The Role

We're looking for a Senior Content Designer to be the architect of Ziina's product voice — the person who shapes how we communicate at every touchpoint where language makes or breaks the experience.

You'll sit inside Product & Design, embedded from the moment ideas take shape, not brought in to polish copy at the end. As our first dedicated content hire, you'll set the foundation others build on: the voice, the principles, the terminology, the standards. UX writing is your primary craft, but this role demands range, moving across product copy, onboarding flows, and voice and tone guidelines, and leaning into brand and marketing writing when required.

This is about more than writing. It's about owning the full content lifecycle: from establishing terminology frameworks, to shipping copy that makes financial tasks feel effortless, to creating support responses that hold trust in high-stakes moments.

As a Senior Content Designer at Ziina, you will:

• Own and write all in-product copy, including error states, empty states, onboarding flows, confirmation screens, transactional and lifecycle emails, push notifications, help center content, and support macros, extending to web copy and lifecycle communications when needed.
• Partner closely with Product & Design teams, working in Figma to shape user flows, contribute to information architecture, and prototype content early in the design process.
• Define and evolve Ziina’s voice and tone guidelines, including terminology frameworks, naming conventions, and content principles that scale across teams.
• Establish and maintain a cohesive content system that ensures consistency and clarity across all product and communication surfaces.
• Use A/B testing, usability insights, and conversion data to iterate on messaging and continuously improve content performance.
• Support brand and marketing efforts by contributing to campaign messaging and ensuring consistency of voice across all channels.
• Build and own AI-assisted content workflows, including prompt libraries and tooling that enable the team to scale high-quality content creation efficiently.

To succeed in this role, you likely:

• Have 4+ years of experience in content design, UX writing, or content strategy, ideally embedded within product or design teams at a fast-scaling company.
• Have built and implemented content systems such as voice and tone guidelines, terminology frameworks, or component libraries that extend beyond your individual contributions.
• Bring strong UX writing skills, with experience across a range of content types, including exposure to brand or marketing writing.
• Work confidently in design tools like Figma, contributing directly to product flows, annotations, and design critiques.
• Demonstrate strong product thinking and an understanding of information architecture, with the ability to identify structural and content gaps in user experiences.
• Operate with high ownership and organization, managing competing priorities while delivering quality work on time.
• Are comfortable using data and research to inform content decisions and improve user outcomes.
• Are based in, or open to relocating to the UAE

What would amaze us:

• You’ve been the first or early content hire and have built a content function or system from scratch.
• You’ve worked on fintech, payments, or other high-trust products where clarity and tone are critical.
• You’ve demonstrated measurable impact through content decisions, backed by experimentation or user insights.
• You’ve developed scalable AI-assisted content workflows or tooling that improved team efficiency.
• You bring a strong portfolio that showcases product copy in context, along with the thinking, systems, and data behind your decisions.

A portfolio is required. We want to see product copy in context, not just the final words, but the thinking behind them. Show us a content system or set of guidelines you've built, and at least one example where your writing decisions were shaped by user research or data.

We are looking for a junior Product Manager with a major focus on the Customer Service stream. In this role, you will work on making our CS team more efficient, proactive, and personalised, ensuring consistent quality across every interaction.

What You Will Be Doing

• Lead a cross-functional team of engineers, designer and product analyst
• Manage your team's roadmap to align with Wheely’s mission
• Own your team’s products (existing and new) across from idea, through development, to launch, growth and maintenance:
  • Analyse customer issues and identify product opportunities to reduce the need to contact Customer Service
  • Support the implementation of AI-driven automation in chauffeur contacts
  • Work on internal tools that increase the speed and consistency of contact resolution
  • Find product solutions that help Customer Service agents deliver a more personal experience

Requirements

• Internship (with the possibility to transition into full-time employment)
  • STEM degree from a top university (fresh grad) or a final year student
• Full-time:
  • STEM degree from a top university
  • 6-12 months of relevant internship or working experience in a hi-growth environment (tech, top-tier consulting company, top-tier investment bank or VC)
• A passion for great UX/UI
• Outstanding written communication
• Highly analytical

What we offer

• Office-based role in West London, four days a week with flexible start and finish times, plus one remote day of your choice
• Salary: £65000 annual 
• Employee stock options plan
• Private medical and dental insurance
• Life and critical illness cover
• Latest-generation MacBook Pro and 4k display
• Monthly credit towards Wheely journeys
• Cycle to Work scheme
• Professional development stipend

We are looking for a junior Product Manager with a major focus on the Customer Service stream. In this role, you will work on making our CS team more efficient, proactive, and personalised, ensuring consistent quality across every interaction.

What You Will Be Doing

• Lead a cross-functional team of engineers, designer and product analyst
• Manage your team's roadmap to align with Wheely’s mission
• Own your team’s products (existing and new) across from idea, through development, to launch, growth and maintenance:
  • Analyse customer issues and identify product opportunities to reduce the need to contact Customer Service
  • Support the implementation of AI-driven automation in chauffeur contacts
  • Work on internal tools that increase the speed and consistency of contact resolution
  • Find product solutions that help Customer Service agents deliver a more personal experience

Requirements

• STEM degree from a top university
• 6-12 months of relevant internship or working experience in a hi-growth environment (tech, top-tier consulting company, top-tier investment bank or VC)
• A passion for great UX/UI
• Outstanding written communication
• Highly analytical

What we Offer

• Office-based role in Nicosia, four days a week with flexible start and finish times, plus one remote day of your choice
• Competitive salary
• Employee stock options plan
• Private medical and dental insurance
• Daily Lunch allowance
• Latest-generation MacBook Pro and 4k display
• Professional development stipend
• Relocation support, including visa sponsorship and allowance

About the Team

The Product Designer II - Design System at Careem is responsible for the development, implementation, and governance of the company's design system. This role ensures consistency, scalability, and user-centered experiences across all digital platforms. The Product Designer II - Design System will collaborate with cross-functional teams to define, maintain, and evolve design standards, guidelines, and components. This role requires expertise in design systems, stakeholder management, and strategic alignment with business objectives, while fostering innovation and mentorship.

About the Role

Design System Evolution

• Oversee the development and iterative refinement of Careem's design system, ensuring alignment with business goals and user requirements.
• Establish and enforce scalable design standards, guidelines, and best practices to enhance consistency and user experience across all digital platforms.
• Provide expert guidance on design decisions within Careem's product ecosystem, influencing product strategy.
• Articulate and advocate for the value proposition of the design system, promoting efficiency, consistency, and quality throughout the organization.

Collaboration and Stakeholder Engagement

• Partner with product management, engineering, and design teams to integrate design solutions with broader business strategies.
• Manage stakeholder relationships, including executive leadership, to ensure clear communication, alignment on priorities, and transparency.
• Lead design guilds to gather cross-product input and shape a viable, scalable design system.
• Process and synthesize high volumes of feedback to refine system components and maintain alignment with stakeholder needs.

Component Ownership and System Implementation

• Manage the full lifecycle of design system components, from conception to deployment and iteration, ensuring optimization for scalability and usability.
• Develop and maintain comprehensive documentation for the design system, ensuring accessibility for product managers, designers, and engineers.
• Collaborate with engineering teams to translate design patterns into deployable components, ensuring technical feasibility and high-quality implementation.
• Champion accessibility best practices (WCAG) and collaborate with the digital accessibility team to ensure an inclusive design system.

Strategic Product and Project Management

• Align with product teams on the design system backlog and roadmap, balancing immediate functionality with long-term scalability.
• Facilitate decision-making to define the scope and timeline of implementation.
• Proactively identify and drive system improvement initiatives that deliver high-impact outcomes for Careem.

Driving Innovation and Continuous Improvement

• Monitor industry trends and introduce new patterns, tools, and design approaches.
• Conduct regular design reviews and critique sessions to ensure the design system's quality, consistency, and utility.
• Foster an innovative mindset, pushing design boundaries while adhering to established standards.

Mentorship and Team Development

• Follow the visual direction for Careem, fostering a collaborative and high-performance culture.
• Mentor team members and other designers, offering guidance on complex design challenges and skill development.
• Inspire and motivate the team by setting a clear vision for design initiatives and supporting strategic alignment.

Communication and System Advocacy

• Serve as the primary advocate for the design system within Careem, communicating its purpose and benefits to diverse audiences.
• Gather feedback from design, product, and engineering teams for continuous system improvement.
• Synthesize stakeholder insights into actionable system enhancements, ensuring alignment with business objectives.

Quality, Precision, and Thought Leadership

• Ensure design work reflects high accuracy, with comprehensive consideration and documentation of edge cases and potential risks.
• Promote simplification and unification of design patterns to manage complexity, justifying necessary exceptions.
• Develop high-fidelity prototypes to facilitate informed business decisions.

Cross-Functional Influence and Strategic Vision

• Represent the Design organization at Careem, advocating for design system initiatives and influencing executive-level decision-making.
• Align design system processes with Careem's overarching vision, driving organizational change and promoting innovation.
• Utilize data, storytelling, and visual design skills to build consensus and inspire stakeholders at all levels.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

Experience Designers at AKQA apply empathy, systems thinking, and craftsmanship to strategic insights — designing groundbreaking solutions to human problems. Adept storytellers and fearless innovators, they create interactive experiences, products and services that move the world. 

The Experience Designer plays an essential role in the growth of the Experience Design department. They will draw together client, business and customer/end-user requirements, within an understanding of the technical delivery environment, to develop a blueprint for the solution. They are the user-centered glue that binds together business, creative, and technology into a harmonious collaboration—facilitating design workshops, working with multi-disciplinary teams to deliver award-winning, impactful work.

At AKQA Dubai, located in Media City, in Dubai, you’ll have the opportunity to produce meaningful work for world-class companies in one of the world’s most vibrant and beautiful cities, with access to our network of specialists across the global network of studios. You will work in an environment that fosters a dynamic and meritocratic culture, surrounded by some of the brightest minds in their fields.

ROLE REQUIREMENTS

• Apply solid user experience and usability principles while looking for opportunities to innovate
• Demonstrate excellent knowledge of all aspects of the UCD approach and the ability to apply them flexibly across a variety of project types
• Able to contribute at a high level to the overall strategic client approach, taking into account relevant marketplace, consumer and technology factors--and a keen interest in growing within more strategic & CX-focused disciplines 
• Able to use/introduce more advanced UCD techniques (rapid prototyping, remote testing etc.) to improve efficiency in the user experience process and the quality of the solution
• Able to develop solutions for a wide variety of touchpoints, platforms and devices including mobile, web, kiosk, social, physical, etc.
• Lead User Experience work streams on large-scale and complex projects
• Promote collaborative work practices, and identify opportunities to improve quality and increase efficiency through collaborative design
• Demonstrate cross-functional understanding; clearly articulate purpose and value of other disciplines within Strategic Services, identifying when their input is needed
• Collaborate with the client and with various teams within AKQA. Ability to lead workshops and manage mid to senior stakeholders. Experience of nurturing client relationships
• Provide support, guidance and mentoring to junior members of the User Experience Team
• Take an active role in new business pitches where appropriate

QUALITIES AND CHARACTERISTICS

• Embrace challenges and inspire new ways of thinking
• Expertise in understanding digital behaviours, cultural expectations and social networking (preferred experience with Asia or luxury industries)
• Fluent in English with a strong command of the language, both written and spoken
• A compelling portfolio of unique work that spans mediums, including: mobile applications, responsive web, product & service design. 
• Wide breadth of experience in your portfolio demonstrating skills across Research, Strategy, IA, Design and Testing. Experience with ethnographic research, ecosystem design, information architecture, and user testing and experience with innovation processes including Design Thinking workshops, Google Design Sprints, Business Model and/or Value Proposition canvas
• Expertise with prototyping tools such; along with design tools such as Sketch & Figma.
• Proven creative success working in collaborative, multi-functional teams
• Strong presentation skills, visual and written
• Breadth of cultural reference points
• You have a drive to break boundaries and craft the best ideas of their kind in the world
• You are passionate, driven and obsessed about your craft and stay on top of best practice in your field

Summary: Join a well-funded startup focused on revolutionizing the creator economy with a consumer-facing decentralized application (dApp). As a Lead Product Designer, you will manage the design team and spearhead UX strategy to enhance user experience in the Web3 space.

Responsibilities:

• Lead and manage the design team to develop innovative solutions for the creator economy.
• Develop and implement UX strategies to improve user engagement and onboarding in the Web3 environment.
• Collaborate with cross-functional teams to align design objectives with company goals.
• Conduct user research and use insights to inform design decisions.
• Stay current with industry trends and integrate best practices into the design process.

Required Skills:

• 7+ years of experience in design, with a focus on UX/UI.
• Deep knowledge and proven experience with Web3 onboarding processes.
• 3-4 years of experience in blockchain dApp development with a focus on community and growth.
• Strong leadership skills with experience managing a design team.
• Excellent communication and collaboration skills.

We are partnered with an early-stage startup on a mission to build a decentralized identity (DeID) protocol. We are seeking a Founding Product Designer to lead the design efforts and establish our brand's visual language. This role is pivotal in shaping the user experience and overall design strategy from the ground up.

Responsibilities:

• Lead end-to-end design processes, from concept to execution.
• Establish and maintain a cohesive visual language for the brand.
• Collaborate with cross-functional teams to create intuitive and engaging user experiences.
• Develop prototypes and design specifications for new features and enhancements.
• Stay up-to-date with the latest design trends and Web3 technologies.
• Iterate designs based on user feedback and testing.

Required skills:

• Proven experience in product design, preferably in startups or tech companies.
• Exceptional skills in Figma for designing and prototyping.
• A strong portfolio showcasing Web3 projects and design work.
• Excellent communication and collaboration skills.
• Ability to work independently and drive projects forward.
• Passion for decentralized technologies and innovative design solutions.

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