Side-by-side distribution
Demand Generation
$132,500
median · per year, annualized USD
- Disclosing
- 35.7%
- Live roles
- 140
Email Marketing
$105,548
median · per year, annualized USD
- Disclosing
- 27.3%
- Live roles
- 110
Highest-paying jobs
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Demand Generation Sr Manager - Customer Experiences for Slack
Senior Program Manager, Demand Generation
Demand Generation Manager, AI
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Manager, Demand Generation, WordPress VIP
Highest-paying jobs
Global Lifecycle Marketing & CRM Sr. Manager
Senior Manager, CRM Marketing
CRM Marketing Manager
Lifecycle & CRM Marketing Manager
Snr. Manager, Email & Lifecycle Marketing (Remote)
Manager, CRM Marketing
Email & Lifecycle Marketing Manager
Email Marketing Specialist (Contractor)
Senior Manager, Lifecycle & Email Marketing | The Points Guy
CRM Marketing Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$106,313 | 4 |
|
Glean
|
$175,000 | 2 |
commercetools
|
$105,000 | 2 |
Relay
|
$102,851 | 2 |
Motive
|
$101,750 | 2 |
|
OpenAI
|
$239,500 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
NoGigiddy
|
$46,800 | 9 |
| LO Logitech | $169,500 | 1 |
| ZO Zocdoc | $150,000 | 1 |
|
Aristocrat
|
$150,000 | 1 |
|
KnowBe4
|
$150,000 | 1 |
|
Study.com
|
$145,000 | 1 |
|
Roku
|
$135,000 | 1 |
|
Integrated Specialty Coverages, LLC
|
$127,920 | 1 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $155,000 | 8 |
| New York | $131,250 | 8 |
| Boston | $105,000 | 4 |
| Toronto | $97,180 | 4 |
Email Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| New York | $106,905 | 4 |
| Toronto | $72,456 | 4 |
| Los Angeles | $46,800 | 3 |
Demand Generation vs Email Marketing: which pays more?
The median for Demand Generation is $132,500 per year (typically $105,000–$152,500), versus $105,548 for Email Marketing ($74,954–$142,500). That puts Demand Generation about 26% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Demand Generation and Email Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.