Location: Remote

ERGO NEXT's mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience. 

Simply put, wherever you find small businesses, you’ll find ERGO NEXT.

Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.

What You’ll Do: 

• Create and execute the overall marketing and advertising strategy for the agent channel
• This includes partnering with the insurance team on new product and sector launches
• Working with the marketing teams of our Top 50 national brokers, agency group partners, and wholesalers (where allowed)  to create and deliver co-sponsored marketing campaigns
• Develop performance marketing processes to analyze success of campaigns
• Create and oversee the marketing budget for the agent channel
• Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel.
• This includes providing OKR management, creative direction, creating content or briefs, final approvals, and implementation.
• Manage our convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more.
• Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, collaborating with the Google and Bing SEM teams, and more.
• Create marketing assets for the sales team; including training presentations, flyers, promo videos, and more.
• Oversee our incentive programs, gifts, and promotional gifting 
• Collaborate with PR and social media team for external communications
• Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy.

What We Need: 

• 5+ years of experience of marketing to independent agents
• Understand how to drive performance marketing campaigns - tracking the success of what we deliver
• Experience managing direct reports and cross functional partners 
• 5+ years of experience managing or overseeing SEM campaigns

We're seeking an analytical Associate Director of Paid Search to lead the strategy and implementation for a key client in the insurance vertical. As the dedicated subject matter expert, you will architect the paid search roadmap and ensure flawless execution. This role involves aligning search strategy with client objectives and overall digital strategy, collaborating with a cross-functional team (Account, Creative, Media, and Measurement), and leading platform approach, content distribution, and community management across Google, Microsoft, and other ecosystems.

Key Responsibilities

Data-Driven Strategy & Execution

• Strategy: Design and implement comprehensive Paid Search strategies, translating complex client goals into actionable SEM tactics.
• Analytics: Conduct rigorous analytics to extract customer insights, model attribution, and report channel performance, explaining the "why."
• AI & Future-Proofing: Lead the client's strategy through the AI evolution of search (SGE, Copilot). Aggressively test and govern AI-driven products (PMax, Demand Gen, Broad Match), ensuring automation uses the right data for incremental growth.
• Optimization: Lead a proactive testing roadmap (A/B, multivariate) and use statistical evidence for optimization decisions. Monitor industry activity for opportunities.

Financial Stewardship: Manage high-volume budgets precisely. Accountable for forecasting, pacing, and ensuring spend contributes to client ROI.

Cross-Functional Leadership

• Integrated Planning: Collaborate with stakeholders (internal Account/Creative and external client teams) to align Paid Search with broader integrated campaigns.
• Platform Management: Oversee daily management of Paid Search platforms (Google, Microsoft) and vendor relationships to ensure optimal strategy.
• Team Guidance: Foster a collaborative environment. Collaborate on streamlining processes on the insurance vertical, guide junior members on strategy, reporting insights and optimizations, ensuring high-quality output. Provide thought leadership across the Paid Search team. 

Insights & Innovation

• Competitive Intelligence: Conduct deep competitor analysis to maintain client advantage.
• Trend Application: Monitor Paid Search tools/automation trends, applying them to boost client performance.

Qualifications

The "Data" Requirement

• Analytical Mindset: Must guide complex reporting and identify optimization opportunities in large datasets.
• Excel Mastery: High proficiency with Microsoft Excel (financial modeling, complex formulas, pivot tables) is required.
• AI Fluency: Understand Generative AI/LLMs and manage the shift from keyword-based to intent-based/predictive modeling.

Tech Stack: Conversant in Paid Search analytics, emerging formats, and enterprise automation tools (e.g., Fluency, SA360, Kenshoo/Skai, Marin).

Professional Experience

• Experience: 6–8 years of Paid Search strategy and execution experience.
• Management: Proven experience managing high-budget campaigns
• Education: Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
• Industry: Experience on health insurance client or healthcare industry is a plus.

Leadership & Soft Skills

• Strategic Thinker: A big-picture thinker with a proven ability to drive execution. You can see the forest and the trees.
• Communication: Excellent verbal, writing, and presentation skills. You can defend your data and strategy to stakeholders.
• Problem-Solving: Expert problem-solving and issue-resolution skills. You are a self-starter who can work independently in a dynamic environment.
• Collaboration: A positive outlook, excited about supporting teammates to drive success as a collective.

Thought Leadership: An innovative leader who participates in developmental POVs for the Paid Search team and organization at large.

#LI-JK1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is [$98,323-$117,988], based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

We’re looking for a versatile, analytically minded digital marketer to support and advance our SEO/GEO and Paid Search programs. This role blends on-page and content-focused SEO work with meaningful contributions to paid search execution, performance analysis, and test management to help move the business’ overall Search program forward. The ideal candidate has a solid grasp of SEO and/or SEM fundamentals (we will bring candidates up to speed if they are lacking in one area or the other), a strong comfort level working with data across multiple platforms, and a proactive point of view that moves beyond reporting to identifying insights and opportunities for performance. Success in this role requires strong cross-functional collaboration, clear communication, and the ability to partner effectively with teams across content, analytics, and operations. You should thrive in a fast-moving environment, be eager to learn new channels and tools (including generative AI and paid search), and feel confident contributing ideas that help improve performance across our acquisition efforts.

What You'll Do:

SEO / GEO

• Conduct keyword and prompt research, including mining, segmentation, and mapping.
• Perform competitive and gap analyses to identify opportunities for visibility and growth.
• Execute on-page optimizations (metadata, internal linking, content structure).
• Support content strategy through research, ideation, and ongoing performance insights.
• Pull and synthesize performance data from GA4 and other analytics/SEO tools to develop initial reports.
• Assist with content-side SEO/GEO execution and optimization.
• Work within CMS workflows and apply basic HTML/CSS/JavaScript as needed for light optimization tasks.
• Leverage generative AI tools for research, ideation, prompt development, and content support.
• Collaborate cross-functionally with content, analytics, operations, and other teams to drive cohesive execution.

Paid Search

• Assist with campaign builds and structural setup, including support for large-scale initiatives.
• Maintain ongoing campaign hygiene/identify opportunities for improvement, including negative keyword management and ad copy refreshes.
• Pull, clean, and organize data from multiple platforms; translate findings into actionable insights.
• Provide informed POVs on performance trends and opportunities, not solely raw reporting.
• Support test management, including monitoring test performance against hypotheses and keeping track of test progress.
• Collaborate cross-functionally to ensure paid search aligns with broader business objectives.

What You Have:

• 1-2+ years of experience in Marketing or similar function
• Strong understanding of core SEO best practices (on-page, content optimization, keyword research)
• Experience working with analytics tools such as GA4, Google Search Console, and third-party SEO platforms (e.g., Semrush, Ahrefs, Moz)
• Familiarity with paid search platforms and campaign management fundamentals (Google AdWords, Microsoft Ads, Search Ads 360)
• Strong analytical and problem-solving skills
• Clear, concise verbal and written communication
• Ability to form and communicate a point of view based on data
• Proactive mindset with the ability to identify opportunities and recommend improvements
• Detail-oriented approach to reporting, QA, and campaign hygiene
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

The national total target cash compensation range for this position, including base salary and bonus target, is $56,000–$73,000 annually.*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

Who you are:

Search is our highest-intent, highest-volume customer acquisition channel, and we’re looking for the person to take it to its next level. As Senior Manager, Search Marketing, you’ll own Hometap’s paid search program end-to-end across Google and Bing, managing a program in the $10–30M range with a clear mandate to scale efficiently and responsibly.

You are a hands-on paid search expert who thrives on ownership — you’re in the platforms, you drive the strategy, and you hold yourself personally accountable for performance. You combine deep technical fluency with strong analytical instincts, and you know how to turn data into decisions that improve CPL, conversion rate, and business outcomes.

Hometap is in many ways still a category-building exercise — most homeowners don’t know a home equity investment exists yet, and search is a key part of how we introduce the concept and create demand. You’ll need to think simultaneously like a performance marketer (efficiency, measurement, scale) and a category architect (how do we capture and create demand for something consumers are still learning about?).

You're energized by the opportunity to build. You work well across Growth, Brand/Creative, and Product, communicate performance clearly to leadership, and show up to cross-functional conversations with a real perspective to share.

What you'll do:

• Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising, from campaign architecture to bidding logic to ad copy strategy
• Manage a $10–30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment targets
• Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management
• Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization cadence
• Scale the program intelligently: find efficiency where others haven’t looked, and build a case for incremental investment when the data supports it
• Build and maintain measurement frameworks that account for Hometap’s longer, offline-influenced conversion cycle — from click to completed investment — and use lagged conversion data to inform real-time optimization decisions
• Partner with Analytics, and other teams to integrate downfunnel performance signals into search bidding, budgeting, and channel strategy
• Stay ahead of platform changes — Smart Bidding, Performance Max, audience layering, automation — and translate emerging capabilities into actionable strategy
• Consider the use of AI-based tools to identify optimizations, enhancements, and patterns in the data that could power gains in search campaigns
• Manage and hold accountable agency partners and platform relationships (Google, Microsoft, and key SEM tooling vendors), setting clear expectations and measuring against them

What you'll bring:

• 7+ years of hands-on paid search experience, including at least 3 years managing programs of $5M+ in annual spend — ideally with experience scaling a program toward the $10–30M range
• A demonstrated track record of scaling a paid search program (ideally during a build phase), including the ability to identify and capture new pockets of growth
• Deep hands-on expertise across Google Ads and Microsoft Advertising: campaign structure, Smart Bidding, SA360 (or equivalent), Performance Max, audience signal layering, and ad copy testing
• Deep experience working with lagged or downfunnel conversion data: long consideration cycles, offline conversion events, multi-touch attribution, or any environment where the click-to-close journey is complex and the feedback loop is slow
• Experience in categories where consumer education is part of the search challenge — products or services where you’re meeting searchers mid-consideration, not just capturing bottom-of-funnel demand
• A data-first mindset paired with the judgment to act under uncertainty; you build your own measurement frameworks, pressure-test assumptions, pull your own data, and know the difference between signal and noise
• Strong cross-functional communication: equally comfortable presenting channel strategy to senior leadership and digging into query-level data with an analyst
• Comfort working autonomously in a remote-first environment — setting your own direction, managing time and priorities, and delivering with a high degree of accountability
• A bias toward ownership — you thrive in environments where you hold both autonomy and accountability 

Bonus points:

• Experience building or scaling in-house paid search capability 
• Fintech, financial services, or other high-consideration consumer category experience 

The salary range for this role is $140,000 - $155,000, depending on your experience, skills, location, and other factors. You’ll also receive meaningful equity, so you can share in our growth and success. We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge.

Role overview

CarGurus is looking for a Product Manager, Decision to join our Consumer Product team. The Decision team owns a critical experience on the CarGurus marketplace—helping shoppers decide which car to buy and enabling them to confidently connect with dealers.

In this role, you’ll focus on optimizing the end-to-end journey from listing or paid marketing entry point through lead submission, working closely with stakeholders across Marketing, Brand, Design, Engineering, Analytics, and Attribution. You’ll help evolve existing experiences and build new ones that increase conversion, improve decision confidence, and unlock future growth—while also contributing to broader innovation efforts, including GenAI-powered decision support and new ways for shoppers and dealers to connect.

This role is ideal for a growth-minded product manager who thrives at the intersection of product, marketing, and experimentation, and who enjoys owning highly visible, high-impact surfaces with clear success metrics.

What you'll do

• Own the product vision, strategy, and roadmap for core decision and conversion experiences, including high-intent listing and landing surfaces
• Optimize the shopper journey from acquisition to lead submission, partnering closely with Marketing and Performance teams to improve conversion efficiency and user value
• Lead experimentation and iteration across high-traffic surfaces, using A/B and multivariate testing, behavioral data, and funnel analysis to drive measurable gains in lead volume and quality
• Partner cross-functionally with Engineering, Design, Analytics, Marketing, Brand, and Attribution to launch features that balance shopper trust, brand integrity, and performance outcomes
• Identify and prioritize growth opportunities across surfaces, channels, and entry points, including paid marketing traffic and SEM-driven landings
• Contribute to innovation initiatives on the Decision team, including exploring how GenAI can enhance vehicle understanding, comparison, and shopper-dealer connections
• Act as a strong advocate for the shopper, translating user needs, research, and data insights into clear product requirements and compelling narratives
• Clearly define success metrics, track performance, and communicate results and learnings to stakeholders and leadership

What you'll bring

• 3+ years of product management experience, ideally in consumer-facing, marketplace, e-commerce, or growth-oriented environments
• Demonstrated success owning and improving core funnel or conversion experiences with clear KPIs, ideally on high-traffic consumer surfaces with direct revenue or conversion ownership
• Experience working in a growth or optimization-focused PM role, including experimentation, funnel analysis, and iterative delivery
• Strong cross-functional collaboration skills, with deep experience partnering outside of Product and Engineering, especially with Marketing, Performance Marketing, Brand, or Attribution teams
• Familiarity with marketing technology, performance marketing concepts, or acquisition funnels (e.g., paid search/social, landing pages, attribution, conversion measurement)
• Exposure to GenAI-powered consumer experiences, decision support tools, or personalization systems
• Analytical rigor: comfort defining metrics, digging into data, and using insights to inform prioritization and tradeoff decisions
• Excellent written and verbal communication skills, with the ability to align diverse stakeholders around a shared roadmap and outcomes
• A strong user mindset paired with business acumen—you care deeply about shopper trust and measurable impact
• A bias toward action, curiosity, and continuous learning (plus a sense of humor)

Title of role: Sr. Analyst, Growth Marketing
Location: New York or Boston; Hybrid (2 days in the office required) 
Approved Salary Range: $95,000 - $110,000

About the Role:

Rue Gilt Groupe is seeking a digitally-led marketing professional to join our entrepreneurial, analytical marketing team. As a Sr. Analyst, Growth Marketing, you will be a key driver of our mission to be the most engaging off-price style destination. You will lead initiatives to drive top-line growth through New Member acquisition, specifically focusing on the strategy and execution of our Google Shopping and Paid Search channels.

This role is highly cross-functional, requiring you to partner with Technology, Product, Creative, and Merchandising teams to deliver measurable results. You will gain deep exposure to the intersection of Ad Tech and retail while solving complex business problems in a fast-paced environment. At RGG, we Empower our analysts to move beyond platform metrics and focus on true business outcomes that spark delight for our members.

Key Responsibilities:

Scalable Growth & SEM Strategy

• Deliver measurable growth in revenue and customer acquisition through expert management of Google Shopping, Performance Max, and Search.
• Optimize efficiency through structured testing, smart bidding, and strategic budget allocation to ensure we are leading, not following, in the SEM space.
• Partner with Product teams to unlock incremental performance by improving our product feed strategy and data quality.

Data-Driven Impact & Analysis

• Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, products, and customer segments.
• Translate complex data into clear, actionable insights that influence high-level investment decisions.
• Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term value.

Channel Innovation (SEO, GEO & Beyond)

• Test into expansion opportunities across the full Google ecosystem, including YouTube, Display, Demand Gen, and Gmail.
• Build future-ready channels by supporting visibility in AI-driven search (GEO) through improved structured data and content signals.
• Bridge the gap between paid, organic, and AI visibility to establish emerging growth channels.

Strategic Communication & Leadership

• Influence leadership by articulating risks, opportunities, and growth paths through clear, concise recommendations.
• Collaborate cross-functionally to ensure marketing strategies align with merchandising goals and brand identity.

Experience and Background Needed:

You are a Tenacious problem-solver with "analytical horsepower" and a high tolerance for ambiguity. You are an Innovative thinker who brings new ideas to the table and is not afraid to take creative risks to drive growth. You are Passionate about Ad Tech and e-commerce, possessing a deep curiosity for how data can improve the shopper experience. Above all, you are a Collaborative partner who communicates with Kindness and clarity, thriving in an environment where spirited debate leads to the best outcomes.

• BS/BA in Economics, Mathematics, Engineering, Business, or another concentration with a significant quantitative focus.
• 2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment.
• 2+ years of specific experience with Search marketing and Google Ads preferred.
• Feed Management: Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center is preferred.
• Analytical Tools: High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus.
• Emerging Tech: A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape.
• Communication: Exceptional interpersonal skills and the ability to drive action in a dynamic organization.

What our team offers

Working at RGG is more than just a job; it’s an opportunity to join a mission-driven team that values Innovation and Impact. We are committed to supporting our employees' success and well-being:

• Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
• Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
• Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
• Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
• Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.

We encourage you to apply

Even if you don’t meet every single qualification, we’d still love to hear from you. We value passion, curiosity, and a commitment to learning as much as experience.  We celebrate diverse perspectives and strive to create an inclusive environment for all our Associates.

Work Authorization

Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full-time basis. This position is not eligible for visa sponsorship now or in the future. Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.

The above statements are intended to describe the general nature and level of work being performed by the employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the employee(s) assigned to this job. Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us as a Senior Analyst in our thriving Marketing Analytics team, where you'll unleash the power of data to fuel innovation. Collaboration is at the heart of what we do, bridging Marketing, Analytics, Data Engineering, Customer Service, and Product teams. You'll be the trusted partner of a skilled peer group, playing a pivotal role in surmounting complex analytical challenges that fortify our go-to-market strategies. This role isn't just about data; it's about driving innovation and making a tangible impact. 

Here, you'll shape our customer strategy using cutting-edge marketing tech. Data is our compass, guiding every decision, especially within our marketing endeavors. If you're passionate about pioneering retention strategies, amplifying performance measurement, establishing impactful reporting, conducting A/B tests, and quantifying the influence of our marketing initiatives on customer order activity, we're excited to connect with you. Your journey to shaping the future starts here!

What You'll Do: 

• Collaborate closely with senior leaders on exciting business problems, actively shaping the team's strategic direction and focus
• Elevate customer personas and segmentation for personalized marketing, deepening our understanding of target audiences
• Analyze retention and ezRewards Loyalty Program performance, identifying growth opportunities and implementing action plans with cross-functional teams
• Develop insights through in-depth analysis, models, and reports, uncovering new marketing growth opportunities and informing business performance strategies
• Lead the evolution of our Marketing team's experimentation process and documentation, fostering a structured framework for innovation
• Enhance data visualization tools for informed decision-making and empower Marketing teammates
• Utilize data-driven analyses, A/B tests, and statistical models to uncover customer behavior insights and optimize marketing strategies
• Share marketing domain expertise, acting as a thought leader and mentor to peers for collaborative growth

What You Have: 

• 3+ years of relevant quantitative or technical analysis experience, preferably in marketing or e-commerce
• Strong SQL skills for data manipulation and analysis, coupled with experience in statistical modeling (R or Python preferred)
• Proficiency in marketing attribution methods, return on ad spend, and experimental test design (A/B testing)
• Familiarity with diverse marketing tactics including optimizing customer retention through strategies such as Email, SMS, Push, SEO/SEM, Direct Mail, and more
• Knowledge of modern data exploration and visualization tools like Snowflake, Tableau, Looker, Google Data Studio, or PowerBI, and proficiency in Google Analytics or similar digital analytics platforms
• Effective communication skills to convey data insights across different audiences
• Independent worker with cross-functional collaboration ability and adeptness in presenting insights to stakeholders
• Strong organizational skills, time management, and multitasking capability
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

The national total target cash compensation range for this position, including base salary and bonus target, is $119,670-$145,743 annually.*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

Who We Are

As science and technology increasingly shape our lives, the Museum of Science strives to equip and inspire everyone to use science for the global good while keeping up with the pace of change.   Among the world's largest science centers and New England's most attended cultural institution, we engage nearly five million people a year – at Science Park and in museums around the world, in classrooms, and online.

The Museum's singular location connecting Boston and Cambridge puts us at the junction of some of the world's most influential academic institutions and industries, local and state government, schools, and the public. Trusted by each sector, we are ideally positioned to convene, inspire, and create meaningful experiences for all.  Come join us on our mission to inspire a lifelong love of science in everyone and living our vision for a world where science belongs to each of us for the good of all of us.

Why We Need You

As Vice President, Marketing & Brand, you will lead the execution of the Museum of Science's marketing strategy, owning the integrated programs and campaigns that drive measurable growth across every revenue and engagement goal, from in-person attendance and membership to digital audiences, school engagement, and advancement support. You will build and run a high-performing team, work closely with digital and product colleagues, and serve as the bridge between marketing strategy and the results we need to see in the world.

The ideal candidate is an outcomes-obsessed marketing innovator, someone who treats every channel, every campaign, and every audience interaction as an experiment to be optimized for results. You are data-first and audience-driven, deeply comfortable with new tools and emerging strategies, and fundamentally motivated by revenue and growth.

What You'll Accomplish

Lead Integrated Marketing Execution

• Own the development and execution of integrated marketing plans and campaigns that drive aggressive growth in attendance, membership, revenue, and audience reach, across in-person, digital, and in-school channels.
• Lead the planning and delivery of campaigns across paid, owned, and earned channels, ensuring each initiative is grounded in audience insight, tied to clear goals, and built for measurable performance.
• Manage the marketing calendar, budget allocation, and campaign prioritization across the team, balancing long-horizon brand campaigns with fast-moving promotional needs.
• Bring creative and operational rigor to every initiative: strong briefs, clear timelines, decisive creative reviews, and disciplined post-mortems.

Drive Revenue and Audience Growth

• Set and own the marketing targets for attendance, membership acquisition and retention, digital audience growth, school program engagement, and revenue contribution from marketing-led channels.
• Work closely with the Membership, Box Office, and Group Sales teams to align marketing programs with revenue goals and ensure campaigns are converting at every stage of the funnel.
• Support Advancement priorities as needed, providing marketing input on donor-facing communications, institutional visibility, and campaigns where philanthropy and public marketing intersect.
• Develop and execute strategies for reaching audiences at a local, national, and global scale, including earned media, digital growth, creator partnerships, and in-school presence in support of the 2030 one billion audience reach goal.
• Identify and act on growth opportunities quickly, with the analytical discipline to know what's working, the judgment to scale it, and the willingness to cut what isn't.

Own the Marketing Channel Strategy

• Lead the channel strategy across paid media, email, SEO/SEM, social, content marketing, out-of-home, and partnerships, ensuring each channel has a clear role, an accountable team member, and performance benchmarks.
• Work in close partnership with the Digital and Product teams to ensure the website, app, and digital platforms are performing as conversion and retention tools, not just brand assets.
• Champion a digital-first marketing approach that meets audiences where they are, on their phones, in their feeds, in their classrooms, and in their communities.
• Leverage AI tools and marketing technology to increase efficiency, personalization, and scale across the team's work.

Build and Run a High-Performing Team

• Lead, develop, and hold accountable a team across campaign management, paid media, email, content, and channel strategy.
• Foster a culture of performance, creativity, and continuous learning, a team that moves at the speed of the mission and holds itself to a high standard.
• Manage agency, vendor, and partner relationships with clear expectations, efficient processes, and a bias toward results.
• Build the systems, workflows, and ways of working that allow the team to operate effectively at scale.

Lead the Public Science Common Launch

• Own the integrated marketing strategy and execution for the October 2026 opening of the Public Science Common, The Worlds Stage for Science, and one of the most significant cultural venue launches in Boston's recent history and the centerpiece of the Museum's ambitions.
• Drive pre-launch audience building, awareness campaigns, earned media strategy, and ticket/membership conversion across all channels in the lead-up to opening.
• Coordinate marketing timelines, milestones, and deliverables across internal teams and external partners to ensure the launch lands with the scale and impact it deserves.
• Build the post-launch marketing framework that sustains momentum, drives repeat visitation and establishes the Public Science Common as a must-visit destination regionally and nationally.

Champion the Brand Vision

• Serve as a senior steward of the Museum of Science brand, ensuring that all marketing execution is not only on-strategy and on-brief, but consistent with the institution's evolving brand vision.
• Work in close partnership with the Creative Director, Marketing to ensure that campaign strategy and creative execution are tightly aligned. The VP sets the strategic direction; the Creative Director brings the vision to life with visual and tonal authority.
• Contribute to the ongoing evolution of the brand platform, bringing a marketer's perspective on how the brand is landing in the market, what audiences are responding to, and where the biggest opportunities for differentiation lie.
• Ensure that as the institution grows and launches new initiatives, the brand remains coherent, ambitious, and recognizable across every touchpoint and team.

Innovate Relentlessly

• Operate with a continuous experimentation mindset, treating every campaign, channel, and audience segment as a hypothesis to be tested, measured, and improved. Good enough is never the goal.
• Stay aggressively current on emerging marketing tools, platforms, technologies, and strategies and bring them into the Museum's work before competitors do.
• Lead the team's adoption of AI-powered marketing tools across ideation, content production, media optimization, personalization, and analytics, not as a side project but as a core capability.
• Build a culture of creative risk-taking grounded in data: encourage the team to try new things, measure what happens, scale what works, and kill what doesn't without attachment.
• Challenge inherited assumptions about how the Museum of Science markets itself — from channel mix to messaging to promotional timing — and replace legacy approaches with strategies built for how audiences actually behave today.
• Bring a growth hacker's instinct to institutional marketing: always looking for the underexploited channel, the undertapped audience segment, the promotional lever that hasn't been pulled yet.

Build the Promotional and Demand Architecture

• Develop and own the annual marketing calendar, building a strategic framework that maps audience demand, institutional programming, key cultural moments, and promotional windows into a coherent, year-round plan that maximizes attendance, revenue, and engagement at every point in the cycle.
• Create scalable promotional frameworks for the Museum's major initiatives, new exhibit launches, seasonal programming, school engagement, membership drives, and digital campaigns so that every initiative goes to market with the right strategy, the right spend, and the right timing.
• Apply destination marketing thinking to how we manage audience flow: understanding when and why audiences visit, which levers pull which audience segments at which times of year, how to build demand in slow periods, and how to maximize yield during peak windows.
• Bring a data-driven approach to promotional planning: using historical attendance data, audience segmentation, and market analytics to make smart decisions about where to invest, when to push, and how to drive incremental visits from existing and new audiences.
• Work closely with Operations, Programming, and Finance to ensure that marketing-driven demand is sequenced in ways the institution can deliver on, building a rhythm between what we're promoting and what the building, the staff, and the programming calendar can support.

Collaborate Across the Organization

• Serve as a senior marketing voice in cross-functional planning, working alongside Exhibits, Programming, Membership, ESSO, Digital, Product, Advancement, and other teams to ensure marketing is integrated into institutional priorities from the start.
• Represent the marketing function in leadership conversations with clarity, data, and strategic confidence.

What We're Looking For (Competencies)

• 15+ years of progressive marketing experience, with at least 4 years in a senior leadership role owning revenue or audience growth targets, and a track record that shows it.
• A demonstrable growth mindset: you have measurably moved numbers, attendance, membership, digital audiences, revenue, and you can speak specifically to how.
• A natural experimenter and early adopter, you actively seek out new tools, test new strategies, and build teams that are wired the same way. You are not comfortable doing things the way they've always been done.
• Deep expertise in integrated campaign strategy across paid, owned, and earned channels, with strong command of performance marketing, digital, email, SEO/SEM/AI & LLM, and content.
• Hands-on fluency with AI marketing tools and a clear point of view on how they accelerate output, improve targeting, and enable personalization at scale.
• A data-first operating style — you set targets, build dashboards, run tests, and make decisions based on what the numbers say, not what feels right.
• Deep expertise in marketing analytics, attribution modeling, audience segmentation, and performance measurement, with the ability to design the data architecture that powers growth decisions.
• Experience in destination, attraction, or entertainment marketing, theme parks, cultural institutions, tourism, live events, or similar contexts where managing audience flow, seasonal demand, and promotional architecture are core to the job. This is a genuine differentiator for this role.
• Comfort operating at the intersection of brand and performance, you understand that great marketing does both, and you build programs that deliver on both.
• Excellent people leadership skills, you build strong teams, develop talent, give direct feedback, and create a culture where people do their best work and are held to a high bar.
• Exceptional communication and cross-functional collaboration skills, able to manage up, across, and down with equal effectiveness.
• Familiarity with advancement, development, or fundraising marketing contexts understanding how institutional marketing and philanthropy intersect is a plus.
• A background in science, STEM, media, or education is a plus, experience translating complex or technical subjects for broad audiences is highly valued.
• An authentic belief in the mission, and the hunger to grow it. The Museum of Science's work matters, and the best candidate for this role will feel that as fuel, not just context.
• This is a hybrid position with a Monday through Friday schedule.

How We Work-Our Values

Mission-Focused: We inspire a lifelong love of science in everyone.   

Audience-Driven: Everything we do begins with the people we serve. 

Innovative: We are curious, take smart risks, share responsibility, and own outcomes. 

Generous: We offer time and energy towards common goals. 

Head of Marketing

About us

Layer Health was founded in 2023 by leading machine learning researchers from MIT and Harvard Medical School. We are building an AI layer that can accurately and scalably synthesize information from medical records, with the mission to reduce friction everywhere in healthcare. Our LLM-powered platform is solving chart review once and for all, across use cases. For health systems, our first product dramatically accelerates clinical registry abstraction in areas ranging from surgery and cardiology, to oncology. Our long term vision is for our AI layer to safely transform patient care and minimize unnecessary heartbreak. Layer Health’s diverse founding team brings expertise across machine learning, UI/UX, large language models, and medicine.

Here’s a collection of articles about our product, mission, recent funding round, etc.

We’re currently hiring our first Head of Marketing. You'll help define and lead Layer Health’s marketing strategy across digital marketing, product marketing, and go-to-market (GTM) channels. You’ll drive demand, awareness, and trust among our core audiences—clinicians and hospital/health systems executives and board members - while positioning Layer Health as a category-defining technology in healthcare AI.

You’ll work cross-functionally with the CEO, sales, clinical, and product teams to design scalable growth strategies that align with our mission and business goals.

You can expect to:

• Own Marketing Strategy & Execution: Set the vision and roadmap for brand, product, and digital marketing.
• Lead GTM Strategy: Develop GTM plans for new products, features, and partnerships, aligning with sales and customer success.
• Oversee Product Marketing: Shape messaging and positioning for clinicians and health-system leaders, connecting technical depth with clinical outcomes.
• Drive Digital Marketing: Lead demand generation, paid/organic campaigns, content, and events to build pipeline and brand equity.
• Enable Sales: Create targeted materials (case studies, ROI models) to empower sales and customer teams.
• Measure Impact: Establish KPIs for acquisition, engagement, pipeline contribution, and brand visibility.
• Build and Lead a Team: Hire, mentor, and inspire a high-impact marketing team.
• Shape the Brand: Be the external voice of Layer Health in the market.

We look for:

• 10+ years of marketing experience, with at least the last 5 years in healthcare SaaS.
• Proven success owning GTM strategy and execution in early-stage or growth-stage companies.
• Experience marketing to health systems, hospitals, and clinicians—comfortable navigating the complexity of enterprise healthcare sales.
• Deep understanding of digital marketing channels, SEO/SEM, content strategy, and analytics.
• Strong background in product marketing—translating complex technology into clear, compelling value propositions.
• Track record of scaling marketing engines from Series A to Series B and beyond.
• Data-driven mindset with a creative edge—able to measure what matters and move fast.
• Excellent communication and executive-presence; able to influence internally and externally.
• Strong leadership skills with experience growing and leading marketing teams.
• Ability to balance strategic oversight with hands-on execution.

If you’re excited about driving massive growth and shaping the future of healthcare technology, we’d love to hear from you.

Compensation is dependent on experience, but will likely be a range of $225,000-275,000. Expected compensation ranges for this role may change over time. If your compensation requirement is greater than our posted salary ranges, please still consider applying to our role. We will make a determination as to whether an exception can be made. 

If you are excited about this role, we encourage you to apply even if you don't feel that you meet every single requirement. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways. We welcome diverse perspectives, rigorous thinking, and fearlessness in challenging the status quo. 

Layer Health is committed to fostering an environment of inclusion that is free from discrimination.  We are an Equal Opportunity Employer where employment is decided on the basis of qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.

Join us and help us transform healthcare with AI.

Who this job is right for

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What we are looking for

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• Nullam nec dui justo, vitae vulputate augue.
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About our work environment

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Required skills & experience

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Who this job is right for

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What we are looking for

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• Nullam nec dui justo, vitae vulputate augue.
• Fusce varius nunc nec felis mattis dapibus rutrum ante imperdiet.
• Suspendisse quis augue diam, ac tincidunt nulla.
• Proin a mauris velit, quis blandit turpis.

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About our work environment

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Required skills & experience

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Who this job is right for

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What we are looking for

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• Nullam nec dui justo, vitae vulputate augue.
• Fusce varius nunc nec felis mattis dapibus rutrum ante imperdiet.
• Suspendisse quis augue diam, ac tincidunt nulla.
• Proin a mauris velit, quis blandit turpis.

Ultricies ut eleifend at, consequat vitae lorem. Morbi sit amet libero nec mi hendrerit varius. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque condimentum velit ac nunc viverra varius. Vestibulum tempus ultricies nibh, in consectetur ante faucibus quis. Morbi non leo turpis, in varius mi. Mauris porta consequat augue. Cras suscipit leo ut velit ornare placerat. Nunc enim nisi, cursus commodo fermentum vitae, accumsan vitae nulla. Nunc nunc risus, consequat eu ultricies ut, luctus sit amet turpis.

About our work environment

Quisque id ultrices ligula. Pellentesque ultrices iaculis mollis. Maecenas cursus consequat enim, a viverra erat imperdiet vel. Maecenas adipiscing, nulla ac convallis cursus, ligula nisl gravida nisl, non lobortis eros metus et libero. Duis laoreet mi blandit lacus accumsan adipiscing. Maecenas in arcu neque, ut commodo nibh. Nunc suscipit nunc sit amet sem luctus facilisis at tempus nunc. Fusce in sodales est. 

Required skills & experience

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