WordPress Designer & Developer (Marketing Automation)

About the Company

We are one of Italy's leading dental business coaching and consulting companies, helping dental practice owners grow highly profitable, systemised businesses.

Over the past decade we have developed proven methodologies that combine coaching, marketing, automation and operational excellence to help dental practices scale.

As we prepare for international expansion into English-speaking markets, we are investing heavily in strengthening our marketing team with talented specialists who can help us build scalable digital infrastructure.

The Opportunity

We are looking for a highly capable WordPress Designer & Developer who can bridge the gap between beautiful design and high-performing marketing systems.

This is not simply a web design role.

You will become an integral part of our marketing team, building landing pages, sales funnels, websites and digital assets that directly generate leads and sales.

You will work alongside our Head of Marketing and Automation team to create world-class marketing experiences while helping systemise our business for international growth.

We're looking for someone who enjoys taking ownership, solving problems independently and producing work to an exceptionally high standard.

Your Mission

Your mission is to build the digital marketing infrastructure that allows the company to scale internationally.

This includes:

• Designing and developing high-converting WordPress websites
• Building landing pages and sales funnels
• Supporting marketing automation initiatives
• Creating responsive, fast-loading digital experiences
• Improving user experience and conversion rates
• Working closely with marketing to rapidly launch campaigns

Success is measured by how effectively your work generates leads, supports marketing campaigns and enables rapid business growth.

Key Responsibilities

WordPress Development

• Build and maintain WordPress websites
• Develop custom landing pages
• Create reusable page templates
• Configure plugins and integrations
• Maintain website performance and security
• Troubleshoot technical issues

Landing Pages & Funnels

• Build high-converting sales pages
• Create webinar registration pages
• Develop lead generation funnels
• Optimise conversion paths
• Implement A/B testing improvements
• Improve page speed and mobile responsiveness

Marketing Automation Support

• Integrate forms with CRM systems
• Connect landing pages with automation workflows
• Implement tracking pixels and analytics
• Support email marketing integrations
• Assist with campaign launches
• Ensure seamless customer journeys

Design

• Produce clean, modern layouts
• Maintain brand consistency
• Design responsive experiences
• Optimise UX/UI
• Create graphics where required
• Collaborate with branding and content teams

Performance Optimisation

• Improve Core Web Vitals
• Optimise website speed
• Improve SEO fundamentals
• Enhance conversion rates
• Monitor website performance
• Recommend technical improvements

Ideal Candidate

We're looking for someone who combines technical expertise with creative thinking.

You should enjoy both building and improving digital experiences.

The ideal candidate has likely worked:

• Within a digital marketing agency
• Running a freelance web business
• As a one-person creative agency
• Supporting multiple client websites
• In a fast-paced marketing environment

You should require minimal supervision and be comfortable owning projects from concept through delivery.

Essential Experience

• 3+ years WordPress development experience
• Strong Elementor or equivalent page builder experience
• Landing page development
• Sales funnel creation
• Responsive web design
• HTML
• CSS
• JavaScript
• WordPress optimisation
• Website troubleshooting
• Plugin management
• Website maintenance

Nice to Have

• Marketing automation platforms
• CRM integrations
• Google Analytics
• Google Tag Manager
• SEO knowledge
• Conversion Rate Optimisation (CRO)
• AI design and productivity tools
• Figma
• Adobe Creative Suite
• Basic PHP
• WooCommerce

Personal Attributes

We are looking for someone who is:

• Highly organised
• Detail-oriented
• Self-sufficient
• Commercially minded
• Creative
• Technically strong
• Proactive
• Reliable
• Curious and always learning
• Comfortable working independently
• Able to balance speed with quality

Success Looks Like

Within your first 90 days you will have:

• Built multiple high-converting landing pages
• Improved website performance and speed
• Supported successful marketing campaigns
• Streamlined website updates and deployment
• Worked closely with marketing to launch new initiatives
• Become a trusted technical partner to the marketing team

Why Join Us?

This is an opportunity to join a growing international business at an exciting stage of expansion.

You'll play a key role in helping transform an already successful business into a scalable international brand, working alongside an ambitious leadership team focused on innovation, marketing excellence and long-term growth.

If you're passionate about combining design, development and marketing to create exceptional digital experiences, we'd love to hear from you.