Side-by-side distribution
Demand Generation
$139,063
median · per year, annualized USD
- Disclosing
- 51.4%
- Live roles
- 105
Email Marketing
$101,250
median · per year, annualized USD
- Disclosing
- 26.3%
- Live roles
- 99
Highest-paying jobs
B2B Demand Generation Marketing Manager
Sr Demand Generation Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
Principal Demand Generation Manager
Demand Generation Manager
Demand Gen Manager
Founding Demand Generation Manager
Demand Generation Manager
Senior Manager, Digital Demand Generation
Highest-paying jobs
Email Marketing Manager
Senior/ Marketing Manager, Lifecycle and CRM
CRM Marketing Manager
CRM Marketing Manager
Senior Manager, Email Marketing and Growth
Manager, Data & Insights, Email Marketing
Senior Manager, Lifecycle & Email Marketing | The Points Guy
CRM Marketing Manager
Email Marketing Manager
CRM Marketing Manager (5 month FTC)
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$105,227 | 4 |
|
Afresh
|
$198,000 | 2 |
| CR Cresta | $142,500 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
| AU Auctane | $416,000 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
|
Databricks
|
$228,475 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
NoGigiddy
|
$46,800 | 9 |
|
Rubrik Job Board
|
$180,500 | 1 |
|
Replit
|
$160,000 | 1 |
| ZO Zocdoc | $150,000 | 1 |
|
Inspira Education
|
$145,000 | 1 |
|
The New York Times
|
$129,500 | 1 |
|
Stitch Fix
|
$126,450 | 1 |
|
Red Ventures
|
$121,250 | 1 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $175,000 | 9 |
| Austin | $147,500 | 3 |
| New York | $136,000 | 10 |
| Chicago | $82,500 | 3 |
Demand Generation vs Email Marketing: which pays more?
The median for Demand Generation is $139,063 per year (typically $104,000–$174,538), versus $101,250 for Email Marketing ($77,635–$128,738). That puts Demand Generation about 37% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Email Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.