Side-by-side distribution
Brand Manager
$126,000
median · per year, annualized USD
- Disclosing
- 29.4%
- Live roles
- 722
Demand Generation
$132,500
median · per year, annualized USD
- Disclosing
- 39.7%
- Live roles
- 136
Highest-paying jobs
Staff Product Manager, Ads Product – Brand
Sr. Enterprise Sales Manager – Monotype Secure (Phishing & Brand Protection)
Principal Product Manager, AI Brand Visibility
Senior Brand Manager, Government Marketing
Senior Brand Manager, My Freestyle US App and Customer Experience
Senior Brand Manager, Product Launch and Patient Support Programs
Brand and Content Strategist
Sr. Brand Manager – Similac Delivery & Performance - Columbus, OH
Sr. Manager/Director, Brand Marketing
Sales Manager, Brand Partnerships
Highest-paying jobs
Content Marketing Manager, Demand Generation
Senior Manager Demand Generation
Founding Demand Generation Manager
Demand Generation Sr Manager - Customer Experiences for Slack
Senior Program Manager, Demand Generation
Demand Generation Manager, AI
Senior Demand Generation Manager
Senior Demand Generation Manager
Senior Demand Generation Manager
Demand Generation Manager, Enterprise
Top companies hiring
| Company | Median | Roles |
|---|---|---|
|
Abbott
|
$160,000 | 10 |
| PG Procter & Gamble | $137,650 | 10 |
Kraft Heinz
|
$135,900 | 10 |
Unilever
|
$110,800 | 6 |
Stryker
|
$116,684 | 5 |
Mondelez International
|
$103,208 | 5 |
| TH The Honest Company | $112,125 | 4 |
CAA
|
$100,750 | 4 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$106,313 | 4 |
|
Glean
|
$175,000 | 2 |
commercetools
|
$105,000 | 2 |
Relay
|
$102,851 | 2 |
Motive
|
$101,750 | 2 |
|
OpenAI
|
$239,500 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
Brand Manager salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $193,581 | 12 |
| Chicago | $135,900 | 15 |
| Boston | $134,250 | 8 |
| New York | $133,000 | 41 |
| Seattle | $125,000 | 3 |
| Los Angeles | $122,500 | 8 |
| Amsterdam | $116,684 | 5 |
| London | $81,219 | 3 |
| Toronto | $79,375 | 10 |
Brand Manager vs Demand Generation: which pays more?
The median for Brand Manager is $126,000 per year (typically $97,500–$150,000), versus $132,500 for Demand Generation ($105,000–$150,500). That puts Demand Generation about 5% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Brand Manager and Demand Generation are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.