We're seeking an analytical Associate Director of Paid Search to lead the strategy and implementation for a key client in the insurance vertical. As the dedicated subject matter expert, you will architect the paid search roadmap and ensure flawless execution. This role involves aligning search strategy with client objectives and overall digital strategy, collaborating with a cross-functional team (Account, Creative, Media, and Measurement), and leading platform approach, content distribution, and community management across Google, Microsoft, and other ecosystems.

Key Responsibilities

Data-Driven Strategy & Execution

• Strategy: Design and implement comprehensive Paid Search strategies, translating complex client goals into actionable SEM tactics.
• Analytics: Conduct rigorous analytics to extract customer insights, model attribution, and report channel performance, explaining the "why."
• AI & Future-Proofing: Lead the client's strategy through the AI evolution of search (SGE, Copilot). Aggressively test and govern AI-driven products (PMax, Demand Gen, Broad Match), ensuring automation uses the right data for incremental growth.
• Optimization: Lead a proactive testing roadmap (A/B, multivariate) and use statistical evidence for optimization decisions. Monitor industry activity for opportunities.

Financial Stewardship: Manage high-volume budgets precisely. Accountable for forecasting, pacing, and ensuring spend contributes to client ROI.

Cross-Functional Leadership

• Integrated Planning: Collaborate with stakeholders (internal Account/Creative and external client teams) to align Paid Search with broader integrated campaigns.
• Platform Management: Oversee daily management of Paid Search platforms (Google, Microsoft) and vendor relationships to ensure optimal strategy.
• Team Guidance: Foster a collaborative environment. Collaborate on streamlining processes on the insurance vertical, guide junior members on strategy, reporting insights and optimizations, ensuring high-quality output. Provide thought leadership across the Paid Search team. 

Insights & Innovation

• Competitive Intelligence: Conduct deep competitor analysis to maintain client advantage.
• Trend Application: Monitor Paid Search tools/automation trends, applying them to boost client performance.

Qualifications

The "Data" Requirement

• Analytical Mindset: Must guide complex reporting and identify optimization opportunities in large datasets.
• Excel Mastery: High proficiency with Microsoft Excel (financial modeling, complex formulas, pivot tables) is required.
• AI Fluency: Understand Generative AI/LLMs and manage the shift from keyword-based to intent-based/predictive modeling.

Tech Stack: Conversant in Paid Search analytics, emerging formats, and enterprise automation tools (e.g., Fluency, SA360, Kenshoo/Skai, Marin).

Professional Experience

• Experience: 6–8 years of Paid Search strategy and execution experience.
• Management: Proven experience managing high-budget campaigns
• Education: Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
• Industry: Experience on health insurance client or healthcare industry is a plus.

Leadership & Soft Skills

• Strategic Thinker: A big-picture thinker with a proven ability to drive execution. You can see the forest and the trees.
• Communication: Excellent verbal, writing, and presentation skills. You can defend your data and strategy to stakeholders.
• Problem-Solving: Expert problem-solving and issue-resolution skills. You are a self-starter who can work independently in a dynamic environment.
• Collaboration: A positive outlook, excited about supporting teammates to drive success as a collective.

Thought Leadership: An innovative leader who participates in developmental POVs for the Paid Search team and organization at large.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$98,323-$117,988], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

As a Manager specializing in Paid Search, you drive growth by orchestrating campaigns that exceed client expectations. Your strategic vision and deep understanding of SEM, bid strategies, and client goals enable you to craft tactical roadmaps, dashboards, and compelling presentations that keep stakeholders informed. You effectively prioritize impactful initiatives for error-free delivery and mentor team members to refine their craft. Contributing to agency thought leadership; you help build a thriving team that delivers outstanding results.

WHAT YOU’LL DO:

• Lead paid search strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget targets.
• Develop and implement channel-specific optimization and monitoring strategies, leveraging bid management platforms such as SA360 to drive results.
• Own paid search contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs, ensuring alignment with overall account strategy.
• Quantify, prioritize, and execute initiatives with the greatest potential impact on account performance and client objectives.
• Partner closely with Client Partners to deliver clear, strategic paid search recommendations and support client-facing communications.
• Contribute high-quality paid search content to critical client deliverables, including tactical plans and business reviews, meeting all deadlines and QA standards.
• Ensure all paid search work undergoes rigorous QA and is executed accurately, maintaining strong stewardship of client budgets.
• Coach and mentor team members by supporting onboarding, providing account-level context, and developing both technical and strategic paid search capabilities.
  
  

WHAT YOU BRING:

• Minimum of 3 years of hands-on paid search experience across Google Ads, Bing Ads, and analytics platforms.
• Advanced understanding of paid search strategy across the funnel, including experience with bid management platforms such as SA360.
• Experience managing campaigns across Google Search, Display, and App campaigns, with a strong grasp of full-funnel activation.
• Proven experience designing and analyzing A/B tests to inform optimization and strategy decisions.
• Demonstrated ability to analyze performance, present insights, and make clear optimization recommendations to internal and external stakeholders.
• Strong analytical and reporting skills, with proficiency in Excel for data analysis and performance tracking.
• Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic narratives.
• Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement.

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

The anticipated salary range for this position is $80,000 - $100,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

#LI-remote  

The Role 

Green Thumb Industries (GTI) is looking for an experienced Sr. Manager, Lifecycle Marketing to be responsible for building, executing, and leading comprehensive customer acquisition and retention programs. The goal is to drive strong and consistent growth of RISE customers through Digital Activation channels that include Paid Social, and Paid Media, as well as strengthen relationships with returning customers (and rewards members) through strong owned channel communication strategies (email, & loyalty rewards).
 
This is a highly collaborative role, working closely with others in marketing, product, analytics, design, and more. You will gain and drive a deep understanding of our audience & customer data, optimize processes and frameworks for managing program execution, and own the lifecycle marketing strategy to increase core business KPIs, while being at the forefront of growing the relationship with RISE’s customers.

This is a hybrid role requiring 2 days in office at our Chicago HQ (River North). 

Responsibilities 

Customer Acquisition and Retention Activations

• • Own paid media strategy and execution across key channels (Meta, Google Ads, CTV, and industry-specific partners), driving efficient customer acquisition and traffic growth. Continuously test and scale new channels to meet or exceed performance targets.
  • Lead lifecycle marketing and loyalty strategy, including email, SMS, and push, by developing and executing the loyalty roadmap, campaign calendar, audience segmentation, and offer strategy to drive member acquisition, engagement, and retention
  • Optimize CRM and marketing automation programs within the ESP and loyalty platform, implementing A/B testing and continuous experimentation.
  • Drive customer growth and retention metrics, increasing repeat purchase rate, visit frequency, average order value, and lifetime value while reducing one-time purchasers.
  • Leverage customer data and insights to inform targeting, personalization, and campaign strategy across paid and owned channels.
  • Establish and manage performance measurement frameworks, including KPIs, attribution, dashboards, and reporting across paid media, CRM, and loyalty initiatives; translate insights into actionable optimizations.
  • Monitor and ensure accurate tracking and attribution across platforms (e.g., GA4, pixels, and other tools) to support data-driven decision-making.
  • Manage budgets across paid media and loyalty programs, ensuring efficient allocation of spend and strong return on investment.
  • Collaborate cross-functionally with product, ecommerce, and other internal teams to enhance the customer experience, including account UX, navigation, and personalization opportunities.
  • Manage external partners and agencies supporting media buying, technology, and campaign execution.
  • Present performance, insights, and strategic recommendations to senior leadership in a clear, concise, and actionable manner.

RISE Customer Data Management

• • Lead customer data strategy in partnership with technology, ensuring data is effectively captured, integrated across channels, and translated into actionable insights.
  • Oversee data infrastructure and tools, including data collection, integration, and systems that enable real-time insights and attribution modeling.
  • Partner with data science, analytics, and BI teams to develop customer segmentation, personas, and dynamic cohorts that inform targeted marketing and personalization strategies.
  • Leverage customer data to drive lifecycle marketing and loyalty strategies, including personalized messaging, journey development, and initiatives that increase engagement, retention, and customer lifetime value.
  • Identify high-value customer opportunities (e.g., re-engagement, repeat purchase, cross-sell/upsell) and build data-driven strategies to maximize revenue and meet business targets.
  • Provide data-driven insights and recommendations to inform loyalty programming and broader marketing decisions.
  • Ensure data governance, accuracy, and compliance with all relevant privacy regulations (e.g., GDPR, CCPA).

Qualifications  

• 5+ years of experience in lifecycle, CRM, digital marketing, or growth/performance marketing roles.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
• Strong understanding of the digital marketing ecosystem, including customer journey, paid media (SEM/PPC, social, display, video), and multi-channel campaign strategy.
• Experience with customer segmentation and data-driven marketing, including working with CRM platforms and Business Intelligence tools to develop audiences and personalization strategies.
• Proficiency with marketing and analytics tools (e.g., CRM/ESP platforms, loyalty tools, Tableau or similar), with the ability to quickly learn new technologies.
• Proficiency with using AI to streamline workflows, processes, reporting outputs and more.
• Demonstrated leadership and cross-functional collaboration skills, with experience managing or mentoring team members and working across teams.
• Strong analytical thinking and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent communication skills, with the ability to present clearly to stakeholders at all levels.
• Highly organized, self-motivated, and adaptable, with the ability to thrive in a fast-paced, evolving environment.
• High level of professionalism and integrity, including handling confidential information and adhering to company policies.
• Cannabis industry experience or knowledge is a plus.

 Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 
• Must be approved by state badging agency to work in cannabis industry

#LI-HYBRID

ThinkMarkets is a global online brokerage firm, specializing in multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we enable clients to trade global markets 24/7. Our mission is to build an AI-first trading platform by providing access to global markets, advanced trading features and thousands of products across multiple geographies so our clients can trade the world. We use the latest technologies to give traders seamless access to our proprietary trading platforms. 

We are seeking a Marketing Intern to join our global team in London. This is a role for an aspiring marketer who believes that the future of marketing is AI-augmented. You'll support retail trader acquisition, learn performance marketing, and work with AI tools to scale output. 

This is an entry-level role suited to a motivated, data-curious person with an interest in marketing technology and AI-driven creative. 

Key Responsibilities 

• Support acquisition campaigns across paid media, SEM, and mobile app marketing for FX/CFD trading products
• Analyse performance data across the funnel, identifying drop-offs and optimisation opportunities
• Work with CAC, LTV, conversion rates, and campaign-level metrics to improve performance
• Learn and apply tools within the Google Marketing Platform (Google Ads, GA4)
• Contribute to mobile app growth initiatives, including ASO and app install campaigns for trading audiences 
• Use AI tools to generate, test, and iterate on ad creatives and campaign structures
• Contribute to growth initiatives across landing pages, messaging, and user journeys
• Contribute to campaign reporting, dashboards, and performance insights

Requirements:  

• Recently completed (or in final year of) a degree in Marketing, Business, Computer Science, or a quantitative field
• Strong analytical mindset, comfortable working with numbers, data, and maths/statistics
• Demonstrated interest in performance marketing, growth, or campaign-based roles
• Familiarity with platforms such as Google Ads, Meta, TikTok, or similar (academic or personal projects is fine)
• Exposure to AI tools (ChatGPT, Claude, automation tools, etc.) and curiosity to apply them in marketing
• Strong interest in fintech, trading platforms, or financial markets (FX, CFDs, crypto, or equities exposure is a plus)
• Proactive, self-starter mindset with the ability to take ownership of tasks
• Available to start immediately or on short notice

Internship Details 

• Duration: 6 months (extendable based on performance) 
• Type: Full-time, stipend-based 
• Location: London office 
• Potential: High-performing interns may be considered for full-time roles

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

*Please note, the pay range noted below is hourly*

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

Who we are: 

The Solutions Consulting team works with commercial teams and dedicated Product/Solution Engineering (SE) leadership to design and develop bespoke solutions for clients. In this role, you’ll be accountable for identifying and delivering tailored solutions that drive revenue growth and deepen partnerships on strategic accounts. By working closely with the Business/Agency Development, Client Services, Product Management and SE teams, you will serve as the primary touch point between these groups and clients, extending The Trade Desk Platform to deliver incremental value that drives measurable business results for our clients. Expected results are attainment of product delivery and committed revenue goals. 

You are a seasoned client consultant, creative problem solver, and innovation focused thinker. With high emotional intelligence and professionalism, you approach client relationships as a trusted, consultative partner. You’re fluent in The Trade Desk platform’s technical capabilities and well-versed in the agency and brand landscape across your territory, fostering strong relationships with key stakeholders. 

What you will be doing: 

• In collaboration with TTD's commercial and account teams, identify specific product builds that will achieve strategic or revenue goals in your named list of accounts
• In partnership with PM and SE teams, drive custom development opportunities from discovery through delivery—qualifying pipeline opportunities, shaping product requirements, overseeing execution, and measuring impact to ensure solution effectiveness
• Articulate the value of TTD’s custom solutions capabilities to help our clients navigate and identify the right opportunities for development
• Serve as the primary point of contact for JBP discussions involving custom solutions helping clients unlock incremental value in exchange for deeper investment with TTD
• Act as a custom solutions advisor for internal business teams—redirecting standard API requests to core pods or TAMs and clearly delineating what falls under custom vs. standard offerings
• Actively contribute to product development cycles by offering market and account insights, serving as the technical voice of the commercial and business teams
• Participate in broader business team training around TTD custom solution capabilities so these opportunities can be better identified and escalated in the field by Core Business teams
• Make a positive contribution to TTD company culture

What you bring to the table: 

• Bachelor’s Degree 
• 8-12+ years of experience in an outbound technical sales or sales/solutions engineering role, ideally within AdTech or MarTech industries.
• Proven ability to proactively consult and take a prescriptive approach with clients to achieve desired business outcomes
• Strong communication skills with the ability to speak with C-level clients
• Proven ability to operate within a matrix environment & collaborate across multiple departments
• Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, or other online advertising role – preferably a self-service DSP
• Experience using tools that drive efficiency such as SQL, Python, and AI coding agents
• Experience building longstanding, consultative client relationships
• Experience managing longer sales cycles with many stakeholders
• Experience in crafting and understanding Product Requirements Documentation
• Strategic and analytical approach with a focus on building relationships with top tier clients
• Desire to make a cultural impact and be an internal leader 

#LI-KS1

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Why project44?  

At project44, we believe in better.  

We challenge the status quo because we know a better supply chain isn’t just possible—it’s essential. Better for our customers. Better for their business. Better for the world.  

With our Decision Intelligence Platform, Movement, we’re redefining how global supply chains operate. By transforming fragmented logistics data into real-time, AI-powered insights, we empower companies to connect instantly, see clearly, act decisively, and automate intelligently. Our Supply Chain AI enhances visibility, drives smarter execution, and unlocks next-gen applications that keep businesses moving forward.  

Headquartered in Chicago, IL, with a 2nd HQ in Bengaluru, India, we are powered by a diverse global team that is tackling the toughest logistics challenges with innovation, urgency, and purpose. If you’re driven to solve meaningful problems, leverage AI to scale rapidly, drive impact daily, and be part of a high-performance team – we should talk.  

• In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office four days weekly

What You’ll Do:

As Sr. Manager, Demand Generation, you will own the strategy and execution of campaigns that generate demand across our target audiences and markets. You’ll collaborate closely with sales, product marketing, content, and operations to deliver integrated programs that convert leads into qualified pipeline.

You will:

• Develop, execute, and optimize multi-channel demand generation strategies (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline.
• Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion.
• Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams.
• Define and track key performance metrics (MQLs, meetings, and pipeline contribution), using data and insights to continuously refine campaigns.
• Own budget allocation across channels and campaigns to ensure maximum return on investment.
• Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned to campaign goals and resonate with our target personas.
• Test new channels and tactics to uncover innovative ways of reaching and engaging our target audience.
• Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities.

Requirements & preferred skills

• 7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries).
• Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue.
• Deep expertise in digital channels, including paid search, display, paid social, retargeting, and email automation.
• Experience managing ABM programs and aligning closely with enterprise sales teams.
• Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot, Pardot, Salesforce, or equivalents).
• Strong analytical skills; comfortable owning reporting and using data to optimize campaigns.
• Exceptional collaboration and communication skills, with the ability to influence cross-functional stakeholders.
• A bias for action, and the ability to thrive in a fast-paced, high-growth environment.
• • In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office four days weekly

What success looks like

• Marketing consistently delivers high-quality pipeline that meets or exceeds revenue targets.
• Demand generation programs are measurable, scalable, and aligned with sales priorities.
• Marketing and sales operate as a unified team, with shared goals and accountability.
• project44 is recognized as the trusted leader in supply chain visibility among our target audiences.

Diversity & Inclusion 

We're designing the future of how the world moves and is connected through trade and global supply chains. We can only deliver a truly world-class product and experience if our teams are as diverse and unique as the communities we are building for. It's up to us to create a company where anyone can bring their authentic self to work every day. We're constantly working to improve, and we accept our responsibility to elevate the voices left in the margins. It's on every one of us. 

Our focus on inclusion manifests in the way we hire, the customers we serve, and the regions we prioritize. We're building a company that every one of us at project44 is proud to work for: a company that celebrates you for being you. 

We pride ourselves on celebrating everyone — project44 is an equal opportunity employer actively working on creating a diverse and inclusive work environment where underrepresented groups can thrive. If you share our values and our passion for helping the way the world moves, we’d love to review your application! 

For any accommodations needed during the hiring process, please email recruiting@project44.com. Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

Who this job is right for

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What we are looking for

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• Nullam nec dui justo, vitae vulputate augue.
• Fusce varius nunc nec felis mattis dapibus rutrum ante imperdiet.
• Suspendisse quis augue diam, ac tincidunt nulla.
• Proin a mauris velit, quis blandit turpis.

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About our work environment

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Required skills & experience

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