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DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021

JOB PURPOSE:

The Senior People Business Partner contributes to business and People success by:

• Partnering with BU leadership to drive key People initiatives and provide trusted advice.
• Developing and guiding junior People Business Partner(s) in their roles.
• Contributing to the professionalisation of the wider People team, helping it become a strategic, efficient, and trusted function that delivers excellent employee experiences through data-driven decision-making.

WHAT YOU’LL DO:

A. Business-focused

Strategic partnership BU

• Act as a sparring partner to BU leadership on people topics (workforce planning, talent management, culture, sentiment, and well-being).
• Data-driven decision-making: Use HR analytics to provide insights and support decision-making.
• Contribute actively to business decisions from a People perspective, embedding data in strategic advice.
• Take ownership of strategic HR projects within the BU (e.g., strategic plans for trends on both voluntary and involuntary leaver numbers; structural exit data analyses; focus groups for topics we need input from the BU and teams, surveys, succession, L&D, health & wellbeing).

Policies & structures within BeNo and BU

• Strengthen BENO and BU effectiveness by improving People policies and structures.
• Ensure core processes (absence, mobility, onboarding, exits) run smoothly in practice, in close collaboration with the People team.
• Leverage data insights (e.g., sickness rates, onboarding outcomes, attrition trends) to continuously review and improve these processes.

Supporting change initiatives

• Support BU leadership in driving and embedding change initiatives (e.g., culture programmes or transitions) by bringing in a People perspective.

B. People team-focused

Development of Junior People Business Partners

• Develop and guide junior People Business Partners.
• Ensure juniors take ownership, moving from signalling issues to solving them.
• Provide mentorship on knowledge, prioritisation and stakeholder skills.
• Teach juniors to work with data effectively so their advice and decisions are evidence-based.

Improvements in the People team

• Contribute to the transformation of the People team: from reactive to proactive, from operational to strategic.
• Initiate and lead improvement projects that help shape a strategically positioned, efficient People team.
• Embed a culture of data-driven decision-making in the People team’s way of working.

KPIs (0–6 MONTH):

A. Business-focused

1. Strategic partnership & HR analytics – BU leadership experiences clear added value and actively uses People data (absence, attrition, engagement, exits, C&B) in decision-making.
2. Operational excellence (BU) – Ticket turnaround time reduced; within xx months, all backlogs cleared and open cases resolved.
3. Employee experience – Improvement visible in Peakon engagement score within the BU (specific targets to be defined).
4. Core BU People KPIs – Demonstrates impact on broader People KPIs such as engagement, retention, sickness, etc., with structured reporting dashboards in place.

B. People team-focused

1. Development of juniors – tbd, including the ability to use and present People data independently.
2. Contribution to People team practices – Initiates and/or leads at least one improvement project that strengthens the entire People team.

WHAT YOU’LL BRING:

• Strategic thinking – Connect business goals with people impact and translate them into actionable steps for the BU (1–3 year horizon).
• Analytical ability – Collect, interpret and use data to underpin data-driven decision making.
• Stakeholder management & influencing – Communicate and influence effectively, tailored to different stakeholders; anticipate and respond to counterarguments.
• Organisational sensitivity – Understand culture, dynamics and informal patterns, and act effectively within them.
• Goal-oriented working & decisiveness – Prioritise, decide, deliver and embed critical goals.
• Ownership & people leadership – Take full responsibility for delivering results, while coaching juniors and supporting their professional growth.
• Continuous improvement & innovation – Proactively seek opportunities to make People practices more effective and impactful, introduce new ideas and excite others to adopt them.

*Please note that we are looking for someone fluent in Dutch & English. 

WHAT YOU’LL GET:

*Please note that specific perks and benefits will vary based on location – Ask your recruiter for more details

• A flexible, hybrid working policy (2-3 days from the office, depending on location) 
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work in 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefits here.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure if you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Role:  Social Media Lead

Location:  Rotterdam, Netherlands (hybrid)

About the role: 

We are looking for Social Media Lead to be based in Rotterdam. The role is tasked with defining and leading and supporting a team of Social Media Managers and Content Creators working on globally loved food brands.This role will oversee work, partner with clients and ensure teams are executing social strategies effectively.  You will not personally own specific channels but will have close relationships with brand stakeholders and be jointly accountable for them with your brands and teams.   

Our ideal candidate blends strategic social expertise with client servicing wizardry and has prior experience managing people. You should enjoy getting your hands dirty across social media, video, imagery, strategy, data analytics and integrated marketing campaigns. You will have a brilliant creative eye, and fantastic communication skills – both in writing and verbally. 

What you will be doing: 

• Be accountable for social media and content implementation, helping to embed and nurture best practice habitual behaviours 
• Sense-check reactive opportunities executed across range of brands, reviewing cultural opportunities against risk and protecting brand and/or maximising opportunity whenever possible.  
• Engage with and be accountable for social channel strategy across brands, specifically the CCM engagement executions linked to strategic content/channel recommendations  
• Work hand-in-hand with data delivery team to feed into CCM objectives and measurements in ongoing reporting deliverables as well as longer-term benchmarking  
• Become a trusted voice to clients, supporting CCMs in their interactions and management of clients. Supporting and speaking directly to brand team in the delivery of big-ticket social deliverables 
• Leading the charge on social new business opportunities helping to nurture the pipeline of opportunities, deliver pitches and work with integrated teams (i.e. strategy, data and creative) to deliver best-in-class proposals  

Personnel Management: 

• Reviewing the work, setting expectations and goals.  
• Mentoring and coaching 
• Managing HR admin: holiday approvals, reviews, feedback, client relationships 

Client Management: 

• Receiving any requests for changes of team structure or brand portfolio and working with client services team to recommend the necessary changes that result. 
• Receiving team feedback from clients and using this to steer the correct course of action, be that an internal promotion or guidance on performance etc. 

 Social Media Leadership: 

• Setting and optimising the team’s perspective on social media trends and best practice. 
• Key point of contact for management across creative, client services, strategy teams as well as a liaison to the clients.  
• Oversight on Content and Community team activities and any strategy or major callouts. 
• Support cross department communications between CCMs, brands, external teams. 
• Oversee final deliverables (content calendar, social snapshot, other reporting etc). 
• Attending client presentations with the CCMs as needed. 
• Accountable for relevant procedural updates in line with client expectation or demand, and implementing that process within you team – overseeing their implementation. 

What you need to be great in this role: 

• Experience working with an enterprise social media management tool, eg, Sprinklr, Hootsuite, Spredfast (Khoros), Sprout 
• Excellent verbal communication and written skills 
• Proven work experience as a community manager 
• Highly organised with a proactive attitude 
• High proficiency in the English language 
• Social metrics aware & social content savvy 
• On the pulse of platform innovations and their applications to brands 
• Prior experience presenting findings and ideas to clients, confidence to explain decisions 

Req ID: 16940

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