The Vice President of Marketing is responsible for developing and executing Apiphani’s marketing strategy to drive brand awareness, demand generation, and market expansion across target industries in the United States and EMEA. This role oversees all aspects of corporate marketing, product marketing, communications, and digital strategy, ensuring alignment with Apiphani’s business objectives and growth goals across both regions.
As the architect of Apiphani’s brand and voice, the VP of Marketing leads initiatives that position the company as a premier AI-enabled managed services provider and thought leader in mission-critical enterprise IT operations, supporting go-to-market efforts in the U.S. and EMEA.Key Responsibilities

Strategic Leadership
Define and implement Apiphani’s integrated marketing strategy, spanning corporate, product, digital, and partner marketing across the United States and EMEA.
Build and manage annual marketing plans, budgets, and KPIs aligned with corporate revenue goals and regional growth priorities.
Serve as the strategic steward of the Apiphani and Luumen brands — ensuring clarity, differentiation, and consistency across all communications and touchpoints in both regions.
Integrate with current marketing and branding initiatives and the contractors currently contributing to them.
Brand & Communications
Oversee corporate messaging, content development, website design, public relations, and executive communications.
Drive the creation of thought leadership assets including blogs, whitepapers, webinars, and case studies that highlight Apiphani’s expertise in automation, observability, and regulated industries, with relevance for U.S. and EMEA markets.
Lead the design and rollout of Apiphani’s and Luumen’s digital presence, ensuring modern UX, SEO performance, and a consistent brand experience across regions.
Demand Generation
Develop and execute multi-channel campaigns (digital, social, ABM, events, and email) to generate qualified leads and pipeline growth in the United States and EMEA.
Leverage intent data, analytics, and automation platforms (HubSpot, ZoomInfo, LinkedIn Ads) to optimize lead-to-revenue performance.
Partner closely with Sales and Alliances to align demand generation with regional co-sell motions and partner programs (AWS, SAP, Red Hat, Boomi, SUSE).
Partner & Alliance Marketing
Collaborate with the VP of Alliances to design and execute joint marketing programs with strategic partners.
Maximize visibility and engagement at partner events, summits, and trade shows across the U.S. and EMEA.
Manage MDF (Marketing Development Funds) and incentive programs through hyperscaler and ISV partnerships.
Team Development
Build and mentor a high-performing marketing team (creative, content, PR, and digital agencies).
Foster a culture of creativity, accountability, and measurable impact.
Integrate marketing workflows with Sales, Alliances, and Product Marketing teams for cross-functional visibility and collaboration across regions.

Qualifications
10+ years of progressive marketing leadership experience in technology, SaaS, or enterprise services; at least 3–5 years in an executive or VP-level capacity.
Proven experience developing and executing integrated marketing strategies that drive measurable growth across multiple regions.
Deep understanding of B2B demand generation, digital marketing, and account-based marketing (ABM).
Experience in partner ecosystem marketing (hyperscalers, SAP, cloud services) highly preferred.
Strong analytical and communication skills, with proficiency in HubSpot, CRM systems, and marketing analytics tools.
Demonstrated ability to lead creative initiatives while managing operational discipline and ROI accountability.

Ideal Attributes
Strategic thinker with a bias for execution.
Storyteller who can translate complex technology into clear business value.
Collaborative, cross-functional leader comfortable operating in a fast-paced, entrepreneurial, and international environment.
Passion for innovation.