Side-by-side distribution
Brand Manager
$129,100
median · per year, annualized USD
- Disclosing
- 33.1%
- Live roles
- 284
Demand Generation
$139,063
median · per year, annualized USD
- Disclosing
- 51.4%
- Live roles
- 105
Highest-paying jobs
Talent Network Social Media Brand Strategist
Senior Staff Brand Manager
Manager, Brand Design Engineering
Project & Production Manager, Brand
Brand Protection Manager
Brand Manager
Staff Program Manager Brand Campaigns
Staff Program Manager Brand Campaigns
Senior Brand Marketing Manager
Sr. Brand Manager - Pasta Sauce
Highest-paying jobs
B2B Demand Generation Marketing Manager
Sr Demand Generation Manager
Marketing Manager, Demand Generation
Tech Lead / Manager - Trajectory Generation and Controls
Principal Demand Generation Manager
Demand Generation Manager
Demand Gen Manager
Founding Demand Generation Manager
Demand Generation Manager
Demand Gen, Senior Manager
Top companies hiring
| Company | Median | Roles |
|---|---|---|
The Pokémon Company International
|
$111,000 | 3 |
|
PlayStation Global
|
$199,250 | 2 |
|
Mezzetta
|
$195,000 | 2 |
|
Okta
|
$191,325 | 2 |
|
Duolingo
|
$190,000 | 2 |
OpenSesame
|
$150,000 | 2 |
Faire
|
$144,875 | 2 |
AfterShip
|
$139,500 | 2 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Grafana Labs
|
$105,227 | 4 |
|
Afresh
|
$198,000 | 2 |
| CR Cresta | $142,500 | 2 |
|
Wolt - English
|
$1,144,793 | 1 |
| AU Auctane | $416,000 | 1 |
|
Toro TMS
|
$312,000 | 1 |
|
Wayve
|
$293,750 | 1 |
|
Databricks
|
$228,475 | 1 |
Brand Manager salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $172,475 | 8 |
| New York | $150,250 | 22 |
| Toronto | $125,000 | 3 |
| Los Angeles | $120,850 | 7 |
| Chicago | $110,000 | 5 |
| London | $80,447 | 3 |
Demand Generation salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $175,000 | 9 |
| Austin | $147,500 | 3 |
| New York | $136,000 | 10 |
| Chicago | $82,500 | 3 |
Brand Manager vs Demand Generation: which pays more?
The median for Brand Manager is $129,100 per year (typically $95,000–$156,750), versus $139,063 for Demand Generation ($104,000–$174,538). That puts Demand Generation about 8% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Brand Manager and Demand Generation are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.