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Position Overview:
This role sits within our New Verticals business — an entrepreneurial incubator focused on building and scaling the next generation of e.l.f. brands, communities, and category-defining ideas.
We’re looking for a collaborative, humble, and hungry leader who builds strong cross-functional relationships across Brand, Creative, PR, Influencer, Community, Paid Media, Connected Commerce, and agency partners to drive integrated business impact and operate as one connected team.
Deeply tapped into culture, creators, and consumer behavior, you understand how brands earn attention today and how to create moments communities genuinely want to talk about. You’ll wear multiple hats, move at e.l.f. speed, and balance strategic thinking with hands-on execution. One day you might be ideating social-first content strategy; the next, briefing creators, building influencer seeding plans, concepting IRL activations, jumping into community management, or partnering with agencies to drive cultural relevance.
Collaborate across the e.l.f.iverse: Serve as the integrated marketing flywheel lead — connecting social, influencer, PR, community, commerce and experiential into one seamless ecosystem designed to drive measurable ROI, business growth and real-time optimization.
Build the brand in culture: Help shape the voice, personality, and cultural identity of the brand through integrated marketing across social, influencer, PR, partnerships, events, community, and earned storytelling. Translate consumer insights, trends, and platform behaviors into timely, relevant marketing moments, while identifying whitespace opportunities and emerging cultural conversations before everyone else does.
Own social strategy: Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms. Oversee the social content calendar, ensuring alignment with launches, campaigns, and business priorities. Partner cross-functionally with Creative and agencies to develop platform-native content and compelling creative briefs. Track campaign performance and social analytics, surfacing actionable insights and optimization opportunities in real time.
Drive influencer marketing: Build and execute creator strategies across paid and organic, partnering closely with influencer agencies and key stakeholders. Identify emerging creators and culturally relevant voices that align with the brand’s values, aesthetic, and audience.
Manage creator relationships: Oversee creator partnerships, product seeding, campaign coordination, and performance tracking to ensure impactful execution and measurable results.
Lead PR + experiential moments: Partner closely with PR teams and external partners to maximize earned media, cultural conversation, and brand buzz. Concept and execute scrappy, high-impact events, creator experiences, and community activations that people actually want to post, share, and talk about.
Ready to apply?
Apply to Elfbeauty
Ready to apply?
Apply to Elfbeauty
Position Summary:
The Manager, Brand Partnerships & Campaigns will lead the development and execution of bold, insight-driven 360° marketing campaigns across the e.l.f. Beauty portfolio, including e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, and Keys Soulcare.
This role is responsible for bringing integrated campaigns to life across all key channels (digital, social, ecommerce, influencer, retail, and paid media), ensuring cohesive storytelling and consistent brand expression across multiple brands and audiences.
The ideal candidate is a strategic and creative marketer who thrives in a fast-paced, high-growth environment and is passionate about shaping culture, driving engagement, and delivering best-in-class campaigns.
Ready to apply?
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Position Summary:
As Senior Brand Manager, you will lead the go-to-market strategy for product launches and brand campaigns, ensuring every introduction reflects Well People’s commitment to high-performance, plant-powered, multi-functional makeup and skincare essentials.
You will shape launch and campaign strategies from insight to execution—bringing together Well People’s brand superpowers (clean, plant-powered, derm-developed formulas), storytelling, and community to create meaningful brand moments across channels. From concept to shelf to social, you will ensure campaigns are cohesive, educational, and commercially impactful—while staying true to Well People’s mission to raise the standard for clean beauty. You are deeply product-obsessed—excited to translate ingredient innovation, formula performance, and real consumer needs into launches that feel both purposeful and irresistible.
This role sits at the intersection of brand strategy, product innovation, creative development, and execution, helping define how Well People shows up consistently and credibly across consumer touchpoints and retail environments.
As part of the e.l.f. Beauty family, you’ll move at e.l.f. speed—combining entrepreneurial thinking with operational excellence to help drive the next phase of Well People’s growth.
You’ll play a key role in shaping how Well People shows up in the world—partnering across teams to ensure our launches, storytelling, and brand moments reflect both our mission and the evolving needs of our community.Ready to apply?
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Position Summary:
The Interim AVP, Digital & Media will provide 6-month maternity leave coverage for a critical leadership role within Naturium's digital ecosystem. This position oversees all aspects of the brand's digital presence including the Direct-to-Consumer (DTC) website, TikTok Shop (TTS), and digital presence across retail partners. The ideal candidate will maintain strategic direction and operational excellence across all digital channels while managing a high-performing team overseeing Ecommerce, CRM, Loyalty, Marketing Analytics, and Media.
Digital Strategy & Leadership
DTC Sales Forecasting & Business Management
TikTok Shop Management
SEO & Generative Engine Optimization (GEO/AEO) Strategy
Media Strategy & Agency Partnership
Ecommerce & Website Management
CRM & Loyalty Program Management
Analytics & Performance Measurement
Ready to apply?
Apply to Elfbeauty
Ready to apply?
Apply to Elfbeauty
Ready to apply?
Apply to Elfbeauty
Ready to apply?
Apply to Elfbeauty
Ready to apply?
Apply to Elfbeauty
Ready to apply?
Apply to Elfbeauty
Ready to apply?
Apply to Elfbeauty
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