About the role
About the Company
Our client is one of Italy's leading business coaching companies for dental practice owners. Following years of success in the Italian market, the business is preparing for international expansion into English-speaking markets.
As part of this growth, they are investing heavily in their brand, content and marketing capabilities. They are looking for an exceptional Branding & Creative Content Specialist to help elevate the company's visual identity and produce world-class content across multiple platforms.
This is a strategic creative role—not simply graphic design.
You will help shape how thousands of business owners experience the brand through social media, video, presentations, websites, advertising and digital campaigns.
The Opportunity
The company already has a small branding and content team supporting its Italian business.
As they expand internationally, they need additional creative firepower to support multiple brands, languages and marketing channels simultaneously.
You'll work closely with the marketing, automation and leadership teams to ensure every customer touchpoint reflects a premium, professional and highly consistent brand.
Your work will directly influence lead generation, webinar attendance, client engagement and overall brand perception.
The Mission
Your mission is simple:
Build and maintain a world-class brand that supports the company's international growth.
Every piece of creative work should strengthen trust, improve engagement and help convert prospects into long-term clients.
Success isn't measured by the number of graphics produced—it's measured by the impact your creative work has on audience growth, campaign performance and brand consistency.
Key Responsibilities
Brand Management
- Maintain and evolve the company's visual identity across all platforms.
- Ensure consistent branding across Italian and future English-language marketing.
- Develop and manage brand guidelines.
- Protect brand quality across every customer touchpoint.
- Collaborate with leadership on future brand development.
Graphic Design
Create creative assets including:
- Social media graphics
- Digital advertisements
- Landing page visuals
- Website graphics
- Presentation decks
- Infographics
- Event branding
- Marketing collateral
- Sales materials
- Print and digital assets
Video & Multimedia Content
Support the production of engaging visual content, including:
- Video editing
- Short-form social media videos
- Webinar graphics
- Motion graphics
- Promotional videos
- YouTube assets
- Event visuals
- Thumbnail design
Social Media Content
Collaborate with the marketing team to produce creative assets for:
- YouTube
- TikTok
- Future English-language channels
Develop content that drives engagement while maintaining premium brand standards.
Marketing Campaign Support
Partner with the marketing and automation teams to:
- Design campaign creatives
- Build assets for paid advertising
- Create email campaign graphics
- Develop webinar promotional materials
- Support lead generation initiatives
- Produce conversion-focused creative assets
Creative Collaboration
Work closely with:
- Marketing
- Automation
- Leadership
- Sales
- Client Success
Translate business objectives into compelling creative work that delivers measurable marketing outcomes.
Ideal Candidate
We're looking for someone who combines exceptional design skills with commercial thinking.
You understand that great branding isn't just about creating beautiful visuals—it's about influencing customer behaviour, building trust and supporting business growth.
You enjoy working in a fast-paced marketing environment where ideas move quickly and quality matters.
Essential Skills
Branding
- Brand identity development
- Brand consistency
- Visual storytelling
- Brand guidelines
- Creative direction
Design
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma
- Canva (advanced)
- Typography
- Layout design
- Digital-first creative
Content Creation
Experience creating:
- Social media campaigns
- Marketing collateral
- Digital advertisements
- Presentation decks
- Infographics
- Promotional materials
- Event branding
Video
Experience with:
- Adobe Premiere Pro
- After Effects (preferred)
- CapCut or equivalent
- Motion graphics
- Video editing
- Short-form content production
Nice to Have
- UI/UX design experience
- WordPress design experience
- Basic HTML/CSS knowledge
- AI-powered creative tools
- Copywriting skills
- Photography or videography experience
- Experience supporting multilingual brands
- Marketing automation platform familiarity
Experience Required
- 4+ years in branding, creative design or visual communications.
- Strong portfolio demonstrating branding, digital design and marketing campaigns.
- Experience supporting marketing teams in a commercial environment.
- Experience producing content across multiple digital channels.
- Comfortable managing multiple projects simultaneously while maintaining high creative standards.
Personal Attributes
We're looking for someone who is:
- Highly creative with exceptional attention to detail.
- Commercially minded and focused on outcomes.
- Collaborative and able to work across multiple departments.
- Organised and capable of managing competing priorities.
- Proactive and comfortable working independently.
- Adaptable in a fast-growing, evolving business.
- Passionate about delivering high-quality creative work.
