MaintainX is the world's leading AI-powered maintenance and asset management platform, serving 13,000+ customers including Duracell, Shell, Cintas, and Brenntag. We raised $150M in Series D funding led by Bessemer Venture Partners and Bain Capital Ventures, bringing our total funding to $254M. We were named to the Forbes 2025 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world.

As Website Growth Manager, you will be responsible for ensuring our website delivers measurable growth in leads and product signups. You’ll own the strategy and execution for conversion rate optimization, personalization, and analytics — with a special emphasis on leveraging AI to accelerate insights and experimentation. You’ll partner with design, engineering, and product marketing to create high-performing landing pages, scalable infrastructure, and compelling messaging.

This role is ideal for a data-driven, AI-savvy marketer who thrives at the intersection of analytics, UX, and experimentation.

What you’ll do:

• Optimize the website for conversion by running A/B tests and implementing personalization, leveraging AI tools (e.g., Clay, ChatGPT, Claude) to accelerate insights and deliver tailored messaging.
• Partner with the SEO team to optimize website content for SEO, focusing on AI-driven search and product-led SEO, where applicable.
• Partner with design, product marketing, and demand generation on landing pages, site redesigns, and information architecture improvements to drive usability and conversions to leads and trials.
• Lead and prioritize the web development queue, balancing growth experiments, campaign support, and search optimization.
• Own website analytics and attribution: build dashboards, track conversions, and partner with Marketing Ops and engineering on reporting and funnel visibility.
• Integrate qualitative research (usability tests, heatmaps, surveys) with qualitative data, using AI-driven analysis to refine conversion paths.
• Ensure site quality, scalability, and performance through audits, monitoring, and AI-based anomaly detection.
• Recommend and manage tools for analytics, testing, personalization, and AI-enhanced web  marketing.
• Update and publish new content/web pages on Webflow.

About you:

• 4+ years in web or growth marketing, ideally in B2B SaaS.
• Proven track record running A/B tests and driving measurable conversion improvements.
• Strong ability to apply AI for personalization, content optimization, and data analysis.
• Hands-on experience with AI tools (e.g., Clay, ChatGPT, Claude, or similar).
• Proficiency with Webflow and Optimizely (or similar tools).
• Experience in web analytics platforms (GA4, Mixpanel, Amplitude) and attribution modeling.
• Knowledge of tracking and measuring AI search/chat traffic (referrals, click-throughs, attribution).
• Understanding of technical web performance (Core Web Vitals, page speed, SEO best practices).
• Experience collaborating with SEO teams to drive product-led SEO and optimize for AI-driven search.
• Familiarity with AI-first search standards like LLMs.txt and schema markup.
• Strong project management and cross-functional collaboration skills.
• Bonus: experience with AI-supported localization and multi-language web operations. Language skills in Spanish, French, and/or Portuguese.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.  AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.  We power millions of subscriptions worldwide for organizations.  We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About Tackle, an AppDirect subsidiary

Tackle, a business unit of AppDirect, is the leading solution built to help software companies generate revenue through data-driven Cloud go-to-market (Cloud GTM). Our platform and team help customers identify the right buyers, grow cloud co-sell relationships, and transact efficiently at scale through AWS, Google Cloud, and Microsoft.

Tackle serves more than 500 software companies—including CrowdStrike, HashiCorp, New Relic, and Snyk—from high-growth startups to the largest software companies in the world.

About You

We are seeking a dynamic and customer-centric Customer Success Manager to join our team. This role is tailored for someone who thrives in a collaborative environment and excels at providing exceptional support to a broad customer base. Working alongside another CSM, you will serve as a trusted resource for our customers, ensuring the success and satisfaction of utilizing our platform to scale their cloud GTM efforts. You will manage a low-touch, one-to-many motion by engaging with customers and providing strategic guidance to help them achieve their business objectives. You will also spearhead proactive engagement strategies to drive adoption, retention, and expansion, while collaborating closely with Account Managers on risk mitigation and growth strategies. This role demands a blend of strategic thinking, a results-oriented mindset, and cross-functional collaboration to deliver outstanding value and support to our customers.

What you’ll do and how you’ll have an impact

• Serve as a responsive resource for a diverse portfolio of customers leveraging our platform, ensuring they have access to the support and guidance needed to maximize and scale their cloud GTM success.

• Collaborate closely with Account Manager to address retention risk by developing and performing mitigation tactics, and enhance overall customer satisfaction; Partner with your CSM counterpart to ensure a balanced workload and seamless customer support experience.

• Support the development of, and execution of scalable success programs to drive one-to-many enablement, engagement, and adoption efforts.

• Provide onboarding assistance, on-demand training, and best practice guidance to empower customers to maximize the value of our platform.

• Serve as an extension of the Support, Onboarding, and Product teams to provide customers high-quality assistance and solutions, and collaborate cross-functionally to ensure a cohesive customer experience.

• Facilitate ongoing communications with customers to answer questions, provide updates, and ensure alignment with their GTM goals. 

• Monitor customer health metrics and address concerns flagged by Account Managers to support retention and prevent churn. 

• Identify opportunities for upsell and expansion within the customer base and work closely with the Sales team to execute on them.

• Document and share customer feedback to help inform product development and improvement initiatives.

• Stay informed on industry trends, best practices, and competitive landscape to continuously provide value-added insights to customers.

What we’re looking for

• 3+ years of experience in customer success, account management, or a related customer-facing role, preferably in the SaaS or cloud industry.

• Proven track record of managing a portfolio of customers and driving successful outcomes.

• Strong understanding of cloud technologies, GTM strategies, and digital marketing concepts.

• Excellent communication, presentation, and interpersonal skills.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

• Analytical mindset with the ability to interpret data and derive actionable insights.

• Experience working with CRM platforms (e.g., Salesforce) and customer success tools (e.g., Gainsight, Churnzero, Catalyst) is a plus.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

#LI-Hybrid

About AlayaCare

At AlayaCare, we’re more than just a fast-growing SaaS company, we’re a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients. With 550+ employees across Canada, the US, Australia, and Brazil, we’re united by a shared mission and a strong culture of transparency, growth, and human connection.

Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career.

About the Role

We are looking for a Senior Director, Product Marketing to lead our global Product Marketing function and define how we bring our platform and agentic AI innovations to market. Reporting to the VP, Marketing, you will sit at the intersection of Product, Sales, Customer Success, and Marketing, building an AI-enabled go-to-market strategy that accelerates our Enterprise expansion while sustaining strong growth in the Mid-market segment.

You will evolve our solution marketing approach, turn market and customer insights into clear, differentiated narratives, and ensure our teams are equipped to communicate business value and outcomes – not just features – to prospects and customers.

What You’ll Do

• Lead and grow the Product Marketing team responsible for go-to-market strategy, pricing and packaging, messaging, positioning, content creation, and sales enablement.

• Define and champion a solution marketing approach that clearly articulates AlayaCare’s value proposition across key segments in Canada and the US, aligned with company and revenue goals.

• Centralize market knowledge across segments, competitors, regulations, and buyer needs, and use these insights to inform priorities, positioning, and investment decisions.

• Build and implement an AI-first product marketing strategy that uses AI responsibly to improve operational efficiency, deepen customer insights, and scale effective messaging.

• Own go-to-market strategy and execution for new products and features, aligning stakeholders in Product, Sales, Customer Success, and Marketing around clear launch plans and success metrics.

• Partner with Product, Revenue and regional market leaders to define and communicate where to focus (and where not to invest) across Enterprise and Mid-market segments.

• Develop and continually refine high-impact sales enablement assets, including value-based pitch and ROI decks, advocacy and reference materials, and competitive battle cards.

• Lead the collection and amplification of voice-of-market and voice-of-customer insights, including owning Customer Advisory Board programs, to guide product roadmaps and go-to-market.

• Own customer segmentation strategy so that messaging, packaging, and campaigns are tailored to the needs, buying behaviours, and personas within each target segment.

• Lead pricing strategy and competitive benchmarking to ensure alignment with business goals and maximize revenue potential across our portfolio.

• Partner closely with Customer Growth and Customer Success to design retention and expansion plays that drive account growth and customer value realization.

• Collaborate with Demand Generation and the broader marketing team on targeted campaigns that drive awareness, demand, and pipeline across priority segments.

• Track, report on, and optimize the performance of product marketing initiatives using data to measure impact on pipeline development, win rates, and revenue growth.

What You Bring to the Team

• 10+ years of product marketing experience in B2B SaaS, including at least 5 years in a leadership role owning teams and cross-functional outcomes.

• Proven success leading product marketing for both Enterprise and Mid-market customers, including designing and scaling effective GTM strategies for Enterprise.

• Demonstrated ability to lead messaging strategy and build frameworks that span the full customer journey with clear, differentiated value propositions.

• Deep understanding of B2B SaaS product marketing disciplines: positioning and storytelling, pricing and packaging, competitive analysis, segmentation, and revenue enablement.

• Experience operating in a rapidly scaling environment, with a track record of bringing structure, clarity, and focus to complex stakeholder groups.

• Strong leadership skills with the ability to hire, develop, and inspire a high-performing team.

• Excellent communication skills, with the ability to translate complex product and AI concepts into clear, compelling narratives for both technical and non-technical audiences.

• Exceptional cross-functional collaboration skills and the ability to influence and align leaders across Product, Sales, Customer Success, Finance, and Marketing.

• Analytical mindset and comfort working with data to surface insights, test hypotheses, and continuously refine GTM strategies.

• Demonstrated working knowledge of AI and agentic approaches, with practical examples of how you have applied AI tools and techniques to improve day-to-day work and marketing impact.

• Bachelor’s degree in Engineering, Marketing, Business, or a related field; an MBA or advanced degree is an asset.

• Experience in vertical SaaS and/or healthcare software is considered an asset.

Location and Work Model

This role is based in the Greater Toronto Area. At AlayaCare, our hybrid model includes set in-office collaboration days at our Toronto office, and it is expected that team members are present in the office on those days to foster connection, innovation, and teamwork.

Why Join AlayaCare?

Work With Purpose

At AlayaCare, you’ll help build technology that empowers care providers and improves outcomes for patients and families. Every feature you help bring to market will support better, more connected, and more human care in the community.

Grow in a High-Trust Culture

We believe in transparency, feedback, and assuming positive intent. Here, you’ll feel safe to share your ideas and career goals, and be supported to achieve them through mentorship, mobility opportunities, and a promote-from-within philosophy.

Balance That Works for You

We value flexibility and well-being. From Wellness Fridays to volunteer time off to flexible vacation, we make sure you have the space to recharge, contribute to your community, and live your best life.

Benefits That Matter

• Equity in a well-funded, scaling company.

• Comprehensive health benefits, telemedicine, and lifestyle spending accounts.

• Parental leave top-up and family support programs.

Inclusive by Design

We celebrate diverse perspectives and foster belonging through our DEIB initiatives. Employee-led events, summits, and social activities, both in-person and virtual, create meaningful connections across our global teams.

Ready to Join Us?

Apply today and help shape how home and community care is delivered with the power of SaaS and agentic AI. Not the right role for you? Share this posting with someone who might be a great fit.

AlayaCare uses AI tools during our hiring process to support fair, consistent, and objective decision-making. Some initial screening steps may be automated to help identify qualified candidates. If your application is declined automatically, you may request a human review.

We’re committed to creating a workplace where everyone belongs. If you require accommodation during the application process, please reach out to careers@alayacare.com

Shape the narrative. Power the pipeline.

What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.

You’ll lead product marketing for our Commerce solution, influencing cross-functional strategy and scaling a high-performing team. If you’re excited by ownership, visibility, and shaping growth at scale, this is your playground.

As our Lead Product Marketing, Commerce, you will:

• Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
• Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
• Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
• Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
• Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
• Elevate sales enablement and customer storytelling to strengthen market presence and win rates
  
  

Here is what will qualify you for the role:

• 7+ years in marketing, including 3–5+ years in product marketing within ecommerce or digital commerce
• Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
• Experience leading or mentoring team members and driving performance
• Strong strategic thinking and ability to connect insights to business outcomes
  
  

What will make you stand out:

• Experience in enterprise technology, particularly artificial intelligence (AI)-driven platforms
• Experience influencing executive stakeholders and contributing to company-level strategy
• Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact
• Exceptional storytelling skills, translating complex concepts into clear, compelling narratives

Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! 

Join the Coveolife! 

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 12,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

Reporting to our Director of Business Development, the Business Development Manager will be responsible for hiring, training and building a team of successful Business Development Representatives for our Enterprise segment, in the Montreal or Raleigh area and remotely. If you enjoy being a leader in the technology sales space, and enjoy passing along knowledge to emerging sales reps, then this role is for you! Note that this is an in-person role where you will be working from our office.

What you’ll do:

• Recruit, hire and develop world-class BDR talent.
• Understand and solve customer pain points through MaintainX’s unique value proposition.
• Embrace selling a disruptive technology to key decision-makers in an organization.
• Coach and motivate the team to overachieve on targets.
• Build development plans for each BDR.
• Collaborate with Sales, Marketing, Demand Generation, and other departments.
• Drive new processes and programs to increase outcomes of the team with regards to revenue, pipeline generation and development.
  Utilize a modern sales tech stack, including: Salesforce, Outreach, ZoomInfo.
• Startup Mentality – You will need to embrace the entrepreneurial, grind-it-out mentality of building something new.

About you:

• Prior BDR/SDR Leadership Experience (1-3 years) at tech/SaaS company.
• Experience leading successful teams- proven track record in hitting stretch goals.
• Experience building relationships between BDR teams and Marketing, Sales, etc.
• History of over-achievement in your career and are in the top 10% in your current organization.
• Scientific approach to hiring ‘A’ player BDRs with future sales exec potential.
• Self-starter who looks to solve problems makes great decisions and executes.
• Learner who invests in self-development to continually become better each day.
• Comfortable moving fast, multi-tasking, and keeping the energy high.
• Outstanding verbal and written communication ability.
• Interpersonal and listening skills.
• Personality traits: positive, passionate, creative, organized, smart, high character.
• BA degree or higher.
• Ability to learn the MaintainX product within 30 days to advise customers.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 12,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

The Sales Development Manager will be responsible for hiring, training and building a new team of successful Inbound Sales Development Representatives, in the Montreal area and remotely. If you enjoy being a leader in the technology sales space, and enjoy passing along knowledge to emerging sales reps, then this role is for you! Note that this is an in-person role where you will be working from our Montreal office.

What you’ll do:

• Recruit, hire and develop world-class SDR talent.
• Understand and solve customer pain points through MaintainX’s unique value proposition.
• Embrace selling a disruptive technology to key decision-makers in an organization.
• Coach and motivate the team to overachieve on targets.
• Build development plans for each SDR.
• Collaborate with Sales, Marketing, Demand Generation, and other departments.
• Drive new processes and programs to increase outcomes of the team with regards to revenue, pipeline generation and development.
  Utilize a modern sales tech stack, including: Salesforce, Outreach, ZoomInfo.
• Startup Mentality – You will need to embrace the entrepreneurial, grind-it-out mentality of building something new.

About you:

• Prior BDR/SDR Leadership Experience (1-3 years) at tech/SaaS company.
• Experience leading successful teams- proven track record in hitting stretch goals.
• Experience building relationships between SDR teams and Marketing, Sales, etc.
• History of over-achievement in your career and are in the top 10% in your current organization.
• Scientific approach to hiring ‘A’ player SDRs with future sales exec potential.
• Self-starter who looks to solve problems makes great decisions and executes.
• Learner who invests in self-development to continually become better each day.
• Comfortable moving fast, multi-tasking, and keeping the energy high.
• Outstanding verbal and written communication ability.
• Interpersonal and listening skills.
• Personality traits: positive, passionate, creative, organized, smart, high character.
• BA degree or higher.
• Ability to learn the MaintainX product within 30 days to advise customers.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

At Poka, we’re transforming how frontline teams operate, learn, and solve problems.

Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.

We’re proud to support global leaders like Nestlé, Bosch, Mars, and Danone on their digital transformation journeys. And as part of the IFS family, our global reach and impact continue to grow.

Help us scale our impact across North America.

We’re looking for a Regional Marketing Manager, NA - a strategic and hands-on marketing leader who can build regional momentum, drive pipeline growth, and elevate Poka’s brand across the North American market. You’ll play a pivotal role in shaping how we reach and engage manufacturing and industrial leaders, working closely with our global marketing team in US and Canada and a growing regional commercial organization.

What you’ll be doing

• Lead and execute regional marketing strategy: Define and implement Poka’s North American marketing strategy in alignment with global GTM priorities.
  
  
• Leverage AI tools to enhance marketing execution: from accelerating content creation and localization to improving campaign targeting, insights, and operational efficiency.
  
  
• Drive demand and account-based marketing (ABM): Lead multi-channel campaigns to generate net new qualified pipeline; design and manage ABM programs targeting enterprise and strategic accounts with tight alignment to the NA Sales organization ensuring marketing is a direct accelerant to revenue.
  
  
• Champion content and brand localization: Partner with global teams to adapt messaging, create localized content, and build regional thought leadership and customer case studies.
  
  
• Orchestrate regional events: Plan, promote, and execute North American trade shows, executive roundtables, and webinars — with a focus on engagement quality and measurable ROI.
  
  
• Leverage marketing technology: Use CRM, MAP, analytics, SEO/SEM, and paid media tools to optimize campaigns and measure attribution.
  
  
• Be the regional expert: Bring insight into North American manufacturing markets, cultures, and buyer behaviors to inform strategy and improve market penetration.
  
  
• Own metrics and budget: Set and track performance KPIs (CPL, CAC, pipeline contribution) and manage regional marketing budgets effectively.
  
  

What you bring

• 8+ years of B2B marketing experience, ideally in enterprise SaaS or industrial technology.
  
  
• Proven success driving net new pipeline in enterprise B2B markets — experience selling into large manufacturing or industrial organizations, with customer marketing exposure to understand the full account lifecycle.
  
  
• Comfort using modern AI tools to support research, content development, analytics, and day-to-day marketing workflows.
  
  
• Demonstrated ability to design and execute demand generation and ABM strategies that create measurable pipeline impact.
  
  
• Experience managing and scaling regional teams or agency partners.
  
  
• Strong grasp of digital marketing tools and analytics (HubSpot, Salesforce, Google Analytics, SEO/SEM, paid media platforms).
  
  
• Excellent communication and storytelling skills, with an eye for high-quality content and brand consistency.
  
  
• A data-driven mindset and comfort managing budgets, KPIs, and reporting.
  
  
• Fluency in English required; French speaking a plus.

Why Poka

You’ll join a globally minded, people-first company that’s redefining what’s possible for frontline manufacturing workers. We’re agile, collaborative, and growing fast - backed by IFS and trusted by some of the world’s most respected brands. You’ll have the opportunity to shape Poka’s presence and make a direct impact on the future of smart manufacturing.

Location: US or Canada
Type: US Applicants - Full-Time; Canadian Applicants - Independent Contractor

About Human Agency

We’re scaling rapidly and have a growing pipeline of opportunities that demand exceptional talent across disciplines. Our mission is to bring on individuals, from creative producers to technical experts to entrepreneurial leaders, who can help us realize this next chapter of growth.

We are a company of doers. Leaders roll up their sleeves, teams work flat, and everyone contributes to what ships. Titles don’t insulate us from feedback or basics. We invite critique, learn quickly, and keep raising the bar. The best ideas win here, no matter where they come from, because clients trust us to deliver the strongest outcomes every time.

Our clients’ missions, products, and bottom lines are sacred. We immerse ourselves in their world, becoming stewards of their goals and partners in solving big problems. Every product, strategy, or asset we create must be both beautiful and functional; practical, usable, and designed for real-world impact.

Humans are our most valuable resource, and we only grow by hiring people who push us forward. Across strategy, engineering, design, data, and operations, we seek out teammates who raise the bar and make us better. Always hire up, never down.

We partner with organizations of all sizes to explore, design, and implement AI strategies that are secure, scalable, and human-centered. We believe AI should amplify human potential, not replace it and we build with that conviction in every engagement. From advisory and tooling to implementation and education, we meet clients where they are at and help them integrate AI in ways that align with their mission and values. Our goal is to empower teams to work smarter, move faster, and unlock new possibilities through thoughtful, responsible innovation.

And through it all, we lead with purpose, love, and adventure. We do meaningful work with people we care about, and we make the ride an adventure worth taking. Because at Human Agency, who we are and how we work are one and the same.

The Opportunity

At Human Agency, we are shaping the future by combining cutting-edge AI solutions with intuitive software development. We specialize in building scalable and secure SaaS applications that empower enterprise clients to solve complex problems efficiently. As part of our team, you'll work on high-impact projects at the intersection of AI, machine learning, and secure software engineering.

We’re seeking a Senior Full-Stack Engineer to join our growing team. In this role, you'll lead development initiatives, contribute to our SaaS products, and tackle exciting challenges in backend architecture, frontend design, and AI/ML integrations with a particular focus on generative AI technologies.

Responsibilities

SaaS Application Development

• Detection:
• Develop backend algorithms to process articles, chunk content, and integrate with LLMs for predictive text generation.
• Build APIs and services to manage and scale the application’s content workflow.
• Protection:
• Create secure PDF upload workflows with encryption to ensure compatibility with Adobe Acrobat.
• Integrate authentication mechanisms like Okta for enterprise customer admin management.
• Enable data recovery, auditing capabilities, and enterprise-grade administrative tools.

AI/ML and Algorithm Development

• Collaborate with AI/ML teams to operationalize models such as OCR (Optical Character Recognition) and generative AI-based solutions (e.g., GPT models).
• Implement RAG (Retrieval-Augmented Generation) use cases using vector databases and data embedding techniques to enhance application functionality.
• Design workflows for large-scale data processing that enable efficient AI integrations and create dynamic AI-first features, such as custom GPTs tailored to enterprise needs.

DevOps & Operationalization

• Establish CI/CD pipelines and formal release structures for software delivery.
• Conduct security evaluations to identify vulnerabilities and optimize performance across AI-driven SaaS applications.
• Manage infrastructure and workflows for custom AI solutions, including tools like Snowflake and LangChain.

Future-Focused Development

• Build integrations and proof-of-concept applications leveraging company-specific datasets and AI technologies.
• Evaluate and implement tools for classification, indexing, and secure data management that incorporate the latest in generative AI advancements.
• Support the development of enterprise-grade AI solutions, including internal AI models and custom LLMs.

Requirements

Core Technical Skills

• Proficiency in Python and Ruby on Rails, with significant backend experience.
• Experience in designing secure systems, including encryption workflows and document protection mechanisms.
• Hands-on expertise in integrating generative AI tools, such as OpenAI APIs, LangChain, or Hugging Face frameworks, into SaaS applications.
• Strong knowledge of RAG techniques, vector databases (e.g. Pinecone, Weaviate), and embedding pipelines.
• Ability to operationalize AI/ML models and build workflows for enterprise clients.
• Frontend development experience in modern frameworks (e.g, React, Vue), with the ability to assess and recommend appropriate tech stacks.

Nice-to-Have Skills

• Computer vision and OCR expertise, especially for processing and indexing complex document workflows.
• Experience with authentication systems (e.g., Okta) and enterprise administrative tools.
• Experience in DevOps, CI/CD pipelines, and secure release management.
• Background in security evaluations, vulnerability assessments, and tool integrations.

Other Requirements

• Strong testing background with experience in automated and manual testing.
• Ability to manage data recovery, audits, and compliance workflows.
• Strong problem-solving and analytical skills, with attention to detail in complex environments.
• Excellent communication skills and the ability to work collaboratively across teams.

Why Join Us?

• Be part of a cutting-edge team solving complex problems in AI and SaaS development.
• Work on impactful projects with enterprise clients and cutting-edge technologies.
• Grow your career in a collaborative, innovative, and supportive environment.

If you're excited about working on secure, scalable systems while integrating advanced AI and ML capabilities, we’d love to hear from you.

Equal Opportunity Commitment

Human Agency is an Equal Opportunity Employer. We value diverse backgrounds and strive to build an inclusive culture where everyone feels welcomed and empowered.

Location: Remote (US or Canada)

Type: US - Full-Time; Canada - Independent Contractor

About Human Agency

We're scaling rapidly and have a growing pipeline of opportunities that demand exceptional talent across disciplines. Our mission is to bring on individuals, from creative producers to technical experts to entrepreneurial leaders, who can help us realize this next chapter of growth.

We are a company of doers. Leaders roll up their sleeves, teams work flat, and everyone contributes to what ships. Titles don't insulate us from feedback or basics. We invite critique, learn quickly, and keep raising the bar. The best ideas win here, no matter where they come from, because clients trust us to deliver the strongest outcomes every time.

Our clients' missions, products, and bottom lines are sacred. We immerse ourselves in their world, becoming stewards of their goals and partners in solving big problems. Every product, strategy, or asset we create must be both beautiful and functional; practical, usable, and designed for real-world impact.

Humans are our most valuable resource, and we only grow by hiring people who push us forward. Across strategy, engineering, design, data, and operations, we seek out teammates who raise the bar and make us better. Always hire up, never down.

We partner with organizations of all sizes to explore, design, and implement AI strategies that are secure, scalable, and human-centered. We believe AI should amplify human potential, not replace it, and we build with that conviction in every engagement. From advisory and tooling to implementation and education, we meet clients where they are and help them integrate AI in ways that align with their mission and values. Our goal is to empower teams to work smarter, move faster, and unlock new possibilities through thoughtful, responsible innovation.

And through it all, we lead with purpose, love, and adventure. We do meaningful work with people we care about, and we make the ride an adventure worth taking. Because at Human Agency, who we are and how we work are one and the same.

The Opportunity

You're going to run one of our ventures. Not assist on it. Not support it. Run it. You're a CEO without the title — yet. We hand you a venture, the AI infrastructure to build it faster than anyone else could, and the autonomy to make it work. You own the product. You own the customers. You own the revenue. You own the P&L.

This isn't a fellowship or a residency. It's not a training ground. We're looking for someone who has already proven they can take something from zero to real — someone who knows what it feels like to build, ship, sell, and iterate under pressure. Someone who doesn't need a playbook because they've written one before.

Human Agency is building multiple ventures simultaneously, and this role exists because we need operators who can move at AI speed. You'll have access to our studio resources, our AI tooling, our network, and our capital. But the decisions are yours. The wins are yours. The failures are yours. If that sounds like freedom, you're right. If it sounds terrifying, you're also right.

What You'll Own

• Full venture accountability. You're responsible for product direction, customer acquisition, operations, and financial performance. This is your business to build.
• AI-native product development. You'll ship product using AI as a core capability from day one — not as a feature, but as the foundation of how you build and scale.
• Revenue generation and growth. You're expected to find customers, close deals, deliver value, and build a repeatable growth engine. No one else is doing this for you.
• Team building and leadership. As the venture scales, you'll hire and lead a small, high-performing team. You set the culture. You set the standards.
• Strategic pivots and decision-making. You'll make calls with imperfect information, kill ideas that aren't working, and double down on what is. Speed and judgment matter more than consensus.
• Studio reporting and collaboration. You'll regularly share progress, learnings, challenges, and pivots with the studio leadership. Transparency and intellectual honesty are non-negotiable.

Who You Are

Experience & Skills

• You've run something real before — a startup, a product line, a business unit, or a revenue-generating venture where you owned the outcome.
• You have both product instinct and sales instinct. You can build something people want and you can convince them to pay for it.
• You're AI-native in your approach to work. You already build with AI tools, not around them. You understand what's possible and you know how to exploit it.
• You've managed a P&L or been accountable for financial performance. You understand unit economics, burn rate, and what it takes to make a business sustainable.
• You have proof of work. Not a resume full of logos — actual artifacts. Things you've built, shipped, sold, or grown. Show us.

Mindset & Traits

• You're self-managing and self-directing. No one is going to tell you what to do tomorrow morning. You figure it out and you execute.
• You make decisions quickly with incomplete information and you're comfortable being wrong as long as you learn fast and correct course.
• You think like an owner, not an employee. You don't wait for permission. You don't need your hand held. You take the problem and you solve it.
• You're energized by autonomy and accountability, not paralyzed by it. The idea of running your own thing inside a larger engine excites you, not scares you.
• You're intellectually honest about what's working and what isn't. You kill your darlings when the data says so, and you double down when momentum is real.
• You want to build something that matters, not just collect a paycheck. You care about the mission, the product, and the people it serves.

Compensation & Logistics

• Remote position open to candidates based in the US or Canada.
• Full-time employment with competitive compensation including base salary, performance-based incentives, and potential equity participation in the venture you build.
• Some travel required.

Equal Opportunity Commitment

Human Agency is an Equal Opportunity Employer. We value diverse perspectives and are committed to building inclusive, high-performing teams where everyone can do their best work.

Shape the narrative of the connected worker movement

We’re looking for a strategic, hands-on Content Marketing Strategist to elevate Poka’s voice in the market and accelerate our next stage of growth. This role goes beyond writing - you’ll define how we tell our story across formats, channels, and regions, ensuring our content drives measurable business impact.

If you’re excited about building a modern content engine - including a stronger video presence and using data and AI to continuously improve performance, this role is for you.

The role

As Content Marketing Strategist, you’ll own and evolve Poka’s global content strategy across the full buyer journey from awareness to decision. You’ll work closely with the VP Marketing, Director Demand Generation and cross-functional teams to ensure our messaging is clear, differentiated, and performance-driven.

You’ll also take the lead in formalizing and accelerating our video strategy, bringing structure, consistency, and measurable impact to this critical channel.

This is a high-visibility role with direct influence on pipeline, brand perception, and market positioning.

What you’ll be doing

• Define and execute a comprehensive content strategy aligned with business priorities, product initiatives, and regional growth goals.
• Build and manage a dynamic editorial calendar mapped to personas and stages of the buyer journey.
• Develop and lead Poka’s video content strategy, including thought leadership, customer stories, product storytelling, and campaign support—ensuring video becomes a scalable, high-impact channel.
• Produce high-value content assets (e.g., whitepapers, guides, case studies, landing pages, blogs, video scripts, infographics) that support demand generation, SEO, and brand awareness.
• Write and edit blogs, web copy, email campaigns, speaking abstracts, and sales enablement materials to support integrated marketing programs.
• Leverage the latest AI-powered tools to enhance content research, creation, optimization, personalization, and performance analysis—while maintaining strong editorial standards and brand integrity.
• Collaborate with Product, Sales, Customer Success, and Leadership to translate subject matter expertise into compelling external narratives.
• Build repeatable workflows to maximize the reach and lifecycle of each content asset across web, social, email, paid, PR, and events.
• Partner closely with performance marketing to ensure content supports campaign goals and pipeline contribution.
• Define, track, and report on content KPIs (engagement, SEO performance, conversion, influenced pipeline, etc.), using insights to continuously refine strategy and improve effectiveness.
• Manage internal contributors and external writers, designers, video partners, and agencies to ensure consistent quality and delivery.

What you bring

• 5+ years of experience in content marketing, product marketing, PR, or corporate communications - ideally in B2B SaaS.
• Proven experience developing multi-format content strategies, including video.
• A strong editorial mindset and deep understanding of persona-driven, value-based messaging across the buyer journey.
• Exceptional English writing and editing skills - you can make complex industrial and technical topics clear and compelling.
• Strong analytical skills and experience measuring content effectiveness, tracking KPIs, and translating data into strategic improvements.
• Experience using modern AI tools to enhance productivity, content performance, and distribution strategy.
• A balance of creativity and structure, you can think big, but you also build systems that scale.
  
  
• Comfort working in a fast-paced, evolving global environment and managing multiple priorities.
• B2B SaaS experience required; manufacturing, industrial tech, or digital transformation experience is a strong plus.
• Bilingual (French) is an asset.

Why Poka?

This is a high-visibility role with real influence. You’ll help define a growing category in manufacturing technology, shape the voice of a scaling global company, and build modern, AI-enabled content operations from the ground up.

If you’re excited about turning complex industry challenges into content that drives real business impact - we’d love to connect.