Demand Generation Jobs in Ottawa.
All active Demand Generation roles based in Ottawa.
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The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.
They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.
What You'll Do
- Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
- Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
- Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
- Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
- Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
- Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
- Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
- Ensure consistent brand representation across all marketing assets, events and customer communications.
- Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
- Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
- Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
- Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.
What You’ll Bring
- Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
- A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
- Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
- Deep understanding of demand generation, buyer journeys and ABM strategies.
- Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
- Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
- Strategic thinker with a data-driven mindset and a bias for action.
- Collaborative team player with experience influencing cross-functional stakeholders.
- Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
- Familiarity with Adobe Creative Suite and Microsoft Office tools.
Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
Ready to apply?
Apply to Versaterm
The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.
They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.
What You'll Do
- Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
- Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
- Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
- Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
- Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
- Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
- Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
- Ensure consistent brand representation across all marketing assets, events and customer communications.
- Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
- Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
- Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
- Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.
What You’ll Bring
- Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
- A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
- Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
- Deep understanding of demand generation, buyer journeys and ABM strategies.
- Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
- Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
- Strategic thinker with a data-driven mindset and a bias for action.
- Collaborative team player with experience influencing cross-functional stakeholders.
- Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
- Familiarity with Adobe Creative Suite and Microsoft Office tools.
Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
Ready to apply?
Apply to Versaterm
The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.
They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.
What You'll Do
- Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
- Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
- Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
- Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
- Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
- Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
- Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
- Ensure consistent brand representation across all marketing assets, events and customer communications.
- Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
- Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
- Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
- Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.
What You’ll Bring
- Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
- A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
- Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
- Deep understanding of demand generation, buyer journeys and ABM strategies.
- Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
- Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
- Strategic thinker with a data-driven mindset and a bias for action.
- Collaborative team player with experience influencing cross-functional stakeholders.
- Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
- Familiarity with Adobe Creative Suite and Microsoft Office tools.
This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
Ready to apply?
Apply to Versaterm
The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.
They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.
What You'll Do
- Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
- Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
- Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
- Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
- Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
- Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
- Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
- Ensure consistent brand representation across all marketing assets, events and customer communications.
- Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
- Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
- Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
- Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.
What You’ll Bring
- Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
- A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
- Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
- Deep understanding of demand generation, buyer journeys and ABM strategies.
- Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
- Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
- Strategic thinker with a data-driven mindset and a bias for action.
- Collaborative team player with experience influencing cross-functional stakeholders.
- Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
- Familiarity with Adobe Creative Suite and Microsoft Office tools.
This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
Ready to apply?
Apply to Versaterm
The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. They lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.
They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, they stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.
What You'll Do
- Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals.
- Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools.
- Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
- Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts.
- Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
- Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
- Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams.
- Ensure consistent brand representation across all marketing assets, events and customer communications.
- Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
- Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
- Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
- Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.
What You’ll Bring
- Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
- A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
- Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
- Deep understanding of demand generation, buyer journeys and ABM strategies.
- Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
- Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
- Strategic thinker with a data-driven mindset and a bias for action.
- Collaborative team player with experience influencing cross-functional stakeholders.
- Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
- Familiarity with Adobe Creative Suite and Microsoft Office tools.
This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
Ready to apply?
Apply to Versaterm
Knak is a mission-driven company
Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is...
Empowering people to be creative.
That’s why Knak exists.
We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.
Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.
Oh, and we have a bit of fun while doing it, too!
About the Role
We’re looking for a digital-first marketer who knows how to take bold brand stories and make sure they actually get seen. As Knak’s Senior Demand Gen Manager, you’ll own the channels that amplify our content - paid media, SEO, retargeting, and distribution mechanics - and make sure every campaign reaches the right buyers in the right places.
You won’t be starting from scratch. You’ll collaborate closely with our new Director of Brand & Content to bring campaign narratives to life, and you’ll manage our SEO and Paid consultants to execute with precision. Your superpower is knowing how to translate a creative idea into performance - connecting storytelling with measurable growth.
This is not a “post and pray” digital role. It’s about amplification, targeting, and optimization - ensuring Knak’s content and campaigns cut through the noise and drive real impact.
What You’ll Do
Demand Generation Strategy & Execution
- Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition.
- Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events.
- Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity.
- Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
- Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).
Amplification & Distribution
- Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels.
- Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats.
- Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention.
- Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space.
Cross-Functional Partnership
- Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals.
- Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs.
- Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights.
Measurement & Optimization
- Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share.
- Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI.
- Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments.
- Recommend budget allocations and optimize across campaigns for maximum efficiency.
About You
- 6–10+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS environment.
- Proven track record building and scaling demand programs that drive measurable pipeline and revenue impact.
- Deep understanding of full-funnel marketing, SaaS metrics (CAC, LTV, payback, activation, retention), and experimentation frameworks.
- Fluency in LinkedIn Ads, Google Ads, ABM platforms, and SEO strategy, with hands-on experience managing significant budgets.
- Strong analytical mindset; comfortable using data to diagnose performance, prioritize opportunities, and guide decision-making.
- Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams.
- Hands-on experience with marketing automation tools and lifecycle marketing programs.
- Experience managing agencies, consultants, or freelancers, and knowing how to get quality work out of partners.
- A high degree of agency: bias for action, strong follow-through, and excellent operational discipline.
Bonus Points If You...
- Have experience marketing to Marketing Ops or technical SaaS buyers.
- Have worked in partnership with brand/content teams, not just demand gen.
- Can get hands-on in platforms (Google Analytics, LinkedIn Ads Manager, SEO tools).
- Have tested creative formats like short-form video, meme-led ads, or interactive campaigns.
The Impact You’ll Make
- You’ll own the demand engine that turns Knak’s brand into measurable pipeline and revenue, bridging the gap between creative storytelling and performance outcomes.
- You’ll have ownership of budget, channels, and consultants, with a creative partner in the Content Pod and cross-functional allies across Sales, RevOps, and Product Marketing.
- You’ll build the systems, experiments, and programs that help Knak show up where our buyers spend their time, and convert them when they do.
- You’ll join a high-trust, low-ego team that’s serious about doing great work.
What We Offer
At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.
We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2025! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.
If this sounds like something you’re looking for, then we’d love to hear from you!
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact culture@knak.com.
At Knak, our recruitment process includes AI screening for keywords and minimum qualifications as well as video interviews which are transcribed with AI. Humans are still at the core of our decision making!
Click here to view the Knak Privacy Policy
Ready to apply?
Apply to Knak
Associate Account Executive
Are you a recent grad ready to jumpstart your career in technology sales? At DSP-Eclipsys, we are excited to add new grad roles to our world-class sales team. You will receive support to grow your career, begin a journey to amazing earnings, and receive mentorship and training to set you up for success.
As an Associate Account Executive, you will create demand, build and support plans that focus on growing existing accounts and sales opportunities to exceed your targets. You will be responsible to assess and understand customer needs, requirements, and expectations to recommend suitable solutions within your portfolio of Oracle subscriptions and cloud renewals and assigned customers.
If you’re looking to join a team with an award-winning culture and a place to grow your sales career, we’d love to hear from you.
In this role you will:
- Manage opportunity pipeline, influence decision makers, and manage the sales opportunity through successful closing to exceed your targets.
- Manage the sale of complete solutions for your assigned accounts and offerings, from initial strategy through demand generation, opportunity qualification, and pipeline management.
- Proactively prospect for new business opportunities within existing accounts and via networking and leveraging partner relationships.
- Build and manage long-term relationships with key stakeholders that position DSP-Eclipsys as a strategic partner.
What’s in it for you:
- Career development – a learning culture that supports your growth.
- Make an impact – bring innovative ideas to the table as you contribute to achieving our growth strategy.
- Comprehensive offerings including a commission program, RRSP, and group benefits.
- Flexible work environment.
- Work with best in class, talented, and passionate team members and be part of our collaborative culture where everyone’s input is valued.
About You:
- A natural – You have a knack for sales and working with customers.
- A relationship builder – Your authentic approach gains the trust of your customers and invites conversations and collaboration.
- You have a strong desire to win and advance.
- You want to be on a winning team, and you are driven to put in the work to achieve success.
- You are an upcoming or recent graduate of business, commerce, or similar programs.
About DSP-Eclipsys
- DSP-Eclipsys is a leading information technology company specializing in data management, cloud, engineered systems and data analytics.
- For more on how we are solving our customer’s business problems, our working culture and open positions, please visit https://dsp-eclipsys.com/en/
This job posting is for an existing vacancy on our team.
The annual base salary range for this position is $50,000 - $75,000 CAD. At DSP-Eclipsys, our goal is to provide a total compensation package that goes well beyond a paycheque. We are proud of the programs, initiatives, perks, and benefits we offer our employees that support our team in caring for their needs and wellbeing. Our total rewards include comprehensive group benefits, unlimited paid vacation, RRSP matching, recognition rewards, generous bonus and commission programs, and funds directed at your professional development and growth to name a few. To learn more about our offerings, head over to https://dsp-eclipsys.com/en/careers
DSP-Eclipsys does not leverage the use of artificial intelligence (AI) to screen, assess, or select applicants during our hiring process or to make any hiring decisions. AI tools may be used during interviews for note-taking purposes.
DSP-Eclipsys welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
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