Role: Social & Influencer Marketing Manager

Location: Gurgaon, India

What you will be doing:

Ownership of YouTube IN’s Shorts and Shopping Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management:

• Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan for both Youtube shorts and youtube shopping
• Developing Go To Market strategies for social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
• Inform and sometimes implement paid media to drive reach

Develop strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator eco system in India:

• Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences
• ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates
• Have good working relationships with influencer agencies , talent management agencies and content creator

Collaborate with colleagues in YouTube India marketing and business teams as well as the YouTube social teams across APAC and IN to align, inform and receive support to deliver social marketing plans:

• Great communication and presentation skills to represent the work well in forums with key stakeholders
• Great team player.

An experimentative and dynamic mindset:

• Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
• Continuous optimization of influencer plans based on feedback, learnings and results
• Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies
• Innovation: Ensuring YouTube India social is a the crux of topicality in the Indian social media ecosystem

What you will need to be great in this role:  

• BA/BS degree or equivalent experience
• Minimum 9 years of relevant experience in social media marketing and influencer marketing across agencies or client side
• Strong understanding of the KOF Short Format Video Ecosystem in India,SFV influencers, cutting edge social and marketing work in the market.
• Proficiency in project management and marketing execution across channels and markets
• Good record of creativity and data driven optimization, especially in social media marketing.
• Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
• Excellent written and verbal communication skills.
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
• Experience in social analytics, knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfortable with data backed decision making
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
• Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical. 

Req ID: 17503

#LI-AS2 #LI-Remote

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About the Role

This is not a sales role. This is a thinking role - one that sits at the intersection of culture, creativity, and commercial strategy. As a Brand Solutions Manager at Goat, you will decode client briefs, identify white spaces in culture, and build idea-led solutions that don’t just win pitches - they move the needle for brands. You are a revenue enabler: the creative intelligence that makes the sale possible.

You are the person in the room who has already thought of 10 ideas before the brief has been fully read out. Every ad you watch is both a case study and a jumping-off point. You don’t consume content - you interrogate it.

What You Will Do

1. Decode client briefs and translate them into sharp, culturally resonant content and creator-led solutions that drive measurable funnel impact - from awareness through to conversion.
2. Spot emerging trends on Instagram, YouTube, and new-age platforms before they peak - and proactively build brand ideas around them, not after them.
3. Architect end-to-end brand solutions - influencer strategy, social-first IPs, branded content, platform-native formats - that go well beyond a standard campaign deck.
4. Build compelling, narrative-driven presentations and own the room during client pitches with clarity, conviction, and creative authority.
5. Work closely with the sales team to strengthen proposals and improve win rates - you are the intellect behind the pitch, not the person chasing the number.
6. Collaborate with internal agency teams - strategy and data - to package raw ideas into sellable solutions with a clear brand impact story.

What You Bring

• 8+ years in brand solutions, creative strategy, or content planning - at a content agency, influencer platform, digital media house, or branded entertainment team.
• A genuinely restless creative brain - you watch a TV commercial and your mind spawns 10 spin-offs, alternatives, and what-ifs, instinctively.
• First-hand fluency with Instagram, YouTube Shorts, and creator culture - you can predict what will trend, not just recognise what already has.
• Deep grasp of influencer marketing currency - creator-audience trust, niche communities, content formats, and the economics of the creator economy.
• Exceptional deckbuilding and presentation skills - you structure a narrative, make every slide earn its place, and hold a room with confidence and wit.
• Ability to connect brand objectives with content ideas - you think in funnels, not just in formats.

Your Superpower

• Trend prediction & cultural intelligence
• Brief decoding & insight mining
• Idea generation at scale
• Creator & influencer strategy
• Pitch & presentation craft
• Funnel-driven content thinking
• Gift of gab

This Role Is Not For You If -

You need a trend report to tell you what’s trending.
You can’t tell the difference between a viral reel and a strategic one.
Your idea of a great pitch deck is a template with new logos.
You’re looking for a pure sales or account management role.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Role:  Brand Integration & Content Manager - Strategic Alliances CoE

Location:  Gurgaon, India

About the role: 

We are setting up a Strategic Alliances Centre of Excellence (CoE) to shift Google India Marketing from transactional, media-led deals to long-term, value-multiplying alliances across key products and strategically important business themes.

The Brand Integration & Content Manager sits at the intersection of brand, content, and commercial partnerships. Serving as the connective tissue between Google and the Partner Organization, you will own the delivery of Tier 1 partnerships with top-tier creators, public figures, major broadcast networks, and global brands. This role demands a leader who is equally fluent in brand strategy and editorial thinking, ensuring every co-branded initiative, partner campaign, and collaborative content piece is executed with creative integrity, strategic coherence, and measurable impact.

What you will be doing: 

1. High-Stakes Partnership Management

Serve as the primary lead for tier 1 partnerships, managing complex relationships with top-tier creators, public
figures, major broadcast networks, and leading brands.

Translate high-level agreements into detailed execution plans: milestones, timelines, workstreams, and owners.

Drive day-to-day progress to ensure all agreed deliverables are achieved in full and on time.

2. Brand Integration, Stewardship & Advocacy

Fiercely protect Google’s brand equity during all phases of the partnership to ensure the company’s reputation and
values are upheld.

Ensure Google’s products show up in the best possible way across all partner assets and experiences.

Develop and maintain a Brand Integration Playbook, acting as the primary brand counsel to partnership managers
during deal structuring.

Work with brand and creative teams to enforce brand guardrails, visual identity, tone of voice, and policy guidelines,
proactively flagging risk issues before they impact the public.

3. Content Strategy & Production

Build and execute a content calendar specifically for partnerships, translating commercial relationships into
compelling stories across owned, earned, and partner channels.

Develop content formats tailored to different partnership types (e.g., co-authored thought leadership,
behind-the-scenes integrations, joint research reports).

Write, edit, and commission long-form and short-form content, working tightly with internal creative teams and
external agencies to produce high-quality assets at pace.

4. Single Point of Contact (Internal & External)

Act as the single point of contact for the partner for all operational, content, and execution matters.

Manage creative briefs, feedback loops, and approval workflows between external partners and internal teams.

Coordinate internally with Product Marketing, Brand, Creative, Media, PR/Comms, and Measurement teams.

Ensure information flows smoothly between the partner and internal teams, avoiding duplication and misalignment.

5. Measurement, Risk & Optimisation

Define KPIs for partner content programs (engagement, reach, brand perception lift) and ensure tracking is set up
before launch.

Identify execution risks early (delays, scope creep, creative issues) and escalate in a structured way with actionable
recommendations.

Conduct content audits and post-campaign reviews to surface learnings, highlight impact vs. objectives, and
recommend strategies for scaling.

What you need to be great in this role: 

• Experience: 8-10 years of experience in brand management, content strategy, or integrated marketing, ideally in tech,
  media, or entertainment.
• Track Record: Proven experience managing high-profile external partners, such as major networks,
  celebrities/creators, or top-tier brands, taking campaigns from deal signing to post-mortem.
• Craft: Exceptional writing and editorial skills, with the ability to adapt brand voice and format across channels and
  audiences.
• Brand Acumen: Strong understanding of brand architecture, visual identity systems, and co-branding principles.
• Execution: Excellent project management skills, with a demonstrated ability to juggle multiple workstreams, manage
  creative workflows, and hit tight deadlines.
• Experience managing large-scale, complex partnerships (e.g., OTT, sports leagues, or national broadcast networks).
• Familiarity with content management systems, Digital Asset Management (DAM) tools, and creative project
  management platforms (e.g., Figma, Asana).
• Experience working in or with cross-country/regional teams.
• Exposure to performance marketing metrics and an understanding of how content feeds into brand health.
• Dual Fluency: You speak both "brand" and "editorial" natively.
• Operator Mindset: You enjoy making things happen, closing loops, and sweating the details.
• Diplomat: You have a sharp eye for brand integrity and possess the proven ability to influence without authority in
  external rooms.
• Problem-Solver: You anticipate issues, surface them early, and always come with solutions.

Req ID: 17265

#LI-Hybrid #LI-AS2

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
  
  

Role Summary and Impact 

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Associate Director Cross channel who will do: 

• Client & Channel Leadership Act as the lead and primary point of contact for key digital marketing channels—including Search, Social, Programmatic Buying Units (PBU), Ad Operations, or Commerce (all or couple of them). Represent the Global Operations Center (GOC) in all channels wise agency/market interactions, ensuring expectations are managed and consistently met. Serve as the custodian of activation excellence for assigned channels, driving trust and accountability across global stakeholders. 

• Campaign Activation & Performance Oversight Oversee the activation, and optimization of campaigns across multiple channels and designated markets. Ensure flawless execution that aligns with broader media strategies and brand objectives. Work in close partnership with local and regional teams to maintain consistency, enhance performance, and deliver measurable impact through detailed reporting and actionable insights. 

• Stakeholder Management & Business Partnership Build and maintain strong relationships with internal market teams (Europe, U.S., Asia, MEA, AUNZ), agency partners, and cross-functional groups. Act as a strategic advisor, offering data-driven solutions tailored to regional needs while upholding global standards. Partner with leadership and internal clients to drive innovation, resolve challenges, and influence strategic decisions that contribute to business growth. 

• Operational Excellence & Governance Design, implement, and manage scalable workflows and Standard Operating Procedures (SOPs) to enhance operational efficiency, campaign quality, and consistency. Enforce compliance with global taxonomy, quality assurance, and platform governance standards. Analyze operational data and feedback to identify improvement areas, ensure process adherence, and escalate issues to the appropriate stakeholders for resolution. 

• Team Leadership & Talent Development Lead, mentor, and develop a high-performing team of subject matter experts responsible for campaign execution, optimization, and reporting. Foster a collaborative, accountable, and growth-oriented team culture. Ensure efficient team resourcing, continuous skills development, and alignment with organizational objectives through regular feedback, coaching, and performance evaluation. 
• Innovation, Automation & Business Growth Proactively identify new business opportunities within existing accounts and emerging markets. Collaborate with directors and senior leadership to develop compelling discussions for onboarding new scopes of work. Champion the adoption of internal and external automation tools and technology solutions to drive operational efficiency and future-proof activation capabilities. 
• Coordination with internal team to overall smooth running for operations.
   

Skills and Experience 

If this opportunity looks right for you, we are looking for candidates who have: 

• 6+ year's professional experience in digital media execution
• You are at least one biddable media platform expert out of Google Ads, Meta, DV 360 with hands on experience across other platforms including but not limited to SA 360, Bing Search, DCM, Amazon ads, Twitter, LinkedIn and more.
• You are proficient in Microsoft Excel and Google Sheet
• Minimum team size handled 8-20 people. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Role:  Creator Marketing Manager

Location:  Gurgaon, India

About the role: 

As the Creator Marketing Manager for YouTube Shorts, you will be the driving force behind how we engage, recruit, and amplify the next generation of digital storytellers in India. This is a high-ownership role that sits at the intersection of brand strategy, data-driven experimentation, and cultural trend-spotting. You will lead the Go-To-Market (GTM) strategy, managing multi-million dollar campaigns and building a robust ecosystem of creators, labels, and partners.

What you will be doing: 

1. Strategy & GTM Leadership

● Own the Mandate: Lead the end-to-end GTM strategy for YouTube Shorts in India,
overseeing influencer campaign management from briefing to execution.

● Partner Ecosystem: Orchestrate collaboration between creative agencies, media
partners, talent labels, and internal business teams to drive product adoption.

● Paid Media Integration: Partner with media agencies to implement high-impact paid
strategies that scale reach and engagement.

2. Creator Recruitment & Optimization

● Growth Engines: Develop and execute scalable strategies to recruit and optimize
creator participation across YouTube products (Shorts, Shopping, Music).

● Brand Stewardship: Ensure all agency-led executions align with global brand
guidelines while maintaining local cultural relevance.

● Trend Monitoring: Act as the internal "pulse" for the creator economy, identifying
emerging trends and mitigating brand risks in real-time.

3. Cross-Functional Collaboration

● Global Alignment: Work seamlessly with APAC Marketing and Global Social teams
to localize product launches and share best practices.
● Stakeholder Management: Present campaign performance and strategic roadmaps
to senior leadership with clarity and data-backed confidence.

4. Experimentation & Analysis

● Test & Learn: Design and run robust marketing experiments to optimize creator
selection and creative formats.

● Data Synthesis: Translate complex campaign analytics into actionable insights,
socializing "wins and fails" across the organization to inform future strategy.

What you need to be great in this role: 

• Experience: 9+ years in Marketing or Strategy (Agency or Client-side). A track
  record in the social media or creator ecosystem is a plus, but not a prerequisite for a
  fast learner.
• Extreme Ownership: You are a self-starter who can navigate ambiguity and build a
  point of view from scratch.
• Analytical Intuition: You are comfortable with data and social analytics tools, but
  you also possess the "creative gut" to know what content will go viral.
• Project Mastery: Proven ability to manage complex budgets and multiple
  high-stakes campaigns simultaneously in a fast-paced environment.
• Communication: Exceptional written and verbal skills; you can tell a compelling
  story to an audience of creators or a boardroom of executives.

Why You’ll Love This Role

You will have the autonomy to shape the future of short-form video in one of the world’s most dynamic markets. If you are a proactive problem-solver who thrives on experimentation and has a deep passion for the creator economy, this is your stage.

Req ID: 17281

#LI-Hybrid #LI-AS2

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Overview of Job:    

As a Social Media Analyst in Gurgaon, your role revolves around conducting comprehensive social listening and sentiment analysis across various social media platforms. This involves identifying key trends, consumer sentiments, and brand mentions for the brand.   

Reporting Structure:   

 This position reports to the Group Head.   

Top 3 Aspects of the Job:   

• Dive into in-depth social listening and sentiment analysis for a range of brands.
• Utilize advanced analytics tools to interpret and present social media data in actionable reports.
• Collaborate with cross-functional teams to develop data-driven social media campaigns and influencer partnerships.

In three months:
The candidate will have established a deep understanding of our current social media analytics tools and processes. They will actively contribute to ongoing projects, demonstrating proficiency in data analysis and providing valuable insights.   

In six months:
The candidate is expected to lead initiatives aimed at optimizing social media strategies based on data-driven insights. This includes implementing improvements to measurement frameworks and collaborating with cross-functional teams to enhance overall social media performance.   

In twelve months:
The individual in this role will have played a pivotal role in elevating the social analytics function. They will have successfully implemented advanced analytics techniques, contributed to strategic decision-making, and fostered a culture of continuous improvement within the team.  

Responsibilities:   

• Conduct in-depth social listening and sentiment analysis across various social media platforms.
• Utilize advanced analytics tools to interpret and present social media data in clear, actionable reports.
• Create and distribute periodic social and media reports for leadership, including daily, weekly, and quarterly reports, or custom reports as needed.
• Monitor and analyze social media conversations to identify emerging opportunities, potential risks, and competitor movements.
• Collaborate with cross-functional teams to strategize and develop data-driven social media campaigns.
• Manage the influencer marketing process, from vetting potential influencers to evaluating the success of campaigns.
• Monitor influencer campaigns and measure their impact on brand awareness, engagement, and conversion rates.
• Stay up-to-date with industry best practices, social media trends, and emerging technologies to enhance the effectiveness of social listening and influencer marketing efforts.

Requirements:   

• Minimum of 5 - 6 years of experience in social media analytics and social listening.   
• Proficiency in using social media analytics tools and platforms, such as Sprout Social, Hootsuite, Brandwatch, Talkwalker, or similar.   
• Proven track record of successfully identifying social insights and trends, translating data into actionable business recommendations.   
• Strong analytical and problem-solving skills, with the ability to derive valuable insights from complex datasets.   
• Excellent communication and presentation skills, with the ability to communicate data-driven findings to stakeholders at all levels.   
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.   

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

About the Role

We’re looking for a Global Social Media Manager to take CMF’s presence to the next level—building native, thumb-stopping content that rides the wave of culture, not just watches it. You’ll own our social storytelling across platforms, create for virality, and constantly experiment to find new ways to connect with the next generation.
This is a role for someone who lives and breathes social—deeply plugged into trends, fluent in platform nuances, obsessed with content formats, and armed with a strong creative eye. You should feel equally comfortable hacking trends and crafting elevated, brand-aligned moments. And you must be relentlessly data-driven—always learning, iterating, and optimizing for impact.

Key Responsibilities

• Own CMF’s global social media strategy and execution across key platforms (Instagram, YouTube, TikTok, X, etc.)
• Build channel-native content that’s designed for virality while staying true to CMF’s bold, elevated visual identity
• Spot and act on trends fast—reactively and proactively—so we’re always in the conversation, not catching up to it
• Collaborate closely with the creative team to produce high-impact assets that balance cultural relevance with design consistency
• Plan and execute an always-on content calendar, blending planned brand storytelling with reactive cultural moments
• Partner with local market teams to scale social playbooks globally while leaving room for regional nuance
• Launch new platforms and formats as needed to stay ahead of where culture is going next
• Track performance obsessively—define KPIs, monitor analytics, and use insights to optimize content and posting strategies
• Run experiments constantly—format, timing, captioning, hooks—and scale what works
• Work cross-functionally with campaign, influencer, and community teams to connect social into the broader brand ecosystem
  
  

What We’re Looking For

• 5–7 years of experience running social media for fast-moving brands—bonus if in tech, fashion, or youth culture
• Deep platform fluency—you know what works where, how the algorithms behave, and how to make content feel native
• Natural trend-spotter with an instinct for what will hit (and when to leave a trend alone)
• Strong visual sensibility—you understand elevated aesthetics, branding, and how to make design-forward content pop on feed
• Highly data-driven—comfortable reading performance dashboards, running tests, and using insights to iterate fast
• Fast executor—able to move from idea to post in hours, not days
• Creative but strategic—you understand that creativity must deliver ROI, not just likes
• Deep understanding of Gen Z and emerging cultural behaviors across India and beyond
• Clear communicator and collaborative partner across creative, regional, and marketing teams
  
  

About the role : 

Play a pivotal role in shaping Nothing's brand identity, driving innovative marketing strategies, and ensuring seamless execution to position it as a global leader in accessible design and technology.

Campaign Development & Execution:

• End-to-End Campaign Ideation & Strategy: Collaborate with senior marketing manager and cross-functional teams to develop a comprehensive launch campaign - define key objectives, target audience, USP’s that highlight the product’s value and planning a structured rollout that builds anticipation pre-launch and drives sustenance post-launch.
• Content & Asset Development: Partner with creative and production teams to develop a suite of assets—such as videos, images, social content, and product descriptions.
• Influencer & Partner Activation: Identify and engage influencers and partners who align with the brand’s vision and develop plans for influencer partnerships, product seeding, and collaborations that generate organic buzz and social proof around the product.
• Stakeholder & Cross-functional Coordination: Liaise with internal teams (product, sales, marketing, and e-commerce) and external stakeholders (media agencies, creative partners) to ensure a cohesive launch experience.

Marketplaces & E-commerce:

• Strategic Platform Optimization: Ensure that all product listings are optimized with compelling titles, descriptions, and keywords to improve search rankings and visibility within each platform.
• Enhanced Content & Listing Management: Collaborate with creative and content teams to create enhanced Brand Content adding rich multimedia elements such as videos, infographics, and comparison charts.
• Promotional Planning & Execution: Work closely with e-commerce platforms and in house sales teams to develop and execute campaigns, including seasonal sales. Coordinate launch and promotional calendars with platform teams to secure premium placements and maximize visibility during peak shopping periods.
• Data-Driven Insights & Analytics: Use platform analytics to track key performance indicators and overall sales performance. 

Media & Digital Marketing:

• Work closely with the in-house media team to ensure timely delivery of all media assets, supporting seamless execution across channels.
• Gauge platform performance to understand effectiveness and ROI, implementing adjustments as necessary.
• Enable best-in-class campaign plans that align with product launches and key brand milestones, maximizing impact across media channels.

Creative Production & Brand Consistency:

• Work with creative teams and production partners to ensure all branded assets are high-quality, on-brand, and delivered on schedule.
• Coordinate with global teams to create cohesive brand communications that reflect our core values and product innovations.

Research, Analytics & Insights:

• Conduct research to understand market trends, consumer behavior, and competitor activities within the tech category.
• Utilize data and analytics to assess campaign performance and inform future strategies, assisting senior team members in data-driven decision-making.

What we are looking for:

• A postgraduate degree in marketing, business, or a related field from an accredited institution with 4-6 years of experience in marketing or brand management.
• Strong understanding of marketplaces, particularly experience with platforms like Flipkart, Amazon, or similar.
• A good grasp of media and digital marketing fundamentals; familiarity with analytics is a plus.
• Experience in creative production and working with advertising agencies.
• Excellent communication skills to liaise effectively with global teams and partners.
• A keen interest in design, technology, and culture and the drive to excel in a fast-paced, high-energy environment.
• Someone who is eager to develop and grow within a dynamic, forward-thinking company.

Role: Marketing Manager 

Location: Gurgaon, India

About the role: 

We are looking for a hands‑on brand partnership expert to drive UPI growth, co‑branded credit card and other features we launch on GPay through deep integrations with online merchants, high‑impact sporting events, and food/grocery platforms. To design incentive mechanics, negotiate and execute full‑funnel merchant integrations, and own the partner funnel from onboarding to first transaction — all with strong analytical rigor and a growth mindset. 

What you will be doing: 

• Act as the primary partner POC for merchant alliances, media agencies, to drive card & UPI adoption. 
• Design and prototype reward constructs (streak-based benefits, contextual/triggered offers, time/occasion-based boosts) to increase activation, trial and frequency. 
• Drive negotiations and integration scopes that deliver win‑win outcomes (merchant app integrations, promotional placements, co‑branded experiences). 
• Define and track growth KPIs (activation rate, conversion to first transaction, repeat usage, transactions per user, incremental, ROI) and deliver regular performance reports. 
• Collaborate cross‑functionally with product, engineering, analytics, marketing and legal to implement tracking, experiments and campaign measurement. 
• Run experiments, A/B tests and rapid iterations on partner mechanics and reward constructs to maximize ROI. 
• Identify and prioritize new partnership opportunities (sports sponsorship activations, seasonal campaigns, channel synergies) to scale adoption. 
• Operational Versatility: Support broader PMM workstreams as needed, including GTM coordination, and cross-functional project management beyond social channels 

What you need to be great in this role: 

• 7+ years experience in Growth, Strategic Partnerships or Alliances at a consumer‑tech startup or large consumer internet company. 
• Demonstrated experience negotiating and executing merchant or channel partnerships, preferably with major food/grocery or commerce players. 
• Strong analytical skills — comfortable with cohort analysis, funnel modeling, unit economics and hands‑on use of Excel/SQL and experimentation data. 
• Product and marketing sensibility: ability to design incentive mechanics that drive behavior change and measurable outcomes. 
• Proven ability to own end‑to‑end initiatives, operate autonomously, and manage multiple stakeholders across orgs. 
• Excellent communication and stakeholder management skills; 
• Bias for testing, speed and iterative improvement. 
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 17038

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Role:  Brand Manager

Location: Gurgaon, India 

About the role: 

As a Creator/Writer at Google India, you'll be responsible for crafting compelling content for social media channels, including moments, daily content, and campaigns. With a strong understanding of social media trends and marketing strategies, you'll develop and implement comprehensive content plans that drive engagement and brand awareness. Your expertise will be sought after by partners and agencies, and you'll work closely with them to bring creative ideas to life. 

What you will be doing: 

• Creating content for Google India’s social channels: for moments, every day content, and campaigns etc.  
• Includes campaign planning, campaign strategy, calendar management, working with partners, creators and agencies to create the content 
• Oversee creative delivery for always on social content, social first short form video, paid social ads and creator content. 
• Manage internal stakeholders across global teams, ensuring great work is reported well and inputs are taken from cross functional teams before executing any campaign. 
• Manage budgets across different work streams across the campaign lifecycle 
• Oversee annual contracting and budgets with agencies and vendors

What you need to be great in this role: 

• A strong eye for quality social content 
• Organisational and multitasking skills 
• Stakeholder management and collaboration  
• Being resourceful, a self-starter and inherently innovative and creative in problem solving. 
• Adept at brand and creative strategy 
• Agency management
• 6-10 years of experience working in marketing: ideally social and digital 
• A keen interest in and understanding of social, trends, marketing and how brands are built online 
• A strong eye for quality social content 
• Organisational and multitasking skills 
• Copywriting skills and experience running social channels are a really big plus 
• Being able to work with partners and agencies and bring an idea together 
• Coming up with an idea, and producing it - end to end. 
• Self-starter, content producer attitude 
• Knowledge and awareness of the social media influencer ecosystem 
• Understanding of reading data and working with the analytics team to implement insights as part of content strategy
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 16389

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are currently looking for a Senior Manager - Media Activation to join us. The Media Activation team is a group of accredited digital practitioners who are responsible for executional excellence and delivering industry leading benchmarks. At WPP Media APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

This person will play an integral role in the day-to-day running of a busy client account (or accounts). They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid media campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key paid media channels (Google ads, Facebook, Instagram, Twitter, Snap, TikTok etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders, becoming a trusted voice for all things paid media.

Key Responsibilities:

• Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts.
• Account Managers have several key areas of focus, these include Campaign Management
• Developing comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Responsible for end-to-end set up of paid media campaigns across all the relevant platforms (and working with junior team members to assist them with this task as necessary).
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to define best practice standards.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivered as expected. Troubleshooting and optimizing campaigns in order to improve performance as necessary.
• Working with Managers , Executives, Sr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports. Leading client calls to present results as necessary.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalize/mitigate these trends as necessary.
• Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.

Client & Partner Management:

• Acting as a key social point of contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
• Building and maintaining relationships with the key media partners including Googleads, Meta, Twitter, Snap, TikTok, Pinterest and others.

People Management:

• Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritized to ensure deadlines are met.
• Able to communicate clearly and in a timely manner with internal and external stakeholders as required through email, chat, video and in-person. Leading presentations where necessary.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. Leading by example to motivate and encourage those with less experience.

Skills and Experience:

We are looking for a candidate who can display the following attributes:

• The successful candidate should have 6-7 Years of experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.
• Extensive experience setting up and optimizing paid social campaigns across a number of the key Biddable platforms (Google ads, Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
• Experience planning large-scale paid media campaigns, preferably across a mix of brand and organic boosting objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. 
•  Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
• Some experience line managing individuals and/or helping to train others across paid media would be preferable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Role: Account Manager/Integrated Producer (Hybrid role)

Location: Gurgaon, India 

About the role:

OLIVER is a global marketing agency.  Our skilled creative talents are dedicated to high-profile clients and are based either onsite, near site or offsite in our hubs. OLIVER partnered with adidas in 2015 building out a language localisation team and since then we have launched multiple teams, and we are now embarking on our biggest venture with them in the form of a centralised adaptation global team. 

With an unmatched history and tradition of creating iconic products, consumer connections and experiences, adidas has been defining sport culture since the beginning. And they’re not done. We are working with adidas to build a dedicated global centralised adaptation dedicated team, which will deliver all their global localised remastering and adaptation needs. 

Our team will support adidas’s global markets from our centralised offices as well as being onsite/near-site with the clients in these markets. The support will span from eCom, social, print and their retail content needs. This team will serve as adidas’ bespoke global adaptation global agency, working at the heart of their business. 

We are looking for people who want to work closer with clients and brands, who are entrepreneurial and relish the opportunity to be a part of something new and dynamic.  

What you will be doing:

• Working with globally supplied creative, delivering end to end management of large brand campaigns. Channels: Retail and in-store advertising, Digital, Social, OOH, DOOH, Ecom, Paid Media   
• End to end management of all asset creation across; Retail and in-store advertising, Digital, Social, OOH, DOOH and Press   
• Working with offsite / international hubs to deliver work 

Delivering project ownership, with support from the Account Team, including:  

1. Interrogating and adapting client briefs so they’re Production and Studio friendly 
2. Working with client to forecast and plan workloads 
3. Planning and booking the required studio resource with the Resource Manager 
4. Briefing work to the creative team to execute 
5. QC of all assets before sharing with clients 
6. Managing review and amends with clients 
7. Developing and managing project timelines 
8. Estimating how long a job will take 
9. Communicating project milestones to all relevant team members 
10. Final delivery of assets to client and media partners 
11. Work collaboratively within the team to deliver high quality work 
12. Daily and weekly status reports delivered both internally and externally with client 
13. Work collaboratively, motivate and encourage the closest and wider teams ensuring all team members remain focused on delivering the best work possible and feel supported in doing so 

• Be pro-active and therefore anticipate and rectify issues at the project outset before they become a problem. Identify, manage and mitigate against project risks at all times 
• Plan and schedule projects efficiently, therefore ensuring the optimum use of company resources 
• Communicate project status both internally and externally according to agreed account process 
• Oversee the creative output; acting as guardian to ensure quality is kept high across all projects 
• Strive to follow and implement the best practice production process within OLIVER and with clients 
• A strong passion for sport and particularly for the adidas brand.  
• Ideally a strong background in advertising campaign production. 

What you need to be great in this role: 

• 2-4 years experience working in an agency / high volume production environment  
• Experience working in an advertising agency; sports and lifestyle category is a plus 
• Experience delivering creative or creative production for retail and paid media campaigns  
• Cross channel experience; Retail and in-store advertising, Digital, Social, OOH, DOOH, Ecom, Paid Media   
• Experience with multiple projects across multiple languages at once 
• A solid understanding of channel best practices 
• A mindset that thrives in a fast-paced environment, with high volumes of activity 
• Be a solution focused team member, with confident communication skills both internally and externally with client  
• Strong project management skills and highly detail-oriented and organised  
• Ability to quickly immerse in brands, problem-solve and be fully into role within 90 days 
• Smooth team operations with flawless execution of projects on time and with excellence 
• Confident in contributing to daily and project stand-ups  
• A basic understanding of Adobe Photoshop, InDesign and AfterEffects and what they’re used for 
• Good understanding of how long things take and ability to estimate time required for creatives 
• Experience in managing external stakeholder relationships such as media, wholesale or ecom partners 
• Comfortable with working with remote clients and functional team in different time zones and cultures 
• Experience managing projects from briefing to delivery 
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 16454

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