Side-by-side distribution
Brand Manager
$121,500
median · per year, annualized USD
- Disclosing
- 32.5%
- Live roles
- 732
Demand Generation
$137,300
median · per year, annualized USD
- Disclosing
- 49.3%
- Live roles
- 136
Highest-paying jobs
Principal Product Manager, Brand Expedia AI Experiences
Staff Product Manager, Ads Product – Brand
Sr. Enterprise Sales Manager – Monotype Secure (Phishing & Brand Protection)
Lead, Product Marketing Manager - Brand
Principal Product Manager, AI Brand Visibility
Senior Product Manager Loyalty Co-Brand Credit Card
Events Manager, Brand & Communications
Senior Brand Manager, Product Launch and Patient Support Programs
Senior Brand Manager – Similac Delivery & Performance - Nutrition - Columbus, OH
Sales Manager, Brand Partnerships
Highest-paying jobs
Sr. Growth & Demand Generation Manager
Principal Demand Generation Manager, Campaign Development
Senior Manager Demand Generation
Founding Demand Generation Manager
Senior Manager, Demand Generation
Senior Program Manager, Demand Generation
Senior Demand Generation & Campaign Strategy Manager
Demand Generation Manager, AI
Senior Demand Generation Manager
Senior Demand Generation Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
|
Abbott
|
$159,500 | 10 |
| PG Procter & Gamble | $120,625 | 10 |
Wasserman
|
$66,300 | 7 |
Kraft Heinz
|
$135,900 | 6 |
Stryker
|
$116,995 | 6 |
Church & Dwight
|
$101,350 | 4 |
Novartis
|
$66,709 | 4 |
| GA Galderma | $142,500 | 3 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Clients Blackbox, Inc.
|
$115,000 | 8 |
Motive
|
$100,500 | 3 |
Envoy
|
$133,750 | 2 |
|
Databricks
|
$244,425 | 1 |
|
LightSource
|
$225,000 | 1 |
|
Opal Security
|
$215,000 | 1 |
|
Basis AI
|
$187,500 | 1 |
|
Assort Health
|
$180,000 | 1 |
Brand Manager salary by location
| Location | Median | Roles |
|---|---|---|
| Seattle | $173,825 | 8 |
| San Francisco | $170,000 | 19 |
| Boston | $154,250 | 4 |
| Los Angeles | $139,500 | 10 |
| New York | $133,700 | 52 |
| Chicago | $119,800 | 16 |
| Amsterdam | $113,429 | 6 |
| London | $99,266 | 10 |
| Toronto | $90,856 | 14 |
Brand Manager vs Demand Generation: which pays more?
The median for Brand Manager is $121,500 per year (typically $88,839–$149,000), versus $137,300 for Demand Generation ($106,500–$155,000). That puts Demand Generation about 13% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Brand Manager and Demand Generation are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.