Side-by-side distribution
Demand Generation
$132,500
median · per year, annualized USD
- Disclosing
- 34.8%
- Live roles
- 138
Social Media
$81,550
median · per year, annualized USD
- Disclosing
- 46.2%
- Live roles
- 1,477
Highest-paying jobs
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Demand Generation Sr Manager - Customer Experiences for Slack
Senior Program Manager, Demand Generation
Demand Generation Manager, AI
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Highest-paying jobs
Senior Manager, Community Growth & Intelligence
Community Sales Manager
Community Engagement Manager, Data Centers (Texas)
Senior Social Media Manager - Corporate, Expedia Group
Manager, Account Management | Community Institutions
Senior Manager, Community Relations - Gateway Hudson Tunnel Project
Senior Engineering Manager, Community Engagement
Global Social Media Manager
Sr. Government Program Development Manager (Government Compute/ Intelligence Community)
Senior Community Lifecycle Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$106,313 | 4 |
|
Glean
|
$175,000 | 2 |
commercetools
|
$105,000 | 2 |
Relay
|
$102,851 | 2 |
Motive
|
$101,750 | 2 |
|
OpenAI
|
$239,500 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Greystar
|
$75,639 | 202 |
NoGigiddy
|
$46,800 | 31 |
Air Apps
|
$42,679 | 31 |
Fairfield Residential
|
$57,351 | 18 |
Solidcore
|
$65,047 | 11 |
ChenMed
|
$93,184 | 9 |
Dentsu
|
$53,906 | 8 |
Bell Partners
|
$90,000 | 7 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $155,000 | 8 |
| New York | $131,250 | 8 |
| Boston | $105,000 | 4 |
| Toronto | $97,180 | 4 |
Social Media salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $125,000 | 37 |
| New York | $104,500 | 61 |
| Boston | $97,500 | 13 |
| Seattle | $83,584 | 14 |
| Atlanta | $82,500 | 9 |
| Chicago | $79,500 | 24 |
| Los Angeles | $77,500 | 27 |
| Toronto | $73,095 | 11 |
| London | $57,700 | 6 |
| Denver | $55,884 | 22 |
Demand Generation vs Social Media: which pays more?
The median for Demand Generation is $132,500 per year (typically $105,000–$153,750), versus $81,550 for Social Media ($56,191–$102,500). That puts Demand Generation about 62% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Social Media are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.