À propos de ce poste Specialist Marketing Strategy chez PGA TOUR
The Best Players Need the Best People.
QUALIFICATIONS
Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required
Minimum 4 years’ experience in marketing, preferably sports marketing
Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required
Excellent written communication and copywriting skills
Strong project management aptitude and ability to work against deadlines
Thorough knowledge of general business procedures
Creative trafficking and graphic design background a plus
RESPONSIBILITIES/DUTIES
Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA Tour products
In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests
Develop the e-mail marketing strategies for PGA Tour events
Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market. Ensure that campaigns align and maintain consistency across various executions, and internal and external partners
Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)
Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls
Develop and execute compelling email content that engages with fans to drive awareness and revenue
Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement
Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.
Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products
Special projects or other duties as assigned
