Visual Branding Specialist

Job Overview

Our client is one of Italy's leading dental business coaching and consulting organisations, dedicated to helping dentists transform their practices into highly profitable, systemised businesses.

Unlike traditional consultancy firms, the organisation focuses on enabling practices to operate successfully without relying solely on the owner, giving dental professionals greater freedom, improved profitability and a better quality of life. Their mission is rooted in creating lasting value through education, coaching, innovation and ethical business practices.

As part of an ambitious growth strategy, they are expanding their Marketing Team and are seeking a talented Visual Branding Specialist to strengthen the company's visual identity across all digital and print marketing channels.

This is an exciting opportunity for a creative professional who is passionate about branding, design and visual storytelling. You will play a key role in ensuring that every customer touchpoint reflects the organisation's brand positioning, values and commitment to excellence.

Please note: This role supports an Italian business. Candidates must be fluent in Italian (written and spoken), with a good command of English, as they will work closely with an Italian-speaking team. Working hours will align with Italian business hours (CET/CEST).

Key Responsibilities

Brand Design & Visual Communication

• Translate the Chief Marketing Officer's strategic vision into compelling visual assets that reinforce the company's brand identity.
• Design high-quality marketing materials for print, digital platforms, websites, social media and promotional campaigns.
• Ensure all creative assets consistently reflect the organisation's brand positioning and visual standards.
• Produce engaging visual content that enhances customer engagement and brand awareness.

Educational & Marketing Content

• Design, develop and maintain visual materials for training programmes, educational resources and coaching manuals.
• Update existing visual assets to ensure consistency, relevance and alignment with evolving brand guidelines.
• Collaborate with the marketing team to support campaign execution across multiple channels.

Brand Development

• Propose innovative design concepts that strengthen the company's visual identity and enhance the customer experience.
• Contribute creative ideas that improve brand recognition across all customer touchpoints.
• Maintain consistency across all digital and offline marketing collateral.

Innovation & Continuous Improvement

• Research emerging design trends, creative technologies and industry best practices.
• Identify and implement new design tools and workflows that improve quality and efficiency.
• Continuously recommend enhancements that strengthen the organisation's brand awareness and visual presence.

Qualifications & Experience

To be successful in this role, you should have:

• Fluent Italian (written and spoken) – essential.
• Good command of English.
• A minimum of 3 years' professional experience in Graphic Design, Brand Design or Visual Communications.
• A strong portfolio demonstrating expertise in branding, digital marketing assets and visual storytelling.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator and InDesign).
• Experience designing for both digital and print media.
• Strong understanding of typography, colour theory, layout and visual hierarchy.
• Experience creating social media graphics, marketing collateral and presentation materials.
• Excellent attention to detail and strong organisational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A proactive approach with excellent problem-solving and communication skills.

Desirable Skills

• Figma.
• Canva Pro.
• Basic video editing using Adobe Premiere Pro, After Effects or similar software.
• Motion graphics or animation experience.
• WordPress design experience.
• UX/UI design principles.
• Knowledge of AI-powered creative and design tools.
• Experience supporting marketing campaigns within a coaching, education or professional services environment.

Equipment Requirements

• Reliable laptop or desktop computer capable of running professional design software.
• Stable, high-speed internet connection.
• Dedicated home office suitable for remote working.

Working Hours

• Full-time position.
• Working hours aligned with Italian business hours (CET/CEST).
• Flexibility may occasionally be required to support marketing campaigns and business priorities.

What We Offer

• The opportunity to join one of Italy's leading business coaching organisations.
• Work within a collaborative, innovative and purpose-driven marketing team.
• The opportunity to shape the visual identity of a respected and growing international brand.
• Exposure to exciting branding, digital marketing and creative projects.
• Career development opportunities within a growing international business.
• A supportive environment where creativity, innovation and continuous learning are encouraged.