Job Description

As our Brand Manager, you will be the driving force behind bringing the HelloFresh brand strategy to life in fresh and creative ways across New Zealand. Reporting to the Associate Director Brand for Meal Kits ANZ, you’ll join a team of passionate marketers dedicated to changing the way people eat forever.

This is a hands-on, strategic role based in our Chippendale, Sydney HQ, that requires frequent travel across the ditch to work closely with our NZ-based team and local agency partners. If you’re an ambitious marketer who loves food and thrives in a fast-paced, global environment, we want to hear from you.

You will...

• Own the strategic development and hands-on execution of the HelloFresh NZ brand plans.
• Deliver a world-class, integrated brand marketing calendar, collaborating with creative, product, and growth teams locally and globally.
• Become the authority on the New Zealand consumer and media landscape, identifying the local nuances that make the market unique.
• Build and nurture high-performing relationships with external creative, PR, and media agencies to deliver insight-led campaigns.
• Plan and manage the yearly NZ brand budget, ensuring all activity is delivered on time and provides a strong return on investment.
• Work with Global Consumer Insights and data partners to evaluate campaign performance and report findings to C-level stakeholders.
• Partner with CRM, Performance, and SEO teams to ensure brand consistency across every customer touchpoint.

You have...

• A solid track record in brand marketing (ideally digital-first) and a deep understanding of tailoring communications across channels.
• Proven experience delivering end-to-end Above The Line (ATL) activity, from media strategy to creative execution.
• Experience briefing and managing creative and PR agencies to deliver high-quality, localized work.
• The ability to use data and consumer insights to inform planning, test hypotheses, and evaluate results.

You are...

• Exceptional at influencing stakeholders across a complex global organisation.
• A natural talent for writing simple, sharp briefs that inspire creatives to do their best work.
• A master of project management who can juggle multiple priorities and WIPs without breaking a sweat.
• An accountable, solution-oriented team player who thrives when working autonomously.

What you’ll get in return… 

• The chance to have a significant impact in a leading global food technology company
• Flexible working arrangements 
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• HelloFresh Academies - internal learning & development 
• A diverse and vibrant international environment, with offices in 18 countries
• Company discount - 70% off HelloFresh & 40% off Youfoodz

Start Date: Immediately available - Can wait a notice period

Duration: Permanent full time role

Location: Chippendale Head Office

Salary: Competitive salary & employee benefits

#LI-Hybrid

Responsibilities

We are looking for a strategic, data-driven Senior Manager of Digital Marketing & ABM to own and scale our digital presence and account-based programs across ANZ region. This is a high-impact, highly visible role that sits at the intersection of demand generation, brand experience, and revenue acceleration.

You will architect and execute multi-channel digital campaigns, develop personalised Account-Based Marketing (ABM) and Account-Based Experience (ABX) programs for our most strategic accounts, and partner closely with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand existing accounts.

In this role, you will also be responsible to:

• Digital Marketing & Campaign Management

  • Own end-to-end planning, execution, and optimisation of integrated digital marketing campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO and content syndication.

  • Develop compelling, audience-centric messaging and creative content that resonate across different buyer personas, industries, and funnel stages.

  • Manage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics (CPL, MQL, pipeline influenced, CAC).

  • Collaborate with design, and web teams to ensure landing pages, assets, and digital touchpoints are conversion-optimised and on-brand.

  • Drive localised campaign strategies for the Australian & NZ market, adapting global programmes for regional relevance and compliance.

• Account-Based Marketing (ABM) & Account-Based Experience (ABX)

  • Design and operationalise 1:1, 1:few, and 1:many ABM programmes targeting top-tier strategic, enterprise, and mid-market accounts in ANZ.

  • Partner with Sales and RevOps to develop and maintain the target account list; segment accounts by tier, industry, revenue potential, and buying stage.

  • Build personalised, multi-touch ABX journeys — orchestrating ads, content, events, direct mail, and executive engagement to create a cohesive, relevant account experience.

  • Leverage intent data, firmographic signals, and CRM insights (Salesforce) to trigger timely, contextual outreach and nurture sequences.

  • Develop and manage account-specific landing pages, microsites, and tailored content assets (case studies, business cases, ROI calculators) in partnership with content and design.

  • Measure ABM programme impact across pipeline sourced/influenced, deal velocity, win rate, and account engagement scores; present insights to senior stakeholders.

• Messaging & Content Strategy

  • Develop and refine value proposition messaging for key buyer personas, verticals, and use cases relevant to the Australian and APAC market.

  • Partner with Product Marketing to ensure field-facing messaging is differentiated, compelling, and aligned to competitive positioning.

  • Create and oversee ABM-specific content: executive briefs, account intelligence reports, custom decks, thought leadership pieces, and event-specific materials.

  • Maintain and evolve a messaging playbook that enables Sales and SDR teams to communicate value consistently and confidently.

• Cross-Functional Collaboration & Stakeholder Management

  • Act as the primary marketing partner to the ANZ Sales team; establish regular cadence meetings, pipeline reviews, and joint planning sessions.

  • Collaborate with global demand generation, field marketing, and digital teams to leverage shared programmes, tools, and budgets.

  • Work with Marketing Operations to ensure accurate attribution, lead routing, and full-funnel reporting in Salesforce and MAP (Marketo).

  • Support field events, executive briefings, and account dinners as part of a broader ABX strategy.

Requirements

Qualifications / Experience / Technical Skills

• 8+ years of B2B marketing experience, with at least 3 years in a dedicated ABM or demand generation role.

• Proven track record running ABM programmes at scale — ideally across 1:1, 1:few, and programmatic tiers — with measurable pipeline outcomes.

• Deep hands-on expertise across digital marketing channels: paid media (LinkedIn, Google Ads), email marketing, SEO, and marketing automation.

• Strong messaging and copywriting skills; ability to translate complex technical solutions into clear, compelling narratives for executive buyers.

• Experience working in enterprise B2B technology, SaaS, cloud, or professional services sectors.

• Proficiency with marketing technology stacks: CRM (Salesforce), MAP (Marketo or HubSpot), ABM platforms (6sense, Demandbase), and analytics tools (GA4, Tableau, or similar).

• Data-driven mindset with the ability to build dashboards, interpret performance data, and make evidence-based decisions.

• Outstanding stakeholder management and cross-functional collaboration skills, including the ability to influence Sales and C-suite partners.

Nice to Have

• Experience in the ANZ or APAC regional marketing context, with knowledge of the local media landscape and enterprise buying culture.

• Familiarity with intent data providers (Bombora, G2 Buyer Intent) and account intelligence tools (LinkedIn Sales Navigator, ZoomInfo).

• Experience with ABX orchestration platforms and personalisation tools (Mutiny, Uberflip, Pathfactory).

• Background in managing or mentoring junior marketers or agencies.

(REQ ID: 2754)

About Prezzee

Prezzee is a global leader in digital gifting and payments, having sold over 140 million gift cards through partnerships with more than 1,500 brands and serving over 6 million customers worldwide. Our mission is to change lives through the power of giving — leveraging borderless payment technology and innovative digital solutions to help people connect and create memorable moments that truly matter.

The Performance Marketing Manager supports the delivery of Prezzee’s global acquisition and performance marketing plan, driving customer and revenue growth and measurable business outcomes across B2B and B2C audiences. Reporting to the Head of Marketing – Global Acquisition, this role is responsible for managing, executing, optimising and scaling paid and organic activity across digital channels, ensuring activity is insight-led, efficiently managed, and aligned with global strategy.

What You’ll Do:

• Manage and execute multi-channel performance marketing campaigns across digital channels including paid social, paid search, SEO and GEO to deliver on marketing objectives.
• Deliver best-in-class digital and performance campaigns, proactively adapting to the evolving digital landscape, emerging technologies and platforms, and changing audience behaviour.
• Monitor and optimise daily campaign performance against budget and efficiency targets, leveraging data, insights and industry benchmarks.
• Work closely with media and SEO agency partners as a key point of contact, including briefing, reviewing performance, approving creative, and ensuring timely delivery to budget.
• Support SEO and GEO planning and implementation, including metadata, on-page optimisation and content publishing, and contribute to CRO testing and landing page optimisation.
• Continue to innovate, test, learn and scale new initiatives across channels and platforms.
• Produce performance reporting, analyse results, and provide actionable insights to inform ongoing strategy and forecast projections.
• Collaborate with internal stakeholders across Brand, Content, Product and Sales to ensure campaigns align with business goals, target audiences and creative messaging.
• Manage budgeting, invoicing, and spend tracking across paid media and agency activity, including allocation of spend across markets, channels and platforms to maximise return on ad spend.
• Contribute to go-to-market planning and support expansion into new regions, ensuring campaigns are localised and audience-relevant.

What are we looking for:

• 5–7+ years in performance or digital marketing, with a proven track record of driving acquisition and revenue growth across both B2B and B2C markets.
• Hands-on experience planning, executing, and optimising multi-channel campaigns (PPC, social, display, email, programmatic, affiliates, SEO).
• Strong analytical capability, using tools such as Google Analytics, Looker, and other reporting platforms to inform strategy and optimise campaigns.
• Experience managing budgets, agency relationships, and cross-functional stakeholders to deliver campaigns on time and within scope.
• Experienced in SEO execution and optimisation with CMS experience
• Skilled in campaign strategy, planning, creative briefs, presentations, and post-campaign performance analysis.
• Understanding of customer acquisition funnels, conversion rate optimisation, and lead generation strategies across digital channels.
• Experience scaling campaigns across multiple regions or markets

Why Join Prezzee?

You’ll play a key role in shaping the future of digital gifting at a global scale — working with talented people, modern technology, and a culture that genuinely values openness, excellence, and impact.
At Prezzee, Where We Don’t Just Work – We Innovate, Collaborate, And Shape The Future Of Digital Giving. As Part Of Our Dynamic Team, You’ll Contribute To a Global Company’s Growth While Enjoying a Flexible, Supportive, And Inclusive Work Environment. We Offer

Prezzeeversary Leave – Extra day of annual leave for each year you’re with us.
BirthYay Leave – Celebrate you with a paid day off during your birthday month.
Novated Car Leasing – A tax-smart way to bundle and pay for your car and running costs.
ClassPass Membership – Fully covered monthly credits for fitness, wellness, and beauty.
Office Allowance – One-time payment to upgrade your office setup.
Flexible Work Perks – Flex your hours, take Culture Swap Days, and work from anywhere for 30 days a year.
Prezzee Staff Discounts – Exclusive deals on Prezzee gift cards – just for being part of the team.
Wellbeing Support – Access to mental, social, financial, and physical wellbeing support via Telus.
Learning & Development – Grow your career with LinkedIn Learning, job shadowing, industry programs, and our Lunch & Learn sessions.
Employee Resource Groups – Be an advocate or ally and foster belonging through groups like EmpowHer and Pride.
Parental Leave – 12 weeks for primary carers and 4 weeks for secondary carers.

Prezzee has been recognised for the third consecutive year as a Computerworld Best Places to Work in IT, and as a Great Place to Work® 2026 across all of our three  regions. We value diversity, collaboration, and innovation in everything we do. Join a global team united by the core values: Give openness, Give greatness, Give magic. Give a damn &  Give Ingenuity.

Prezzee is an Equal Opportunity employer. We believe that diversity is the key to building the best products for our customers, team culture and growing our global business. Our diversity mission is for our people to be their most authentic selves, to inspire, innovate and celebrate within a culture of belonging. We do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

We are looking for people to help create human connections, make magic and shape the future of gifting so even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! Please let us know if you require any adjustments as part of the application and recruitment process, We also encourage you to let us know of your pronouns at any point of the process.

Your role
We’re seeking a Marketing Specialist (Contract) to support Dialpad’s demand generation efforts in the APAC region, with a focus on Australia. This role will partner closely with the global Demand Generation team to execute campaigns that drive pipeline and revenue growth.

You’ll play a hands-on role in launching, optimizing, and reporting on acquisition programs across digital channels, helping to build Dialpad’s presence in the region. This is a contract role based in Sydney, Australia, with an anticipated end date of November 2, 2026

What you’ll do

• Support the execution and optimization of customer acquisition campaigns across digital channels, including SEM, paid social, display, and online video.
• Assist in managing affiliate and CPL programs, including coordination with review platforms.
• Partner with the global team to help execute ABM campaigns and targeted marketing initiatives.
• Collaborate with web and content teams to support updates to regional web pages and contribute to SEO optimization efforts.
• Work cross-functionally with Marketing Operations, Product Marketing, Channel Marketing and Creative teams to test messaging and improve campaign performance.
• Track campaign performance and provide regular reporting on key metrics, including pipeline contribution and ROI.
• Support budget tracking and ensure efficient allocation of spend across channels.
• Coordinate with external vendors and agencies as needed to support campaign execution.
• Help maintain campaign calendars, workflows, and documentation to ensure smooth execution.

Skills you’ll bring

• 3–5 years of experience in marketing, demand generation, or paid acquisition roles.
• Hands-on experience supporting digital marketing campaigns across channels such as SEM, paid social, and display.
• Familiarity with affiliate programs, CPL models, or review platforms is a plus.
• Exposure to ABM tools or programs (e.g., 6Sense, Demandbase) preferred but not required.
• Basic understanding of SEO and web performance optimization.
• Strong analytical skills with the ability to track and interpret campaign performance data.
• Experience working with marketing tools such as Google Ads, LinkedIn Campaign Manager, Salesforce, or similar platforms.
• Experience working with a channel and/or partnership ecosystem and executing on mutually beneficial marketing campaigns.
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
• Strong communication skills and ability to collaborate across global teams.
• Comfortable working in a fast-paced, dynamic environment.

Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions.

Ready to shape the future of digital experiences for some of Australia's biggest brands? This is your chance to make your mark.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

Location: Sydney

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

• Lead the Experience: You'll be at the centre of the action, steering the day-to-day delivery of cutting-edge services like SEO, GSO, and Analytics for our key client accounts.
• Mentor the Future: Step up and guide our junior talent. You'll be the go-to person for feedback, training, and fostering a collaborative team culture where everyone can shine.
• Drive Client Success: Build brilliant, trusted relationships with our clients, translating their goals into data-led strategies that deliver real, measurable results.
• Own the Outcome: From managing budgets and workflows to ensuring every project is delivered flawlessly, you'll be pivotal in our commercial and operational success.
• Champion Innovation: Keep us ahead of the curve by exploring emerging trends and technologies, helping to roll out new frameworks that enhance our delivery and wow our clients.

Ideal Skills and Experience

• Technical Wizardry: You have strong, hands-on knowledge of Experience channels (think SEO, Analytics) and a passion for turning complex data into clear, actionable insights.
• A Leader's Instinct: You're a natural mentor who gets a real buzz from developing others and building a positive, high-performing team environment.
• Client Charm: You communicate with confidence and flair, capable of presenting ideas in a QBR or simply providing a timely, accurate response that builds trust.
• Commercial Acumen: You're comfortable navigating client scopes, budgets, and resource allocation, ensuring we deliver amazing work that’s commercially sound.
• A Collaborative Spirit: You thrive on teamwork and are energised by collaborating with other performance and craft teams to create truly integrated media solutions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

What We Offer 

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based on the south side of the bridge in Barangaroo, our office has beautiful views of Sydney Harbour and is a great space to hang out with colleagues and friends!

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment 

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.  

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants. 

#LI-Promoted

ABOUT US

Localcoin, founded in 2017 with headquarters in Toronto, is on a mission to simplify the process and experience of buying or selling digital currencies globally. We envision bringing digital currency to the mainstream financial market through partnerships with leading corporate and franchised retail spaces. With terminals across Canada, Poland and the APAC region, including Australia, Hong Kong, and New Zealand, Localcoin is now the fastest growing Bitcoin ATM operator in the world.

At its core, Localcoin believes that everyone should be able to own cryptocurrency and have a deep understanding of blockchain technology. As a member of our rapidly growing team, you'll join a talented, dynamic group of team members who will encourage you to learn, grow, and thrive in your career every step of the way.

If you're a self-starter looking to hone your skills in a startup environment that fosters innovation, transparency, and team connectivity, we look forward to hearing from you!

THE ROLE

Localcoin is building the future of digital currency, operating the largest cryptocurrency kiosk network in Australia. We take pride in delivering high-quality support to our customers and are committed to building a truly customer-focused organization. To support this mission, we’re looking for an entrepreneurial, self-starting marketer who’s passionate about bringing our vision to life.

We’re hiring someone on the ground in Australia to own and execute local marketing initiatives. This is a hybrid role, with 2 days per week based at our Kingsgrove office. It’s a hands-on, execution-driven position with a focus on:

• Customer acquisition (50%)
• Retailer expansion (13%)
• Brand trust — including scam awareness and PR (25%)
• Quality assurance — including marketing audits and systems (12%)

You’ll serve as the bridge between global strategy and local execution, adapting and implementing initiatives for the Australian market. Experience in in-store marketing is a strong asset, and the role reports directly to the Director of Marketing.

Customer Acquisition & Local Growth

• Execute localized initiatives to improve transaction volume.
• Improve rankings for high-intent searches (e.g., “Bitcoin ATM”).
• Identify and fix gaps across directories, maps, and third-party platforms.
• Launch hyper-local campaigns to drive foot traffic.

Retailer Acquisition & Retention Marketing

• Execute outbound and inbound initiatives targeting retail partners (convenience stores, gas stations, etc.)
• Collaborate with the global team on projects such as new store launches, product launches in-store promotions, and key initiatives.
• Improve visibility and credibility of Localcoin as a retail partner.
• Work closely with BD/sales to improve conversion of leads to signed locations.

 PR & Scam Awareness

• Execute local campaigns focused on scam prevention and education.
• Build relationships with community groups, forums, and local organizations.
• Support PR efforts to position Localcoin as a trusted and responsible operator.

Campaign Execution

• Execute organic campaigns localized for Australia.
• Adapt global campaigns to fit local market realities.
• Assist in managing customer retention programs across Australia.
• Ensure consistency across all location-level marketing touchpoints.
• Track performance and continuously improve results.

WHAT WE’RE LOOKING FOR 

• 3+ years of experience in SEO, local marketing, or growth-focused roles.
• Strong project management skills with proven end-to-end ownership—from execution to reporting and clear, actionable insights.
• Excellent written and verbal communication skills; bilingualism is an asset.
• A collaborative team player who can work cross-functionally and keep stakeholders aligned.
• Solid understanding of local SEO strategies and best practices to drive visibility and traffic.
• A creative thinker who brings new ideas and looks for ways to improve processes.

NICE TO HAVES

• Experience in community engagement or public relations.
• Background in regulated industries (e.g., fintech, crypto, healthcare, real estate).

WHAT YOU’LL LOVE ABOUT US

• Competitive Salary – We offer market-aligned compensation based on experience and performance.
• Hybrid Work Environment – Enjoy flexibility while staying connected with a collaborative team.
• Professional Development – Opportunities to learn and grow within a fast-moving company.
• Team Culture & Events – Regular team catch-ups, socials, and a supportive work environment.
• Impactful Work – Play a key role in a growing fintech company and make a real impact.

JOIN OUR INCLUSIVE TEAM

Localcoin is committed to building an inclusive, accessible, and equitable workplace. We welcome applicants from all backgrounds and do not discriminate based on race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, marital status, family status, or disability.

If you require accommodation at any stage of the recruitment process, please notify the Talent team or email careers@localcoinatm.com.

Applicants must be legally eligible to work in Australia. At this time, we are not able to provide visa sponsorship.

AI DISCLOSURE STATEMENT

We want to share that we may use artificial intelligence (AI) tools to help screen and assess applications. While technology helps us stay organized and efficient, every hiring decision at Localcoin is made by real people who care about finding the best addition to our team. These tools are used to support our process—not to replace the human judgment and connection that are core to our culture.

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work.

Here’s what to expect when you join THE ICONIC:

• Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
• The learning Collective. Get your knowledge fix with our learning days & hackathons 
• Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year 
• Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
• Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
• Wellbeing. Access to our discounted gym memberships and wellbeing programs
• People  first. Access to our Employee Assistance Program for you and your family
• Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Attraction team directly: talent.attraction@theiconic.com.au

Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions. 

Bring your passion for search and your confident spark to a team where you'll help shape the digital future for iconic brands!

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

Location: Sydney

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

• Dive headfirst into digital: You'll execute cutting-edge SEO and search strategies for our amazing clients, making a direct impact on their success.
• Be the engine room of the team: You'll manage the day-to-day delivery of our Experience (SEO) services, from technical implementation to insightful performance reporting.
• Collaborate with the best: Work alongside a vibrant, high-performing team to create integrated, data-driven solutions that deliver real, measurable results.
• Get hands-on with leading tech: Use industry-leading tools and platforms to analyse data, uncover insights, and find exciting new opportunities for optimisation.
• Become a trusted client partner: Help translate complex data into clear success stories, prepare reports, and build strong relationships with our clients.

Ideal Skills and Experience

• A passion for search: You have several years of experience and a genuine, burning passion for all things SEO – it's not just a job, it's your craft.
• Confident and engaging communicator: You're comfortable in a client-facing setting and bring a natural spark and gravitas to your interactions.
• Data and reporting whiz: You’re highly organised, love digging into data, and have experience creating compelling reports. Bonus points for using visualisation tools like Power BI or Tableau!
• Expert in the SEO toolkit: You have hands-on experience with core SEO industry tools (like SEMrush, Ahrefs, Moz, or Screaming Frog) and analytics platforms.
• A proactive and curious team player: You thrive in a collaborative environment, are hungry to learn, and are excited by emerging tech like LLMs.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

What We Offer 

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based on the south side of the bridge in Barangaroo, our office has beautiful views of Sydney Harbour and is a great space to hang out with colleagues and friends!

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment 

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.  

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants. 

#LI-Promoted

Role: Customer Success Manager (Gen AI Workflows)

Location: Sydney, Australia

About the role:

You are here to operationalise Generative AI for enterprise marketing teams. This is not a support ticket role. Your job is to codify, embed, and scale AI workflows using our flagship products: Pencil Pro (Gen AI creative generation) and Share of Model (LLM brand perception & visibility).

You will move clients from ad-hoc experimentation to industrial-scale adoption, proving that Gen AI builds brands better, faster, and cheaper.

The Products:

• Pencil Pro: The enterprise-grade Gen AI platform. You will help clients generate on-brand ad creatives, video, and copy at scale, navigating "no-train" clauses, brand safety, and prediction models.
• Share of Model (SoM): The new SEO. You will guide clients on how to measure and optimise their brand’s visibility and sentiment across major LLMs (ChatGPT, Gemini, Claude), turning "share of search" into "share of model."

What you will be doing: 

1. Codify (Workflow Design)

• Architect Gen AI Playbooks: Translate loose client objectives into rigid, repeatable workflows within Pencil Pro. Define exactly how a marketing brief becomes a finished asset using our AI agents.
• Insight-to-Action Loops: Operationalise Share of Model data. Don’t just report on LLM sentiment; build workflows where SoM insights directly trigger new creative generation in Pencil.
• Governance & Safety: establish the "rules of the road" for client teams, ensuring they leverage enterprise features (data ring-fencing, role-based access) to innovate without risk.

2. Embed (Adoption & Change Management)

• Drive Usage, Not Just Logins: embed Pencil Pro into the daily "muscle memory" of creative and media teams. Move them from legacy manual production to AI-assisted creation.
• Strategic QA: Act as the strategic layer between the client and the platform. Regularly audit client outputs (ads, copy) to ensure the AI is being prompted effectively to hit brand guidelines.
• Stakeholder alignment: Map the client organisation. Secure buy-in from CMOs down to performance marketers.

3. Scale (Growth & ROI)

• Prove Value: Deliver ruthless ROI analysis. Show clearly how Gen AI has reduced CPA (Cost Per Action) or slashed production time/costs compared to their old agency model.
• Expansion: Identify opportunities to roll out workflows from a single pilot brand to the client’s entire portfolio (Global/Regional expansion).
• Product Loop: Aggressively feed Australian market feedback to our product engineering teams to shape the roadmap of Pencil and SoM.

What you need to be great in this role: 

1. Professional Experience (The Foundation)

• 3-5 Years in High-Growth SaaS or AdTech: You have managed enterprise accounts at a top-tier SaaS company, a performance marketing agency, or a digital transformation consultancy.
• The "Hybrid" Background: Ideally, you have straddled the line between technology and creative. You understand how a marketing brief is written (Agency side) and how software is deployed (SaaS side).
• Proven Retention & Expansion: You don't just "keep" clients; you grow them. You can point to specific examples where you identified an upsell opportunity through usage data and successfully expanded the account.

2. Technical & Product Aptitude (The "Gen AI" Factor)

• Workflow Architect: You have a track record of deconstructing messy human processes and rebuilding them into software-defined workflows. You can look at a creative production line and instantly spot where AI agents should be injected.
• Prompt Literacy: You possess a sophisticated understanding of how to prompt Large Language Models (LLMs) and diffusion models. You understand the nuance between a "bad output" and a "bad prompt" and can coach clients to fix the latter.
• Data-Driven Storytelling: You are comfortable working with unstructured data. You can take "Share of Model" analytics (share of voice, sentiment analysis) and weave them into a coherent strategy that convinces a CMO to shift their budget.

3. Commercial & Strategic Mastery (The "Trusted Advisor")

• Challenger Mentality: You are not a "yes" person. You are comfortable challenging a client's outdated thinking. When a client tries to use Pencil Pro like a traditional stock image library, you have the confidence to correct them and steer them toward scalable generation.
• Executive Presence: You can hold the room with a CMO one hour and a Creative Director the next. You translate "tokens and context windows" into "speed-to-market and cost-savings" without friction.
• Change Management Expert: You understand that Gen AI is a cultural shock. You have experience navigating organizational resistance, training skeptical teams, and turning detractors into champions.

Req ID: 16783

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