Side-by-side distribution
Demand Generation
$137,300
median · per year, annualized USD
- Disclosing
- 48.5%
- Live roles
- 134
Email Marketing
$110,000
median · per year, annualized USD
- Disclosing
- 32.7%
- Live roles
- 104
Highest-paying jobs
Sr. Growth & Demand Generation Manager
Principal Demand Generation Manager, Campaign Development
Senior Manager Demand Generation
Founding Demand Generation Manager
Senior Manager, Demand Generation Operations
Senior Manager, Demand Generation
Senior Program Manager, Demand Generation
Senior Demand Generation & Campaign Strategy Manager
Demand Generation Manager, AI
Senior Demand Generation Manager
Highest-paying jobs
Senior Email Marketing Manager, Growth
Email Marketing Manager
Sr. Manager, CRM & Direct Marketing
Email Marketing Manager
Marketing Technology & Consumer Data Product Manager - CRM Governance
Lifecycle & CRM Marketing Manager
Senior Manager, Lifecycle & Email Marketing | The Points Guy
Senior Manager, Email Marketing and Growth
Senior Manager - CRM & Lifecycle Marketing
Email & Lifecycle Marketing Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Clients Blackbox, Inc.
|
$115,000 | 8 |
Motive
|
$100,500 | 3 |
Envoy
|
$133,750 | 2 |
|
Databricks
|
$244,425 | 1 |
|
LightSource
|
$225,000 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
|
Abnormal
|
$186,500 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
NoGigiddy
|
$46,800 | 9 |
|
Navan
|
$178,350 | 1 |
|
Gong.io
|
$148,000 | 1 |
|
Inspira Education
|
$145,000 | 1 |
|
Fi
|
$145,000 | 1 |
|
Study.com
|
$145,000 | 1 |
|
Advocate Health
|
$142,740 | 1 |
|
Roku
|
$135,000 | 1 |
Demand Generation vs Email Marketing: which pays more?
The median for Demand Generation is $137,300 per year (typically $101,250–$155,000), versus $110,000 for Email Marketing ($73,642–$134,436). That puts Demand Generation about 25% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Email Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.