Side-by-side distribution
Demand Generation
$139,063
median · per year, annualized USD
- Disclosing
- 51.4%
- Live roles
- 105
Social Media
$89,505
median · per year, annualized USD
- Disclosing
- 37.3%
- Live roles
- 800
Highest-paying jobs
B2B Demand Generation Marketing Manager
Sr Demand Generation Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
Principal Demand Generation Manager
Demand Gen Manager
Demand Generation Manager
Founding Demand Generation Manager
Demand Generation Manager
Senior Manager, Digital Demand Generation
Highest-paying jobs
Engagement Manager (Lead, Intelligence Community), Public Sector
Community & Executive Escalations Program Manager
Senior Manager Global Capacity and Operational Planning (Community Support)
Technical Community Program Manager, Pro
Social Media Manager, Education & Adoption
Program Manager, Customer Engagement & Community
Program Manager, Customer Engagement & Community
Senior Community Manager
Mission Success Manager (Customer Success Manager/Account Manager) - Federal National Defense Security Intelligence Community (Southeastern US)
Mission Success Manager (Customer Success/Account Manager) - Federal National Defense Security Intelligence Community (D.C. Area)
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$105,227 | 4 |
|
Afresh
|
$198,000 | 2 |
| CR Cresta | $142,500 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
| AU Auctane | $416,000 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
|
Databricks
|
$228,475 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
NoGigiddy
|
$46,800 | 31 |
Air Apps
|
$43,068 | 31 |
Solidcore
|
$65,584 | 12 |
| TW Twitch | $156,225 | 8 |
Later
|
$92,500 | 6 |
|
Airbnb
|
$145,261 | 4 |
Assist World
|
$104,000 | 4 |
MG Properties
|
$80,500 | 4 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $175,000 | 9 |
| Austin | $147,500 | 3 |
| New York | $136,000 | 10 |
| Chicago | $82,500 | 3 |
Social Media salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $134,550 | 39 |
| Seattle | $122,275 | 10 |
| New York | $105,000 | 54 |
| Boston | $92,500 | 5 |
| Los Angeles | $81,000 | 19 |
| Chicago | $79,250 | 12 |
| Toronto | $76,500 | 5 |
| Atlanta | $65,690 | 8 |
| London | $59,364 | 5 |
| Paris | $51,216 | 4 |
Demand Generation vs Social Media: which pays more?
The median for Demand Generation is $139,063 per year (typically $104,000–$174,538), versus $89,505 for Social Media ($62,537–$116,701). That puts Demand Generation about 55% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Social Media are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.