People’s mission to raise the standard for clean beauty. You are deeply product-obsessed—excited to translate ingredient innovation, formula performance, and real consumer needs into launches that feel both purposeful and irresistible.

This role sits at the intersection of brand strategy, product innovation, creative development, and execution, helping define how Well People shows up consistently and credibly across consumer touchpoints and retail environments.

As part of the e.l.f. Beauty family, you’ll move at e.l.f. speed—combining entrepreneurial thinking with operational excellence to help drive the next phase of Well People’s growth.

The Regional Senior Payroll Manager, Americas (AMER) will oversee end-to-end payroll operations across the Americas region.  Currently responsible for payroll operations in the United States and Canada, with potential expansion to new geographic markets throughout the Americas.  Serving as our technical payroll regulatory expert for the region, they will establish scalable infrastructure, standardized processes, and performance frameworks that support current operations and enable scalable geographic expansion.

This position is ideal for a hands-on payroll leader who thrives in fast-paced, ambiguous, and rapidly growing environments. The successful candidate will have deep technical expertise in Americas payroll regulations, significant experience in payroll and HR system configuration and reporting customization, and a proven track record of driving operational excellence through automation, process optimization, and quality standards.

This role requires strong business process management capabilities and the ability to work effectively across time zones, partnering closely with our India-based payroll team to ensure seamless global payroll operations.