Product Marketing vs SEM

Put two roles head to head — any role, in any location or worldwide-remote.

Side A

Side B

Product Marketing pays about 37% more at the median.

Side-by-side distribution

Product Marketing SEM
$164.9k
$120.3k
$69.4k box = 25th–75th · whiskers = 10th–90th $259.4k

Product Marketing

$164,900

median · per year, annualized USD

Median over time ▲ +3.1%
$160,000 $164,900
$140k 25th
$164.9k Median
$190k 75th
$119.9k
$220k
Box 25th–75th · whiskers 10th–90th Full range $10k – $415k · outliers off-axis
Disclosing
53.5%
Live roles
770

SEM

$120,250

median · per year, annualized USD

Median over time ▼ -10.7%
$134,700 $120,250
$92.4k 25th
$120.3k Median
$154k 75th
$82.5k
$1,000k
Box 25th–75th · whiskers 10th–90th Full range $12.7k – $5,000k · outliers off-axis
Disclosing
32.8%
Live roles
116

Top companies hiring

Company Median Roles
Asana $193,500 6
BitGo $140,000 6
Zscaler $199,750 5
Oscar Health $122,352 5
OpenAI $266,250 4
Glean $219,500 4
Everpure $205,000 4
Socure $192,500 4

Top companies hiring

Company Median Roles
Airwallex $145,000 3
Wpromote $90,000 3
Harvey $170,000 2
Omnicom Media $92,500 2
DE DEPT® $76,250 2
Hometap $5,000,000 1
Pair Eyewear, Inc. $3,000,000 1
Remote Talent LATAM $2,400,000 1

Product Marketing salary by location

Location Median Roles
San Francisco $176,400 115
Austin $176,400 7
Chicago $176,400 9
Denver $173,568 7
New York $170,000 120
Seattle $163,750 16
Boston $155,000 14
Los Angeles $142,325 8
Atlanta $139,650 3
Toronto $127,500 11

SEM salary by location

Location Median Roles
San Francisco $150,500 6
New York $129,100 11
Denver $114,500 3

Product Marketing vs SEM: which pays more?

The median for Product Marketing is $164,900 per year (typically $140,000–$190,000), versus $120,250 for SEM ($92,375–$153,953). That puts Product Marketing about 37% ahead at the median.

Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Product Marketing and SEM are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.

See full salary data

Catch your next role the second it’s posted.

Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

Create free account

Free forever · takes 30 seconds · already have one?

Get an edge on your job hunt.

Join our Telegram channel for the stuff that helps you land the role — salary benchmarks, the weekly market pulse, and new-feature drops. No spam, just signal.

Join the channel — it's free