Brand Manager vs Performance Marketing

Put two roles head to head — any role, in any location or worldwide-remote.

Side A

Side B

Brand Manager pays about 11% more at the median.

Side-by-side distribution

Brand Manager Performance Marketing
$130k
$117.5k
$30k box = 25th–75th · whiskers = 10th–90th $291.8k

Brand Manager

$130,000

median · per year, annualized USD

Median over time ▲ +6.1%
$122,500 $130,000
$95k 25th
$130k Median
$158.4k 75th
$71.9k
$190.1k
Box 25th–75th · whiskers 10th–90th Full range $31.2k – $416k · outliers off-axis
Disclosing
31.7%
Live roles
284
Browse roles Set alert

Performance Marketing

$117,500

median · per year, annualized USD

Median over time ▼ -16.1%
$140,000 $117,500
$80k 25th
$117.5k Median
$157.5k 75th
$48k
$282.5k
Box 25th–75th · whiskers 10th–90th Full range $20.8k – $5,000k · outliers off-axis
Disclosing
50.4%
Live roles
224
Browse roles Set alert

Highest-paying jobs

Toptal

Talent Network Social Media Brand Strategist

Toptal · South America, Central America

$416,000 – $416,000 PlayStation Global

Senior Staff Brand Manager

PlayStation Global · United States, Los Angeles, CA

$192,100 – $288,100 Gemini

Manager, Brand Design Engineering

Gemini · New York, New York

$150,500 – $279,500 Okta

Project & Production Manager, Brand

Okta · San Francisco, California

$179,000 – $246,400 OpenAI

Brand Protection Manager

OpenAI · San Francisco

$216,000 – $240,000 Legora AB

Brand Manager

Legora AB · New York City

$178,000 – $230,000 Duolingo

Staff Program Manager Brand Campaigns

Duolingo · New York, NY

$152,000 – $228,000 Duolingo

Staff Program Manager Brand Campaigns

Duolingo · Pittsburgh, PA

$152,000 – $228,000 Replit

Senior Brand Marketing Manager

Replit · Foster City, CA

$160,000 – $220,000 Mezzetta

Sr. Brand Manager - Pasta Sauce

Mezzetta · Larkspur, California, United States

$180,000 – $220,000

Highest-paying jobs

VE

Performance Marketing Manager

Vercel · Hybrid - San Francisco, New York City, Austin

$1,000,000 – $5,000,000
SA

Senior Manager, Paid Media

Sanity · Remote in the United States or Canada (East Coast/ET)

$5,000,000 – $5,000,000 Colibrigroup

Paid Media Manager

Colibrigroup · Worldwide

$3,400,000 – $3,400,000 Jobscan

Senior Performance Marketing Manager - Latin America

Jobscan · Remote - Brazil

$1,200,000 – $1,200,000 Jobscan

Senior Performance Marketing Manager - SEA

Jobscan · Remote - Singapore

$1,200,000 – $1,200,000 Jobscan

Senior Performance Marketing Manager - Australia

Jobscan · Sydney

$1,200,000 – $1,200,000 Jobscan

Senior Performance Marketing Manager

Jobscan · Remote - USA

$1,200,000 – $1,200,000 Jobscan

Senior Performance Marketing Manager - Taiwan

Jobscan · Taipei, Taiwan

$1,200,000 – $1,200,000 Abacum

Performance Marketing Manager (Paid)

Abacum · New York City

$1,000,000 – $1,000,000 PRISM+

Performance Marketing Manager

PRISM+ · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

$1,000,000 – $1,000,000

Top companies hiring

Company Median Roles
The Pokémon Company International $111,000 3
PlayStation Global $199,250 2
Mezzetta $195,000 2
Okta $191,325 2
Duolingo $190,000 2
OpenSesame $150,000 2
Faire $144,875 2
ALO $127,500 2

Top companies hiring

Company Median Roles
EverAI $48,027 25
Airwallex $142,500 6
Jobscan $1,200,000 5
Harvey $170,000 4
GoCardless $270,400 2
Sierra $185,000 2
Samsara $126,604 2
NerdWallet $124,250 2

Brand Manager salary by location

Location Median Roles
San Francisco $172,475 8
New York $151,725 20
Los Angeles $120,850 7
Chicago $110,000 5
London $80,447 3

Performance Marketing salary by location

Location Median Roles
London $270,400 3
San Francisco $152,956 16
New York $146,250 16
Boston $120,000 5
Toronto $85,270 3

Brand Manager vs Performance Marketing: which pays more?

The median for Brand Manager is $130,000 per year (typically $95,000–$158,400), versus $117,500 for Performance Marketing ($80,000–$157,500). That puts Brand Manager about 11% ahead at the median.

Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Brand Manager and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.

See full salary data

Brand Manager salary Performance Marketing salary

More comparisons

Brand Manager vs Marketing Manager Brand Manager vs Product Marketing Brand Manager vs Growth Brand Manager vs Demand Generation Brand Manager vs Content Marketing

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