About HG Insights

HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. Our platform’s analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention.

Role Overview

We are looking for a Marketing Operations Specialist to own and optimize end-to-end campaign execution across our marketing tech stack, with a strong focus on Marketo and Salesforce. This role sits at the intersection of marketing, sales, and RevOps, ensuring campaigns are executed accurately, data flows seamlessly, and reporting reflects true performance.

You will be responsible for managing campaign builds, ensuring data integrity, enabling scalable processes, and delivering actionable insights through reporting.

Key Responsibilities

Campaign Execution & Setup

• Build and execute marketing campaigns in MAP (emails, nurtures, landing pages, forms, programs)
• Manage end-to-end campaign lifecycle from setup to launch and QA
• Ensure correct program structures, naming conventions, and tagging for scalability
• Coordinate with stakeholders to translate campaign requirements into execution

CRM & System Management

• Manage sync and alignment between Marketo and Salesforce
• Set up and maintain Salesforce campaigns, program statuses, and attribution models
• Ensure lead lifecycle stages and campaign flows are correctly implemented

Data Management & Governance

• Maintain data hygiene, deduplication, and standardization processes
• Manage lead routing, scoring, and segmentation logic
• Ensure compliance with data policies and best practices

Reporting & Analytics

• Build and maintain campaign performance reports and dashboards
• Track key metrics such as MQLs, pipeline contribution, and conversion rates
• Align reporting with defined frameworks (Marketing Sourced vs Influenced, etc.)
• Identify gaps and recommend improvements based on data insights

Marketing Tech Stack Ownership

• Work across the broader martech ecosystem (e.g., enrichment tools, webinar platforms, analytics tools)
• Support integrations and troubleshoot system issues
• Continuously optimize processes to improve efficiency and scalability

Process Optimization & QA

• Establish and enforce QA processes for campaign execution
• Improve workflows to reduce manual effort and turnaround time
• Document processes and maintain operational playbooks

Required Skills & Experience

• 3–6+ years in Marketing Operations or related role
• Hands-on expertise in Marketo and Salesforce
• Strong understanding of lead lifecycle management, scoring, and routing
• Experience with campaign execution across email and digital channels
• Proficiency in reporting and dashboard creation
• Strong attention to detail and structured approach to execution

Preferred Skills

• Experience working in B2B SaaS or data-driven organizations
• Exposure to additional tools (ZoomInfo, 6sense, webinar platforms, etc.)
• Basic understanding of APIs, integrations, or data flows
• Bonus skill: SQL or advanced data handling

What Success Looks Like

• Accurate and timely campaign execution with minimal errors
• Clean, reliable data across MAP and CRM
• Clear visibility into marketing performance and pipeline impact
• Scalable processes that improve speed, QA, and operational efficiency

Why HG Insights

• Own end-to-end campaign execution with direct impact on pipeline and revenue
• Build expertise in martech and scalable marketing systems
• Collaborate cross-functionally to drive data-led GTM decisions
• Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
• A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.

The role

Reporting to the Regional Sales Director, you will be responsible for driving Telnyx’s expansion supporting the Indian market. This is an exciting opportunity to join a rapidly growing team and play a key role in our expansion into a new territory. Supported by our marketing and BDR teams, you will focus on identifying new high value customers for Telnyx and building long term, strategic business relationships that will lead to increased revenue growth and client satisfaction.

This role would suit an experienced sales professional, capable of operating in a fast paced startup environment. The ability to operate independently and work effectively in a remote environment is crucial.. 

Responsibilities

• Work with the Director of Sales to develop a sales strategy across the GCC region as you will own the region and have responsibility for delivering the revenue targets.
• Develop a strong pipeline of deals with a combination of outbound sales prospecting and inbound leads.
• Establish a trusted/strategic advisor relationship with each key customer and drive the continued value of Telnyx’s products and services.
• Arranging and conducting Telnyx portal demos for prospects with the support of our Sales Engineering team.
• Work with customers to establish critical goals and other key performance indicators and aid the customer in achieving those business goals.
• Collaborating with marketing, product management and sales peers to optimize client value and Telnyx success.
• Provide accurate reporting and forecasting based on results at each stage.

What we are looking for

• 3+ years of selling experience in enterprise consumption-based software platforms to the Indian market.
• Hunter mentality and experience working on outbound strategies (via telephone, email, social selling, etc).
• SaaS, or telecommunications industry experience.
• Proficiency in English both verbal and written fluency 
• Proven track record of consistently exceeding quota.
• Impeccable written and verbal communication skills. You are a strong listener and communicator.
• Ability to identify and sell to C-Level targets, as well as across Product Development and IT contacts
• Adaptive and introspective; willing to learn, teach, lead and follow.

Bonus points for

• Telco, CPaaS, AI, UCaaS, CCaaS or SaaS new business sales experience
• Established relationships with customers that trust and respect your advice
• Proven consultative sales solution skills, including the ability to articulate a clear, concise, return on investment value statement
• Experience with established sales methodologies such as Challenger, SPIN, MEDDPICC, etc

#LI-RH1

Job Title- Customer Success Manager II

About HG Insights

HG Insights delivers the world's most powerful technology intelligence for B2B go-to-market teams. Our platform helps customers identify high-value accounts, optimize territory coverage, and prioritize prospects based on real tech spend, install base, and intent signals. We don't guess; our customers win by using real data.

Role Overview

As a Customer Success Manager II on the Growth team, you'll own a portfolio of accounts and serve as the primary relationship, strategic advisor, and accountability partner for each customer. You're not a ticket-taker or a check-in coordinator. You're the person who helps customers connect HG's data to real GTM outcomes: better targeting, more pipeline, stronger territory coverage.

This role requires deep GTM domain fluency. You need to speak the language of sales ops, demand gen, and revenue leadership. Not just understand it conceptually, but use it to build trust quickly and deliver meaningful guidance. You'll navigate renewals, escalations, and difficult conversations with confidence, and you'll proactively surface expansion opportunities before anyone asks.

Every employee is expected to approach AI as a strategic collaborator that can 10x individual output, accelerate decision-making, and unlock new ways to solve problems. Whether you're optimizing workflows, analyzing data, drafting communications, or supporting customers, AI should be your first instinct, not your last resort.

Responsibilities

Customer Success and Value Realization

• Own onboarding for new accounts, driving customers through key milestones and ensuring early value is realized and documented.
• Build and maintain value realization plans tied to each customer's GTM objectives, with measurable KPIs and a clear link between platform usage and business outcomes.
• Conduct regular working sessions (1:1 and 1:many) with customer stakeholders across Sales, Marketing, and Revenue Ops to review progress, surface new use cases, and deepen adoption.
• Track platform engagement weekly, identify usage gaps, and proactively intervene before disengagement becomes a risk.

Account Health and Risk Management

• Maintain a clear, up-to-date picture of account health across your entire book, leveraging signals from platform usage, support tickets, Slack activity, and stakeholder sentiment.
• Own weekly pulse checks for all active opportunities, documenting sentiment trends and escalating risks with a clear diagnosis and mitigation plan.
• Lead difficult conversations head-on: renewals with pricing pushback, executive escalations, and at-risk accounts where the relationship needs to be rebuilt. You don't avoid these; you run toward them.
• Manage the full renewal motion for your accounts in close partnership with your AE, including negotiation support and executive alignment.

Strategic GTM Advisory

• Act as a trusted advisor on how HG data integrates into customers' existing GTM workflows, including ICP definition, territory design, account scoring, ABM campaigns, and pipeline generation.
• Coach customers on operationalizing HG data in tools like Salesforce, 6sense, or Outreach. You don't need to admin these systems, but you must speak the language fluently.
• Deliver executive-ready insights that connect platform usage to commercial outcomes, and present to senior stakeholders confidently.

Expansion and Cross-Functional Orchestration

• Proactively identify whitespace and expansion opportunities within your book by understanding the customer's full GTM footprint, not just the current contract scope.
• Collaborate with AEs to build a shared account strategy, acting as the customer's internal advocate.
• Loop in Product, Solutions, and Data Science teams when customer initiatives require it, and follow through to make sure those commitments are met.

What We're Looking For

Must-Have Traits

• GTM domain fluency. You have genuine experience in B2B go-to-market. You understand how revenue teams are built, how they use data, and what "good" looks like across demand gen, sales ops, and account-based strategy. Without this, ramp time is too long.
• Strategic orientation. You find ways to help customers succeed rather than waiting to be asked. You come to meetings with a point of view, not just an agenda.
• Persistence. You don't accept "no" and move on. You dig deeper, find another angle, and come back with something better. You're tenacious without being pushy.
• Comfort with hard conversations. Renewals with budget pressure, executive escalations, at-risk accounts: these don't rattle you. You handle them with composure and directness.
• Execution discipline. You're reliable. You don't let situations stall. You track your own commitments, ask for help when you need it, and follow through.
• Interpersonal range. You build trust with technical operators and C-suite executives alike. You read the room and adjust your style accordingly.
• Adaptability. You're energized by change, not drained by it. As the team and product evolve, you evolve with them.

Minimum Qualifications

• 4+ years in a Customer Success, account management, or GTM advisory role in a B2B SaaS environment.
• Demonstrated experience supporting customers with go-to-market strategy, including topics like ICP definition, account prioritization, territory coverage, or pipeline generation.
• Familiarity with tools like Salesforce, 6sense, Outreach, or similar GTM systems (workflow awareness required; configuration not required).
• Proven ability to manage a book of business through renewals, expansion conversations, and at-risk situations.
• Strong written and verbal communication skills. You can build a brief, lead an executive meeting, and send a tight follow-up email, all in the same day.
• Demonstrated head-first adoption of AI tools in day-to-day work.

Nice to Have

• Prior experience in a data intelligence, ABM, or intent data category.
• Background supporting Revenue Ops or demand generation teams as part of your CS work.
• Exposure to CS platforms such as Vitally, Gainsight, or Totango.

What Success Looks Like

• Your customers treat you like a strategic advisor. They bring you into budget conversations, planning cycles, and cross-functional initiatives.
• Your book is healthy: usage is up, pulse checks reflect genuine engagement, and you can articulate the business value each account is realizing.
• You identify renewal risks and expansion opportunities before your AE does.
• You've delivered documented value plans for 100% of your accounts, tied to measurable GTM outcomes: pipeline acceleration, coverage improvement, CAC reduction, or segment lift.
• Difficult conversations happened on your watch, and you owned them, recovered where possible, and learned from the ones you didn't.

About the Role:

We are seeking an experienced Senior Business Applications Security Engineer to join our growing Corporate Technology team. This is not a maintenance role—this is an opportunity to build something from the ground up. You will take ownership of the security posture for our entire business application ecosystem, from Salesforce and Workday to niche departmental tools, transforming a fragmented, reactive approach into a centralized, proactive, and hardened security program. Your focus will be on bridging business needs with cloud-based software solutions through implementation, optimization, and vendor management.

Transform business application security from an afterthought to a core competency. You will:

• Build from scratch: Design and implement a comprehensive business application security program where none exists
• Own the ecosystem: Take full ownership of security posture across 200+ business applications (SaaS, cloud, and on-premise)
• Establish the standard: Define what "secure" means for business applications and ensure every tool meets that bar
• Shift left: Embed security into procurement, integration, and lifecycle management processes
• Drive change: Partner with stakeholders across IT, Engineering, Finance, HR, Sales, and Marketing to fundamentally change how the organization thinks about application security

Responsibilities

• System Administration: Design and scale user access with role-based access controls (RBAC), where possible
• Technical Support & Troubleshooting: Provide escalation support in debugging app access/role issues
• Application Onboarding: Conduct requirements discovery and analysis with key stakeholders for new applications, particularly pertaining to login and role access protocols
• Identity Lifecycle Management: Designing and implementing automations ensuring automatically granted or revoked access
• Integration Management: Manage API connections and integrations between business applications in our tech stack
• Process Improvements: Identify and implement automation opportunities to streamline workflows
• Data & Compliance: Ensure data accuracy, integrity and compliance with security standards
• Mentorship to guide junior teammates on best practices within the role

Qualifications

• 8+ years of experience in Application Security or related role
• Professional Certifications: CISSP are a plus
• Expertise in Okta, Google Workspace, Microsoft 365
• Experience with SAML and OAuth protocols, as well as SCIM
• Proficiency with Okta Workflow or similar automation platforms
• Excellent ability to bridge conversations between technical teams and non-technical business stakeholders
• Soft skills: Change management, process improvement, stakeholder management, collaborative mindset with excellent written and verbal communication.

What We Offer:

• Competitive compensation package
• Equity opportunities
• Comprehensive health, dental, and vision coverage
• Flexible PTO and remote work options
• Learning & development resources
• A high-impact role in a fast-growing, mission-driven company.

About the Role:

We are seeking an experienced Senior Business Applications Security Engineer to join our growing Corporate Technology team. This is not a maintenance role—this is an opportunity to build something from the ground up. You will take ownership of the security posture for our entire business application ecosystem, from Salesforce and Workday to niche departmental tools, transforming a fragmented, reactive approach into a centralized, proactive, and hardened security program. Your focus will be on bridging business needs with cloud-based software solutions through implementation, optimization, and vendor management.

Transform business application security from an afterthought to a core competency. You will:

• Build from scratch: Design and implement a comprehensive business application security program where none exists
• Own the ecosystem: Take full ownership of security posture across 200+ business applications (SaaS, cloud, and on-premise)
• Establish the standard: Define what "secure" means for business applications and ensure every tool meets that bar
• Shift left: Embed security into procurement, integration, and lifecycle management processes
• Drive change: Partner with stakeholders across IT, Engineering, Finance, HR, Sales, and Marketing to fundamentally change how the organization thinks about application security

Responsibilities

• System Administration: Design and scale user access with role-based access controls (RBAC), where possible
• Technical Support & Troubleshooting: Provide escalation support in debugging app access/role issues
• Application Onboarding: Conduct requirements discovery and analysis with key stakeholders for new applications, particularly pertaining to login and role access protocols
• Identity Lifecycle Management: Designing and implementing automations ensuring automatically granted or revoked access
• Integration Management: Manage API connections and integrations between business applications in our tech stack
• Process Improvements: Identify and implement automation opportunities to streamline workflows
• Data & Compliance: Ensure data accuracy, integrity and compliance with security standards
• Mentorship to guide junior teammates on best practices within the role

Qualifications

• 8+ years of experience in Application Security or related role
• Professional Certifications: CISSP are a plus
• Expertise in Okta, Google Workspace, Microsoft 365
• Experience with SAML and OAuth protocols, as well as SCIM
• Proficiency with Okta Workflow or similar automation platforms
• Excellent ability to bridge conversations between technical teams and non-technical business stakeholders
• Soft skills: Change management, process improvement, stakeholder management, collaborative mindset with excellent written and verbal communication.

What We Offer:

• Competitive compensation package
• Equity opportunities
• Comprehensive health, dental, and vision coverage
• Flexible PTO and remote work options
• Learning & development resources
• A high-impact role in a fast-growing, mission-driven company.

About the Role:

We are seeking an experienced Senior Business Applications Security Engineer to join our growing Corporate Technology team. This is not a maintenance role—this is an opportunity to build something from the ground up. You will take ownership of the security posture for our entire business application ecosystem, from Salesforce and Workday to niche departmental tools, transforming a fragmented, reactive approach into a centralized, proactive, and hardened security program. Your focus will be on bridging business needs with cloud-based software solutions through implementation, optimization, and vendor management.

Transform business application security from an afterthought to a core competency. You will:

• Build from scratch: Design and implement a comprehensive business application security program where none exists
• Own the ecosystem: Take full ownership of security posture across 200+ business applications (SaaS, cloud, and on-premise)
• Establish the standard: Define what "secure" means for business applications and ensure every tool meets that bar
• Shift left: Embed security into procurement, integration, and lifecycle management processes
• Drive change: Partner with stakeholders across IT, Engineering, Finance, HR, Sales, and Marketing to fundamentally change how the organization thinks about application security

Responsibilities

• System Administration: Design and scale user access with role-based access controls (RBAC), where possible
• Technical Support & Troubleshooting: Provide escalation support in debugging app access/role issues
• Application Onboarding: Conduct requirements discovery and analysis with key stakeholders for new applications, particularly pertaining to login and role access protocols
• Identity Lifecycle Management: Designing and implementing automations ensuring automatically granted or revoked access
• Integration Management: Manage API connections and integrations between business applications in our tech stack
• Process Improvements: Identify and implement automation opportunities to streamline workflows
• Data & Compliance: Ensure data accuracy, integrity and compliance with security standards
• Mentorship to guide junior teammates on best practices within the role

Qualifications

• 8+ years of experience in Application Security or related role
• Professional Certifications: CISSP are a plus
• Expertise in Okta, Google Workspace, Microsoft 365
• Experience with SAML and OAuth protocols, as well as SCIM
• Proficiency with Okta Workflow or similar automation platforms
• Excellent ability to bridge conversations between technical teams and non-technical business stakeholders
• Soft skills: Change management, process improvement, stakeholder management, collaborative mindset with excellent written and verbal communication.

What We Offer:

• Competitive compensation package
• Equity opportunities
• Comprehensive health, dental, and vision coverage
• Flexible PTO and remote work options
• Learning & development resources
• A high-impact role in a fast-growing, mission-driven company.

About the Role:

We are seeking an experienced Senior Business Applications Security Engineer to join our growing Corporate Technology team. This is not a maintenance role—this is an opportunity to build something from the ground up. You will take ownership of the security posture for our entire business application ecosystem, from Salesforce and Workday to niche departmental tools, transforming a fragmented, reactive approach into a centralized, proactive, and hardened security program. Your focus will be on bridging business needs with cloud-based software solutions through implementation, optimization, and vendor management.

Transform business application security from an afterthought to a core competency. You will:

• Build from scratch: Design and implement a comprehensive business application security program where none exists
• Own the ecosystem: Take full ownership of security posture across 200+ business applications (SaaS, cloud, and on-premise)
• Establish the standard: Define what "secure" means for business applications and ensure every tool meets that bar
• Shift left: Embed security into procurement, integration, and lifecycle management processes
• Drive change: Partner with stakeholders across IT, Engineering, Finance, HR, Sales, and Marketing to fundamentally change how the organization thinks about application security

Responsibilities

• System Administration: Design and scale user access with role-based access controls (RBAC), where possible
• Technical Support & Troubleshooting: Provide escalation support in debugging app access/role issues
• Application Onboarding: Conduct requirements discovery and analysis with key stakeholders for new applications, particularly pertaining to login and role access protocols
• Identity Lifecycle Management: Designing and implementing automations ensuring automatically granted or revoked access
• Integration Management: Manage API connections and integrations between business applications in our tech stack
• Process Improvements: Identify and implement automation opportunities to streamline workflows
• Data & Compliance: Ensure data accuracy, integrity and compliance with security standards
• Mentorship to guide junior teammates on best practices within the role

Qualifications

• 8+ years of experience in Application Security or related role
• Professional Certifications: CISSP are a plus
• Expertise in Okta, Google Workspace, Microsoft 365
• Experience with SAML and OAuth protocols, as well as SCIM
• Proficiency with Okta Workflow or similar automation platforms
• Excellent ability to bridge conversations between technical teams and non-technical business stakeholders
• Soft skills: Change management, process improvement, stakeholder management, collaborative mindset with excellent written and verbal communication.

What We Offer:

• Competitive compensation package
• Equity opportunities
• Comprehensive health, dental, and vision coverage
• Flexible PTO and remote work options
• Learning & development resources
• A high-impact role in a fast-growing, mission-driven company.

About the Role:

We are seeking an experienced Senior Business Applications Security Engineer to join our growing Corporate Technology team. This is not a maintenance role—this is an opportunity to build something from the ground up. You will take ownership of the security posture for our entire business application ecosystem, from Salesforce and Workday to niche departmental tools, transforming a fragmented, reactive approach into a centralized, proactive, and hardened security program. Your focus will be on bridging business needs with cloud-based software solutions through implementation, optimization, and vendor management.

Transform business application security from an afterthought to a core competency. You will:

• Build from scratch: Design and implement a comprehensive business application security program where none exists
• Own the ecosystem: Take full ownership of security posture across 200+ business applications (SaaS, cloud, and on-premise)
• Establish the standard: Define what "secure" means for business applications and ensure every tool meets that bar
• Shift left: Embed security into procurement, integration, and lifecycle management processes
• Drive change: Partner with stakeholders across IT, Engineering, Finance, HR, Sales, and Marketing to fundamentally change how the organization thinks about application security

Responsibilities

• System Administration: Design and scale user access with role-based access controls (RBAC), where possible
• Technical Support & Troubleshooting: Provide escalation support in debugging app access/role issues
• Application Onboarding: Conduct requirements discovery and analysis with key stakeholders for new applications, particularly pertaining to login and role access protocols
• Identity Lifecycle Management: Designing and implementing automations ensuring automatically granted or revoked access
• Integration Management: Manage API connections and integrations between business applications in our tech stack
• Process Improvements: Identify and implement automation opportunities to streamline workflows
• Data & Compliance: Ensure data accuracy, integrity and compliance with security standards
• Mentorship to guide junior teammates on best practices within the role

Qualifications

• 8+ years of experience in Application Security or related role
• Professional Certifications: CISSP are a plus
• Expertise in Okta, Google Workspace, Microsoft 365
• Experience with SAML and OAuth protocols, as well as SCIM
• Proficiency with Okta Workflow or similar automation platforms
• Excellent ability to bridge conversations between technical teams and non-technical business stakeholders
• Soft skills: Change management, process improvement, stakeholder management, collaborative mindset with excellent written and verbal communication.

What We Offer:

• Competitive compensation package
• Equity opportunities
• Comprehensive health, dental, and vision coverage
• Flexible PTO and remote work options
• Learning & development resources
• A high-impact role in a fast-growing, mission-driven company.

About the Role:

We are seeking an experienced Senior Business Applications Security Engineer to join our growing Corporate Technology team. This is not a maintenance role—this is an opportunity to build something from the ground up. You will take ownership of the security posture for our entire business application ecosystem, from Salesforce and Workday to niche departmental tools, transforming a fragmented, reactive approach into a centralized, proactive, and hardened security program. Your focus will be on bridging business needs with cloud-based software solutions through implementation, optimization, and vendor management.

Transform business application security from an afterthought to a core competency. You will:

• Build from scratch: Design and implement a comprehensive business application security program where none exists
• Own the ecosystem: Take full ownership of security posture across 200+ business applications (SaaS, cloud, and on-premise)
• Establish the standard: Define what "secure" means for business applications and ensure every tool meets that bar
• Shift left: Embed security into procurement, integration, and lifecycle management processes
• Drive change: Partner with stakeholders across IT, Engineering, Finance, HR, Sales, and Marketing to fundamentally change how the organization thinks about application security

Responsibilities

• System Administration: Design and scale user access with role-based access controls (RBAC), where possible
• Technical Support & Troubleshooting: Provide escalation support in debugging app access/role issues
• Application Onboarding: Conduct requirements discovery and analysis with key stakeholders for new applications, particularly pertaining to login and role access protocols
• Identity Lifecycle Management: Designing and implementing automations ensuring automatically granted or revoked access
• Integration Management: Manage API connections and integrations between business applications in our tech stack
• Process Improvements: Identify and implement automation opportunities to streamline workflows
• Data & Compliance: Ensure data accuracy, integrity and compliance with security standards
• Mentorship to guide junior teammates on best practices within the role

Qualifications

• 8+ years of experience in Application Security or related role
• Professional Certifications: CISSP are a plus
• Expertise in Okta, Google Workspace, Microsoft 365
• Experience with SAML and OAuth protocols, as well as SCIM
• Proficiency with Okta Workflow or similar automation platforms
• Excellent ability to bridge conversations between technical teams and non-technical business stakeholders
• Soft skills: Change management, process improvement, stakeholder management, collaborative mindset with excellent written and verbal communication.

What We Offer:

• Competitive compensation package
• Equity opportunities
• Comprehensive health, dental, and vision coverage
• Flexible PTO and remote work options
• Learning & development resources
• A high-impact role in a fast-growing, mission-driven company.

About Anchanto:

At Anchanto, our mission is to revolutionize eCommerce operations for businesses of all sizes by providing innovative and intelligent SaaS platforms. We strive to simplify backend eCommerce processes, making them simpler, faster, and scalable. Our vision is to transform the eCommerce landscape in the region and become the most customer-centric company in our domain.

We have a diverse and multicultural team that thrives on creativity and collaboration. At Anchanto, every team member enjoys the freedom and opportunities to realize and explore their full potential.

We take great pride in crafting excellent and robust products that can reshape how businesses approach eCommerce management. Our focus is on delivering enchanting experiences to our customers as we work towards becoming the top customer-centric company in our industry. Join us as we drive positive change and shape the future of eCommerce.

The Role (Describe the role):

We are looking for a dynamic, creative, and strategic Director of Content & Communication to design and scale the engine that fuels Anchanto’s organic demand and strengthen our brand. You will own campaigns, thought leadership, and communications across multiple markets with clear objectives: generate organic demand, build brand affinity, and increase our reach and influence.

Key Responsibilities:

1. Content & Demand Generation
   1. Develop and execute comprehensive content strategies that drive organic demand across multiple markets and channels..
   2. Own Anchanto’s thought leadership agenda, creating content that positions us as a category leader.
   3. Design and execute the content funnel: from blogs, whitepapers, and case studies to webinars, videos, and podcasts.
   4. Act like a media company: develop content series, campaigns, and content frameworks that can be adapted across different regions and languages.
   5. Optimize content for SEO/GEO and organic discovery to maximize reach and engagement.
   6. Maintain and govern a centralized campaign and content calendar to ensure alignment across global and regional teams, avoid overlaps, and optimize sequencing.
2. Campaign Management & Strategy
   1. Translate company priorities into integrated marketing campaigns with clear ICPs, messaging, funnel design, and asset mapping.
   2. Partner with Sales, KAM, and Regional Marketing teams on enablement materials to maximize demand capture.
   3. Review campaign performance and derive insights to optimize future cycles.
3. Communication & Brand
   1. Own all corporate communications: social media, PR, analyst relations, and email marketing.
   2. Build a consistent and authentic brand voice that resonates across 12+ markets and multiple languages.
   3. Strengthen Anchanto’s brand identity, ensuring tone and messaging are aligned across channels.
   4. Manage and expand media relations, driving coverage and thought leadership in key markets.
   5. Partner with leadership to amplify Anchanto’s story externally and internally.
   6. Track and act on industry trends in SaaS, retail, and supply chain to keep Anchanto’s content and communications ahead of the curve.
4. Management & Content Ops
   1. Lead, mentor, and grow a team.
   2. Establish clear KPIs for organic demand generation, content performance, and brand reach.
   3. Build scalable Content Ops processes: editorial calendar, workflows, localization, agency coordination, and reporting.
   4. Manage tools and platforms (CMS, analytics, project management, AI/automation).
   5. Collaborate with cross functional teams to build scalable localization frameworks and adapt global narratives to fit regional nuances.

Requirements:

1. Demonstrated track record of driving demand through content, campaigns, and SEO in B2B SaaS, B2C, or media environments
2. Experience leveraging AI tools and technologies in content creation and communications to drive efficiency and impact
3. Strategic thinker with hands-on execution ability. You can set the vision and roll up your sleeves to make it happen
4. Strong knowledge of brand development and communications across multiple channels and touchpoints
5. Proven experience leading campaigns and communications across multiple countries and languages
6. Ability to create engaging narratives that speak to individuals, not just companies, bringing humanity to B2B communications
7. Experience managing and developing teams, as well as working with external agencies and partners.
8. Passion for following and leveraging emerging trends in content, technology, and communications.
9. Knowledge of e-commerce, retail, or supply chain ecosystems is a plus.

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Customer Marketing & Advocacy Associate

Location: Pune, Baner
Working Hours: 3pm-11pm IST
Reports to: Senior Customer Marketing Manager

Role Overview

The Customer Marketing & Advocacy Associate will support the Senior Customer Marketing Manager in executing scalable customer marketing programs that drive expansion pipeline, improve win rates, and elevate customer experience.

This is an execution-focused, highly organized role responsible for operationalizing customer advocacy programs, managing customer proof assets, supporting lifecycle campaigns, and ensuring flawless delivery of customer marketing initiatives across Sales, Marketing, and Customer Success.

This role is ideal for someone who thrives on execution excellence and turning strategy into repeatable programs.

Key Responsibilities

1. Customer Advocacy & Proof Program Execution

• Support modernization and operational scaling of customer advocacy programs, including references, reviews, success stories, and awards.
• Lead execution of third-party review programs (e.g., G2, Gartner Peer Insights), including:
• Campaign planning and launch coordination
• Outreach workflows and tracking
• Reporting and performance analysis
• Customer insight documentation and distribution
• Maintain accurate tracking of advocates, participation history, and engagement activity.
• Support activation of customer awards, analyst quotes, and industry recognitions.

2. Customer Proof Asset Management

• Maintain a centralized, organized repository of:
• Case studies
• Testimonials
• Video stories
• Quotes
• Customer references
• Ensure customer proof is:
• Discoverable
• Up to date
• Mapped to persona, industry, product, and use case
• Enable Sales and Customer Success with easy access to relevant proof for active opportunities and expansion conversations.
• Partner with Content to refresh and repackage customer proof for use across campaigns.

3. Customer Lifecycle & Expansion Campaign Support

• Build and launch lifecycle and email campaigns focused on:
• Adoption
• Engagement
• Cross-sell
• Upsell
• Expansion
• Support development of customer-facing campaign journeys in marketing automation platforms.
• Partner with Demand Gen/Digital to activate customer campaigns grounded in real customer outcomes.
• Assist in building scalable customer expansion plays using proof-driven messaging.

4. Sales & Customer Success Enablement Support

• Help develop and distribute playbooks and proof-based assets that support:
• Renewal conversations
• Cross-sell and upsell motions
• Competitive deals
• Support reference matching and coordination requests from Sales.
• Ensure advocacy assets are aligned to revenue priorities.

5. Campaign Reporting & Operational Excellence

• Track and report on:
• Review program performance
• Lifecycle campaign engagement
• Advocacy participation
• Campaign-driven expansion signals
• Identify optimization opportunities and support implementation.
• Maintain strong operational rigor across:
• Timelines
• QA
• Documentation
• Workflow management
• Stakeholder communication

Qualifications

• 2–4 years experience in customer marketing, lifecycle marketing, or relevant.
• Experience supporting advocacy, review, or reference programs required.
• Strong organizational skills and attention to detail.
• Comfortable working in marketing automation and CRM systems (e.g., Marketo, Salesforce, Userevidence, HubSpot, etc.).
• Analytical mindset with ability to interpret campaign performance data.
• Excellent written and verbal communication skills.
• Experience supporting cross-functional stakeholders in Sales and Customer Success environments.

Role Overview

We are seeking a detail-oriented and data-driven Marketing Operations Manager to support and scale our global marketing function. This role will play a critical part in establishing, optimizing and scaling marketing processes, managing marketing technology (MarTech), and ensuring high-quality data and reporting to drive effective decision-making.

You will partner closely with the global and regional marketing teams, sales, and revenue operations to optimize campaign performance, streamline workflows & processes, and enhance the overall efficiency of our marketing efforts across the lead lifecycle. 

Key Responsibilities

Marketing Systems & Tools 

- Own and manage marketing automation platforms (e.g. HubSpot, LinkedIn) and CRM integrations (e.g. Salesforce) 

- Serve as the primary HubSpot owner, establishing governance, best practices and system architecture 

- Ensure seamless data flow between marketing and sales systems 

- Evaluate and implement new tools to support marketing effectiveness 

Campaign Operations & Processes 

- Support the setup, execution, and optimization of global marketing campaign operations 

- Standardize campaign processes and workflows across regions 

- Define and implement a consistent campaign tracking and attribution framework aligned to business KPIs 

Data Management & Governance 

- Maintain data integrity across marketing systems, ensuring compliance with GDPR and other data privacy regulations 

- Develop and enforce data standards, naming conventions, and best practices 

- Establish processes to prevent duplicate records, standardize data and key segmentation fields, and enrich data to enable effective targeting & reporting 

- Audit existing fields, workflows, and data structures to eliminate duplication and inconsistencies 

- Own and optimize email subscription types, consent management, and opt-in processes to ensure compliance and usability in collaboration with Legal & RevOps 

- Implement marketing & non-marketing contact management framework to improve database health in HubSpot 

- Standardize forms and associated fields; ensure proper data capture, routing & workflow integration from all inbound sources 

Lead Lifecycle & Funnel Management 

- Own and optimize the end-to-end lead lifecycle, including lead capture, lead management, scoring, qualification and routing processes 

- Build and maintain automated workflows for lead management and inbound nurture programs 

- Ensure clear alignment with Marketing, Sales & RevOps on lead definitions, SLAs, and routing processes 

- Optimize inbound lead deal creation processes and ensure accurate syncing between HubSpot and Salesforce in collaboration with RevOps & MDRs/SDRs 

Reporting & Analytics 

- Establish standardized reporting frameworks aligned to executive and board-level KPIs (e.g., MQLs, funnel conversion rates, pipeline impact, ROI) 

- Build and maintain dashboards and reports on key marketing KPIs (e.g. pipeline contribution, conversion rates, ROI, content & channel performance, campaign impact, etc.) 

- Provide insights and recommendations to improve campaign and channel performance 

Process Optimization 

- Identify inefficiencies and implement scalable processes across the marketing function 

- Establish best practices, document workflows and create SOPs for global consistency 

- Support alignment between marketing, sales, and revenue operations through improved lead management processes 

Key Qualifications 

- 3 to 6 years of experience in marketing operations, revenue operations, or a related field. 

- Hands-on experience with marketing automation platforms and CRM systems (e.g. Salesforce); deep HubSpot expertise required (including workflows, data structure, reporting and integrations) 

- Strong analytical skills with the ability to translate data into actionable insights 

- Experience working in a global or cross-regional environment is preferred 

- Understanding of lead lifecycle management, campaign tracking, and attribution models 

- Familiarity with GDPR and data privacy best practices 

- Excellent attention to detail and project management skills 

- Strong stakeholder management and communication skills 

- Proven experience establishing system governance, data hygiene processes, and cross-functional alignment 

What Success Looks Like 

- Clean, reliable, and actionable marketing data across all systems 

- Improved campaign performance through better tracking and optimization 

- Strong alignment between marketing sales, and revenue operations on lead management and pipeline generation 

- Scalable processes that support global growth 

- Clearly defined and automated lead lifecycle with consistent routing and scoring 

- Standardized reporting aligned to business and board-level KPIs.