Side-by-side distribution
Content Marketing
$115,000
median · per year, annualized USD
- Disclosing
- 41.4%
- Live roles
- 181
SEM
$120,250
median · per year, annualized USD
- Disclosing
- 32.8%
- Live roles
- 116
Highest-paying jobs
Senior Content Marketing Manager, Storytelling
Founding Content Marketing Manager
Content Marketing Manager
Temporary Senior Strategist long form content / YouTube | 20 hrs / week
Senior Content Strategist - Freelance
Senior Manager, Technical Content Marketing
Marketing Content Manager
Product Marketer (Content)
Sr. Content Marketing Manager
Senior Content Marketing Strategist, WordPress VIP
Highest-paying jobs
Senior Manager, Search Marketing
Paid Search/SEO Manager
PPC Specialist | Remote | LATAM Only | 83166
Search Engine Marketing Account Manager
Senior Paid Search Manager
Senior Manager, Paid Search
Senior Manager, Performance Marketing, SEM
Senior Performance Marketing Manager, Paid Search
Senior Performance Marketing Manager, Paid Search
Sr. Manager, Paid Search (Remote)
Esri
Formlabs
Top companies hiring
| Company | Median | Roles |
|---|---|---|
|
Airwallex
|
$145,000 | 3 |
Wpromote
|
$90,000 | 3 |
|
Harvey
|
$170,000 | 2 |
Omnicom Media
|
$92,500 | 2 |
| DE DEPT® | $76,250 | 2 |
|
Hometap
|
$5,000,000 | 1 |
|
Pair Eyewear, Inc.
|
$3,000,000 | 1 |
|
Remote Talent LATAM
|
$2,400,000 | 1 |
Content Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $141,250 | 9 |
| New York | $132,500 | 8 |
| Austin | $117,500 | 3 |
| London | $98,573 | 4 |
| Los Angeles | $97,500 | 4 |
SEM salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $150,500 | 6 |
| New York | $129,100 | 11 |
| Denver | $114,500 | 3 |
Content Marketing vs SEM: which pays more?
The median for Content Marketing is $115,000 per year (typically $85,000–$141,250), versus $120,250 for SEM ($92,375–$153,953). That puts SEM about 5% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Content Marketing and SEM are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.