Side-by-side distribution
Brand Manager
$126,000
median · per year, annualized USD
- Disclosing
- 29.5%
- Live roles
- 718
Performance Marketing
$113,750
median · per year, annualized USD
- Disclosing
- 38.3%
- Live roles
- 282
Highest-paying jobs
Staff Product Manager, Ads Product – Brand
Sr. Enterprise Sales Manager – Monotype Secure (Phishing & Brand Protection)
Principal Product Manager, AI Brand Visibility
Senior Brand Manager, Government Marketing
Senior Brand Manager, Product Launch and Patient Support Programs
Senior Brand Manager, My Freestyle US App and Customer Experience
Brand and Content Strategist
Sr. Brand Manager – Similac Delivery & Performance - Columbus, OH
Sales Manager, Brand Partnerships
Sr. Manager/Director, Brand Marketing
Highest-paying jobs
Principal Product Marketing Manager - GenStudio for Performance Marketing
Senior Performance Marketing Manager
Performance Marketing Manager, International
Performance Marketing Manager
Senior Performance Marketing Manager
Manager - Global Performance Marketing Technology
Performance Marketing Manager, Paid Social & EMEA Growth
Senior Manager of Digital Experience – Performance Marketing
Senior Manager, Performance Marketing, SEM
Paid Media Senior Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
|
Abbott
|
$160,000 | 10 |
| PG Procter & Gamble | $137,650 | 10 |
Kraft Heinz
|
$135,900 | 10 |
Unilever
|
$110,800 | 5 |
Mondelez International
|
$103,208 | 5 |
Church & Dwight
|
$123,950 | 4 |
Stryker
|
$116,684 | 4 |
| TH The Honest Company | $112,125 | 4 |
EverAI
Harvey
VML
Suno
Talkspace Corporate
Formlabs
Brand Manager salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $193,581 | 12 |
| Chicago | $135,900 | 15 |
| Boston | $134,250 | 8 |
| New York | $133,000 | 41 |
| Seattle | $125,000 | 3 |
| Los Angeles | $122,500 | 8 |
| Amsterdam | $116,684 | 4 |
| London | $81,219 | 3 |
| Toronto | $79,375 | 10 |
Brand Manager vs Performance Marketing: which pays more?
The median for Brand Manager is $126,000 per year (typically $97,500–$150,000), versus $113,750 for Performance Marketing ($91,875–$155,644). That puts Brand Manager about 11% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Brand Manager and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.